Guangzhou Pujin Electronics Co.

What Guangzhou Pujin Electronics Co. does

Guangzhou Pujin Electronics Co., Ltd. (operating under the BELTTT brand) is a privately held Chinese designer, manufacturer, and seller of power inverters and solar energy products, headquartered in the Guangdong-Hong Kong-Macao Greater Bay Area with 8,000-10,000+ square meters of production capacity and 51-100 employees. The company was established in 2013 and operates from No.138 Pacific Industrial Zone, Guangshen Road, Guangzhou. Its product portfolio is organized across three core lines: standalone power inverters (pure sine wave, modified sine wave, and UPS variants from 80W to 5,000W+ across the BAP, BBP, BLP, BAT, BEM, BEL, BET, BEU, BEF, and BEP series); solar/hybrid inverters (BAH, BSY, BDH, BFH, BHC series spanning residential 3KV to commercial three-phase 12KW); and energy storage and ancillary products including portable power stations, MPPT charge controllers, BELC intelligent chargers, and PCBA boards. Supporting software is provided through the Inverter Butler smartphone app (Android). Underlying technology centers on power conversion (pure and modified sine wave topologies), MPPT charge control, hybrid PV-storage-charge integration, and in-house PCBA design and manufacturing.

Name

Guangzhou Pujin Electronics Co.

Legal name

Guangzhou Poojin Electronic Co., Ltd.

Website

https://poojin.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Power Inverters

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Transmission & Distribution Line Equipment (Bushings, Insulators, Arresters, Conductors, Hardware) (IMAGAAAF)

akta.pro secondary industry

Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB)

Keywords

• Power inverter manufacturing
• Solar energy products
• Hybrid solar inverters
• Portable power stations
• PCBA design services

Headquarters

HQ city

Guangzhou

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Operations, Personnel, Supply Chain, Marketing or Sales

Revenue model

1. Power Inverter Products: Manufacturing and sales of power inverters including pure sine wave, modified sine wave, and hybrid solar inverters. Products range from small power inverters (BEL series) to high-power industrial inverters.
2. Portable Power Stations: Portable energy storage products for outdoor, emergency backup, and mobile power applications
3. PCBA Manufacturing Services: One-stop PCBA design and manufacturing services for inverter power supplies, serving domestic and foreign industry clients
4. Battery Chargers: BELC series intelligent chargers (5A to 50A) for lead-acid and other rechargeable batteries
5. MPPT Charge Controllers: Maximum power point tracking charge controllers for solar power systems

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Guangzhou Pujin Electronics Co. (BELTTT) is a design, R&D, manufacturing, and sales company specializing in inverter power products. Its portfolio includes pure sine wave inverters, modified sine wave inverters, hybrid solar inverters, MPPT charge controllers, battery chargers, portable power stations, and one-stop PCBA design and manufacturing services for inverter power supplies.

Product overview

Guangzhou Pujin Electronics Co. (BELTTT) is a professional manufacturer of power inverters and solar energy products with a comprehensive portfolio organized around three core product lines: (1) Power Inverters spanning pure sine wave, modified sine wave, and UPS variants across power ranges from small portable units (80W) to heavy industrial models (5000W+), including BAP, BBP, BLP, BAT, BEM, BEL, BET, BEU, BEF, and BEP series; (2) Solar/Hybrid Inverters including BAH, BSY, BDH, BFH, and BHC series providing solutions from residential (3K-5K) to commercial/industrial three-phase applications (up to 12KW); and (3) Energy Storage Products including portable power stations and PCBA boards. Supporting products include MPPT charge controllers and BELC intelligent chargers. The company also offers the Inverter Butler mobile app for remote monitoring and management of connected inverters.

Differentiator

Problem solved

Functional benefit

Brands

• Inverter Butler (逆电管家): A mobile application product developed by Guangzhou Pujin Electronics for comprehensive inverter management and monitoring, featuring real-time monitoring, battery management, historical data analysis, fault alarms, and remote control capabilities.

