Mohawk Group

What Mohawk Group does

Mohawk Group is the commercial flooring division of Mohawk Industries, Inc. (NYSE: MHK), one of the world's largest flooring manufacturers, headquartered in Calhoun, Georgia with 501-1,000 employees and operating across North America, EMEA (via Mohawk Group EMEA), and Australia (via Godfrey Hirst). The company designs, manufactures, and sells commercial carpet (broadloom and modular carpet tile) and hard surface flooring (Luxury Vinyl Tile, resilient sheet, and Electrostatic Discharge solutions), targeting enterprise specifiers in healthcare, education, workplace, senior living, multi-family residential, retail, and government segments. Its technology portfolio centres on materials science rather than software, including proprietary Static Shift ESD flooring with Conductive Force and Dissipative Force chemistries for static-sensitive environments, the PVC-free SolidTech R stone-core sustainable product with lifetime warranty, and Hero Rubber — acquired in April 2026 — manufactured with Nike Grind recycled feedstock from manufacturing scrap and end-of-life footwear. Award-winning design collections (Adaptive Alliance, MultiSensory, GeoCode LVT, Fractal Fluency, Floating Forms) emphasise biophilic and tactile-aesthetic themes for commercial interiors.

Mohawk Group operates a project-based, quote-driven B2B go-to-market model through a dedicated direct sales force and a Find a Rep channel that engages commercial interior designers, architects, and facility managers at the specification stage of construction and renovation projects. Revenue is generated through one-time product sales of soft-surface and hard-surface flooring systems with pricing disclosed only on a quote basis; lifecycle value is sustained through specification stickiness once a product is written into architectural plans. Marketing combines digital content, social channels, trade events (notably TISE), and detailed case-study project showcases across named enterprise installations including UF Health Ocala, West Valley College, Ohio State's Keenan Center for Entrepreneurship, Sports Direct Liverpool, Temenos Innovation Hub, and Chicago Midway International Airport.

The business is positioned in the upper-mid-to-large tier of the global commercial flooring industry, with the broader commercial flooring market valued at USD 7.019 billion in 2024 and the resilient flooring market projected to grow from USD 9.6 billion in 2025 to USD 16.6 billion by 2035. Strategic emphasis in 2025-2026 has been on sustainability (Nike Grind, recycled content, PVC-free cores), domestic US manufacturing resilience (PureTech line), and category expansion into high-performance resilient flooring via the Hero Flooring acquisition, supported by multiple industry award wins including the HiP Award 2026 and Green Builder Media 2026 Sustainable Product of the Year.

Name

Mohawk Group

Legal name

Mohawk Group

Website

https://mohawkgroup.com

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Mohawk Group is the commercial flooring division of Mohawk Industries (NYSE: MHK), selling carpet, LVT, resilient, and ESD flooring through direct enterprise sales to architects and designers across healthcare, education, workplace, retail, senior living, and government.

Ownership category

akta.pro rank

Product category

Commercial Flooring

NAICS

Other Building Material Dealers (44418)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork) (IMAOAJAH)

akta.pro secondary industry

Flooring Installation Materials & Accessories (Adhesives, Grouts, Trims, Transitions) (IMADAJAL)

Keywords

• Commercial flooring
• Carpet tile
• Luxury vinyl tile
• ESD flooring
• Sustainable flooring

Headquarters

HQ city

Calhoun

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Flooring Products: Mohawk Group generates revenue through the sale of commercial carpet (broadloom, carpet tile) and hard surface flooring (LVT, resilient, ESD flooring) to commercial interior projects. Products are sold through direct sales representatives and the Find a Rep channel, targeting healthcare, education, workplace, senior living, multi-family, and retail segments.
2. High-Performance Resilient Flooring: Revenue from Hero Flooring product line including Hero Rubber made with Nike Grind, sold to commercial design and architecture sectors as part of Mohawk Group's commercial portfolio.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Mohawk Group designs, manufactures, and sells commercial carpet (broadloom and modular carpet tile) and hard surface flooring (LVT, resilient, ESD flooring) for commercial interior projects. Products are sold through dedicated direct sales representatives and a Find a Rep channel targeting architects, commercial interior designers, and facility managers across healthcare, education, workplace, senior living, multi-family residential, and retail segments globally.

