Mom2Mom Global

What Mom2Mom Global does

Mom2Mom Global, now operating as Global Military Lactation Community (Global MilCom), is a Raleigh, North Carolina-based nonprofit founded in 1999 that delivers evidence-based lactation advocacy, education, and peer support to U.S. military families worldwide. The organization serves two tightly linked customer segments: active duty service members, National Guard, Reservists, and their families who face lactation challenges tied to deployments, TDY, field operations, and frequent relocations (PCS); and the lactation professionals who support them. Its primary offerings are the Military Lactation Counselor (MLC) Course — an online credential with equity pricing and payment plans — together with a TRICARE-covered breast pump information resource, a Military Regulations & Resources library, a global network of volunteer-run local chapters, educational blog content, and a branded merchandise store.

The organization's business model blends earned revenue with charitable funding. Earned revenue comes from MLC Course enrollment fees (tuition not publicly disclosed, with multi-year recertification pathways) and e-commerce merchandise sales priced at $25-$30 per item. Donations are solicited through PayPal and GiveButter to underwrite the mission of delivering evidence-based lactation resources to military communities. Distribution is entirely self-serve digital for course and merchandise, supplemented by in-person community engagement through the volunteer chapter network. The go-to-market motion is community-led: outreach runs through volunteers, content marketing (the #PutSomeBreastMilkOnIt blog), and organic social channels rather than paid acquisition.

From a technology standpoint, the organization is not a software company: there is no proprietary platform, mobile app, API, or disclosed AI/ML capability. Its technical footprint is limited to a Squarespace-hosted website that handles course enrollment, donations, e-commerce, and content publishing. The strategic asset is the curated content library (military regulations, directives, TRICARE coverage information) and the credentialed community, rather than any underlying technology stack.

Name

Mom2Mom Global

Legal name

Global Military Lactation Community

Website

https://www.mom2momglobal.org

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Global Military Lactation Community (formerly Mom2Mom Global) is a Raleigh-based nonprofit that provides evidence-based lactation advocacy, peer support, and the Military Lactation Counselor credential to U.S. military families and the professionals serving them worldwide.

Ownership category

akta.pro rank

Product category

Maternal and Infant Health Advocacy Services

SIC

Services-Educational Services (8200)

akta.pro primary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

akta.pro secondary industries

Breastfeeding, Lactation & Infant Feeding Support (EDACAMAB), Veterans Affairs & Military Family Services (BPAIAHAL)

Keywords

• Lactation support services
• Military family advocacy
• Breastfeeding education
• Lactation counselor training
• Nonprofit maternal health

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. MLC Course Enrollment: Revenue generated from enrollment fees for the Military Lactation Counselor (MLC) Course, an online training program for lactation credentials targeted at professionals working with military families.
2. Merchandise Sales: E-commerce sales of branded merchandise including apparel and drinkware through their online store.
3. Donations: Charitable donations accepted through PayPal and GiveButter platforms to support the mission of delivering evidence-based lactation resources to military communities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Global Military Lactation Community (formerly Mom2Mom Global) sells the Military Lactation Counselor (MLC) Course, an evidence-based online lactation credential for professionals working with military families, offered with equity pricing and payment plans. It also sells branded merchandise (apparel and drinkware) through its online store and accepts donations to fund its mission of delivering evidence-based lactation resources to U.S. military communities worldwide via a volunteer chapter network.

Product overview

Global Military Lactation Community (formerly Mom2Mom Global) operates as a community organization offering a unified portfolio of lactation support services for U.S. military families. The core offering is the Military Lactation Counselor (MLC) Course, an evidence-based lactation credential program. Supporting services include TRICARE-Covered Breast Pumps information resources, Military Regulations & Resources guidance, a Local Chapter Network for peer support, blog content for education and advocacy, and a merchandise shop. The organization functions primarily as an advocacy and education platform rather than a technology product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Military Lactation Counselor (MLC) Course An evidence-based online lactation credential/training program for healthcare professionals, counselors, and support personnel who work with military families. Appropriate for a wide range of care settings, with equity pricing structures and payment plans to increase accessibility.
• Branded Merchandise Shop Apparel (t-shirts, v-neck tops) and accessories (tumblers) featuring lactation pride messaging, sold at fixed prices ranging from $25 to $30, shipped to supporters and advocates worldwide.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Direct peers

• La Leche League International: The largest global volunteer-based breastfeeding support and education organization, offering peer counselor training and local group support — the closest direct analog to Global MilCom's chapter-and-education model, but not military-focused.
• HealthConnect One: Community-based maternal and child health nonprofit that trains doulas and lactation peer counselors using a similar grassroots, volunteer-chapter model — comparable in mission, training structure, and community-led delivery.
• Military Family Advisory Network (MFAN): Nonprofit that researches and advocates for military-family well-being across installations worldwide. Comparable in serving military families through a community-led model, though focused on broader quality-of-life issues rather than lactation specifically.

Emerging players

• Pacify: Telehealth lactation platform providing on-demand video consultations with IBCLCs. Comparable as an alternative channel for lactation support and education, though technology-driven rather than community/volunteer-driven.
• KellyMom: A widely cited evidence-based breastfeeding and lactation education website. Overlaps with Global MilCom's blog and resource library in providing lactation content, though it lacks a credential or community network.

Broad incumbents

• Maven Clinic: Large virtual care platform offering lactation consultants as part of a broader women's and family health benefit — overlaps with the MLC credential's goal of delivering professional lactation support, but serves a much broader employer-paid market.
• WIC (USDA Special Supplemental Nutrition Program for Women, Infants, and Children): Government program providing breastfeeding education, peer counseling, and lactation support to low-income families including military families. Comparable in delivering lactation support and peer counseling at scale, though as a federal benefit rather than a credentialed course.
• BabyCenter: Large consumer pregnancy and parenting platform with editorial content, community forums, and expert advice. Comparable in delivering lactation content and community support, but a broad incumbent serving all parents, not a credentialed niche.

Others

• International Board of Lactation Consultant Examiners (IBLCE): The credentialing body for the IBCLC, the gold-standard lactation credential. Comparable as the ecosystem's established credentialing authority, against which the MLC credential is positioned as a military-specific, more accessible alternative.
• TRICARE (Military Health System): The DoD health system covering active-duty and retired service members, including TRICARE-covered breast pumps that Global MilCom actively helps families navigate. Comparable as a payer/distribution channel for lactation services, not a direct competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/global_milcom
• Facebookfacebook.com/GlobalMilitaryLactationCommunity
• LinkedInlinkedin.com/company/mom2mom-global

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mom2Mom Global