Morecrofts

What Morecrofts does

Morecrofts Solicitors is a full-service law firm operating as a Limited Liability Partnership (Morecrofts LLP) under the regulation of the Solicitors Regulation Authority (SRA Number 484828). Established in Liverpool circa 1820 and claiming more than 200 years of continuous service, the firm is headquartered at the Cotton Exchange on Old Hall Street, Liverpool, with five additional branch offices across the Liverpool City Region in Birkenhead (Wirral), Crosby, Woolton, Allerton, and Prescot. The firm employs between 101 and 250 staff and serves both private paying clients and legal aid-funded matters.

The firm's core offering spans seven integrated practice areas: Family Law (including domestic abuse, children law, divorce, and adoption), Commercial Law (company formation, disputes, insolvency, M&A), Employment Law, Property/Conveyancing (residential and commercial), Private Client Services (wills, probate, lasting powers of attorney, Court of Protection), Litigation, and Personal Injury & Clinical Negligence. Notable specialist capabilities include Law Society Children Panel accreditations held by multiple partners, Resolution Specialist accreditation, and APIL Senior Litigator status, particularly in family law and personal injury work.

Revenue is generated entirely through professional services fees on a quote-based, pay-as-you-go billing model, with no subscription or recurring pricing structures disclosed. The go-to-market motion is sales-led and relationship-driven: clients engage via six physical offices, phone (0151 236 8871), email, WhatsApp, and a website 'Book a call back' feature, with referral pipelines generated through community partnerships (notably Spark Youth UK and Claire House Children's Hospice) and individual solicitor involvement in regional charities. The firm is independently owned by its partners, with no parent company, external institutional investment, or disclosed funding rounds.

Name

Morecrofts

Legal name

Morecrofts LLP

Website

https://morecrofts.co.uk

Company type

Private

Founded year

1820

Operating status

Operating

Headcount range

101–250 employees

Short description

Morecrofts Solicitors is a Liverpool City Region full-service law firm (LLP, est. c.1820) operating from six offices across Merseyside, serving individuals and SMBs across family law, commercial, employment, property, private client, litigation, and personal injury.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (54111)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

Keywords

• Legal services
• Family law
• Personal injury
• Conveyancing services
• Commercial law

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Legal Services Fees: Morecrofts generates revenue through fees charged for legal services across multiple practice areas including Family Law, Commercial Law, Employment Law, Property Law, Private Client Services, Litigation, and Personal Injury & Clinical Negligence claims. The firm offers both private paying clients and legal aid-funded services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Morecrofts Solicitors is a full-service law firm offering integrated legal services across seven core practice areas: Family Law, Commercial Law, Employment Law, Property/Conveyancing, Private Client Services, Litigation, and Personal Injury & Clinical Negligence. The firm delivers advice and representation to both individual consumers and business clients across the Liverpool City Region through six branch offices. Services are delivered by qualified solicitors, chartered legal executives, and paralegals with specialist accreditations including Children Panel, Resolution, and APIL Senior Litigator status.

Product overview

Morecrofts Solicitors is a full-service law firm offering integrated legal services across seven core practice areas: Family Law, Commercial Law, Employment Law, Property/Conveyancing, Private Client Services, Litigation, and Personal Injury & Clinical Negligence. Each practice area encompasses multiple specialized subservices. The firm operates as a single unified legal services practice rather than a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Law Award-winning family law services covering divorce, separation, child arrangements, adoption, care proceedings, special guardianship, domestic abuse support, civil partnerships, cohabitation agreements, and pre-nuptial agreements, provided to individuals and families across the Liverpool City Region.
• Commercial Law Business-focused legal services including company formation, business dispute resolution, debt recovery, insolvency, restructuring, sales and acquisitions, business licensing, and free business MOT assessments for SMEs in the Liverpool City Region.
• Employment Law Employment legal services for both employers and employees, covering unfair dismissal, workplace discrimination, redundancy advice, settlement agreements, HR packages, tribunal representation, and workplace grievances.
• Property and Conveyancing Property legal services including residential and commercial conveyancing, commercial property transactions, equity release, landlord and tenant disputes, and shared ownership arrangements for homeowners, property investors, and businesses.
• Private Client Services Wills, probate, court of protection, lasting power of attorney, inheritance tax planning, lifetime planning, will disputes, will trusts, and will writing services for individuals and families.
• Litigation Dispute resolution services including civil litigation, cohabitation disputes, and general contentious matters requiring court proceedings.
• Personal Injury and Clinical Negligence Compensation claim services for personal injury including road traffic accidents, accidents at work, slips and trips, serious injuries (amputation, brain injury, spinal injury, chronic pain, fatal injury), clinical negligence, criminal injury claims, and historical child abuse claims.