Product overview

Mohawk Group is the commercial division of Mohawk Industries, offering a comprehensive portfolio of commercial carpet and hard surface flooring solutions. The product portfolio includes soft-surface offerings (carpet collections such as Adaptive Alliance, MultiSensory, and Fractal Fluency, available as broadloom and modular carpet tiles) and hard-surface solutions (LVT collections including GeoCode, ESD flooring under the Static Shift line with Conductive Force and Dissipative Force products, and acquired Hero Flooring brand featuring Nike Grind sustainable materials). The company also produces area rugs through the MultiSensory collection. Recent additions include the April 2026 acquisition of Hero Flooring for high-performance resilient flooring. Products serve commercial segments including healthcare, education, corporate, retail, senior living, and multi-family applications.

Differentiator

Problem solved

Functional benefit

Brands

• Adaptive Alliance: Digital precision meshing with the beauty of the human touch - organic, tactile broadloom and modular carpets with metallic yarn.
• GeoCode
• MultiSensory
• Static Shift
• Fractal Fluency
• Floating Forms
• Hero
• Loomed Harmony

Products and services

• Adaptive Alliance Carpet Collection Commercial broadloom and modular carpet collection featuring organic, tactile designs with metallic yarn accents, combining digital precision with traditional craftsmanship aesthetics for commercial interiors.
• GeoCode Luxury Vinyl Tile Collection Luxury Vinyl Tile (LVT) collection exploring the intersection of traditional craft and modern technology, offering layered expressions of process and material for commercial interiors.
• MultiSensory Carpet Collection Commercial carpet collection exploring tactile textures that reconnect users with nature, promoting relaxation and emotional warmth with earthy, grounded designs.
• Static Shift ESD Flooring Collection Electrostatic Discharge (ESD) flooring collection that prevents static electricity buildup by safely discharging it to ground. Includes Conductive Force for highly sensitive equipment and Dissipative Force for specialist spaces with high voltage or explosive materials.
• Hero Flooring Resilient Flooring Brand High-performance resilient flooring brand including Hero Rubber made with Nike Grind materials derived from manufacturing scrap and end-of-life footwear, used for commercial design and architecture applications.
• SolidTech R Sustainable Flooring Sustainable flooring made from recycled single-use plastic and natural stone with a PVC-free recycled core, offering durability, waterproof performance, scratch resistance, and a lifetime warranty.
• Spectral View Carpet Tile 24" x 24" commercial carpet tile with shifting gradient pattern created using rolling thread-up technique, available in 30 ounce tufted weight with accent colors in high and low contrast mix.
• Whispered Layers Carpet Tile 24" x 24" commercial carpet tile with allover field texture designed to be used alone or coordinate with Dimensional Fade.
• Dimensional Fade Carpet Tile 24" x 24" commercial carpet tile from the MultiSensory collection featuring dimensional texture design for use alongside Whispered Layers.
• Sensory Grain Broadloom Tufted commercial broadloom carpet with small-scale allover texture featuring subtle mix of high and low contrast, part of the MultiSensory collection.
• Loomed Harmony Hand-Woven Area Rug Hand-woven commercial area rug crafted by skilled artisans using 90% wool content with dense loops and subtle stripes through weave-type juxtaposition.
• Conductive Force ESD Tile 12" x 12" ESD tile offering the fastest discharge of built-up static electricity for spaces with highly sensitive equipment and critical applications.
• Dissipative Force ESD Tile 12" x 12" ESD tile for specialist spaces and applications including those involving high voltage and explosive materials.
• Structured Flow Broadloom 12 ft. tufted Pattern Perfect commercial broadloom from the Adaptive Alliance collection, organic and tactile with hint of metallic yarn.
• Guided Grid Broadloom 12 ft. commercial broadloom from the Adaptive Alliance collection with structured grid pattern.
• Geo Path Broadloom 12 ft. commercial broadloom from Adaptive Alliance Book 2 featuring geometric path patterns.
• Rhythmic Drift Broadloom 12 ft. commercial broadloom from Adaptive Alliance Book 2 with rhythmic pattern design.
• Mapped Carpet Tile 24" x 24" commercial carpet tile from Adaptive Alliance Book 2 featuring mapped pattern design with hint of metallic yarn.
• Tonal Fields Carpet Tile 24" x 24" commercial carpet tile from the Adaptive Alliance collection with organic, tactile design and metallic yarn accents.
• Pixelated Path Carpet Tile 24" x 24" commercial carpet tile from Adaptive Alliance Book 1 with pixelated path pattern.
• Aligned Shift Carpet Tile 24" x 24" commercial carpet tile from Adaptive Alliance Book 1 with aligned shift pattern.

