Rare Collectibles TV

What Rare Collectibles TV does

Rare Collectibles TV, LLC is a privately held, US-based direct-to-consumer retailer of rare American coins and adjacent collectibles, founded in 2014 and headquartered in Torrance, California. The company sells through a 24/7 Magento-based e-commerce storefront (rarecollectiblestv.com), toll-free phone ordering lines (including a dedicated private-advisor line for high-value purchases), and a television shopping channel for exclusive releases. Inventory spans gold coins (Liberty Head, Indian Head, Saint-Gaudens, modern), silver coins (Morgan Dollars, Peace Dollars, American Silver Eagles, half dollars, commemoratives, toned coins), minor denominations (quarters, dimes, nickels, cents), and adjacent collectibles such as vintage movie posters and militaria. Nearly all coins are third-party certified by PCGS or NGC, with raw coins hand-inspected by in-house numismatists.

The company's revenue model is one-time transactional DTC sales, with unit prices ranging from $19.95 to over $17,895. Differentiation rests on certification-backed authenticity, expert curation (including signature series such as Tomaska Signed coins and Rick & Jack's Coin Picks), narrative-rich product content, and a 30-day money-back guarantee. Marketing runs across TV products, social media (Instagram, Facebook, YouTube), and email/SMS. Industry standing is supported by BBB accreditation and memberships in the ANA, PNG, and NCBA. The customer base is individual collectors and numismatists in the United States; no B2B, wholesale, or international operations are disclosed. Product momentum is visible in recent initiatives such as the Dr. Seuss Grinch gold coin (limited mintage of 99) and a 250th Anniversary Collection timed to the 1776-2026 U.S. semiquincentennial.

Name

Rare Collectibles TV

Legal name

Rare Collectibles TV, LLC

Website

https://rarecollectiblestv.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Rare Collectibles TV is a US-based direct-to-consumer e-commerce retailer founded in 2014 that sells certified rare American coins, gold and silver bullion coins, and adjacent collectibles to individual collectors and numismatists through its website, phone ordering, and a TV shopping channel.

Ownership category

akta.pro rank

Headquarters

HQ city

Torrance

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Rare Coin Sales: Primary revenue from direct sales of rare gold, silver, and base metal collectible coins to consumers. Products range from $19.95 to $17,895+ for individual items and sets. Revenue is generated through one-time transactional sales rather than recurring billing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Rare Collectibles TV operates a direct-to-consumer e-commerce platform that sells certified rare coins, including gold, silver, and minor denomination U.S. coins, alongside related collectibles such as vintage movie posters and militaria. Nearly all coins are third-party graded by PCGS or NGC, and the company also distributes products through a dedicated television shopping channel and toll-free phone ordering with private advisors for high-value purchases.

Product overview

Rare Collectibles TV is a collectible coins and memorabilia retailer offering a platform with multiple product lines. The core offering includes rare gold coins (Liberty Head, Indian Head, Saint-Gaudens, modern), silver coins (Morgan Dollars, Peace Dollars, American Silver Eagles, half dollars, commemoratives), and minor coins (quarters, dimes, nickels, cents). Supporting product lines include the 250th Anniversary Collection (commemorative coins for 2026), vintage movie posters, and militaria collectibles. Sub-brands include Tomaska Signed coins and Rick & Jack's Coin Picks for expert-curated selections. All coins are certified by NGC or PCGS third-party grading services.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• PCGS (Professional Coin Grading Service)coreTechnology or IntegrationPCGS provides third-party coin grading and certification services. Rare Collectibles TV offers coins certified and graded by PCGS, ensuring authenticity and condition verification for customers.
• NGC (Numismatic Guaranty Corporation)coreTechnology or IntegrationNGC is a leading third-party coin grading service. The majority of Rare Collectibles TV's inventory consists of NGC-certified coins, providing customers with independent authentication and grading.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• GreatCollections Coin Auctions: GreatCollections is an online coin auction platform specializing in PCGS/NGC-certified rare U.S. coins, offering live auctions and fixed-price sales. Directly comparable to Rare Collectibles TV's certified coin focus and live auction component.
• APMEX (American Precious Metals Exchange): APMEX is the largest U.S. online retailer of precious metals and rare coins, offering certified gold, silver, and collectible coins through a direct-to-consumer e-commerce platform. Directly comparable to Rare Collectibles TV in product category, certification standards, and DTC channel mix.
• GovMint: GovMint is a direct-to-consumer retailer of U.S. Mint coins, silver/gold bullion, and collectible coins including exclusive releases. Overlaps with Rare Collectibles TV in exclusive product launches, TV-shopping distribution, and certified coin retail.
• Heritage Auctions: Heritage Auctions is one of the world's largest numismatic auction houses, offering rare U.S. coins (gold, silver, commemoratives) certified by PCGS/NGC to collectors. Comparable product category and customer base to Rare Collectibles TV, with overlapping PCGS/NGC-graded inventory.
• JM Bullion: JM Bullion is a major online precious metals and rare coin retailer serving individual collectors and investors. Overlaps directly with Rare Collectibles TV across certified gold/silver coins, e-commerce DTC model, and collector-focused marketing.
• Provident Metals: Provident Metals is an online precious metals and rare coin retailer offering gold, silver, and certified collectible coins to individual collectors. Directly comparable DTC e-commerce model and certified coin product mix.
• Littleton Coin Company: Littleton Coin Company is a long-standing mail-order and online coin retailer offering U.S. coins, collectibles, and supplies to hobbyist collectors. Comparable across the entry-to-mid-tier certified coin retail segment and hobbyist collector target.
• ModernCoinMart: ModernCoinMart is an online rare coin retailer specializing in modern and classic certified U.S. coins, including PCGS/NGC-graded modern issues and silver eagles. Comparable product mix and certification-led DTC model.
• Stack's Bowers Galleries: Stack's Bowers is a premier numismatic auction house specializing in rare U.S. coins including Liberty Head, Saint-Gaudens, and Morgan dollars. Targets the same high-end certified coin collector segment as Rare Collectibles TV, with similar product depth in classic American coinage.

Broad incumbents

• Whitman Publishing: Whitman Publishing is a long-established numismatic publisher and coin accessory retailer offering coin folders, guides, and supplies to U.S. coin collectors. Serves the same collector base as Rare Collectibles TV through adjacent hobby products rather than direct certified coin retail.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC9jW6L6_S6C5IYC_lvISg6Q
• Facebookfacebook.com/rarecollectiblestv
• Instagraminstagram.com/rarecollectiblestv
• Xx.com/RareCoinTV
• LinkedInlinkedin.com/company/rare-collectibles-tv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rare Collectibles TV