Working Within

What Working Within does

Working Within LLC is a Denver-based, privately held nonprofit fundraising consultancy founded in 2021 by CEO Charlyn Moss. The firm operates as a fractional Development Director, embedding with small and mid-sized nonprofits (typically those with $300K–$3M in annual revenue) to create and execute fundraising strategies that leverage eleven nonprofit revenue sources. The company serves clients primarily in the Denver metro area and within social-justice, DEI, youth-development, and community-impact verticals, with named clients including Athletics & Beyond, ShopBIPOC, The Crowley Foundation, Project VOYCE, SVP Denver, The Road Called STRATE, A Red Circle, and Denver Metro Community Impact.

The firm's core technology stack consists of internally developed consulting tools — a Grant Management System with Grant Tracker and Grant Prospectus components, plus a Logic Model strategic-planning framework. These are positioned as customizable and ease-of-use-differentiated, but there is no disclosed AI/ML, API, or platform product. The technical foundation is therefore light, with the value proposition centered on human expertise rather than software.

Working Within monetizes through a tiered, fixed-price service menu: Fundraising Accelerator ($5,000 one-time, 90-day strategy build), Fundraising Coaching ($1,500/month subscription with a 90-day initial commitment), Fundraising Toolkit ($30,000 one-time, 6-month comprehensive package), Revenue Retainer (ongoing fractional engagement), Theory of Change ($5,000 one-time, 30-day), and Fundraising Power Hour (single sessions). The company reports $4.8M raised for clients across 13+ engagements and 60+ grants written, with claimed outcomes of 1933% average ROI and an 80% payback rate on Revenue Retainer engagements. Go-to-market is sales-led, beginning with a free consultation call, supplemented by content marketing (blog, YouTube, LinkedIn, Instagram, Facebook), free lead-magnet tools (Fundability Checklist, ROI Calculator, Theory of Change Worksheet), and a referral ecosystem of CDFIs, loan funds, and social-impact partners (SVP Denver, Impact Charitable, Metro Denver Nonprofit Loan Fund, Impact Development Fund, Nonprofit Finance Fund, LISC, Stearns Bank).

Name

Working Within

Legal name

Working Within LLC

Website

https://workingwithin.net

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Working Within is a Denver-based nonprofit fundraising consultancy (founded 2021) that acts as a fractional Development Director for small and mid-sized nonprofits earning $300K–$3M annually, offering tiered strategy, coaching, and grant-management services.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Consulting

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Capacity Building & Nonprofit Infrastructure Funders (BPAGAKAO)

akta.pro secondary industries

Family Offices & Philanthropic Advisors (Grantmaking) (BPAGAKAD), Corporate Foundations & CSR Grantmaking (BPAGAKAC)

Keywords

• Nonprofit fundraising consulting
• Fractional development director
• Grant writing services
• Fundraising strategy consulting
• Nonprofit capacity building

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Fundraising Coaching: Bi-monthly coaching sessions with on-demand support providing hands-on fundraising expertise. 90-day initial commitment, then month-to-month at $1,500/month.
2. Fundraising Accelerator: High-impact program designed to create a 12-month strategy in 90 days. Includes grant prospecting, donor engagement, and fundraising roadmap development. One-time $5,000 fee.
3. Fundraising Toolkit: Comprehensive package including strategic frameworks, fundraising materials, and grant prospectus development over 6 months. One-time $30,000 fee.
4. Theory of Change Development: Structured approach to clarify organizational vision, define problems, and align programmatic activities with measurable outputs and outcomes over 30 days. One-time $5,000 fee.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Working Within embeds as a fractional Development Director for mid-sized nonprofits (typically $300K–$3M revenue), taking ownership of fundraising strategy and execution including grant prospecting, grant writing, donor engagement, and revenue diversification across 11 nonprofit revenue sources. The firm sells discrete service packages — Fundraising Accelerator, Fundraising Coaching, Fundraising Toolkit, Revenue Retainer, and Theory of Change — at fixed prices with no percentage-of-funds-raised fees.