Products and services

• BAP Series Pure Sine Wave Inverter Professional pure sine wave inverter series available in 1000W-3000W configurations for various power applications.
• BBP Series Pure Sine Wave Inverter High-power pure sine wave inverter series for demanding power applications.
• BLP Smart Pure Sine Wave Inverter Intelligently controllable pure sine wave inverter with remote control capabilities, programmable features, and seamless user experience for complex vehicle power demands (80-5000W).
• BAT Series Pure Sine Wave UPS Inverter Pure sine wave inverter with integrated UPS functionality for uninterrupted power supply.
• BEM Modified Sine Wave Inverter Modified sine wave inverter for cost-effective power conversion applications.
• BEL Small Power Inverter Compact power inverter for small-scale power needs and portable applications.
• BAH Series Solar Inverter (Hybrid Inverter) Hybrid solar inverter combining photovoltaic generation with energy storage capabilities for residential and commercial applications with 3KV and 5KV configurations.
• BET Pure Sine Wave UPS Pure sine wave UPS inverter for critical power protection applications.
• BEU Modified Sine Wave UPS Modified sine wave UPS for basic uninterruptible power supply needs.
• BEF Car Inverter Vehicle-mounted power inverter designed for automotive applications with power ranging from 80-5000W.
• BEP Pure Sine Wave Inverter Pure sine wave inverter for clean power output to sensitive electronics.
• Portable Power Station Mobile energy storage solution for outdoor activities, emergency backup, and portable power needs.
• PCBA Board (Design and Manufacturing Service) One-stop PCBA design and manufacturing services for inverter power supplies with power ranging from 200W to 1500W, featuring professional PCB design and fast-response manufacturing for electronics manufacturers and system integrators.
• BSY Hybrid Solar Inverter Hybrid solar inverter with inverse control integration for residential solar power systems, available in 2K-10.2K configurations.
• BDH Hybrid Solar Inverter Hybrid solar inverter for residential and commercial energy storage applications.
• BFH Series Three Phase Hybrid Inverter Three-phase hybrid inverter for commercial and industrial solar power systems.
• BHC Series Three-Phase Hybrid Inverters Three-phase hybrid inverter series for larger scale commercial and industrial applications, available in 6KW-12KW configurations.
• Parallel Off-Grid Photovoltaic Inverters (3KVA & 5KVA) Off-grid photovoltaic inverters with MPPT tracking and parallel connection capability for larger capacity systems, suitable for home power station construction with ultra-high conversion efficiency and high reliability.
• MPPT Charge Controller Maximum Power Point Tracking charge controller for optimizing solar panel energy harvest.
• BELC Series Charger Intelligent battery charger series including 12V5A, 10A, 20A, 24V25A, and 12V50A models with three-stage charging mode (constant current, constant voltage, float charge) and multiple safety protection functions for lead-acid and other rechargeable batteries.
• BAE Portable Energy Solution Portable energy storage solution integrating light, storage and charging with battery and smart energy management platform for smart travel and outdoor applications.

Quantifiable outcome

• Over 5 million inverter solutions delivered to users worldwide
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Four partnerships are on record, tiered major and core.

• Intersolar EuropemajorStrategic or Co-development Partner · 29 June 2023BELTTT participates annually in Intersolar Europe in Munich, Germany to showcase smart energy storage solutions and 3-5KV home photovoltaic solutions to global customers, establishing partnerships in the European clean energy market.
• Canton FairmajorStrategic or Co-development Partner · 30 April 2023BELTTT exhibited full product lines including inverters, energy storage power supplies, and solar power generation solutions at the 133rd Canton Fair, connecting with international buyers and establishing trade partnerships.
• Shenzhen Kyushu Auto ShowcoreChannel Partner/ Reseller/ Distributor · 3 March 2023BELTTT participated in the largest automotive ecological exhibition in Asia to launch automotive inverter power supply solutions (80-5000W), connecting with automotive industry buyers and establishing channel partnerships.
• PV Guangzhou ExhibitioncoreStrategic or Co-development Partner · 15 August 2022BELTTT participated in PV Guangzhou 2022 presenting overall inverter, energy storage equipment and PCBA solutions, winning recognition as '2022 Excellent Optical Energy Storage Enterprise' and establishing industry partnerships.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Victron Energy: Dutch manufacturer of inverters, battery chargers, MPPT solar chargers and hybrid off-grid/marine power systems. Highly comparable in pure sine wave inverter, MPPT controller, and integrated energy management product philosophy, though serving more premium off-grid markets.
• GoodWe: Jiangsu-based Chinese inverter manufacturer with strong residential and C&I hybrid inverter line plus battery storage products. Highly comparable in product positioning, geographic focus on global exports, and tier of brand recognition versus BELTTT.
• MUST Power: Shenzhen-based inverter and power conversion manufacturer with a similar pure sine wave, modified sine wave, solar inverter, and battery product portfolio. Closest peer in size, product breadth, and OEM/PCBA business model for a like-for-like Chinese inverter comparison.
• Growatt New Energy: Shenzhen-based Chinese inverter and energy storage manufacturer serving residential, commercial and utility markets globally. Closely comparable product mix (hybrid inverters, storage, EV chargers), distribution model, and target customer segments as a fellow mid-tier Chinese inverter exporter.
• SRNE Solar (Shenzhen Soro Electronics): Shenzhen-based Chinese manufacturer of solar inverters, MPPT charge controllers, and lithium battery energy storage systems with strong export presence. Closely comparable product mix, target segments (residential, mobile, automotive), and tier of Chinese OEM.

Broad incumbents

• Enphase Energy: US-listed microinverter and home energy system leader with strong installer channel and software/app ecosystem (similar to Inverter Butler). Comparable in residential solar power electronics and energy management focus, but at vastly larger public-company scale.
• Eaton: Global power management company with electrical components, power conversion, and EV charging infrastructure. Adjacent competitor in industrial and automotive-grade power electronics, but operates at vastly broader scale and product scope than BELTTT.
• SMA Solar Technology: German Tier-1 inverter manufacturer serving residential, commercial and utility-scale solar globally with strong brand and engineering heritage. Comparable hybrid/solar inverter category but at much larger scale and higher brand pricing tier than BELTTT.
• Huawei Digital Power: Huawei's smart PV and energy storage business unit producing residential, C&I and utility inverters with embedded smart management software. Overlaps directly in hybrid solar inverter products but with massively greater R&D, brand, and channel resources than BELTTT.
• Sungrow Power Supply: Largest Chinese inverter manufacturer with global market leadership across residential, commercial and utility-scale solar inverters plus energy storage systems. Directly comparable product portfolio but at vastly larger scale (public company, ~$5B+ revenue) than BELTTT.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Poojin-Power-Inverter-100064053611939
• LinkedInlinkedin.com/company/guangzhou-city-poojin-electronic-technology-co-ltd-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guangzhou Pujin Electronics Co.