ITSM

What ITSM does

ITSM (It'sM Communication Company, 주식회사 이츠엠) is a privately held Korean IT services and solutions provider founded in September 2000 and headquartered in Pohang, Gyeongsangbuk-do, with a branch office in Daegu. The company operates across four business areas: ICT-based public services (mobile platforms, smart city, Cloud POS, AR/VR), web programming and design, information system maintenance, and proprietary solution development. Its core product family is the Wings series — a Wings Integrated Mobile Platform (OAuth 2.0 authentication, MQTT messaging, NFC, beacon, OpenAPI), Wings CMS for content management, and Wings MOVE for rural transportation subsidy settlement — supplemented by Cloud POS, the INSTEAD social proxy payment service, and the Anytime job-matching platform. Technology is primarily cloud-based and Android-oriented, with two granted Korean patents (mobile fintech payment No. 10-1771546 and IoT-based smart beacon management No. 10-177159) and two registered copyrights protecting the proprietary assets.

ITSM's customer base is concentrated in Korean municipal and provincial governments (Pohang City Hall, Daegu Metropolitan City, Seongju County, Gyeongsangbuk-do Province, Goyang Tourism Convention Bureau), public institutions (K-water, Korea Transportation Safety Authority, Seoul Atopy & Asthma Education Center, HRD Training Institute), and universities (Daegu Technical, Andong Science, Songho, Hanyang, Jungang, Dongguk, Handong, Ajou, Konkuk). The company generates revenue through a mix of one-time project fees for web and mobile builds, multi-year system maintenance and support contracts, and licensing of proprietary Wings software. Pricing is custom and quote-based, with dedicated contact representatives for each business unit, and go-to-market is direct enterprise field sales to public-sector buyers. Leadership is provided by Representative Director Seo Yeon-ji; the company remains founder-driven, privately held, and has not disclosed external institutional investors or any funding rounds.

Name

ITSM

Legal name

(주)이츠엠(IT'SM Co.,Ltd)

Website

https://itsm.co.kr

Company type

Private

Founded year

2000

Operating status

Operating

Short description

ITSM is a privately held Korean IT services and solutions provider headquartered in Pohang that builds web platforms, mobile apps, and proprietary Wings-series software (CMS, mobile platform, rural transit subsidy system) primarily for municipal governments, public institutions, and universities across South Korea.

Ownership category

akta.pro rank

Product category

Public Sector ICT Solutions

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

ITSM Managed Services (Run/Operate/Optimize) (BPAEAJAN)

akta.pro secondary industries

Remote Monitoring & Management (RMM) Services (BPAEABAA), Asset & Maintenance Management (EAM/CMMS) Platforms (HDAEAEAM)

Keywords

• Public sector ICT
• Web development services
• Mobile platform solutions
• System maintenance services
• Smart city platforms

Headquarters

HQ city

Pohang

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Public ICT Services (공공ICT사업): Government-focused ICT projects including mobile platforms, smart city solutions, and public service applications. These are typically project-based engagements with public institutions.
2. Web Programming & Design (웹프로그래밍, Web디자인): Web planning, design, development, and maintenance services for government agencies and educational institutions. Primarily one-time project fees.
3. Mobile App Development (모바일 APP개발): Custom mobile application development services, particularly for Android platforms serving public sector clients.
4. Solution Development (솔루션 개발): Proprietary software solutions including Wings CMS, Wings MOVE, and INSTEAD payment platform sold as licensed products or SaaS.
5. System Maintenance (정보시스템 통합유지보수): Ongoing system maintenance and support services including information system maintenance, homepage management, and software licensing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

ITSM provides ICT-based public services, web and mobile application development, system maintenance, and proprietary software solutions to Korean government agencies, municipalities, and educational institutions. Its core product family is the Wings Series — including Wings CMS, Wings MOVE (rural transportation subsidy settlement), and the Wings Integrated Mobile Platform — supplemented by Cloud POS, INSTEAD social proxy payment, and AnyTime job matching.

