Thermo King East
- Company typePrivate
- Founded1969
- HeadquartersCarlstadt, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Thermo King East firmographics
Firmographics- Name
- Thermo King East
- Legal name
- Sonsray Fleet Services
- Website
- https://thermokingeast.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Thermo King East industry classification
Industry- Product category
- Commercial Transport Refrigeration Equipment and Services
- NAICS
- Refrigeration Equipment and Supplies Merchant Wholesalers (42374), Motor Vehicle Supplies and New Parts Merchant Wholesalers (423120)
- SIC
- Refrigeration & Service Industry Machinery (3580), Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Trailer Refrigeration Unit (Reefer) Installation, Service & Repair (TLAKACAE)
Keywords
Where Thermo King East is headquartered
LocationHeadquarters
- HQ city
- Carlstadt
- HQ country
- United States
- HQ region
- North America
Offices14 records
Markets served
Thermo King East business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Refrigeration Equipment Sales: Sales of new, used, and demo Thermo King transport refrigeration units including trailers, trucks, vans, and electric refrigeration systems. Revenue from direct equipment sales transactions.
- Parts & Aftermarket Sales: Genuine Thermo King OEM parts sales for all models. Aftermarket accessories including insulated bulkheads, trailer solar panels, and van conversions.
- Service & Maintenance: Comprehensive service operations including express lane service, preventive maintenance, trailer repairs, diesel truck repairs, and 24/7 emergency support. Revenue from labor and service contracts.
- FleetCare Programs: Fleet maintenance programs (Pro, Pro Plus, Onsite plans), extended warranty coverage, and telematics services (Tracking Pro) providing recurring maintenance revenue.
- Equipment Financing: Equipment financing and NET 30 terms offered to customers for equipment purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom quotation-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Thermo King East product offering
Product offeringCore offering
Sonsray Fleet Services (operating as Thermo King East and related brands) is North America's largest Thermo King authorized sales, service, parts, and warranty dealership. The company sells Thermo King transport refrigeration units for trailers, trucks, vans, buses, rail, and marine applications, distributes genuine Thermo King OEM parts and aftermarket accessories, and provides preventive maintenance, express-lane repairs, diesel truck service, trailer service, telematics (Tracking Pro), and FleetCare maintenance programs.
Product overview
Sonsray Fleet Services is North America's largest Thermo King authorized dealer offering a comprehensive portfolio of transport refrigeration solutions. The product lineup includes trailer refrigeration units (Precedent series: C-600, C-600M, S-600, S-610DE, S-700, S-610M), truck and van refrigeration units (T-Series: T-590 through T-890 MAX), electric and hybrid-electric units (B-100, e1000, e200, RLF Series), auxiliary power units (TriPac Envidia), and specialized solutions for buses, marine, and rail applications. These products are supported by fleet maintenance services including FleetCare plans (Pro, Pro Plus, Onsite), Tracking Pro telematics for remote monitoring, express lane repairs, and diesel truck service. The company operates across 13+ locations in California, Nevada, Connecticut, New York, and New Jersey, providing sales, service, parts, and warranty support.
Differentiator
Problem solved
Functional benefit
Products and services
- Thermo King Refrigerated Trailer Units Diesel, hybrid, and all-electric single-temp and multi-temp trailer refrigeration units (Precedent C-600, C-600M, S-600, S-610DE, S-700, S-610M, Heat King) for semi-trailers serving fleet operators in cold chain transport.
- Thermo King Truck and Van Refrigeration Units
- Thermo King Electric Refrigeration Units
- Thermo King TriPac Envidia Auxiliary Power Unit
- Thermo King Bus HVAC Systems
- Thermo King Rail Refrigeration Solutions
- Thermo King Marine Refrigeration Systems
- Coldtainers
- Refrigerated Van Conversions
- ThermoLite Solar Panels for Trailers
- Insulated Bulkheads
- Genuine Thermo King OEM Parts
- FleetCare Maintenance Programs
- Tracking Pro Telematics
- Express Lane Repair Service
- Diesel Truck Repair Service
- All Things Trailer Service
- Equipment Financing and NET 30 Terms
Companies that use Thermo King East
Customer profileSegments3 records
Ideal customer profiles2 records
Thermo King East technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Thermo King East partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Thermo KingcoreThermo King is the primary manufacturing partner. Sonsray Fleet Services is North America's largest Thermo King authorized sales, service, parts, and warranty dealership. Company sells, services, and provides parts for the full Thermo King product line including trailers, trucks, vans, electric units, APUs, and specialty applications.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Thermo King East competitors and assessment
Company assessmentOthers
- Cummins Inc. Manufacturer of diesel and increasingly electric powertrains used in commercial trucks and Thermo King reefer units. Ecosystem participant whose engines power much of the equipment Sonsray services, and whose electrification roadmap affects long-term service demand.
