Hiperdia

What Hiperdia does

Hiperdia is a Romanian diagnostic imaging and integrated healthcare provider that operates within the Affidea Group and is presented in the underlying source material under the Affidea România brand (legal entity AFFIDEA ROMANIA S.R.L., CIF RO12826198). The business delivers a full outpatient care stack across a national network of 80+ medical centers and 4 hospitals spanning 30+ Romanian cities, serving over 2 million patients annually. Its core service lines are specialist medical consultations, high-performance diagnostic imaging (MRI, CT, mammography, X-ray, nuclear medicine), radiotherapy and chemotherapy delivered in day-hospitalization settings, and clinical laboratory analyses. It is staffed by 800+ medical professionals in Romania and sits within a pan-European parent that operates 391 centers across 15 countries.

The company's technology base is capital-intensive medical imaging and diagnostic equipment rather than proprietary software. Notable differentiated offerings include a Dose Excellence radiation-optimization program recognized by the EuroSafe Imaging Wall of Stars, 3D mammography with on-site results at its Metropolitan clinic, a non-invasive Derma Test skin-screening line, and a free Patient Navigator service for oncology patients. Patient-facing digital layers include the MyAffidea results portal, an online appointment-booking system (appointments.affidea.ro), telemedicine, a contact center, and the Affidea DOC loyalty card. The parent group is cited as a member of the IBM Watson and Microsoft Cloud imaging councils, indicating technology-partnership relationships rather than in-house model development.

The revenue model is fee-for-service medical delivery: patients pay out-of-pocket, through the CAS national health insurance scheme, or via corporate health programs, with revenue mechanics driven by procedure and test volume across the clinic network. Go-to-market is sales-led and location-based, combining physical clinic presence with digital scheduling, a contact center, telemedicine, content-marketing blog channels, and recurring promotional discounts (30% off imaging and laboratory tests, 20% off MRI). Customer segments are horizontal: oncology patients (primary), the general self-pay and insured population (primary), and corporate occupational-health clients (secondary). Pricing is not publicly disclosed.

Name

Hiperdia

Legal name

AFFIDEA ROMANIA S.R.L

Website

https://hiperdia.ro

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Romanian diagnostic imaging and integrated healthcare provider operating within the Affidea Group, delivering consultations, MRI/CT imaging, oncology treatment, and lab testing across 80+ centers and 4 hospitals in 30+ cities, serving 2M+ patients annually.

Ownership category

akta.pro rank

Product category

Diagnostic Imaging and Outpatient Healthcare Services

NAICS

Diagnostic Imaging Centers (621512), Medical and Diagnostic Laboratories (62151), Offices of Physicians (62111), Offices of Physicians (6211), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Medical Laboratories (8071), Services-General Medical & Surgical Hospitals, Nec (8062), Services-Health Services (8000)

akta.pro primary industry

Oncology Remote Symptom Monitoring & Care Navigation (HLALAFAD)

Keywords

• Diagnostic imaging services
• Medical imaging centers
• Oncology treatment services
• Clinical laboratory testing
• Outpatient healthcare services

Headquarters

HQ city

Brasov

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Medical Diagnostic Services: Revenue generated from providing medical consultations, diagnostic imaging (MRI, mammography, radiology), laboratory tests, and nuclear medicine services to patients. Services include day hospitalization and oncology treatment.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Affidea Romania (Hiperdia) provides high-performance diagnostic imaging, specialist medical consultations, clinical laboratory analyses, and outpatient oncology treatment (radiotherapy and chemotherapy) across a national network of 80+ medical centers and 4 hospitals. Services are delivered through physical clinics, telemedicine, online appointment scheduling, and the MyAffidea patient portal, with day-hospitalization and a free Patient Navigator program supporting oncology patients.

