Energopetrol

What Energopetrol does

Energopetrol is a petroleum products distributor and retailer headquartered in Sarajevo, Bosnia and Herzegovina, founded in 1947 and operating as part of the INA Group under the "Holdina EP" umbrella alongside Holdina. The company sells motor fuels (including the proprietary Class Plus Expert and INA Master fuel brands), LPG (UNP), and oils and lubricants to individual consumers, business fleet operators, and partner gas station operators. Its core technology stack comprises conventional fuel retail and wholesale systems — card payment processing, the INA/EP Club loyalty platform, the INA Card and EP MOL Card fleet card systems, and retail management platforms at station level.

Energopetrol operates a multi-channel go-to-market model: company-owned retail gas stations (often with Fresh Corner convenience offerings), a wholesale and partner network of over 100 independent gas stations under the INA Partner program, and B2B fleet card services including a strategic partnership with MOL Group for cross-border card acceptance. The business generates revenue primarily through transaction-based retail and wholesale fuel margins, fleet card transaction and service fees, and convenience store sales at station locations. Its customers are horizontally segmented into individual drivers, business fleet operators, and partner station operators; pricing is not publicly disclosed and is typically negotiated for wholesale and fleet segments.

Strategically, the company is executing an incremental product and brand expansion in 2026 — most notably the rollout of INA Master fuels across 100+ partner locations and the receipt of the Go Green Star ESG recognition — while leveraging INA Group corporate infrastructure, brand equity, and supply chain for competitive positioning within the Bosnian market.

Name

Energopetrol

Legal name

Energopetrol

Website

https://energopetrol.ba

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Petroleum Retail and Fuel Distribution

NAICS

Gasoline Stations (4571), Petroleum and Petroleum Products Merchant Wholesalers (except Bulk Stations and Terminals) (424720), Other Gasoline Stations (457120)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA)

akta.pro secondary industries

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB), Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK), Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE)

Keywords

• Petroleum retail
• Fuel distribution
• Motor fuels
• Wholesale fuel
• Fleet fuel cards

Headquarters

HQ city

Sarajevo

HQ country

Bosnia & Herzegovina

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Fuel Sales: Sale of petroleum products (gasoline, diesel) through owned and partner retail gas stations under the Class Plus brand.
2. Wholesale Fuel Distribution: Bulk fuel sales to business customers and partner gas stations through the INA Partner program.
3. Fuel Card Services: Fleet card programs (INA Card, EP MOL Card) providing fuel purchasing capabilities with centralized billing, generating revenue through transaction fees and service charges.
4. Convenience Retail (Fresh Corner): Convenience store operations at retail locations offering food, beverages, and automotive products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Energopetrol distributes and sells petroleum products in Bosnia and Herzegovina under the INA Group umbrella, offering branded motor fuels (Class Plus, Class Plus Expert), LPG (UNP), and oils and lubricants. The company operates owned and partner retail gas stations, wholesale fuel supply, fleet and individual fuel cards (INA Card, EP MOL Card), the INA/EP Club loyalty program, and Fresh Corner convenience food service at stations.

Product overview

Energopetrol operates as part of the INA Group (Holdina EP), functioning as a petroleum products retailer and wholesaler in Bosnia and Herzegovina. The product portfolio includes motor fuels (Class Plus Expert and Class Plus varieties), LPG (UNP), and oils/lubricants, complemented by customer loyalty programs (INA/EP Club) and fleet fuel cards (EP MOL kartica, INA kartica). Retail operations include Fresh Corner food services at stations, while wholesale services are delivered through the INA Partner program. The company maintains a retail station network across Bosnia and Herzegovina and has expanded its Class Plus Expert fuel brand to over 100 Partner stations.

Differentiator

Problem solved

Functional benefit

Brands

• EP MOL kartica: Fuel card offered in partnership with MOL Group
• Class Plus Expert
• INA Master goriva

