Counseling4Life

What Counseling4Life does

Counseling4Life, LLC. is a private Texas-based mental health counseling practice founded in 2012 that delivers individual, couples, family, and group therapy across three physical locations — North Central San Antonio (headquarters), Spring Branch/Bulverde, and Victoria — supplemented by statewide telehealth sessions. The practice employs 20+ clinicians spanning fully-licensed therapists (LPC, LMFT, LCSW), associates, LMSWs, supervised graduate student interns, and, via its wholly-owned subsidiary GoodMindRx, LLC., a psychiatrist (Dr. Jacques Benun, M.D.) who provides psychiatric evaluations and ADHD/anxiety/depression medication management for patients ages 5-24. Specialty verticals include EMDR and trauma therapy, first responder therapy, faith-based counseling, addiction recovery, perinatal/postpartum support, and teen/child counseling, with seasonal group programs and day-long retreats such as Be Made Well and the 4th Trimester Retreat.

The underlying technology stack is intentionally lean: a Squarespace-hosted website and content blog (The Insight Room), a third-party scheduling and telehealth portal (therapyappointment.com), and standard HIPAA-compliant privacy and access controls. The practice does not expose a public API, mobile app, or proprietary AI tooling, and its differentiators are clinical credentials, evidence-based modalities, and accessibility rather than software IP.

Counseling4Life operates a fee-for-service professional services model with tiered pricing by clinician credential ($40-$140 per 50-minute session) and accepts 12+ major insurance plans as an in-network provider, including Aetna, BCBS (PPO), Cigna, Humana, United Healthcare, Traditional Medicare Part B, Tricare, and others. Self-pay, sliding-scale intern rates, and a $50 new-client deposit support affordability. Go-to-market combines a self-serve online scheduling funnel, phone/text inquiry capture, content marketing through the blog, and a provider referral network (physicians, pediatricians, and partner mental health professionals). No external funding, M&A, parent company, or public-market signals are present, indicating a bootstrapped, founder-led operating model.

Name

Counseling4Life

Legal name

COUNSELING4LIFE, LLC.

Website

https://counseling4lifellc.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Counseling4Life is a Texas-based private therapy practice operating three locations (San Antonio, Spring Branch/Bulverde, Victoria) plus statewide telehealth, delivering individual, couples, family, and group counseling through 20+ licensed therapists and the affiliated GoodMindRx medication management subsidiary.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Physicians, Mental Health Specialists (621112), Outpatient Mental Health and Substance Abuse Centers (62142)

SIC

Services-Health Services (8000)

akta.pro primary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

akta.pro secondary industry

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)

Keywords

• Mental health counseling
• Couples therapy
• Family therapy
• EMDR therapy
• Addiction counseling

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Therapy Session Fees: Fee-for-service model with different rates based on clinician credentials level. Licensed Therapists (LPC, LMFT, LCSW) charge higher rates than Associates or Graduate Student Interns. Sessions are 50 minutes.
2. Insurance Billing: Accepts most major insurance plans including Aetna, Ambetter, Cigna, Evernorth, BCBS (PPO only), Gilsbar, Humana, Optum, United Health Care, Traditional Medicare Part B, First Health, Curative, Tricare, Lucet. Acts as in-network provider for many plans.
3. Self-Pay: Self-pay clients pay full session fees upfront. Rates vary by clinician level from $40-$140 per session.
4. GoodMindrx Psychiatric Services: Medication management services including initial assessments ($200) and follow-up sessions ($150). Insurance accepted includes Aetna, BCBS, UHC, and UMR.
5. Group Therapy Programs: Short-term group sessions (4-6 weeks) offered seasonally. Fees vary by program: Be Made Well retreat $75, 4th Trimester Retreat $50, Postpartum 4-Week Group pricing varies.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Counseling4Life is a mental health counseling practice providing individual, couples, family, and group therapy for children, teens, and adults across three Texas offices (San Antonio, Spring Branch/Bulverde, Victoria) and via telehealth. Services address anxiety, depression, trauma/PTSD, grief, addiction, relationship issues, first responder stress, and faith-based concerns, using evidence-based modalities such as EMDR, Brainspotting, EFT, and the Gottman Method. A companion sub-brand, GoodMindRx, provides integrated psychiatric medication management for children, adolescents, and young adults.