Quantifiable outcome

• PVC-free resilient products command a price premium of 30-40% for commercial applications compared to traditional LVT, reflecting higher sustainable product value
• +2 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Hero FlooringcoreStrategic or Co-development Partner · 20 April 2026Mohawk Group acquired Hero Flooring as a global brand specializing in high-performance resilient flooring solutions. The acquisition includes Hero Rubber made with Nike Grind, a product line manufactured using manufacturing scrap and end-of-life footwear materials. The deal strengthens Mohawk Group's position in the high-performance resilient flooring market while providing Hero Flooring access to a broader client base across commercial design and architecture sectors.
• Nike GrindcoreStrategic or Co-development Partner · 20 April 2026Nike Grind provides recycled rubber material derived from manufacturing scrap and end-of-life footwear, which is incorporated into Hero Rubber flooring products. This partnership supports Mohawk Group's sustainability-focused product offering by providing a steady supply of recycled content for commercial resilient flooring.
• The Ohio State UniversityminorStrategic or Co-development PartnerThe Ohio State University designed The Keenan Center for Entrepreneurship in Columbus with Mohawk Group's Fractal Fluency carpet collection, which supports wellbeing, creativity, and collaboration. The design incorporated natural geometries and biophilic principles to reduce stress and reflect the campus environment.
• PureTech by MohawkminorOthersPureTech by Mohawk is a product line benefiting from domestic US manufacturing to avoid supply chain issues, highlighted by specialty flooring retailers as a top-performing product from 2025. Domestic manufacturing provides resilience against tariffs and geopolitical disruptions.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Forbo Flooring Systems: Global manufacturer of resilient flooring including Marmoleum and other commercial vinyl/rubber products. Direct competitor to Mohawk Group's resilient, ESD, and Hero Flooring lines in commercial specification projects.
• Tarkett: Global flooring manufacturer with broad commercial carpet, LVT, and resilient portfolios including the Tarkett Home line. Competes directly with Mohawk Group in commercial specification channels across multiple geographies.
• Shaw Industries: One of the world's largest flooring manufacturers with extensive commercial carpet and hard surface portfolios. Listed alongside Mohawk as a top-tier competitor in commercial flooring with comparable scale and vertical reach.
• AHF Products: US-based hard surface flooring manufacturer producing commercial LVT and resilient products. Listed as a peer competitor in the broader commercial flooring market alongside Mohawk.
• Milliken: Manufacturer of commercial modular carpet and hard surface flooring with strong design-driven collections. Competes with Mohawk Group in workplace, healthcare, and education verticals through architectural specification.
• J+J Flooring Group: Specialist in commercial modular carpet tile including the Kinetex hybrid flooring platform. Competes directly with Mohawk Group's soft-surface and hard-surface commercial products in healthcare and education verticals.
• The Dixie Group: Commercial and residential carpet manufacturer with specialty commercial brands serving the same architectural specification channels as Mohawk Group.
• Interface: Global commercial modular carpet tile and LVT manufacturer serving the same healthcare, education, and workplace specifier channels as Mohawk Group. Closest direct competitor in carpet tile and resilient flooring for commercial projects.
• Engineered Floors: Major US commercial carpet manufacturer producing broadloom and carpet tile. Listed as a primary commercial flooring competitor alongside Mohawk in the same specification channels.
• Mannington Mills: US-based commercial and residential flooring manufacturer with strong LVT, resilient, and carpet offerings. Direct overlap with Mohawk Group across healthcare, education, and workplace specification projects.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mohawkgroup
• Facebookfacebook.com/mohawkgroup
• LinkedInlinkedin.com/company/mohawk-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mohawk Group