Quantifiable outcome

• Pedestrian injury case settled for £24,000 within six months including treatment costs
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Spark Youth UKcoreStrategic or Co-development Partner · 3 June 2026Morecrofts hosts a free legal advice clinic in partnership with Spark Youth UK at Unit 5, Wirral Point, 132 Claughton Road, Birkenhead, CH41 6EY. The clinic offers confidential guidance on family law matters including relationship breakdowns, children issues, and child protection. Sessions scheduled for 3rd June, 2nd September, and 2nd December 2026.
• Claire House Children's HospiceminorStrategic or Co-development PartnerMorecrofts' Charity Liaison Officer Alexandra Battle coordinates fundraising and awareness efforts for Claire House Children's Hospice.
• Police and Crime Commissioner (Merseyside)minorStrategic or Co-development PartnerMorecrofts' Head of Family Law Jo-anne Lomax provided comment on the £4m investment announced by Merseyside PCC for domestic abuse support services across the region, expressing support for the funding commitment to specialist IDVA services.
• Sefton Women's & Children's AidminorStrategic or Co-development PartnerLisa May, Senior Paralegal, has established relationships with Sefton Women's & Children's Aid, Sefton IDVA, and Sefton Migrant Community for client referrals and support services.
• Support Through CourtminorStrategic or Co-development PartnerMeigan Mitchell, Paralegal, previously volunteered with Support Through Court, a charity providing safe spaces for people facing court alone.
• Nugent CareminorStrategic or Co-development PartnerRachel Burns serves as legal adviser to Nugent Care, a charity supporting vulnerable individuals and families.
• Merseyside Domestic Violence ServiceminorStrategic or Co-development PartnerRachel Burns serves as trustee for Merseyside Domestic Violence Service.
• Sundowns CharityminorStrategic or Co-development PartnerShirley Bennett serves as trustee for Sundowns charity based in Wirral.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Kirwans Solicitors: Liverpool/Merseyside full-service law firm with comparable practice mix (PI, family, conveyancing, employment) — a direct regional competitor operating in the same catchment.
• Weightmans LLP: Liverpool-headquartered, full-service law firm with strong insurance/PI practice comparable to Morecrofts' PI team, and similar Merseyside distribution — a primary direct peer.
• Fletchers Solicitors: North West-based law firm with a leading serious injury and clinical negligence practice — directly comparable to Morecrofts' personal injury offering and similar in size.
• Jackson Lees Solicitors: Merseyside-based regional law firm offering family, PI, private client and commercial services with similar geographic concentration — the closest sub-scale regional counterpart in the same catchment.
• Brabners LLP: Liverpool-headquartered full-service law firm with comparable headcount, multi-office Merseyside presence, and overlapping practice areas in commercial, family, private client, and litigation — the most direct regional competitor to Morecrofts.
• Hill Dickinson LLP: Liverpool-headquartered, full-service law firm operating across the North West with similar multi-office coverage and overlapping services in commercial, property, employment, and PI — directly comparable in scale and footprint.

Broad incumbents

• Slater and Gordon Lawyers: UK-wide consumer-facing law firm with strong personal injury, family, and conveyancing practices — directly competes in Morecrofts' core consumer segments but at significantly larger national scale.
• Irwin Mitchell Solicitors: National full-service UK law firm with strong private client, family, and PI practices — has a Liverpool office and overlaps substantively with Morecrofts' core services at much larger scale.
• Thompsons Solicitors: National UK law firm historically focused on personal injury and employment work for individuals — directly overlaps with Morecrofts' PI and employment practice areas at a larger scale.
• DWF Group plc: Large UK-listed full-service law firm with insurance/legal services practices and a North West presence — a broad incumbent competing across Morecrofts' commercial, PI, and litigation service lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Morecrofts
• Facebookfacebook.com/MorecroftsSolicitors
• LinkedInlinkedin.com/company/morecrofts-llp
• Instagraminstagram.com/morecrofts

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morecrofts