BENIER LOCATION

What BENIER LOCATION does

BENIER LOCATION is a private French equipment rental company headquartered in La Motte-Servolex with a second showroom in La Bâthie, both in the Savoie department of the Rhône-Alpes region. The company rents tents, chapiteaux, tableware, furniture, heating equipment, and supplementary event accessories (cooking equipment, refrigeration, glass facades, crowd-control barriers, gas fire pits) to both private individuals and corporate event organizers. Its service area spans the broader Rhône-Alpes region with particular depth in Savoie ski resorts including Courchevel, Méribel, Val d'Isère, La Plagne, and Sainte-Foy, and includes mountain-specific capabilities such as helicopter-assisted installation (hélitreuillage), heated multi-form structures at altitude, and large-scale installations exceeding 1,300 m² of covered surface.

The business has no proprietary software, digital platform, or AI/ML technology; the technology footprint is conventional (WordPress website, quote-request form, Facebook page) and operational execution relies on physical infrastructure, installation expertise, and a quote-based commercial process. The catalog spans four core product lines — tents/chapiteaux, vaisselle (tableware), mobilier (furniture), and chauffage (heating) — supplemented by kitchen equipment, self-service tents, stretch tents, glass cladding, safety barriers, and gas fire pits. Notable engagements include a 1,200-guest dinner at Grand Ski 2016, tent installation for a BMW private evening event, Garden tents at the July 2016 Lyon-Turin tunnel inauguration attended by the French Prime Minister, and ongoing annual provision to the Gorzderette ice-climbing tournament and the Salon des Artisanales de Maurienne.

BENIER LOCATION's business model is transaction-based equipment rental with quote-based pricing, distributed through two physical showroom locations plus a website inquiry form (Demande de devis). Revenue streams are predominantly short-cycle event rentals with no subscription or recurring contract model disclosed, and no intermediary or marketplace channels are used. The company maintains a small partner ecosystem of caterers, casinos, and restaurants referenced on its partners page, and its legal entity is registered with RCS Albertville under SIRET 421638826 000 14. Operating for multiple decades out of the same two locations, the company exhibits the profile of a stable, regionally embedded SMB rather than a scaling platform business.

Name

BENIER LOCATION

Legal name

BENIER LOCATION

Website

https://benier-location.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

BENIER LOCATION is a private French equipment rental company headquartered in Savoie that rents tents, tableware, furniture, and heating to private and corporate event organizers across the Rhône-Alpes region, with specialized expertise in high-altitude mountain installations at ski resorts.

Ownership category

akta.pro rank

Product category

Event Equipment Rental

NAICS

General Rental Centers (5323), Recreational Goods Rental (532284)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Tent & Canopy Rentals (HSACAFAA)

akta.pro secondary industries

Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB), Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI), Climate Control Rentals (Heaters, Fans, Misting, AC) (HSACAFAG), Catering Equipment, Rentals & Setup (Non-decor) (HSACAGAL)

Keywords

• Event equipment rental
• Tent and marquee rental
• Tableware rental
• Furniture rental
• Event heating rental

Headquarters

HQ city

La Motte-servolex

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Equipment rental: The primary revenue stream is rental of tents, chapiteaux, tableware, furniture, and heating equipment for events. Pricing is quote-based (devis gratuit), with per-event and per-day/per-period rental arrangements. Self-service tent pickup provides a lower-tier option for smaller events.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

BENIER LOCATION rents event infrastructure to private and professional customers across the Rhône-Alpes region of France. The company provides tents and chapiteaux (including Garden tents, multifold, stretch, and self-service variants), tableware, furniture, heating equipment (fuel-fired hot air generators and electric Aerothermes), cooking/refrigeration equipment, and supplementary accessories such as glass facades, crowd-control posts, and gas fire pits. Services include free quotes, on-site consultation, delivery, installation, flooring, carpeting, velum decoration, and electrical hookup, with two showroom locations in La Bâthie and La Motte-Servolex.

Product overview

BENIER LOCATION is a rental company offering a comprehensive portfolio of event equipment across the Rhône-Alpes region in Savoie, France. The core offering consists of four main product lines: tent and marquee rental (Location de tentes et chapiteaux), tableware rental (Location de vaisselle), furniture rental (Location de mobilier), and heating equipment rental (Location de chauffage). These are supplemented by cooking and refrigeration equipment, self-service tent options, stretch tents, glass cladding, safety barriers, and gas fire pits. The products serve both private events (weddings, receptions, birthdays) and corporate functions (salons, seminars, storage needs), primarily in the Savoyard mountain region including ski resorts like Courchevel, Méribel, and Val d'Isère.