Product overview

Counseling4Life is a therapy practice operating as a single unified service with a companion medication management sub-brand called GoodMindRx. The core offering provides individual, couples, family, and group counseling across three Texas locations, supplemented by specialized programs for trauma (EMDR), first responders, faith-based counseling, and addiction recovery. GoodMindRx operates as a separate but integrated medication management service that collaborates with the therapy practice. The company also offers group therapy programs, day retreats (Be Made Well, 4th Trimester Retreat), and maintains The Insight Room blog as an educational content platform. All services are delivered through in-person and telehealth modalities.

Differentiator

Problem solved

Functional benefit

Brands

• GoodMindRx: Medication management service for depression, anxiety, and ADHD offered in partnership with Counseling4Life therapists. Provides psychiatric evaluations and medication management for children, adolescents, and college students through telehealth.

Products and services

• Counseling4Life Therapy Services Core outpatient mental health counseling practice providing individual, couples, family, and group therapy for children, teens, and adults across three Texas locations (San Antonio, Spring Branch/Bulverde, Victoria) and via telehealth. Services address anxiety, depression, trauma, PTSD, grief, anger, life transitions, relationship issues, addiction recovery, first responder stress, and faith-based concerns.
• GoodMindRx Medication Management Companion psychiatric medication management service led by Dr. Jacques Benun, M.D., offering initial psychiatric assessments, ongoing ADHD/anxiety/depression medication management, and coordination with Counseling4Life therapists for children, adolescents, and young adults (ages 5-24).
• Group Therapy Programs Short-term (4-6 week) seasonal group therapy sessions and day retreats covering postpartum support, 4th Trimester preparation, teen anxiety, couples communication, first responder support, and faith-based healing (e.g., Be Made Well Day Retreat, 4th Trimester Retreat, Confidently You! Teen Group, Talk to Me Couples Group, "Reaching for Oxygen Mask" first responder group).
• EMDR Counseling Eye Movement Desensitization and Reprocessing (EMDR) therapy for trauma, PTSD, anxiety, and painful memories, supplemented by related trauma modalities such as Brainspotting, Expressive Trauma Integration, and Trauma-Focused CBT.
• First Responder Therapy Program Specialized therapy program for first responders (firefighters, police, paramedics/EMTs, flight nurses, dispatchers, search-and-rescue) addressing trauma, PTSD, anxiety, burnout, compassion fatigue, and occupational stress, using EMDR, the ASSYST protocol for critical incident stress, and supplemental first responder group programming.
• Faith-Based Counseling Christian faith-integrated counseling for individuals and families that combines evidence-based therapy modalities with clients' spiritual beliefs, including support for spiritual struggles, crises of faith, grief, guilt, shame, and spiritual trauma recovery, plus faith-based day retreats such as Be Made Well.
• Addiction Counseling Outpatient counseling for substance use disorders (alcohol, drugs, cannabis, nicotine) and behavioral addictions (gambling, internet/screen time), including support for co-occurring mental health conditions, cravings, triggers, relapse prevention, and long-term recovery.

Quantifiable outcome

• Evidence-based therapy modalities including EMDR, Brainspotting, Expressive Trauma Integration, Trauma-Focused CBT, EFT, Gottman Method
• +2 more outcomes

Named customers9 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Mental Health Professional Referral NetworkcoreChannel Partner/ Reseller/ DistributorPartnership with other mental health professionals who refer clients requiring specialized care outside Counseling4Life's scope. The referral network offers professional development, networking activities, and collaborative care coordination.
• Provider Referral PartnerscoreChannel Partner/ Reseller/ DistributorHealthcare providers referring clients to Counseling4Life for mental health services. Includes primary care physicians, pediatricians, and other specialists who identify patients needing therapy.
• UT Austin's Catholic Center (University Catholic Center)minorStrategic or Co-development PartnerCollaborative partnership for the Be Made Well day retreat, originally created to serve college students at UT Austin's Catholic Center. The retreat has expanded to serve the broader San Antonio community.
• Focus & Balance PsychiatryminorChannel Partner/ Reseller/ DistributorPreferred referral partner for CNS/neurocognitive testing. Recommended for seniors requiring neurodegenerative and neuropsychiatric disorder diagnoses and neurocognitive baseline assessments.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Counseling4Survivors
• LinkedInlinkedin.com/company/counseling4life-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Counseling4Life