Peregian Digital Hub
Peregian Digital Hub is a Noosa Shire Council-owned technology hub and coworking facility in Peregian Beach, Queensland, serving 100+ members and 30+ startups through workspace rentals, the AI Lab, and the Tokenizer AI education program suite for founders, SMBs, creatives, and students.
- Company typePrivate
- Founded2018
- HeadquartersPeregian Beach, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Peregian Digital Hub does
Peregian Digital Hub is a Noosa Shire Council-owned technology hub and coworking facility established in 2018 in Peregian Beach, Queensland, to diversify the regional economy beyond tourism. The Hub operates a 120-person capacity facility comprising four offices, 35 full-time desk pods, meeting rooms, the AI Lab (opened July 2023), the 80-seat Wonder Pod auditorium with a 7m LED wall and AI-enabled audio, and the Sound Pod professional recording studio. It serves a distributed community of 100+ members and 30+ startups including Atmail, Springboards.ai, Nextplay, Workr Labs, Telescope AI, Budgetly, and Zitcha, with monthly meetup networks spanning technologists (Coding from Beach), agencies (REBOOT Noosa), screen professionals (Screen Collective), founders, angel investors (SunCoast Angels), and manufacturers (MEF, 300+ members).
The Hub's core product surface is the Tokenizer program suite, a multi-year AI education initiative funded primarily by the Queensland Government (Advance Queensland Regional Enabler Program), Regional Development Australia, Arts Queensland (RADF), and Noosa Shire Council. Tokenizer comprises Uplift (SMB AI upskilling, with Cohort 1 training 40 leaders representing 1,500 employees in 2025), Bootcamp (four-day AI creative sprint using Midjourney, Runway, Suno, 11 Labs), Vibecamp (AI hackathon with Starlink-enabled campout format), and AI Cadetship (200+ high school students since 2020). Additional programs include FireTech Connect (National Emergency Management Agency-funded bushfire resilience technology initiative), Holiday Programs for ages 7-17, and the Digital Leaders Program delivered in partnership with Noosa Libraries. The Hub's 2020/21 SROI evaluation reported $4.8M in social and economic value at a 1:60 return on investment, with the Uplift program achieving a 4.6/5 experience rating and NPS +63.
The business model combines three revenue streams: (1) recurring workspace memberships (full-time desks, hot desks, offices) at undisclosed pricing benchmarked against local coworking rates starting ~$260/month, (2) event and space rental for the Wonder Pod and other facilities, and (3) multi-source government grants covering both operating costs and capital expenditure. Distribution is regional (Sunshine Coast/Noosa) with national extension through events such as the LG Innovate Summit (co-organised with AWS and Davidson in 2024 for local-government AI adoption). Go-to-market is community-led, relying on industry networks, event-driven programming, and word-of-mouth among the Sunshine Coast tech ecosystem rather than traditional sales channels.
Peregian Digital Hub firmographics
Firmographics- Name
- Peregian Digital Hub
- Legal name
- Peregian Digital Hub (operated by Noosa Shire Council)
- Website
- https://www.peregianhub.com.au
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Peregian Digital Hub is a Noosa Shire Council-owned technology hub and coworking facility in Peregian Beach, Queensland, serving 100+ members and 30+ startups through workspace rentals, the AI Lab, and the Tokenizer AI education program suite for founders, SMBs, creatives, and students.
- Ownership category
- akta.pro rank
Peregian Digital Hub industry classification
Industry- Product category
- Coworking & Technology Community Hub
- NAICS
- Computer Training (611420), Computer Facilities Management Services (541513)
- SIC
- Computer & Office Equipment (3570)
- akta.pro primary industry
- Remote Access, Virtual Workspaces & Digital HQ (BPAMAMAL)
- akta.pro secondary industry
- IoT, Sensors & Embedded Systems (Arduino/Raspberry Pi) Programs (EDAMADAI)
Keywords
Where Peregian Digital Hub is headquartered
LocationHeadquarters
- HQ city
- Peregian Beach
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Peregian Digital Hub business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales, Others
Revenue model
- Coworkspace Membership: Full-time desks, hot desks, and private offices available at the Hub facility. The facility accommodates 120 people across 4 offices and 35 full-time desk pods with flexible space.