Product overview

ITSM (주)이츠엠 operates as a comprehensive IT solutions provider with four main business areas: ICT Business (public services including mobile platforms, smart city, Cloud POS, AR/VR), Web Development, System Maintenance, and Solution Development. The company's product portfolio is centered around the 'Wings' series: Wings CMS (web content management), Wings MOVE (rural transportation subsidy system), and Wings Integrated Mobile Platform. Additional key products include Cloud POS (cloud-based point of sale), INSTEAD (social proxy payment service), and AnyTime (spare-time job matching platform). The solutions are primarily targeted at Korean government agencies, universities, and public institutions, with the Wings series forming the core software platform ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Wings CMS: Website and content management system solution providing comprehensive administration of sites, content, bulletin boards, members, and permissions.
• Wings MOVE
• Anytime(애니타임)
• INSTEAD 대리결제
• Cloud POS

Products and services

• Wings Integrated Mobile Platform (통합모바일플랫폼) Cloud-based infrastructure platform that delivers standardized mobile service infrastructure, management functions, and base technologies for enterprises and public institutions, featuring OAuth 2.0 authentication, mobile membership cards, Bluetooth attendance, MQTT messaging, and OpenAPI for third-party developers.
• Cloud POS Cloud-based point-of-sale system for Android tablets enabling self-ordering and payment with real-time order transmission to the counter and kitchen printers, featuring voice recognition, TTS, multilingual support, QR payment, and Smartro terminal integration.
• Wings CMS (콘텐츠관리솔루션) Website and content management system for comprehensive administration of sites, content, bulletin boards, members, and permissions, with data encryption, security modules, and cache technology for fast response times.
• Wings MOVE (농촌형교통모델정산시스템) Rural transportation model subsidy calculation and management system providing taxi-based rural transportation services in areas with weak public transit, with real-time operational data collection, simplified subsidy calculation, and reduced administrative burden.
• INSTEAD (인스테드 / Social Proxy Payment) Social proxy payment service that lets users request payment from parents, friends, or others via social network services without complex registration or authentication, combining Connectivity, Asynchronous processing, Real-time response, Data integrity, and Security (CARDS).
• AnyTime (애니타임 / Spare-Time Job Matching) Spare-time job matching platform that connects job seekers with employers during their available time slots, used to power the Pohang City 'Spare-Time Exchange' (자투리시간거래소) service.
• System Maintenance Services (정보시스템 통합유지보수) Ongoing system maintenance and support services covering information system integrated maintenance, homepage maintenance, information system construction, and software licensing for government and public-sector clients, with a dedicated customer service center.
• Web Design & Development Services (웹기획/디자인/UI·UX) Custom web and mobile design and development services covering web planning, web/mobile design, and UI/UX for government agencies, municipalities, and educational institutions, with examples including Pohang City cultural tourism homepage, Daegu traffic information portal, and university websites.

Quantifiable outcome

• Subsidy leakage prevention through real-time passenger transportation information tracking
• +2 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Accela: US govtech platform serving cities and counties with civic engagement, permitting, and citizen-services software — comparable platform-led approach to ITSM's Wings mobile public-service offerings.
• Granicus: US-based govtech vendor providing digital citizen-engagement and CMS platforms for municipal and state government — directly analogous to ITSM's Wings CMS and mobile public-service platforms but at a larger, govtech-specialized scale.
• Hancom MDS: Korean IT services and SI firm serving public sector and enterprise clients with document/EDM and government systems — closely comparable to ITSM as a domestic SI serving Korean agencies with custom platforms.
• Douzone BMT: Korean IT services and enterprise software firm delivering IT outsourcing and system maintenance to Korean public and private sector — directly comparable service-line overlap with ITSM's system maintenance and ICT integration offerings.
• Innocec (formerly INCA Internet): Korean mid-market IT services company serving public sector and enterprise with web platforms, CMS, and system maintenance — comparable to ITSM in scale, segment focus, and delivery model.
• Saltlux: Korean AI/search/SI firm with public-sector digital government projects and proprietary platform products; comparable to ITSM's blend of SI services and proprietary solutions for Korean agencies.

Broad incumbents

• Tyler Technologies: Large US govtech vendor serving municipal, county, and state agencies with software and digital services — overlap with ITSM's municipal-government digital platform focus but as a broad incumbent rather than a regional player.
• TmaxSoft: Korean enterprise software and IT services company with public-sector and infrastructure platform offerings; comparable full-stack IT services + proprietary platform mix to ITSM.
• LG CNS: Major Korean systems integrator providing end-to-end IT services and smart-city/government platforms; competes with ITSM for the same Korean public-sector IT services market but at much greater scale.
• Samsung SDS: Leading Korean SI and cloud/digital services provider serving government, logistics, and finance; comparable business model (IT services + proprietary platforms) to ITSM but operating at incumbent scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ITSM