BoodschapBureau

What BoodschapBureau does

BoodschapBureau — legally and operationally Cijs&Co Communicatieadvies — is a Dutch communication consultancy founded in 1988 by Victor Cijs and headquartered in Amsterdam (Hulstweg 11). The firm builds behavioral-change-oriented campaigns and websites, applying techniques from social psychology to move target audiences to action rather than merely shifting awareness or attitude. Its methodology, branded as "Gedragsgerichte Communicatie," analyzes behavioral factors (drivers and resistances) in the target audience and wraps the resulting strategic positioning in creative campaigns and websites.

The company serves three primary vertical segments: Dutch secondary schools (VO-scholen) seeking to reverse enrollment decline; B2B and B2C service providers seeking more inquiries and customers; and food and non-food brand producers seeking higher sales and market share. Disclosed client work includes Stad College Het Baken Almere, Palet, Comenius Lyceum Amsterdam, Calvijn College, ARH Bergen, IMK, Bieze Food Group, BP FreeBees, Sky Radio, Robin Radar, KesselsKramer, TLC Marketing, and Air France-KLM Cargo, with several relationships running 10+ years. The firm has won Effies (3x), Cannes Lions (4x), ADCN-lampen (6x), SAN-Accent, Eurobest, and an Auto-introductie van het jaar award.

The operating model is solo-founder-led: Victor Cijs personally leads client advisory work, supplemented by an external network of freelance creatives (the "&Co"). GTM is consultative direct sales — phone, email, and a website contact form — with a weekly newsletter ("Cijsmails") used as a long-cycle nurture channel. Revenue is generated through quote-based professional services fees on project or multi-year retainer arrangements. No pricing, formal headcount, or revenue figures are publicly disclosed; headcount is stated as 1–10, and the entity is a privately held partnership domiciled in the Netherlands.

Name

BoodschapBureau

Legal name

Cijs&Co Communicatieadvies

Website

https://boodschapbureau.nl

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

BoodschapBureau (operating as Cijs&Co Communicatieadvies) is an Amsterdam-based Dutch communication consultancy, founded in 1988 by Victor Cijs, that designs behavioral-change campaigns and websites for secondary schools, B2B/B2C service firms, and consumer brands using social-psychology techniques.

Ownership category

akta.pro rank

Product category

Advertising and Communication Consulting

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Behavioral communication consulting
• Advertising campaign strategy
• Creative communication services
• Education sector marketing
• Consumer brand campaigns

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Communication Consulting Services: Professional consulting services for behavioral change-focused communication campaigns and websites. Services are offered as a freelance advisor or with the support team. Revenue appears to be project-based or retainer arrangements with long-term client relationships spanning years.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

BoodschapBureau (operating as Cijs&Co Communicatieadvies) is a communication consultancy that designs and delivers behavioral-change-oriented campaigns and websites. Services analyze target-audience drivers and resistances using social psychology techniques, then build sharp positioning, strategy, and creatively appealing campaigns intended to move people from knowledge and attitude to actual behavior—driving sales, inquiries, or student enrollment for clients in education, B2B/B2C services, and consumer goods.

Product overview

Cijs&Co Communicatieadvies (also associated with BoodschapBureau) is a communication consultancy firm led by Victor Cijs that offers a unified advisory service focused on behavioral change communication. The core offering is behavioral-oriented campaigns and websites, supported by specialized service modules targeting three primary sectors: VO-scholen (secondary education institutions), B2B/B2C services, and food/non-food brands. The company also provides a weekly newsletter called 'Cijsmails' delivering psychological insights. The firm combines creative marketing with insights from social psychology to influence target audience behavior and drive measurable results such as increased enrollments, inquiries, and sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Cijs&Co Behavioral Communication Campaigns and Websites A communication advisory service that creates behavioral-change-oriented campaigns and websites using insights from social psychology to influence audience behavior, increase registrations, inquiries, and sales. Targeted at organizations seeking measurable behavioral outcomes rather than awareness alone.
• Communication Advisory for Secondary Schools (vo-scholen) Communication advisory services specifically designed for Dutch secondary schools (vo-scholen) to increase student enrollment, improve attractiveness, and strengthen market positioning through behavior-change-oriented campaigns.
• Communication Advisory for B2B and B2C Services Communication advisory services for business-to-business and business-to-consumer service providers to generate more qualified inquiries and customers through behavior-change-oriented campaigns and websites.
• Communication Advisory for Food and Non-Food Brands Communication advisory services for food producers and consumer goods brands to increase market reach, brand pull, and product sales through behavior-change-oriented campaigns.
• Cijsmails Weekly Newsletter A weekly newsletter delivering psychological insights and tips that subscribers can apply in their own marketing and communication work. Used both as a client retention tool and a top-of-funnel prospect nurturing mechanism.

Quantifiable outcome

• Revenue/enrollment increases achieved for dozens of clients
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Direct peers

• Dawn: Amsterdam creative agency producing integrated brand and behavior-change campaigns across sectors. Comparable in size, independent status, and Dutch-market focus, with a similar mix of consumer and social-sector work.
• KesselsKramer: Amsterdam-based independent creative agency known for bold, behaviorally- and culturally-driven campaigns. Compares directly to BoodschapBureau in geography, independent positioning, and emphasis on persuasive rather than purely media-driven creativity (and is even named as a client, signaling adjacent familiarity).
• Achtung!: Independent Amsterdam creative agency producing behavior- and culture-led campaigns for European brands. Comparable boutique size, Amsterdam base, and persuasion-led approach to communications.
• Etcetera: Dutch independent creative agency working on brand strategy and campaigns for B2B and consumer clients. Similar scale and Amsterdam-based independent positioning, addressing comparable Dutch mid-market and enterprise buyers.
• Selmore: Amsterdam-based independent creative agency working across B2B and consumer brands. Similar boutique scale and Dutch-market concentration, with comparable brand-strategy and campaign offerings.

Broad incumbents

• Dept: Large Amsterdam-headquartered digital creative and technology agency. Operates in the same Dutch market across overlapping verticals but with materially larger scale, in-house production, and digital/tech capabilities BoodschapBureau lacks.
• MediaMonks: Dutch-rooted digital production and creative powerhouse (now part of S4 Capital / Monks). Overlaps with BoodschapBureau's campaign-execution and content capabilities but at vastly greater scale.
• DDB Amsterdam: Amsterdam office of DDB, providing creative and brand-strategy services across Dutch and European clients. Comparable at the campaign-strategy level but with significantly broader resources.
• TBWA\Neboko: Dutch arm of the TBWA global network, offering full-service advertising and behavioral strategy from Amsterdam. A scaled incumbent peer competing for the same Dutch brand and B2B marketing budgets.

Emerging players

• Behavioural Insights Team: UK-founded social-purpose consultancy applying behavioral science to drive action in commercial and policy contexts. Overlaps with BoodschapBureau's 'Gedragsgerichte Communicatie' methodology but with an applied-research and policy angle rather than creative-agency delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/boodschapbureau

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BoodschapBureau