- Government Funding: Tokenizer program and facility operations funded by Queensland Government via Advance Queensland Regional Enabler Program, Regional Development Australia, and Noosa Shire Council (owner/operator). FireTech Connect funded by National Emergency Management Agency. RADF and Arts Queensland support creative programs.
- Event & Space Rental: Wonder Pod and other facilities available for external events, corporate functions, and workshops. The Hub hosts the LG Innovate Summit and other regional conferences.
- Tokenizer Premium Programs: Many Tokenizer activities are free or subsidised thanks to government partners. Some premium or intensive programs may involve modest fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Multi-year contract | Tokenizer programs - free tier |
| Subscription | Monthly | Tokenizer programs - premium intensives |
| Subscription | Monthly | Coworking membership (alternative providers) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels11 records
Peregian Digital Hub product offering
Product offeringCore offering
Peregian Digital Hub operates a 120-person coworking and AI Lab facility in Peregian Beach, Queensland, providing desks, offices, the Wonder Pod event venue, the Sound Pod recording studio and an AI Lab for tech entrepreneurs and remote workers. It runs the Tokenizer AI education suite (Uplift for SMBs, Creative Bootcamp, Vibecamp, AI Cadetship) and curates community meetups, founder dinners and angel investor connections for the Sunshine Coast tech ecosystem.
Product overview
Peregian Digital Hub is a Noosa Council-owned technology hub and co-working facility offering a platform of physical facilities and community programs. The core offering consists of workspace facilities (The Hub with 120-person capacity, Wonder Pod event venue, Sound Pod podcast studio, and AI Lab) combined with Tokenizer, a comprehensive AI education program suite including Uplift (SMB training), Creative Bootcamp (for creatives), Vibecamp (hackathon), and AI Cadetship (for students). Supporting programs include holiday workshops for kids, community meetups (Coding from Beach, REBOOT Noosa, Screen Collective), founder and investor networks, and specialized initiatives like FireTech Connect for bushfire resilience technology. The hub operates as a physical facility with educational programming rather than a software-as-a-service product.
Differentiator
Problem solved
Functional benefit
Brands
- Tokenizer: Multi-year AI skills program helping the Noosa region develop skills, knowledge, and practical experience needed to thrive in the AI era. Includes Uplift, Bootcamp, Vibecamp, and various workshops.
- Tokenizer Uplift
- Bootcamp (AI for Creatives)
- Vibecamp
- Coding from Beach
- Firetech Connect
- AI Cadetship
Products and services
- The Hub Facility Full-service coworking facility accommodating 120 people across 4 offices and 35 full-time desk pods, with meeting rooms, video booths, and a state-of-the-art AI Lab for digital talent and startups on the Sunshine Coast.
- AI Lab Dedicated space for AI development, experimentation and collaboration, featuring content creation studios and collaboration pods for learning and making.
- Wonder Pod 80-seat multi-use venue with 7m x 3m LED wall, multi-camera capture, AI-enabled audio, Dolby sound, multimedia lectern, and integrated recording/livestreaming; configurable as auditorium, classroom, theatre, LED volume, conference room, film studio or workshop space.
- Sound Pod Professional podcasting and recording studio with Rodecaster Pro II, 4x Rode Podmics, 4x Rode headphones, 4x Rode PSA1+ boom arms, Ethernet for remote guests, and post-production support via Descript and DaVinci Resolve.
- Tokenizer Program Suite Multi-year AI skills program offering hands-on learning, workshops and community initiatives to build AI capability across the Noosa region, encompassing Uplift, Bootcamp, Vibecamp and Cadetship streams.
- Tokenizer Uplift AI upskilling and mentoring program for medium-sized businesses on the Sunshine Coast, providing workshops, 1:1 commercial mentoring and proof-of-concept development support to help SMB leaders implement AI solutions.
- Creative Bootcamp (AI for Creatives) Four-day intensive hands-on program teaching creative professionals to master AI tools for image creation (Midjourney, ChatGPT), video production (Runway, Kling Krea), sound design (Suno, 11 Labs) and content distribution (Opus, Vubli).
- Vibecamp AI hackathon combined with camping experience using vibe coding and Starlink satellite connectivity to enable participants to bring ideas to life in unique outdoor settings.
