Market Data
Market Data (Market Data SRL) provides a REST API, Python SDK, and Google Sheets add-on delivering real-time and historical U.S. stock, options, ETF, mutual fund, and closed-end fund data to non-professional individual investors, fintech developers, and quantitative traders via tiered subscriptions.
- Company typePrivate
- Founded2020
- Headquarters—
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Market Data does
Market Data, operating as Market Data SRL, is a privately held financial market data provider incorporated in Argentina and founded in 2020. The company delivers real-time and historical U.S. market data — covering stocks, options, ETFs, mutual funds, and closed-end funds — through a REST API, a Python SDK, and a Google Sheets add-on, with a Microsoft Excel add-in planned for late 2026 and roadmap items including crypto, futures, currencies, indices, bonds, and economic indicators. Its technology stack includes proprietary elements such as the Smart Mid fair-value pricing model built on IEX data and a combined index option-chain method that aggregates multiple underlying symbols for indices like SPX, VIX, and RUT.
The business model is a self-service, product-led growth engine centered on tiered subscriptions (Free, Starter $30/month, Trader $75/month, Quant $125/month, Prime $250/month) targeting non-professional individual investors, supplemented by a Commercial licensing tier with custom pricing, redistribution rights, and custom API development for fintech startups and applications. Distribution is API-first and multi-channel: direct website self-serve, Google Workspace Marketplace, REST API with Swagger documentation, and an affiliate program that pays a 40% recurring revenue share with a 52-week cookie duration.
Customer segmentation is horizontal across three personas: non-professional individual investors (primary), fintech developers and startups, and quantitative traders and analysts. The company has no disclosed funding, operates with 1–10 employees, and is reportedly bootstrapped or founder-owned. Its competitive position rests on bundling comprehensive U.S. market data under a single flat-fee subscription, exploiting the regulatory gap between non-professional and professional exchange fees (the latter being >25x higher), and offering ease-of-use via spreadsheet integration alongside programmatic API access.
Market Data firmographics
Firmographics- Name
- Market Data
- Legal name
- Market Data SRL
- Website
- https://marketdata.app
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Market Data (Market Data SRL) provides a REST API, Python SDK, and Google Sheets add-on delivering real-time and historical U.S. stock, options, ETF, mutual fund, and closed-end fund data to non-professional individual investors, fintech developers, and quantitative traders via tiered subscriptions.
- Ownership category
- akta.pro rank
Market Data industry classification
Industry- Product category
- Financial Market Data API
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Software Publishers (5132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Real-Time Market Data Feeds & Terminals (FSAFAIAA)
- akta.pro secondary industries
- Data Distribution, Connectivity & Market Data Platforms (Entitlements, Normalization, APIs) (FSAFAIAJ), Delayed/End-of-Day Market Data & Reference Data Services (FSAFAIAB)
Keywords
Market Data business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Operations, Personnel, Marketing or Sales
Revenue model
- Subscription Plans: Tiered subscription model ranging from free to $250/month for individual users. Plans differentiate on API call limits, historical data depth, and data freshness (real-time vs delayed). Revenue is recurring monthly or annual.
- Commercial Licensing: Custom commercial plans for startups and applications displaying market data to end-users. Includes enterprise support, flexible rate limits, business API endpoints, redistribution rights, and multiple data feeds. Revenue based on custom negotiated pricing.
- Affiliate Commissions: 40% recurring revenue share paid to affiliates for each customer referred. Affiliates earn commissions for the lifetime of the customer with no cap on earnings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Forever - For students or small side projects |
| Subscription | Annual | Starter - For tracking investments with Sheets |
| Subscription | Monthly | Trader - For active traders and light API use |
| Subscription | Monthly | Quant - For API power users with bulk data |
| Subscription | Monthly | Prime - For most demanding users |
| Subscription | Multi-year contract | Commercial - For startups and apps displaying data to end-users |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Market Data product offering
Product offeringCore offering
Market Data provides a REST API, Python SDK, and Google Sheets add-on that deliver real-time and historical U.S. market data covering stocks, options (including Greeks, implied volatility, and option chains), ETFs, mutual funds, and closed-end funds. The service is sold as a flat-fee subscription spanning a free tier up to $250 per month, with a separate Commercial licensing track for startups and applications that redistribute data to end-users. A Custom API Development service offers tailored data solutions for businesses with specialized requirements.
Product overview
Market Data is a financial market data provider offering a unified platform that delivers real-time and historical data for U.S. stocks, options, ETFs, mutual funds, and closed-end funds. The core product is the Market Data API, which provides programmatic access to market data for developers and traders. This is complemented by the Google Sheets Add-on for spreadsheet-based data access using simple formulas, and a Custom API Development service for tailored enterprise solutions. An Excel Add-in is planned for late 2026. The company operates on a tiered subscription model (Free, Starter, Trader, Quant, Prime, Commercial) offering different data freshness levels, rate limits, and historical data ranges.
Differentiator
Problem solved
Functional benefit
Products and services
- Market Data API REST API delivering real-time and historical market data for U.S. stocks, options, ETFs, mutual funds, and closed-end funds. Provides standard, premium, and business endpoints with rate limits and data freshness tiered by subscription plan (Free, Starter, Trader, Quant, Prime, Commercial). Targeted at developers, quant traders, and fintech builders needing programmatic market data.
