Macro Events

Name

Macro Events

Legal name

Macro Events Pte Ltd

Website

https://macroevents.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

General Consumer Expos & Trade Shows (MPAGAFAA)

akta.pro secondary industry

Event Structures & Temporary Builds (Tents, Domes, Modular Walls, Flooring) (THAHAEAK)

Keywords

• Event management services
• MICE conferences
• Exhibition booth design
• Corporate event planning
• Hybrid virtual events

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Full-Service Event Management: Comprehensive event planning and execution services including MICE & conferences, launches & ceremonies, carnivals & roadshows, exhibition design & installation, dinner & dance events, brand activation, and hybrid & virtual events. Revenue generated through project-based fees for complete event management.
2. Product Sales (E-commerce): Online shop selling event-related products including booth packages (Bronze, Silver, Gold, Platinum), promotional signage (Pull Up Banners, foam boards, standees), stage packages, and corporate event packages. One-time product purchases with prices ranging from $38 to $250+.
3. Creative Event Consultancy: Consulting services for event strategy, conceptualization, and planning. Advisory services complement the full-service offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Macro Events is a Singapore-based event planning agency that delivers full-service event management covering MICE & conferences, launches & ceremonies, carnivals & roadshows, exhibition design & installation, dinner & dance events, brand activation, and hybrid & virtual events. The company supplements its event services with an in-house e-commerce shop selling booth packages (Bronze/Silver/Gold/Platinum), promotional signage (pull-up banners, foam boards, wooden standees), printing services, and bundled corporate event packages for smaller buyers.

Product overview

Macro Events is a Singapore-based event planning agency offering a comprehensive suite of event management services organized around eight core service lines: MICE & Conferences, Launches & Ceremonies, Carnivals & Roadshows, Exhibition Design & Installation, Dinner & Dance, Brand Activation, Hybrid & Virtual Events, and Creative Event Consultancy. The company operates an e-commerce shop selling event-related retail products including promotional signage (Pull Up Banners, Foam Board Posters, Die-cut Boards, Wooden Standees), printing services (Booklet Design & Printing, Banner Printing & Installation), and booth packages (System Booth Platinum/Gold/Silver/Bronze Packages). The service portfolio also includes a Dinner & Dance Package for 150 pax and custom Sticker Backdrops. The business model combines agency-level event planning services with a product catalog for standalone purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• MICE & Conferences Comprehensive meeting, incentive, convention, and exhibition management services including seminars, roundtables, workshops, symposiums, and summits for corporate clients.
• Launches & Ceremonies Product and organisational launch event planning with immersive theming, custom décor, dramatic reveal mechanisms, and full event production.
• Carnivals & Roadshows Mobile event experiences with custom-built rides, interactive exhibits, themed environments, food zones, ticketing systems, and branded sponsorship activations.
• Exhibition Design & Installation Custom booth and kiosk fabrication using in-house workshop capabilities, with AV integration, projection mapping, and sustainable modular construction.
• Dinner & Dance Corporate celebration events featuring themed venues, catering coordination, entertainment booking, stage design, and AV production for company milestones.
• Brand Activation In-store and event-based brand experiences with integrated identity graphics, dynamic merchandising, product presentation, and sensory branding elements.
• Hybrid & Virtual Events Digital event platform combining in-person and virtual attendance with live streaming, interactive booths, breakout rooms, and real-time analytics.
• Creative Event Consultancy Strategic event planning consultation encompassing concept development, venue selection, program production, AR/VR integration, and full-service project management.
• Pull Up Banner Portable aluminium stand banner with PVC print, matte finish, and carrying bag; dimensions 0.85m L x 2m H, priced at SGD 138.
• Die-cut Print Foam Board Custom die-cut sticker printed on 5mm thick foam board, size limit 0.5m L x 0.5m H, priced at SGD 38.
• Wooden Structure Standee Vertical rectangular plywood stand with graphic sticker and matte finish; printing size limit 0.6m L x 1.8m H x 0.4m D, priced at SGD 250 with 10 working-day delivery.
• A1 Print Foam Board Poster A1-sized poster (594 x 841 mm) printed on 5mm thick foam board with matte finish, priced at SGD 98 including local delivery in Singapore (5 working-day delivery).
• A3 Print Foam Board Poster A3-sized poster (297 x 420 mm) printed on 5mm thick foam board, price varies by quantity.
• Booklet Design & Printing (1000 pcs) Custom booklet design and printing service with 1000-unit quantity; price includes design, print, and delivery.
• Banner Printing & Installation Full-service banner production with design, print, installation, and dismantle; dimensions 5m L x 1.8m H, priced at SGD 138.
• Dinner & Dance Package (150 Pax) Complete event package for 150 attendees including backdrop, audio system, visual control system, instant print station, pre-event activity, and e-invitation card design.
• Sticker Backdrop Custom-made backdrop with stage and carpet, dimensions 4.8m L x 2.4m H.
• System Booth (Bronze Package) Compact 1.5m L x 2m W x 2.5m H (3 sqm) exhibition booth with backwall graphics, needle punch carpet, info table, 2 bar stools, powerpoint, spotlights, and brochure stand.
• System Booth (Silver Package) Mid-tier 2m L x 2m W x 2.5m H (4 sqm) exhibition booth with backwall graphics, fascia name, carpet, fluorescent lights, powerpoint, info table, 2 bar stools, brochure stand, and waste bin; SGD 300 surcharge for after-office-hours setup.
• System Booth (Gold Package) Premium 3m L x 3m W x 2.5m H (9 sqm) exhibition booth with needle punch carpet and 2 folding chairs.
• System Booth (Platinum Package) Enterprise-grade 4m L x 3m W x 2.5m H (12 sqm) exhibition booth with needle punch carpet, fluorescent lights, 2 powerpoints, bar table, round table, 2 single sofas, 42" TV with stand, and roll-up banner.