- Wabash National Corporation: Leading North American manufacturer of truck trailers including refrigerated trailers. Adjacent ecosystem participant — its trailer platforms are equipped with Thermo King refrigeration units that Sonsray sells and services.
- Great Dane Trailers: Manufacturer of dry and refrigerated van trailers used in cold chain logistics. Adjacent to Sonsray's business as a supplier of trailer platforms onto which Thermo King refrigeration units are installed and serviced.
- Daimler Truck North America: Manufacturer of Freightliner and Western Star trucks, including refrigerated truck platforms purchased by Sonsray's fleet customers. Adjacent OEM whose vehicles are often equipped with Thermo King units sold and serviced by Sonsray.
- Utility Trailer Manufacturing Company: Major manufacturer of refrigerated and dry van trailers sold into the same commercial trucking customers Sonsray serves. Adjacent rather than competitive, as Utility sells the trailer bodies that Thermo King units (sold by Sonsray) are mounted on.
Direct peers
- Thermo King of Atlanta: Long-standing Thermo King authorized dealership serving the Southeast U.S. with new/used reefer unit sales, OEM parts, and certified service. Comparable as another regional Thermo King dealer operating the same OEM-anchored dealership and service model.
- Polar Service Centers: Multi-location authorized Carrier Transicold dealer providing sales, service, and parts for transport refrigeration across the western U.S. A direct competitive peer offering the same dealer-service business model for the competing transport refrigeration brand.
- W.W. Williams Company: Large multi-state Thermo King authorized sales, service, and parts dealer group operating across the Midwest, Mid-Atlantic, and Southeast. Closely comparable to Sonsray Fleet Services as another major authorized Thermo King dealer network serving commercial fleet customers with similar equipment, parts, and service offerings.
Broad incumbents
- Carrier Transicold: Manufacturer of competing transport refrigeration units for trucks and trailers, owned by Carrier Global. Operates its own authorized dealer/service network that competes directly with Thermo King's dealer base, including Sonsray Fleet Services, in the same cold chain end markets.
- Trane Technologies: Parent company of Thermo King, the manufacturer whose products Sonsray Fleet Services sells and services. Trane owns the OEM relationship, brand, and product roadmap that ultimately determine Sonsray's authorized-dealer economics and competitive position.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Thermo King East social profiles
Digital presenceThermo King East financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thermo King East leadership team
Management profileNumber of profiles
Thermo King East funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thermo King East M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thermo King East
What does Thermo King East do?
Sonsray Fleet Services (operating as Thermo King East and related brands) is North America's largest Thermo King authorized sales, service, parts, and warranty dealership. The company sells Thermo King transport refrigeration units for trailers, trucks, vans, buses, rail, and marine applications, distributes genuine Thermo King OEM parts and aftermarket accessories, and provides preventive maintenance, express-lane repairs, diesel truck service, trailer service, telematics (Tracking Pro), and FleetCare maintenance programs.
Is Thermo King East a public or private company?
Thermo King East is a private company. It is classified as corporate owned and is currently operating.
When was Thermo King East founded?
Thermo King East was founded in 1969. It employs 11 to 50 people.
Where is Thermo King East based?
Thermo King East is headquartered in Carlstadt, United States, in the North America region.
How does Thermo King East make money?
Five revenue lines are on record. Refrigeration Equipment Sales are the primary driver. The others are parts & Aftermarket Sales, service & Maintenance, fleetCare Programs and equipment Financing.
Who are Thermo King East's main competitors?
Others on record are Cummins Inc., Wabash National Corporation, Great Dane Trailers, Daimler Truck North America and Utility Trailer Manufacturing Company. Direct peers are Thermo King of Atlanta, Polar Service Centers and W.W. Williams Company. Broad incumbents are Carrier Transicold and Trane Technologies.
Does Thermo King East have an API?
No public API is recorded for Thermo King East.
What industry is Thermo King East in?
Thermo King East's product category is Commercial Transport Refrigeration Equipment and Services. Its primary akta.pro industry code is TLAKACAE, Trailer Refrigeration Unit (Reefer) Installation, Service & Repair. Its NAICS code is 42374 and its SIC code is 3580.