Differentiator

Problem solved

Functional benefit

Products and services

• Location de tentes et chapiteaux (Tents and marquee rental) Rental of tents, marquees, and temporary event structures for private and professional events, including traditional tents, Garden tents, multifold structures, stretch tents, and self-service variants, with options for delivery and installation across the Rhône-Alpes region.
• Location de vaisselle (Tableware rental) Rental of event tableware including plates, cutlery, glasses, and verrines from established brands, intended for weddings, receptions, and corporate events in the Rhône-Alpes region.
• Location de mobilier (Furniture rental) Rental of event furniture including teak chairs, folding chairs, round tables (1.50m for 8 people, 1.80m for 10 people), rectangular tables (2.20m x 0.70m), standing tables, bar stools, and plastic benches for events of various sizes.
• Location de chauffage (Heating equipment rental) Rental of heating equipment for events under tents or chapiteaux, including fuel-fired hot air generators and electric Aerotherme generators in 15, 20, and 30 KW capacities, plus supplemental outdoor heating options for terraces.
• Tentes en libre service (Self-service tents) Self-service tent rental for smaller events where customers pick up and install tents themselves at the La Bâthie or La Motte-Servolex showroom; lightweight aluminum frame with PVC white roof and curtains, available in 3m x 3m and 4.5m x 3m sizes.
• Tente stretch (Stretch tent) Stretch tent rental at 10.5m x 15m (157 m²) with natural aesthetic integration, wind resistance over 100 km/h, 4 cm snow-load tolerance, and improved acoustic absorption and insulation compared to traditional PVC structures.
• Équipement de cuisine et réfrigération (Cooking and refrigeration equipment rental) Rental of cooking and refrigeration equipment for events, including mixed ovens, paella pans, chafing dishes, spit roasters, refrigerators (400L), freezers, refrigerated counters, beverage fountains, candy floss machines, microwaves, planchas, bain-maries, crepe makers, and food warmers.

Quantifiable outcome

• Events served range from 10 to 1,200+ guests, demonstrating scalability across event sizes
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Hervé Thizy TraiteurminorStrategic or Co-development PartnerCaterer partner located at ZA de la Prairie, 73420 Voglans. Referenced on the official partners page. Represents a reciprocal working relationship for event provision where Benier Location supplies event infrastructure and the caterer provides catering services.
• Le Casino Grand CercleminorStrategic or Co-development PartnerCasino and event venue located at 200, rue du Casino, 73100 Aix-les-Bains. Referenced on the official partners page. Represents a venue partner for events requiring temporary infrastructure.
• Poisson d'AvrilminorStrategic or Co-development PartnerRestaurant located at 27 allée du Lac de Aiguebelette, 73370 Le Bourget du Lac. Referenced on the official partners page. Represents a venue partner for events requiring temporary infrastructure.
• BMWminorStrategic or Co-development PartnerBMW hosted a private evening event (Soirée Privée BMW) for which Benier Location provided temporary tent structures. Credited in the project documentation. Represents a high-profile client relationship in the luxury/brand event segment.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Losberger De Boer: One of Europe's largest temporary-structure and event-space rental groups, offering tents, halls, and full event infrastructure across multiple countries. Comparable to Benier on tent/marquee rental and full-service event provisioning, but operates at a far larger scale and broader geographic footprint.
• HTS tentiQ: German-based manufacturer and rental provider of aluminum and PVC event structures (tents, pagodas, halls). Comparable to Benier's tent/chapiteau core offering, with a broader European footprint and an integrated manufacturing capability Benier lacks.
• Röder Group (Röder Zelt- und Veranstaltungsservice): Major German event tent and temporary-structure rental company serving corporate events, exhibitions, and sports events across Europe. Comparable product portfolio (tent rental, full event infrastructure) but operates at significantly larger scale than Benier's regional Savoie footprint.
• Neptunus Structures: European temporary-structure specialist providing tents and event halls for corporate, sports, and exhibition events. Comparable to Benier's tent/marquee business and full event infrastructure offering; serves a broader European footprint with a more industrialized delivery model.

Direct peers

• MS Événement: French event rental company specializing in tent, furniture, and tableware rental for weddings, receptions, and corporate events. Direct competitor to Benier with overlapping product offerings (tentes, mobilier, vaisselle) and similar mid-market customer segments.
• Abri Conseil: French temporary-structure and event tent rental company serving corporate events, exhibitions, and private functions. Comparable to Benier's tent and structure rental core, with similar full-service delivery (transport, installation, flooring) across France.
• Spaciotempo: French temporary-structure and event tent rental company offering marquees, tents, and modular halls for events, warehousing, and industry. Directly comparable to Benier's tent/chapiteau rental business with similar French market focus, though with industrial-scale offerings Benier does not match.
• Locapro: French professional event equipment rental platform offering tents, furniture, tableware, and event accessories. Directly comparable to Benier across the same product categories (tents, mobilier, vaisselle) with a similar SMB/corporate customer base in France.
• Festiloft: French event rental specialist providing tents, furniture, tableware, and decoration for weddings, private parties, and corporate events. Closely comparable to Benier's full-service event rental model, though Festiloft operates more broadly across France rather than concentrating in one region.

Emerging players

• Tentipi Adventure Beneath the Stars: Specialist Nordic tent manufacturer and rental provider focusing on stretch tents and event structures with weather-resistant designs. Comparable to Benier's stretch tent offering (157m² stretch tent, wind/snow rated) but with a more design-led, premium positioning rather than broad event infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/benier-location

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BENIER LOCATION