Products and services

• Class Plus Expert Fuels Premium branded motor fuels under the Class Plus Expert line, marketed as improving engine performance and ensuring smoother engine operation. Sold at Energopetrol retail and INA Partner stations in Bosnia and Herzegovina.
• Motorna goriva (Motor Fuels) Standard motor fuels (gasoline and diesel) sold at Energopetrol retail locations across Bosnia and Herzegovina, including Class Plus Expert and standard Class Plus variants.
• UNP (Liquefied Petroleum Gas) Liquefied petroleum gas (LPG) offered as an alternative fuel for vehicles and household use at Energopetrol locations.
• Ulja i maziva (Oils and Lubricants) Oils and lubricants product range available at Energopetrol retail and wholesale locations for automotive and industrial use.
• INA/EP Club Loyalty Program Loyalty rewards program allowing customers to accumulate points on fuel and merchandise purchases at INA and Energopetrol stations, redeemable for fuel and merchandise rewards.
• EP MOL Card Fuel card offered in partnership with MOL Group, enabling fleet and individual customers to pay for fuel at Energopetrol/INA stations and MOL Group stations across the region with associated fleet management benefits.
• INA Card Fuel card providing payments at INA and partner stations with the largest retail network coverage in BiH, loyalty rewards, and centralized billing for fleet customers.
• INA Partner Program (Wholesale) Wholesale partnership program supplying branded fuels (INA Master, Class Plus) to more than 100 independent gas stations and bulk buyers across Bosnia and Herzegovina, with marketing and loyalty integration.
• Fresh Corner Convenience Food Service Food and beverage offering at Energopetrol retail locations providing refreshments and quick food options for customers during refueling stops.

Quantifiable outcome

• Over 100 partner gas station locations offering INA Master fuels in Bosnia and Herzegovina

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Partner Benzinskih Stanica u BiH (INA Partner Program)coreChannel Partner/ Reseller/ Distributor · 1 June 2026Network of over 100 independent gas stations in Bosnia and Herzegovina operating under the INA Partner program. These partner stations sell branded fuels including INA Master fuels and Class Plus products, and participate in the INA/EP Club loyalty program. The partnership provides brand access, fuel supply, and marketing support to independent station operators.
• MOL Group (EP MOL Card Partnership)coreStrategic or Co-development PartnerStrategic partnership with MOL Group for the EP MOL fuel card, enabling cardholders to fuel at Energopetrol/INA stations and MOL Group stations across the region. This cross-brand card program provides fleet customers with expanded fueling network coverage.
• INA Grupa (Parent Company)coreOthersEnergopetrol is a subsidiary of Holdina, which is part of the INA Group. The company operates under the INA Group corporate umbrella and leverages its brand, fuel products (Class Plus, INA Master), and operational infrastructure.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Regional players

• NIS (Naftna Industrija Srbije): NIS is a Serbian integrated oil and gas company with retail fuel stations across the Balkans. Comparable as a regional fuel retailer and convenience operator in the Balkans with overlapping supply chains and customer base.
• Rompetrol: Rompetrol is a regional fuel retailer and refiner operating in Romania, the Black Sea, and Southeast Europe. Comparable as a regional fuel retail and wholesale operator serving similar geographies and customer segments to Energopetrol.
• Petrol (Slovenia): Petrol is the largest Slovenian fuel retailer with a network of stations across the Balkans and Southeastern Europe. Comparable as a regional fuel retail and convenience operator with similar product portfolio and loyalty program offerings.

Broad incumbents

• OMV: OMV operates a large retail fuel and convenience network across Central and Eastern Europe. Comparable as a regional incumbent offering branded fuels, loyalty programs, and convenience retail that competes with Energopetrol for fleet and consumer customers in overlapping CEE markets.
• Shell Adria: Shell operates a presence across the Balkans and broader CEE through branded retail and B2B fuel offerings. Comparable as a global fuel retail incumbent with branded fuels, loyalty programs, and fleet card solutions competing in the regional market.
• Lukoil Balkans: Lukoil operates a significant retail fuel network across the Balkans and broader CEE region. Comparable as a branded fuel retailer with similar convenience retail, loyalty, and fleet card offerings competing for the same B2B and consumer customers.

Direct peers

• Holdina: Holdina is the sister entity under INA Group operating alongside Energopetrol in BiH under the 'Holdina EP' umbrella. Directly comparable as a domestic fuel retailer and wholesaler in the same market with shared parent resources and brand portfolio.
• Hifa Petrol: Hifa Petrol is a privately owned Bosnian fuel retailer and wholesaler operating a network of gas stations across BiH. Directly comparable as both retail and wholesale fuel distributor serving the same domestic market with overlapping customer base.
• MOL Group: MOL Group is a major Central and Eastern European integrated oil and gas company with extensive retail fuel networks. Comparable as a regional fuel retailer and strategic partner via the EP MOL Card, with overlapping card-acceptance and fleet-customer offerings.

Others

• INA Grupa: INA Group is a Croatian integrated oil and gas company and the parent of Energopetrol. Directly relevant as the upstream and parent entity that supplies branded fuels (Class Plus, INA Master) and determines strategic direction for Energopetrol's operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Energopetrol