APC UPS Online Shop

What APC UPS Online Shop does

APC UPS Online Shop (operated by Crystal Tech, a Karachi, Pakistan-based entity) is an authorized reseller of APC by Schneider Electric uninterruptible power supply (UPS) products, transacting through a single e-commerce storefront at apcshop.pk. Founded in 2016 with 1-10 employees, the business holds "APC Authorize Select Partner" and "Certified APC Partner" status across SOHO, IT Power, Business Networks, and Industry & Infrastructure Secure Power categories. It serves five markets—Pakistan, UAE, Saudi Arabia, Qatar, and Bahrain—positioning itself around the sale of genuine, warrantied APC product to counter a regional market of counterfeit and grey-market units.

The company does not build technology; it resells the full APC hardware portfolio and its supporting ecosystem. This spans entry-level Back-UPS and Back-UPS Pro, line-interactive Smart-UPS (SMT, SMC, SMX variants), double-conversion online Smart-UPS On-Line and SRT/RT series, Easy UPS On-Line, and three-phase Symmetra and Smart-UPS VT for data centers—ranging from 500VA to 20kVA. Complementary SKUs include Replacement Battery Cartridges, external battery packs, network management cards, interface cables, and APC's PowerChute management software (Personal, Business, and Network Shutdown editions). All differentiated technology (Green Mode efficiency, double-conversion architecture, intelligent battery management) is APC/Schneider IP, not the shop's.

Revenue mechanics are straightforward one-time hardware sales at unit pricing, supplemented by a 5% affiliate referral program. The storefront runs on OpenCart-style infrastructure, quotes prices in six currencies (EUR, PKR, QR, SAR, AED, USD) pegged to USD forex rates, settles only in USD via VISA/MasterCard/AmEx, and runs frequent 15-17% "Special Offer" discounts. Go-to-market is a single owned e-commerce channel plus an inbound call center (10AM-6PM GMT+5) and an affiliate network, with no mobile app, API, or physical retail footprint evidenced.

Name

APC UPS Online Shop

Legal name

Crystal Tech

Website

https://apcshop.pk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Karachi-based authorized reseller (operated by Crystal Tech) selling genuine APC by Schneider Electric UPS hardware, batteries, and management software via a single e-commerce storefront to SOHO, IT, and business-network buyers across Pakistan, UAE, Saudi Arabia, Qatar, and Bahrain.

Ownership category

akta.pro rank

Product category

Uninterruptible Power Supplies (UPS)

NAICS

Electronics and Appliance Retailers (44921)

SIC

Retail-Computer & Computer Software Stores (5734), Electronic Components & Accessories (3670)

akta.pro primary industry

Uninterruptible Power Supplies (UPS) (HDACAJAA)

akta.pro secondary industry

UPS Accessories & Monitoring (Network Cards, Software, Sensors) (HDACAJAF)

Keywords

• Uninterruptible power supplies
• Battery backup systems
• Power protection equipment
• Voltage regulation devices
• Surge protection products

Headquarters

HQ city

Karachi

HQ country

Pakistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. UPS Hardware Sales: Direct sales of APC UPS products including Smart-UPS, Back-UPS, Back-UPS Pro, Smart-UPS Online, Symmetra, and Smart-UPS VT systems. Products are sold as one-time purchases with various power capacities ranging from 500VA to 20kVA.
2. Replacement Battery Cartridge Sales: Sales of APC Replacement Battery Cartridges (RBC) for various UPS models. These are genuine APC replacement batteries sold as one-time purchase items.
3. Affiliate Program Commission: The company operates an affiliate program paying 5% commission to affiliates who place links on their websites advertising APC products. Affiliates earn commission on sales made through their referral links.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

APC UPS Online Shop is an authorized APC (Schneider Electric) e-commerce reseller that sells genuine APC uninterruptible power supply (UPS) systems, replacement batteries, management software, and related accessories to customers in Pakistan, UAE, Saudi Arabia, Qatar, and Bahrain. The company offers the full APC product range spanning consumer/SOHO Back-UPS models, business-grade Smart-UPS line-interactive units, Smart-UPS Online double-conversion systems, three-phase Smart-UPS VT and Symmetra data-center solutions, plus PowerChute management software, network management cards, and external battery packs.

Product overview

APC UPS Online Shop is an authorized APC partner offering a comprehensive portfolio of uninterruptible power supply (UPS) solutions. The product lineup centers on four core UPS families: Back-UPS and Back-UPS Pro for entry-level consumer/office use, Smart-UPS and Smart-UPS Online for network and server protection (available in SMT, SMC, SMX, SRT, and SURT variants), Easy UPS On-Line for continuous power protection, and Smart-UPS VT and Symmetra for three-phase data center applications. Supporting the UPS hardware is a complete ecosystem of management software (PowerChute Personal Edition, Business Edition, and Network Shutdown), network management cards for remote monitoring, replacement battery cartridges and external battery packs for extended runtime, and interface cables for connectivity. The portfolio is designed to protect everything from personal computers to enterprise data centers.

