Just Be Friendly
- Company typePrivate
- Founded2003
- HeadquartersGuwahati, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
Just Be Friendly firmographics
Firmographics- Name
- Just Be Friendly
- Legal name
- JBF (INDIA) TRUST
- Website
- https://jbfsociety.org
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Just Be Friendly industry classification
Industry- Product category
- Animal Welfare Services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312), Veterinary Services (54194), Pet Care (except Veterinary) Services (81291)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Agricultural Services (700)
- akta.pro primary industry
- Veterinary Charity Clinics & Medical Aid (BPAGAIAD)
- akta.pro secondary industries
- Animal Health Policy, Standards & International Coordination (e.g., WOAH/FAO) (HLAMAJAO), Vaccination & Immunization Programs (Herd/Flock Health Protocols) (AFACALAA), Animal Welfare, Handling & Stress-Reduction Programs (Protocols, Training) (AFACALAH)
Keywords
Where Just Be Friendly is headquartered
LocationHeadquarters
- HQ city
- Guwahati
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Just Be Friendly business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Supply Chain
Revenue model
- Donations and Charitable Contributions: JBF operates as a not-for-profit organization funded primarily through donations from individuals, corporations, and partner organizations. Donations from India are exempt under Section 80G of the Income Tax Act.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Dog Day Out Entry Fee - Single Parent |
| One time/ perpetual license | Pay-as-you-go | Dog Day Out Entry Fee - Both Parents |
| One time/ perpetual license | Pay-as-you-go | Dog Day Out Entry Fee - Family Package |
| One time/ perpetual license | Pay-as-you-go | Memorial Park Pet Burial - Small Dog |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Just Be Friendly product offering
Product offeringCore offering
JBF (INDIA) TRUST delivers animal welfare services across North-East India through its flagship Animal Birth Control combined with Anti-Rabies Vaccination (ABC-ARV) program, animal rescue and emergency response, disaster relief during natural calamities, community awareness drives, and the JIRAW integrated care center in Sonapur, Assam. The organization also runs a mobile cattle clinic, gaushala (cow shelter), cattery, dog swimming pool, memorial park, and a paid Dog Day Out dog park, accepting donations and offering internship/volunteer programs.
Product overview
Just Be Friendly (JBF) is a not-for-profit animal welfare organization operating since 2003, offering a comprehensive suite of animal welfare services across North Eastern India. The core offering centers on the Animal Birth Control (ABC) combined with Anti-Rabies Vaccination (ABC-ARV) program for humane stray dog population management. JBF operates JIRAW, an integrated care and resource center in Sonapur, Assam that serves as a regional referral institution housing multiple facilities including shelter, veterinary services, gaushala (cow shelter), cattery, dog swimming pool, and memorial park. Additional services include animal rescue and emergency response, disaster relief during floods, community awareness drives, mobile cattle clinic, and a dog park (Dog Day Out). The organization also accepts donations and offers internship/volunteer opportunities.
Differentiator
Problem solved
Functional benefit
Brands
- JIRAW: JBF Integrated Care and Resource Centre for Community and Animal Welfare - an integrated facility for animal welfare that can conduct quality research, support delivery of services, and training of skilled workers. Includes facilities for Gaushala, Cattery, Dog Swimming Pool, Memorial Park, and veterinary services.
Products and services
- Animal Birth Control (ABC) Project Sterilization surgeries for stray dogs combined with Anti-Rabies Vaccination, delivering humane dog population management across North Eastern India for street and community dogs.
- Assam Rabies Elimination Project Comprehensive rabies elimination initiative focused on vaccination drives and community education to reduce rabies deaths across Assam, led by a Veterinarian & Program Lead.
- JIRAW (JBF Integrated Care and Resource Centre for Community and Animal Welfare) Integrated animal welfare center in Sonapur, Assam serving as a referral institution for the North Eastern region, housing shelter facilities, veterinary dispensary, gaushala, cattery, dog swimming pool, and memorial park.
- Shelter & Community Veterinarian Services Veterinary care services at JIRAW centers managing community animal cases including temple animals, stray/street animals, village livestock, and emergency/disaster response.