Quantifiable outcome

• Consistent client retention demonstrated by Singapore Red Cross engagement for 3 consecutive years (2023, 2024, 2025) for World Blood Donor Day events
• +1 more outcomes

Named customers32 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pico Global Services: Global experiential marketing and exhibition services firm with deep booth fabrication and event production capabilities. Comparable to Macro on exhibition design & installation plus in-house production, but operates at significantly larger global scale as a broad incumbent.
• Constellar Ventures (formerly SingEx-Sphere): Singapore's leading MICE venue operator and event organizer managing venues like Singapore Expo. Comparable to Macro as a Singapore MICE organizer but operates a much wider portfolio of owned venues and proprietary trade shows across Asia.
• MCH Group (MCH Messe Schweiz): Swiss-headquartered exhibition organizer operating major venues (e.g., Baselworld, Art Basel) globally. Broad incumbent comparable to Macro's trade show organizing capabilities, but at substantially larger scale and with owned venue infrastructure.

Direct peers

• Kingsmen Creatives: SGX-listed Singapore-headquartered brand activation, exhibits, and event management agency with a comparable multi-service portfolio (MICE, exhibitions, retail environments, events) serving regional enterprise clients. Direct overlap with Macro's exhibitions, launches, and corporate event business in Singapore.
• Octopus Exhibits / Octopus Group: Exhibition booth design and fabrication specialist with presence in Singapore and Asia. Comparable to Macro's in-house carpentry and exhibition booth design & installation services, with overlap on enterprise trade show clients.
• The Meeting Planners: Singapore-headquartered event management agency offering MICE, corporate events, launches, and exhibitions. Closest comparable Singapore SME in scope and target customer profile, though smaller in scale than Macro's full service offering.
• Index Creative Communications: Japan-headquartered exhibition, event, and brand communication agency with regional operations across Asia. Comparable to Macro on exhibitions, MICE, and brand activation, with stronger scale and geographic reach across Asia.

Regional players

• UnUsUal Limited: SGX-listed Singapore-based live event and concert production company with comparable production and staging capabilities. Strong overlap with Macro's launches, ceremonies, and dinner & dance event lines in Singapore.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/macroeventssg
• Instagraminstagram.com/macroeventssg
• TikToktiktok.com/@macroeventssg
• Xx.com/macro_events
• LinkedInlinkedin.com/company/macroeventssg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Macro Events