Gemba

What Gemba does

Gemba is an Israeli B2B consulting firm that delivers operational excellence (OPEX) and Lean Management transformation services to domestic manufacturers, service organizations, and defense/government clients. The firm was founded on the premise that conventional Japanese-origin Lean methods do not adequately fit Israeli organizational culture, and it has built a proprietary, culturally adapted methodology that emphasizes gamified experiential tools, a simplified S3 framework (an adaptation of 5S into Sort & Set in Order, Sweep & Shine, Solve), Kaizen events, A3 problem-solving, Gemba Walk, and visual management routines. Supporting product assets include the S3 Kit, an interactive set of OPEX games, a Hebrew Lean Terms Dictionary, an Article Library, and a Video Library of executive case studies. The cross-disciplinary team combines senior OPEX practitioners (with collective experience of nearly 100 years, including prior leadership roles at the Israeli Air Force and major logistics projects) with industrial designers, graphic designers, and game developers to produce proprietary tools unavailable elsewhere in the Israeli market.

The business operates as a professional services firm on a direct B2B engagement model. Sales are generated through direct consultation, with prospects reaching Gemba via phone, email, contact form, LinkedIn (@gemba-walks), and Facebook (@GEMBA.OPEX). The firm also benefits from indirect demand through its recognized status as an authorized companion of Israeli government subsidy bodies, which refer organizations to Gemba for subsidized efficiency engagements. Quantified outcomes cited from named engagements include a 43% reduction in line defects at Elbit Systems, a 61% reduction in aircraft preparation time for the Israel Air Force, a 70% increase in assembly line output, and over $1 million in first-year savings at Ard Dalia. Pricing is not publicly disclosed.

Gemba is headquartered in Beit Herli, Israel, operates exclusively in the Israeli market, and runs a lean core team of approximately 10 professionals with no disclosed external funding or ownership structure. Named client logos span defense/aerospace (Elbit), government (Israel Air Force), food and beverage (Strauss Salty Snacks), and industrial manufacturing (Ard Dalia, GE Israel, Carmel Frankel, Mironics, Alliance), demonstrating cross-sector applicability within the domestic market.

Name

Gemba

Legal name

GEMBA

Website

https://gemba.co.il

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Gemba is an Israeli B2B consulting firm delivering operational excellence and Lean Management transformation services, using culturally adapted gamified tools to serve domestic manufacturers, service organizations, and defense/government clients.

Ownership category

akta.pro rank

Product category

Operational Excellence Consulting

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Manufacturing & Operations Excellence (Lean/Six Sigma) (BPAHAHAC)

Keywords

• Operational excellence consulting
• Lean management services
• Organizational efficiency transformation
• Lean manufacturing consulting
• Process improvement services

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Operational Excellence Consulting Services: Direct B2B consulting engagements involving OPEX practitioners who guide Israeli organizations through operational transformation using Lean tools, games, and structured programs. Engagements are described as leading to results within weeks to months, with a focus on internal capability-building so clients become self-sufficient.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Gemba provides Operational Excellence (OPEX) and Lean Management consulting services for Israeli organizations, with methodologies specifically adapted to Israeli workplace culture. The firm combines hands-on consulting with proprietary gamified tools, experiential games, and a simplified S3 framework (adapted from the Japanese 5S methodology) to drive operational transformation in manufacturing plants, service organizations, and defense sector clients. Engagements focus on building internal capability so client organizations become self-sufficient problem-solvers.

Product overview

Gemba is an Israeli Operational Excellence (OPEX) consulting company that provides a comprehensive methodology for organizational efficiency improvement based on Lean Management principles. The company's offering consists of consulting services combined with proprietary tools, games, and educational resources. The core product is their consulting methodology that enables organizations to become problem-solving entities through bottom-up cultural transformation. Supporting products include the Lean Terms Dictionary (educational resource), Video Library (client testimonials), Article Library (methodology articles), the S3 Kit (simplified 5S tool), and various interactive games and tools for operational improvement. Gemba positions itself as culturally adapted for Israeli organizations with nearly 100 years of combined OPEX experience among their team members.

Differentiator

Problem solved

Functional benefit

Products and services

• Operational Excellence (OPEX) Consulting Services Hands-on operational efficiency transformation consulting for Israeli manufacturing plants, service organizations, and defense clients. Engagements use Lean Management methodology, gamified tools, and structured programs to build internal self-sufficient problem-solving capabilities, with results typically delivered within weeks to months.
• S3 Kit (Simplified 5S Methodology) A simplified version of the traditional Japanese 5S methodology, transformed into a gamified tool with three action channels: Sort & Set in Order, Sweep & Shine, and Solve. Designed specifically for Israeli workers to enable self-directed implementation from day one.
• Gemba Tools and Games Interactive gamified tools and experiential games developed by Gemba that create dynamics of a problem-solving organization. These tools enable self-directed implementation from day one and are designed to be fun and engaging while driving operational improvements.

Quantifiable outcome

• 43% reduction in defect rate on production line
• +16 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Israeli Government Subsidy Bodies (unspecified)coreGTM or Marketing PartnerMultiple government bodies have launched initiatives to subsidize efficiency activities and productivity enhancement in Israeli industry. Gemba is recognized as an authorized companion of these bodies and helps connect and accompany organizations through the eligibility and engagement process. These partnerships provide indirect GTM leverage through government referrals.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Kaizen Institute: Global Lean/Kaizen consulting and training firm with a strong practice in operational excellence, organisational transformation, and continuous improvement. Direct competitor to Gemba in delivering Lean programmes to manufacturers and service organisations, though with broader geographic reach.
• Palladium Group: Global consulting firm delivering operational excellence, Lean transformation, and results-driven performance improvement, with strong overlap to Gemba's practitioner-led OPEX engagements.
• TBM Consulting Group: Specialised operational excellence and Lean consulting firm focused on manufacturing and supply chain performance improvement. Comparable to Gemba's OPEX methodology, depth of practitioner experience, and project-based delivery model.

Broad incumbents

• Deloitte: Big Four firm with a large Operations Transformation and Industry 4.0 practice offering Lean, supply chain, and operational consulting. Comparable to Gemba on methodology, much broader on geography, scale, and integrated service portfolio.
• McKinsey & Company: Global management consulting giant with a well-known Operations Practice that delivers Lean-style transformations to large industrial and defence clients. In Israel it competes for the same enterprise accounts Gemba serves (e.g., Elbit-tier engagements) but with a broader strategic remit.
• Bain & Company: Top-tier management consultancy with deep operations and performance-improvement capabilities serving multinational and Israeli enterprise clients. Overlaps with Gemba on operational transformation work but serves much larger engagements.
• Boston Consulting Group: Global strategy and operations consultancy whose Operations Practice delivers end-to-end Lean and OPEX transformations. Competes with Gemba for the largest Israeli industrial and defence engagements at the high end of the market.

Emerging players

• Lean Enterprise Institute: Non-profit education and research organisation advancing Lean thinking worldwide. While not a direct competitor for paid consulting, it shapes the Lean practitioner ecosystem from which Gemba draws its customer base and methodology.

Regional players

• Israel Institute for Productivity: Israeli public-sector body tasked with improving industrial productivity and competitiveness. Operates in the same Israeli market as Gemba, often funnels demand to Gemba as an 'authorised companion', and partially competes for awareness of Israeli manufacturers seeking efficiency programmes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GEMBA.OPEX
• LinkedInlinkedin.com/company/gemba-walks

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gemba