- Animal Rescue & Emergency Response On-spot rescue and treatment of stray animals, providing emergency medical response during natural calamities and accidental injuries.
- Disaster Relief for Animals Post-disaster response providing relief camps, rescue operations, and animal care during natural calamities such as Assam floods.
- Awareness Drive Community education programs promoting human-animal co-existence, rabies awareness, and animal welfare throughout North Eastern India.
- Gaushala (Cow Shelter) Shelter and care facility for abandoned cows inaugurated on May 24, 2023, providing basic medical treatment and sustainable housing for rescued cattle, with a vision to house 100 cows.
- Cattery Cat shelter providing temporary housing, medical care, and rehabilitation for rescued cats, with adoption programs for finding permanent homes.
- Dog Swimming Pool Aquatic facility for dogs to paddle, play, and enjoy supervised swimming sessions at JIRAW.
- Memorial Park & Pet Burial Services Pet burial and memorial services at JIRAW providing peaceful resting places for pets with a minimum donation of Rs.3,000-Rs.5,000 for small to large dogs, including a memorial wall for honoring deceased pets.
- Dog Day Out (Dog Park) Dedicated dog park with entry fees of Rs.100-200 where dogs can play, socialize, and exercise off-leash in a safe environment, including a retreat space for pet parents.
- Mobile Cattle Clinic Mobile veterinary clinic bringing medical care directly to cattle in need, treating injuries, skin infections, and other medical conditions for free.
- Donations & Fundraising Monetary and in-kind donation programs accepting veterinary supplies, construction materials for JIRAW, rescue equipment, and general supplies; donations from India qualify for 80G tax exemption.
Quantifiable outcome
- 33 human rabies deaths in Assam (2023) - JBF works to reduce this through vaccination programs
- +2 more outcomes
Companies that use Just Be Friendly
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles5 records
Just Be Friendly technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Just Be Friendly partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, major and minor.
- Animal Welfare Board of India (AWBI)coreOfficial regulatory recognition body for animal welfare in India. JBF holds AWBI Recognition Number ND044/2007, enabling the organization to conduct Animal Birth Control (ABC) and Anti-Rabies Vaccination (ARV) programs.
- Guwahati Municipal Corporation (GMC)coreMunicipal authority partnership for rabies control and animal welfare activities within Guwahati city limits. Collaborated on World Rabies Day awareness-cum-vaccination drive near Dighali Pukhuri.
- Mission-RabiescoreInternational rabies elimination organization working to eliminate rabies through dog vaccination programs. Supports JBF's rabies control activities in North-East India.
- World Animal ProtectionmajorGlobal animal welfare organization providing support and guidance for JBF's animal welfare initiatives.
- Humane Society InternationalmajorInternational animal protection organization. JBF participated in Animal Care Expo 2022 organized by The Humane Society of the United States (parent organization).
- World Veterinary Service (WVS)coreInternational veterinary organization supporting animal welfare through veterinary care programs.
- Lions Club of GuwahatiminorLocal service club partnership for community outreach programs. Collaborated on reflective collar program for community dogs.
- Rotary Club of GuwahatiminorLocal service club partnership for cancer awareness campaigns. Awarded JBF for support in creating cancer awareness during 2021-22.
- Assam Downtown UniversityminorEducational institution partnership for animal welfare camps and community outreach. Organized animal welfare camp in Satargaon as part of project for socio-economic development.
- College of Veterinary Science, KhanaparacoreVeterinary college providing expert veterinarians for animal welfare camps. Ten veterinarians participated in the Satargaon animal welfare camp.
- Hiyaa's Vet CliniccorePartner veterinary clinic for low-cost spay/neuter surgeries and anti-rabies vaccinations. Week-long vaccination drives conducted from this location.
- District Animal Husbandry and Veterinary Department, BokakhatcoreGovernment department partnership for anti-rabies vaccination drives and awareness programs in Bokakhat area.
- Animal Friends Human SocietyminorPartner organization for animal welfare initiatives.
- IIT GuwahatimajorCollaborated on Free-Roaming Dogs Enumeration and Habitat Selection project. Also partnered on International Symposium on 'One health approach against the incurable malady, Rabies' organized with DBT-Wellcome Trust.