- AI Cadetship Hands-on AI fundamentals program for high school students in grades 9-11, teaching LLM concepts, prompt engineering and AI-assisted app development; engaging over 200 students since 2020 with 27 completing the 2024 cohort.
- Holiday Program School holiday workshops for kids and teens aged 7-17, taught by talented teenagers from the cadetship program, covering robotics, 3D design/printing, coding, digital art, video editing and AI/ChatGPT basics.
- Digital Leaders Program Community digital skills initiative run in partnership with Noosa Libraries, where emerging tech leaders deliver workshops, tutorials and coaching sessions to help residents develop essential digital literacy.
- FireTech Connect Bushfire resilience technology initiative using Noosa Council's Living Lab with robotics range, drone zone and sensor network to trial early detection, aerial intelligence and autonomous systems.
- Event & Space Rental Rental of Wonder Pod (80-seat venue), Hub facility and other spaces for external events, corporate functions, workshops and regional conferences such as the LG Innovate Summit.
- Coding from Beach Meetup Membership Monthly community meetup network for programmers, technologists, hardware hackers and AI-curious builders featuring curated talks and hands-on workshops on the 1st Thursday of each month.
- REBOOT Noosa Membership Monthly meetup network for digital agencies, marketers and creative professionals to organise, inspire and upskill the digital creative community; meets 3rd Thursday of each month.
- Sunshine Coast Screen Collective Membership Monthly meetup network for film, TV, video, photography and visual storytelling professionals to grow the screen industry profile and attract opportunities for local creatives; meets 1st Monday of each month.
- Founders Network Invitation-only monthly dinner community for tech startup founders working on high growth ventures, offering peer support, deal flow opportunities and mentorship.
- Manufacturing Excellence Forum Monthly gathering supporting local advanced manufacturers with over 300 business members and 1000 community participants, providing centralised access to resources and information for growth.
- Edge Exchange Weekly event series where Hub members or special guests share actionable insights based on their specialisation, covering topics like influencer marketing, LLM products, generative video and ecommerce.
- SunCoast Angels Capital Introductions Angel investor network providing emerging companies with seed and startup capital ($50K-$500K) through direct private investments and introductions to industry contacts.
Quantifiable outcome
- 4.8M social and economic value with 1:60 ROI (2020/21 SROI evaluation)
- +5 more outcomes
Companies that use Peregian Digital Hub
Customer profileNamed customers14 records
Segments8 records
Ideal customer profiles6 records
Peregian Digital Hub technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability12 records
Feature4 records
Peregian Digital Hub partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship, core and minor.
- Noosa Shire CouncilflagshipOwner and operator of Peregian Digital Hub. Acquired the former Peregian Beach Bowls Club site in 2013 and developed the Hub as part of economic diversification strategy. Provides ongoing operational support and funding.
- Manufacturing Excellence Forum (MEF)coreIndustry network supporting 300+ manufacturing members. Partnered with Tokenizer for SMB AI adoption, connecting program to manufacturing sector.
- Food and Agribusiness Network (FAN)coreIndustry network partner for Tokenizer Uplift, helping food and agribusiness sector adopt AI technologies.
- Tourism NoosaminorTourism industry partner for Tokenizer program, supporting AI adoption in tourism and hospitality sector.
- Bendigo Bank (Community Bank Sunshine Coast)coreCommunity sponsor providing catering support (pizza, drinks) for monthly meetups (Coding from Beach, REBOOT, Screen Collective) and ecosystem events.
- Amazon Web Services (AWS)coreCollaborating on LG Innovate Summit 2024 for local government AI adoption. AWS provides AI expertise and keynote speakers for summit.
- DavidsoncoreTechnology consulting partner co-organising LG Innovate Summit with Noosa Council and AWS.
- Coding from BeachcoreLong-running tech meetup network (since 2013) for technologists, programmers, and AI enthusiasts. Hub's primary channel for reaching builder community.
- Sunshine Coast Screen CollectivecoreIndustry network for screen professionals (filmmakers, videographers, photographers) meeting monthly at the Hub.
- REBOOT NoosacoreNetwork for digital agencies, marketers, and creatives meeting monthly for upskilling and networking.
- Noosa LibrariesminorPartnership for Digital Leaders Program and Tokenizer workshops delivered at library branches.