- Google Sheets Add-on Google Sheets add-on that pulls real-time and historical market data directly into spreadsheets using simple formulas, including stock quotes, options data with Greeks, option chains, earnings calendars, and market holidays. Designed for non-technical spreadsheet users who want market data without writing code.
- Custom API Development Tailored API solutions built to specific customer requirements, offered as an affordable and scalable option for businesses whose data needs are not met by the standard Market Data API. Targets companies with unique data, integration, or workflow requirements.
Quantifiable outcome
- Professional exchange fees are 25x higher than non-professional fees, making Market Data's non-professional plans significantly more affordable for qualifying users.
Companies that use Market Data
Customer profileSegments3 records
Ideal customer profiles3 records
Market Data technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Market Data partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Market Data competitors and assessment
Company assessmentDirect peers
- EOD Historical Data: EOD Historical Data offers a financial data API covering U.S. and international stocks, ETFs, forex, and fundamentals with tiered plans. It targets similar individual, academic, and quant-trader segments as Market Data.
- Alpha Vantage: Alpha Vantage provides a stock, forex, and crypto market data API with a free tier and paid plans, directly comparable to Market Data's API-first, developer-led motion. It serves a similar long tail of retail traders, students, and indie developers.
- Finnhub: Finnhub offers real-time market data APIs covering U.S. stocks, forex, and crypto, with tiered subscription plans and a free tier — directly overlapping Market Data's product, target customer (developers, fintech builders), and pricing architecture.
- Intrinio: Intrinio is a financial data platform providing stocks, options, and fundamentals data via API and feeds. It targets fintech developers and financial firms with a similar product-led, API-first approach as Market Data.
- Tiingo: Tiingo provides end-of-day and intraday stock, ETF, mutual fund, and crypto data via REST API with tiered plans, including options data. It competes head-to-head with Market Data on U.S. equities and ETFs for quant traders and developers.
- Polygon.io: Polygon.io is a direct competitor offering real-time and historical market data APIs for stocks, options, forex, and crypto. It targets the same developer, fintech-builder, and trader segments as Market Data with overlapping REST API delivery and tiered subscriptions.
Broad incumbents
- TradingView: TradingView is a broad incumbent charting and trading platform that bundles market data, charting, and a social community for retail traders. It overlaps with Market Data's end-user audience even though its primary monetization is platform subscriptions.
- Bloomberg: Bloomberg is a broad incumbent providing comprehensive market data, analytics, and terminal services to financial institutions. It represents the high-end incumbent that defines the 25x professional exchange fee structure Market Data seeks to undercut for non-professional users.
- Yahoo Finance: Yahoo Finance is a broad incumbent providing free and paid market data, news, and portfolio tools to consumers. While not API-first, it serves the same retail-investor audience as Market Data's non-professional tiers.
Others
- IEX Cloud (IEX): IEX operates the Investors Exchange and historically offered IEX Cloud as an API data platform, and is referenced in Market Data's materials as an upstream data source for the Smart Mid pricing model. It is an ecosystem participant / data source rather than a head-to-head direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Market Data social profiles
Digital presenceMarket Data financial estimates
Financial estimateRevenue estimate
Valuation estimate
Market Data leadership team
Management profileNumber of profiles
Market Data funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Market Data M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Market Data
What does Market Data do?
Market Data provides a REST API, Python SDK, and Google Sheets add-on that deliver real-time and historical U.S. market data covering stocks, options (including Greeks, implied volatility, and option chains), ETFs, mutual funds, and closed-end funds. The service is sold as a flat-fee subscription spanning a free tier up to $250 per month, with a separate Commercial licensing track for startups and applications that redistribute data to end-users. A Custom API Development service offers tailored data solutions for businesses with specialized requirements.
Is Market Data a public or private company?
Market Data is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Market Data founded?
Market Data was founded in 2020. It employs 1 to 10 people.
How does Market Data make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are commercial Licensing and affiliate Commissions.
Who are Market Data's main competitors?
Direct peers on record are EOD Historical Data, Alpha Vantage, Finnhub, Intrinio, Tiingo and Polygon.io. Broad incumbents are TradingView, Bloomberg and Yahoo Finance. IEX Cloud (IEX) is listed as an others.
Does Market Data have an API?
Yes. Market Data offers a REST API for accessing real-time and historical market data including stocks, options, ETFs, mutual funds, and more. The API supports various endpoints with different access levels based on subscription tier (Standard, Premium, Business). Python SDK is available. Authentication uses API keys with rate limits varying by plan (100 daily credits on Free tier up to 100,000 API credits per minute on Prime plan). Swagger documentation available at api.marketdata.app. Developer documentation is at www.marketdata.app/docs/api.
What industry is Market Data in?
Market Data's product category is Financial Market Data API. Its primary akta.pro industry code is FSAFAIAA, Real-Time Market Data Feeds & Terminals, with a secondary code of FSAFAIAJ, Data Distribution, Connectivity & Market Data Platforms (Entitlements, Normalization, APIs). Its NAICS code is 518 and its SIC code is 7370.