- Dr. Milind HatekarminorReputed veterinarian famous for small animal surgery, mainly orthopedic surgeries. Visited JIRAW for professional guidance.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Just Be Friendly competitors and assessment
Company assessmentOthers
- Help Animals India: Indian funding intermediary that channels foreign donations to Indian animal welfare NGOs including JBF; operates as a financial partner rather than a competitor but is part of the same funding ecosystem.
- Fondation Brigitte Bardot: French animal welfare foundation that funds JBF and similar NGOs abroad; relevant as an international funding peer/partner shaping JBF's capital access.
Broad incumbents
- Mission Rabies: Global rabies elimination organization that is both an active JBF partner and a peer; runs mass dog vaccination drives across multiple countries with a focus JBF also pursues.
- Humane Society International: International animal protection organization running sterilization-vaccination programs globally; JBF participated in its Animal Care Expo 2022, indicating close operational alignment.
- World Animal Protection: Large global NGO with animal welfare programs including rabies control; JBF is a partner/affiliate, and they share the One-Health/community-vaccination advocacy lens.
- PETA India: High-profile India-focused animal welfare/advocacy organization working on sterilization, rabies awareness and disaster relief; overlaps with JBF's awareness and rabies-control mission.
Direct peers
- SPCA (Society for Prevention of Cruelty to Animals, India): Long-standing Indian animal welfare societies running shelters, clinics and rabies programs in multiple cities; same regulatory ecosystem under AWBI and a similar charity-funded model.
- Blue Cross of India: Chennai-based animal welfare charity operating shelters, mobile veterinary clinics and ABC-ARV programs; comparable charity-driven veterinary-service model with similar AWBI-aligned operations.
- People for Animals (PFA) India: India's largest animal welfare NGO network, running ABC-ARV programs, shelters and veterinary hospitals nationwide. Closest direct peer to JBF in mission, model and regulatory standing with AWBI.
Regional players
- Wildlife Trust of India: India-based conservation NGO with a One-Health and rabies-elimination portfolio; comparable geography and partner network, though focused more on wildlife than companion/livestock animals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Just Be Friendly social profiles
Digital presenceJust Be Friendly compliance and trust
Trust signalCompliance2 records
Just Be Friendly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Just Be Friendly leadership team
Management profileNumber of profiles
Profiles1 record
Just Be Friendly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Just Be Friendly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Just Be Friendly
What does Just Be Friendly do?
JBF (INDIA) TRUST delivers animal welfare services across North-East India through its flagship Animal Birth Control combined with Anti-Rabies Vaccination (ABC-ARV) program, animal rescue and emergency response, disaster relief during natural calamities, community awareness drives, and the JIRAW integrated care center in Sonapur, Assam. The organization also runs a mobile cattle clinic, gaushala (cow shelter), cattery, dog swimming pool, memorial park, and a paid Dog Day Out dog park, accepting donations and offering internship/volunteer programs.
Is Just Be Friendly a public or private company?
Just Be Friendly is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Just Be Friendly founded?
Just Be Friendly was founded in 2003. It employs 11 to 50 people.
Where is Just Be Friendly based?
Just Be Friendly is headquartered in Guwahati, India, in the Asia region.
How does Just Be Friendly make money?
One revenue line is on record: donations and Charitable Contributions.
Who are Just Be Friendly's main competitors?
Others on record are Help Animals India and Fondation Brigitte Bardot. Broad incumbents are Mission Rabies, Humane Society International, World Animal Protection and PETA India. Direct peers are SPCA (Society for Prevention of Cruelty to Animals, India), Blue Cross of India and People for Animals (PFA) India. Wildlife Trust of India is listed as a regional player.
Does Just Be Friendly have an API?
No public API is recorded for Just Be Friendly.
What industry is Just Be Friendly in?
Just Be Friendly's product category is Animal Welfare Services. Its primary akta.pro industry code is BPAGAIAD, Veterinary Charity Clinics & Medical Aid, with a secondary code of HLAMAJAO, Animal Health Policy, Standards & International Coordination (e.g., WOAH/FAO). Its NAICS code is 813312 and its SIC code is 8090.