Product overview

Affidea România operates as a multi-service healthcare provider offering a unified platform of integrated medical services. The core portfolio spans four primary service lines — Consultații medicale (specialist consultations), Imagistică medicală (advanced medical imaging including MRI, CT, mammography), Radioterapie și Chimioterapie (oncology treatment), and Analize de Laborator (clinical laboratory analyses) — supplemented by Spitalizare de zi (day-hospitalization). Patient-facing digital services include MyAffidea (online results portal), Programare Online (digital appointment booking), and Telemedicină (remote consultations). Support services include Navigatorul de Pacienți (free oncological patient navigation) and the Affidea DOC loyalty card. The company also runs specialized offerings such as Derma Test (skin screening). All services are delivered through a network of 80+ medical centers and 4 hospitals across 30+ Romanian cities.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Consultations (Consultații medicale) Specialist medical consultations offered across Affidea Romania's network of clinics, providing outpatient care across multiple specialties for patients seeking expert medical advice.
• Medical Imaging (Imagistică medicală) Advanced diagnostic imaging services including MRI, CT, mammography (including 3D with on-site results), and X-ray diagnostics, utilizing modern medical technology equipment for patients requiring diagnostic imaging investigations.
• Radiotherapy and Chemotherapy (Radioterapie și Chimioterapie) Oncological treatment services combining radiation therapy and chemotherapy delivered in day-hospitalization settings, for cancer patients requiring outpatient oncology treatment and reconstructive surgery options.
• Laboratory Tests (Analize de Laborator) Medical laboratory testing services offering a wide range of clinical analyses and diagnostic tests for patients requiring bloodwork, biochemical analyses, and other laboratory diagnostics.
• Day Hospitalization (Spitalizare de zi) Day-hospitalization services providing short-term inpatient medical care, monitoring, and procedures for patients requiring treatment without overnight hospital admission.
• Telemedicine (Telemedicină) Remote medical consultation services enabling patients to connect with healthcare providers via digital channels for consultations, follow-ups, and remote medical advice.
• Derma Test - Screening Packages (Derma Test – Pachete Screening) Innovative and non-invasive dermatological screening packages for skin cancer and skin condition detection, offering preventive skin health assessments.

Quantifiable outcome

• Serves 2 million+ patients annually in Romania
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• IBM WatsoncoreTechnology or IntegrationAffidea is the only medical services provider that is part of the IBM Watson Imaging Council, indicating a strategic technology partnership for advanced diagnostic imaging and AI-assisted healthcare solutions.
• Microsoft CloudcoreTechnology or IntegrationAffidea is part of the IBM Watson and Microsoft Cloud Imaging Council, indicating a strategic partnership for cloud-based medical imaging solutions and data infrastructure.
• EuroSafe Imaging (European Society of Radiology)coreStrategic or Co-development PartnerAffidea's Dose Excellence program is recognized by EuroSafe Imaging, an initiative of the European Society of Radiology. Over 50% of the accredited centers on the Eurosafe Wall of Stars belong to Affidea.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sanador: Sanador operates private hospitals and clinics in Bucharest and other major Romanian cities, with a strong imaging and oncology offering. It is a direct competitor to Affidea Romania's diagnostic imaging, day-hospitalization, and oncology services.
• MedLife: MedLife is the largest private healthcare operator in Romania, offering hospitals, clinics, laboratories, and imaging services nationwide. It directly competes with Affidea Romania across diagnostics, outpatient consultations, and oncology, with greater scale and a public listing on the Bucharest Stock Exchange.
• Regina Maria (Rețeaua de Sănătate): Regina Maria is one of the largest private healthcare networks in Romania, providing outpatient clinics, imaging, laboratories, and hospital services. It competes head-to-head with Affidea Romania on advanced imaging, lab, and integrated corporate health programs.
• Gral Medical: Gral Medical is a Romanian private provider of medical services, including imaging, laboratory, and outpatient clinics. It is a comparable mid-sized peer in the Romanian diagnostic and outpatient market where Affidea Romania operates.
• Synevo Romania: Synevo, part of Medicover, is the leading medical laboratory network in Romania. It directly competes with Affidea Romania's laboratory analyses service line and increasingly bundles imaging referrals through its collection-point footprint.
• Medicover Romania: Medicover operates a network of private clinics and hospitals in Romania (and across Europe), including diagnostic imaging, lab, and outpatient services via its Synevo labs. It competes with Affidea Romania on multi-specialty outpatient care, imaging, and corporate health.

Emerging players

• Docrates Cancer Center: Docrates is a privately-owned specialty cancer center in Finland offering diagnostics, radiotherapy, and chemotherapy under a patient-navigator model. It is comparable to the integrated imaging + oncology + patient-navigator offering that Affidea Romania is building out.

Regional players

• Diagnóstico por Imagem / Affidea Spain: Affidea's Spanish operation is a regional peer within the same group, focused on diagnostic imaging. It illustrates the cross-country imaging playbook (equipment, Dose Excellence, partnerships) that gets transferred into the Romanian entity.
• Centre de Radiologie et d'Imagerie Médicale (CRIM) / Affidea France: Affidea's French imaging operations are a regional peer sharing the same Dose Excellence and EuroSafe accreditation playbook as Affidea Romania. Useful as a cross-country diagnostic-imaging benchmark within the same parent group.

Broad incumbents

• Affidea Group: Affidea Group is the parent company and the pan-European leader in high-performance diagnostic imaging, outpatient care, and cancer treatment, with 391 centers across 15 countries. It is the broad incumbent that sets the strategic, technology, and clinical standards Affidea Romania operates against.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hiperdia
• LinkedInlinkedin.com/company/1266012

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hiperdia