Scale indicators9 records
Recent moves10 records
Expansion highlights6 records
Peregian Digital Hub competitors and assessment
Company assessmentDirect peers
- Fishburners: Australia's largest startup coworking community with locations in Sydney and Brisbane, offering workspace, community, and founder support. Directly comparable as an Australian-focused startup hub/incubator with coworking, events, and investor connections.
- Stone & Chalk: Australian technology innovation hub supporting startups and scaleups across fintech, emerging tech, and digital industries. Comparable as an Australian innovation hub with government backing, coworking facilities, and ecosystem-building programs.
- Startmate: Australian startup accelerator and fellowship program with strong mentorship and investor network. Comparable for startup ecosystem support and founder community building, though focused on accelerator cohorts rather than ongoing coworking.
- BlueChilli: Australian technology venture studio and accelerator supporting founders from idea to scale. Comparable for Australian startup support and AI/digital innovation focus, though operates through venture studio model rather than physical coworking.
- Coder Academy: Australian coding bootcamp and tech education provider offering courses in software development and emerging technologies. Comparable for technology skills training but operates as a commercial education provider rather than community hub.
- Cremorne Digital Hub: Australian digital hub and coworking space located in Cremorne, Victoria, focused on supporting regional tech communities. Comparable as a council/regionally-supported innovation hub offering coworking and community programming in a non-metropolitan location.
Broad incumbents
- WeWork: Global coworking and flexible workspace provider. Comparable as a coworking operator but at much larger scale and broader geographic footprint; serves different market segment (corporate enterprises) rather than regional startup ecosystems.
- General Assembly: Global technology education provider offering courses in software engineering, data science, and AI/ML. Comparable for AI and technology training programs but operates as a commercial, for-profit education business rather than a community coworking model.
Regional players
- Hub Sydney / Hub Melbourne: Australian coworking and innovation spaces operated by similar mission-driven models. Comparable as coworking/community hubs but in major metropolitan markets rather than regional locations.
- The Working Capitol: Singapore-based coworking and innovation community serving startups and corporates. Comparable as a coworking/community hub with curated programming and events, though operates in Asian market rather than Australian regional context.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Peregian Digital Hub social profiles
Digital presencePeregian Digital Hub financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peregian Digital Hub leadership team
Management profileNumber of profiles
Profiles2 records
Peregian Digital Hub funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peregian Digital Hub M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peregian Digital Hub
What does Peregian Digital Hub do?
Peregian Digital Hub operates a 120-person coworking and AI Lab facility in Peregian Beach, Queensland, providing desks, offices, the Wonder Pod event venue, the Sound Pod recording studio and an AI Lab for tech entrepreneurs and remote workers. It runs the Tokenizer AI education suite (Uplift for SMBs, Creative Bootcamp, Vibecamp, AI Cadetship) and curates community meetups, founder dinners and angel investor connections for the Sunshine Coast tech ecosystem.
Is Peregian Digital Hub a public or private company?
Peregian Digital Hub is a private company. It is classified as state government owned and is currently operating.
When was Peregian Digital Hub founded?
Peregian Digital Hub was founded in 2018. It employs 1 to 10 people.
Where is Peregian Digital Hub based?
Peregian Digital Hub is headquartered in Peregian Beach, Australia, in the Oceania region.
How does Peregian Digital Hub make money?
Four revenue lines are on record. Coworkspace Membership is the primary driver. The others are government Funding, event & Space Rental and tokenizer Premium Programs.
Who are Peregian Digital Hub's main competitors?
Direct peers on record are Fishburners, Stone & Chalk, Startmate, BlueChilli, Coder Academy and Cremorne Digital Hub. Broad incumbents are WeWork and General Assembly. Regional players are Hub Sydney / Hub Melbourne and The Working Capitol.
Does Peregian Digital Hub have an API?
No public API is recorded for Peregian Digital Hub.
What industry is Peregian Digital Hub in?
Peregian Digital Hub's product category is Coworking & Technology Community Hub. Its primary akta.pro industry code is BPAMAMAL, Remote Access, Virtual Workspaces & Digital HQ, with a secondary code of EDAMADAI, IoT, Sensors & Embedded Systems (Arduino/Raspberry Pi) Programs. Its NAICS code is 611420 and its SIC code is 3570.