Product overview

Working Within is a nonprofit fundraising consulting firm offering a portfolio of service products. The core offerings include: Fundraising Accelerator (a 90-day rapid strategy program at $5,000), Fundraising Coaching (bi-monthly sessions at $1,500/month with a 90-day commitment), Fundraising Toolkit (a 6-month comprehensive package at $30,000), Revenue Retainer (ongoing support), and Theory of Change (a 30-day strategic clarity service at $5,000). These consulting services are complemented by free resource tools including the Fundability Assessment, Fundability Checklist, Fundraising ROI Calculator, Smart Fundraising Guide, and Theory of Change Worksheet. The company also offers a Grant Management System with tracking and prospectus tools as part of its toolkit packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Fundraising Accelerator A high-impact, results-driven 90-day program that produces a 12-month fundraising strategy for nonprofits, covering grant prospecting, donor engagement, and a fundraising roadmap. Priced at a one-time $5,000 fee.
• Fundraising Coaching Ongoing advisory engagement with bi-monthly coaching sessions and on-demand support, helping nonprofits refine fundraising strategies, optimize donor engagement, and identify new revenue opportunities. Priced at $1,500/month with a 90-day initial commitment, then month-to-month.
• Fundraising Toolkit A comprehensive 6-month package that delivers strategic frameworks, fundraising materials, and a grant prospectus to establish a foundation for successful fundraising campaigns. Priced at a one-time $30,000 fee.
• Revenue Retainer Ongoing revenue-focused engagement providing sustained fundraising support and management for nonprofit clients, reported to deliver an average 1933% ROI and an 80% client payback rate.
• Theory of Change A 30-day structured engagement that helps nonprofits clarify their vision, define the problems they address, and align programmatic activities with measurable outputs and outcomes to secure funding. Priced at a one-time $5,000 fee and includes a fundability assessment, competitive analysis, vision session, and problem definition.
• Fundraising Power Hour A focused one-on-one session providing personalized expert advice to help nonprofits overcome fundraising challenges and fine-tune strategy.

Quantifiable outcome

• 13x average return on investment for clients
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor.

• LighthouseminorGTM or Marketing PartnerLocal resource partner for businesses looking to engage in corporate-nonprofit partnerships. Referenced as a resource for clients seeking corporate partnership opportunities.
• Impact CharitableminorStrategic or Co-development PartnerDenver-based partner that blends funding sources to design custom capital tools. They are fiscal sponsor of the Dearfield Fund for Black Wealth and provide innovative capital resources that Working Within references for client referrals.
• Staro InsightsminorStrategic or Co-development PartnerPartner resource for helping nonprofits understand and position for impact investments and patient capital.
• SVP DenverminorGTM or Marketing PartnerDenver-based organization connecting funders, businesses, and individuals with nonprofits. SVP Denver offers specialized impact investment guidance and is both a partner and client of Working Within.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Third Sector Company: Third Sector Company provides strategic consulting to nonprofits and philanthropies, including fundraising strategy, organizational development, and capacity building. Comparable boutique nonprofit consulting firm serving a similar client profile.
• Build Consulting: Build Consulting provides nonprofit fundraising and development consulting, including interim/fractional development director services, campaign planning, and capacity building. Direct overlap with Working Within's service catalog and target segment of mid-sized nonprofits.
• La Piana Consulting: La Piana Consulting is a boutique nonprofit strategy consulting firm that helps nonprofits with fundraising strategy, capacity building, and organizational development. Highly comparable to Working Within's fractional Development Director and capacity-building model, though operating nationally and at slightly larger scale.
• The Forbes Funds: The Forbes Funds is a nonprofit management support organization providing consulting, training, and capacity-building services to nonprofits in the Pittsburgh region. Operates a similar 'fractional/interim development support' model for small and mid-sized nonprofits.

Broad incumbents

• FSG: FSG is a global mission-driven consulting firm supporting foundations, nonprofits, and companies on strategy, evaluation, and capacity building. Comparable in serving nonprofits and funders with strategic advisory, though at much larger scale and broader scope than Working Within.
• The Bridgespan Group: Bridgespan is a large, established nonprofit and philanthropy consulting firm offering strategy, fundraising, and organizational development advisory. While far larger and broader in scope, it serves overlapping nonprofit clients and represents the type of incumbent Working Within must differentiate against.

Emerging players

• Capacity Partners: Capacity Partners is a small nonprofit consulting practice providing interim executive leadership and fundraising support to nonprofits. Closely aligned with Working Within's fractional/interim Development Director positioning for resource-constrained nonprofit clients.

Others

• Nonprofit Finance Fund: NFF provides capital, consulting, and advice to nonprofits. While primarily a capital provider, its consulting practice addresses nonprofit financial sustainability and fundraising capacity — a complementary rather than directly competitive relationship, and an existing partner referral source for Working Within.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCt_la68SdFidpz1Dv7dGYOQ
• Facebookfacebook.com/people/workingwithin/100083215782831
• LinkedInlinkedin.com/company/working-within-llc
• Instagraminstagram.com/working.within

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Working Within