WorkWild

What WorkWild does

WorkWild is a career discovery and educational platform serving Alberta's forestry sector, operated as an initiative of the Alberta Forest Products Association (AFPA) and based in Edmonton. The platform targets secondary-school students, educators, and job seekers, offering a Career Finder personality quiz that maps users to four archetypes (Explorer, Communicator, Investigator, Builder) across more than 40 forestry career profiles, alongside curriculum-aligned classroom resources for Grades 6-12, a Virtual Forest Tour VR experience developed in partnership with Love Alberta Forests, scholarship information, and a job board aggregating postings from major forestry employers.

The platform is built as a free, publicly accessible web property with embedded multimedia (VR tour) and downloadable classroom materials, distributed via direct classroom presentations and educator outreach. Its content library of career profiles, lesson plans, and the immersive VR experience constitutes the principal technical and content assets; the underlying matching logic in Career Finder appears to be rule-based rather than AI-driven.

The business model is non-commercial at the user level: WorkWild does not charge students, educators, or employers, and generates no direct platform revenue. Funding flows through AFPA member dues paid by forestry industry employers, positioning WorkWild as an industry-funded workforce awareness and talent-pipeline initiative rather than a venture-backed product. Its go-to-market is community-led and event-driven (classroom presentations, educator engagement), with major forestry employers such as Canfor, West Fraser, Weyerhaeuser, Al-Pac, and the Government of Alberta participating on the supply side of the job board.

Name

WorkWild

Legal name

Work Wild

Website

https://workwild.ca

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

WorkWild is a free, AFPA-operated career discovery platform for Alberta's forestry sector, offering 40+ career profiles, a personality-based Career Finder, classroom resources, and a VR Forest Tour to students, educators, and job seekers.

Ownership category

akta.pro rank

Product category

Forestry Career Services

NAICS

Technical and Trade Schools (6115)

SIC

Services-Employment Agencies (7361), Services-Educational Services (8200)

akta.pro primary industry

Career Exploration & Job Shadowing Programs (EDAMAKAC)

akta.pro secondary industries

Apprenticeships, Internships & Work-Based Learning Programs (BPACANAK), Workforce & Career Transition Noncredit Programs (EDAAAEAC)

Keywords

• Forestry career platform
• Career exploration tools
• Educational resources forestry
• Job board forestry
• Career assessment quiz

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Initiative Funding: WorkWild is an initiative of the Alberta Forest Products Association (AFPA), a industry trade association. The platform appears to be funded through AFPA membership dues from forest industry companies rather than direct revenue generation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

WorkWild is a free career exploration and educational platform that helps students, job seekers, and educators in Alberta discover and pursue forestry careers. It offers a personality-based Career Finder, detailed Career Profiles for 40+ forestry professions, an aggregated Job Board of employer postings, and curriculum-aligned Classroom Resources including lesson plans, student activities, and presentations for Grades 6-12. The platform is operated as an initiative of the Alberta Forest Products Association (AFPA).

Product overview

WorkWild is a career exploration and recruitment platform operated by the Alberta Forest Products Association, focused on promoting forestry careers in Alberta. The platform consists of a unified ecosystem combining a Career Finder/Career Quiz assessment tool, 40+ detailed Career Profiles, a Job Board with current postings, and an educational suite including Classroom Resources (Lesson Plans, Student Activities, Presentations), the Forests and Society Infographic, and Virtual Forest Tour VR experiences. The platform serves both job seekers exploring forestry careers and educators seeking curriculum-aligned teaching materials, with content organized around four personality archetypes (Explorer, Communicator, Investigator, Builder) to match users with suitable careers.

Differentiator

Problem solved

Functional benefit

Products and services

• WorkWild Career Platform
• Career Finder / Career Quiz
• Forestry Job Board
• Classroom Resources for Educators
• Virtual Forest Tour
• Forestry Career Profiles
• Scholarships Information Resource

Quantifiable outcome

• 30,000+ direct and indirect forestry jobs in Alberta highlighted on the platform
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Alberta Forest Products Association (AFPA)coreStrategic or Co-development PartnerWorkWild is an initiative of the Alberta Forest Products Association, the industry association representing forest products companies in Alberta. AFPA provides organizational backing, content development support, and industry connections. The partnership enables WorkWild to access employer networks for job postings and industry expertise for career content.
• Love Alberta ForestscoreStrategic or Co-development PartnerPartnership to deliver the award-winning Virtual Forest Tour VR experience for Grade 7 students. Love Alberta Forests (loveabforests.com) provides the VR technology platform while WorkWild provides accompanying curriculum-aligned educational materials. The VR experience allows students to explore young, middle-aged, and mature forest sites.
• Alberta EducationcoreStrategic or Co-development PartnerCurriculum alignment partnership ensuring WorkWild educational resources meet Alberta Education's curriculum requirements for Grades 6-12. Resources align with Science (Grade 7 Interactions & Ecosystems), Career and Life Management (CALM 20), and CTS Forestry courses.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@workwild8021
• Facebookfacebook.com/workwild
• Instagraminstagram.com/work_wild
• Xx.com/Work_Wild
• LinkedInlinkedin.com/company/work-wild

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WorkWild