Differentiator

Problem solved

Functional benefit

Products and services

• APC Back-UPS Entry-level line-interactive UPS providing battery backup and surge protection for home computers and peripheral devices. Includes Automatic Voltage Regulation (AVR) for power conditioning; available in 500VA to 700VA capacities.
• APC Back-UPS Pro Premium consumer/SOHO UPS with LCD status display, Automatic Voltage Regulation, energy management features, and surge protection for sensitive electronics; available in 550VA to 900VA capacities.
• APC Easy UPS On-Line Online double-conversion UPS providing continuous power protection for critical applications, featuring pure sine wave output and automatic voltage regulation.
• APC Smart-UPS Network-grade line-interactive UPS trusted by IT professionals for protecting servers, storage, and network devices. Available in SMT (750VA-3000VA), SMC (1000VA-1500VA), SMX (rack/tower convertible), SRT (2200VA-10000VA), and SURT (rack-mount) series variants with LCD interfaces, intelligent battery management, and remote management support.
• APC Smart-UPS Online Double-conversion online UPS providing the highest level of power protection for critical applications, with hot-swappable batteries, scalable runtime, network manageability, pure sine wave output, and zero transfer time to battery.
• APC Smart-UPS VT Three-phase UPS designed for data center and large facility applications, providing scalable power protection with high-capacity output for critical installations.
• APC Symmetra Enterprise-class modular, scalable UPS system providing redundant power protection for data centers and critical infrastructure with N+1 redundancy.
• APC Replacement Battery Cartridges (RBC) Genuine APC replacement battery cartridges designed for specific UPS models; hot-swappable and fully assembled for easy installation with manufacturer recycling programs available.
• APC External Battery Packs Extended runtime battery packs including SRT72BP, SRT72RMBP, SRT96BP, SRT96RMBP, and BR24BPG models that connect to compatible APC UPS units to extend battery backup duration.
• PowerChute Personal Edition UPS management software for home and small office users that provides automatic shutdown, energy monitoring, and power protection management for connected equipment.
• PowerChute Business Edition Business-class UPS management software enabling secure operating system shutdown, energy management, and centralized UPS monitoring via the network.
• PowerChute Network Shutdown Network shutdown software designed for virtualized environments that provides graceful server shutdown and energy management capabilities during power events.
• APC UPS Network Management Cards Add-on management cards (AP9630, AP9631) that enable remote monitoring and control of UPS units over the network with environmental monitoring capabilities.
• APC Interface Cables Serial and USB interface cables used to connect UPS units to host computers for PowerChute software-based monitoring and graceful shutdown.
• APC Mobile Power Packs Portable power banks for charging mobile devices and providing emergency power on the go.

Quantifiable outcome

• Over 25 million Smart-UPS units sold worldwide
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• APC by Schneider ElectriccoreChannel Partner/ Reseller/ DistributorAPC UPS Online Shop is an APC Authorize Select Partner and Certified APC Partner in categories including SOHO, IT Power, Business Networks, and Industry & Infrastructure Secure Power. They sell genuine APC UPS products with original APC warranty. All purchases are registered with APC including customer contact details for warranty purposes.

Scale indicators3 records

Direct peers

• Connection (Connection Inc.): Enterprise IT solutions provider distributing computer hardware, software, networking, and power-protection products from brands including APC. Comparable as a multi-channel IT reseller targeting SMB and enterprise infrastructure buyers.
• Zones Inc. IT solutions provider and authorized reseller for vendors including APC, serving enterprise and SMB customers with hardware, software, and deployment services. Compares directly on authorized-channel IT hardware resale and managed services.
• Newegg: Online-first retailer of computer hardware, peripherals, and IT equipment including APC UPS products and accessories. Closely comparable as a consumer-and-SMB facing e-commerce storefront selling branded power-protection hardware at retail.
• Micro Center: Specialty retailer of computers, peripherals, and electronics including UPS systems and accessories. Comparable as a multi-channel retailer of branded computing power-protection hardware to consumer and small-business buyers.
• PC Connection: Direct marketer of IT products and solutions including APC power protection to SMB and enterprise customers. Comparable go-to-market as a multi-channel IT reseller with e-commerce storefront and inside sales.

Regional players

• Paklap: Pakistan-focused e-commerce retailer of laptops, desktops, computer accessories, and related IT hardware. Comparable as a regional online-only multi-brand IT products retailer serving similar Pakistani consumer/SMB buyers.
• Techland Pakistan: Established Pakistani IT retailer selling laptops, desktops, peripherals, and related hardware. Comparable as a regional single-country consumer/SMB IT retailer competing for similar in-country buyers via a storefront and online presence.

Broad incumbents

• SHI International: Large IT reseller offering APC UPS hardware alongside broader enterprise hardware/software. Comparable go-to-market as a multi-vendor authorized channel partner serving mid-market and enterprise infrastructure buyers.
• CDW: A large multi-vendor IT products and solutions reseller carrying APC and competing UPS brands across computing, networking, and data center categories. Comparable as a multi-channel authorized-channel reseller of power protection and IT hardware to enterprise/SMB customers.
• Insight Enterprises: Global enterprise IT solutions provider reselling hardware (including APC power protection), software, and services. Compares on the multi-channel IT reseller model and similar customer base spanning SMB to enterprise.

Market position

Strengths4 records

Weaknesses5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/apcstorepk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about APC UPS Online Shop