What Filtrair does

Filtrair is a Dutch specialty manufacturer of synthetic air filter media and rigid pocket filters, headquartered in Heerenveen, Netherlands, with approximately 80 employees. The company traces its origins to 1921 and introduced the Filtrair brand in 1965; since 2004 it has operated as a subsidiary of Filtration Group, which is itself owned by Madison Industries, a private equity firm. The company holds ISO 9001 certification and serves global industrial, automotive, gas turbine, and HVAC markets through national distributors and direct OEM customer relationships.

Filtrair's product portfolio is built around two core technology platforms. The first is 100% synthetic multi-layer progressive density filter media, offered in the CT, C15, VNF, PSF, and C3-300 series, with proprietary hydrophobic media formulations for high-humidity environments and diamond spacer geometry designed to optimize aerodynamic flow. The second platform is rigid pocket filters (PPL, PPS, PFL, PFS, PTL, PGL, PML, PQL, PXL, PlusAir series), manufactured using PU injection moulding under the proprietary DROP SAFE concept for moisture-resistant performance. Recent product development includes the PlusAir line and VNF-M1 series targeting railway cabin air filtration.

Revenue is generated through B2B hardware sales of filter media and finished rigid pocket filters to OEM customers and national distributors. Commercial leadership is held by Sales & Marketing Director Gerrit Wijbenga. No financial metrics, customer concentration data, or AI/digital capability investments are disclosed in the available input.

Name

Filtrair

Legal name

Filtrair b.v.

Website

https://filtrair.com

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

51–100 employees

Short description

Filtrair is a Dutch manufacturer of synthetic air filter media and rigid pocket filters, headquartered in Heerenveen, Netherlands. Operating since 1921 as a subsidiary of Filtration Group (Madison Industries PE), it serves industrial, automotive, gas turbine, and HVAC OEMs globally.

Ownership category

akta.pro rank

Product category

Industrial Air Filtration Manufacturing

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Industrial Filtration Media & Dust Collection Textiles (Air/Liquid Filtration) (IMAOADAC)

akta.pro secondary industries

Air Quality & Filtration Equipment (IAQ) (IMAHAKAI), Dust Collection & Air Filtration Equipment (Industrial) (IMAHALAF)

Keywords

• Synthetic air filter media
• Rigid pocket filters
• Industrial air filtration
• HVAC filtration products
• Gas turbine filtration

Headquarters

HQ city

Heerenveen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Air Filter Product Sales: Filtrair manufactures and sells synthetic air filter media and rigid pocket filters to national distributors and OEM customers worldwide. Revenue is generated through product sales with consistent high quality technical solutions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Filtrair manufactures and sells 100% synthetic air filter media (CT, C15, VNF, PSF, C3-300, VNF-M1 series, pre-filter wraps, and diffusion media) and rigid pocket filters (PPL/PPS, PFL/PFS, PTL, PGL, PML, PQL, PXL, PlusAir, and DROP SAFE lines). Products use multi-layer progressive density synthetic technology and are supplied to industrial, automotive, gas turbine, and HVAC/ventilation customers worldwide via national distributors and OEM accounts.

Product overview

Filtrair is a manufacturer of synthetic air filter media and rigid pocket filters, supplying national distributors and OEM customers worldwide. The product portfolio consists of two main product categories: Filter Media (CT-Series, C15-Series, VNF-Series, PSF-Series, C3-300, VNF-M1-Series, Pre Filter Wraps for Canisters, and Diffusion Media CC-660 G, CC-600 G, FF-560 GX, FF-500 G) and Rigid Pocket Filters (PPL/PPS, PFL/PFS, PTL, PGL, PML, PQL, PXL, PlusAir-series, and the proprietary DROP SAFE line). All products feature 100% synthetic multi-layer progressive density technology with high dust absorption and optimal pressure drop behavior. The DROP SAFE line offers unique water and moisture resistance. Products serve industrial applications, automotive (car repair and paint booths), gas turbines, and ventilation systems for public buildings, schools, offices, and computer rooms.

Differentiator

Problem solved

Functional benefit

Products and services

• CT-Series HVAC Filter Media HVAC fine and coarse filter media using 100% synthetic fibers with multi-layer progressive density technology, delivering high dust absorption and optimal pressure drop behaviour for ventilation systems.
• C15-Series HVAC Filter Media HVAC filter media rated ISO coarse 50-65% / G2-G4, made of 100% synthetic fibers using multi-layer progressive density technology.
• VNF-Series HVAC Filter Media HVAC filter media rated ISO coarse 50-65% / G2-G4, designed for various industrial ventilation applications.
• PSF-Series HVAC Filter Media HVAC filter media rated ISO coarse 50-65% / G2-G4, part of the European literature product line.
• C3-300 HVAC Filter Media HVAC filter media rated ePM10 50% / M5, providing finer filtration for indoor air quality control.
• VNF-M1-Series Filter Media (Railway) HVAC filter media rated ISO coarse 50-65% / G2-G4, specifically designed for the railway industry.
• Pre-Filter Wraps for Canisters (HSB/HSP) Hydrophobic media pre-filter wraps rated ISO coarse 65-85% / G4-M5, functioning as low-pressure pre-filters for pleated static cartridge fine filters and providing coalescing function in high humidity.
• Diffusion Media CC-660 G Diffusion media rated ePM10 50%-70% / M5-M6, designed for optimal air distribution in filtration systems.
• Diffusion Media CC-600 G Diffusion media rated ePM10 50%-70% / M5-M6 for air filtration applications.
• Diffusion Media FF-560 GX Diffusion media rated ePM10 50%-70% / M5-M6 for enhanced filtration performance.
• Diffusion Media FF-500 G Diffusion media rated ePM10 50%-70% / M5-M6 for various industrial filtration needs.
• PPL and PPS Rigid Pocket Filters Rigid pocket filters rated ISO Coarse 85% / G4 (US: MERV 7), built with progressive multi-layer synthetic media, diamond spacers and aluminium ring frames for optimum stability.
• PFL and PFS Rigid Pocket Filters Rigid pocket filters rated ePM10 55% / M5 (US: MERV 7), designed for pre-filter stage applications.
• PTL Rigid Pocket Filters Rigid pocket filters rated ePM10 60% / M6 (US: MERV 8+12), used in pre-filter stages.
• PGL Rigid Pocket Filters Rigid pocket filters rated ePM10 75% / M6, offering higher filtration efficiency.
• PML Rigid Pocket Filters Rigid pocket filters rated ePM10 80% / F7 (US: MERV 14), providing fine particle filtration.
• PQL Rigid Pocket Filters Rigid pocket filters rated ePM2.5 70% / F7, designed for fine particle capture including PM2.5.
• PXL Rigid Pocket Filters Rigid pocket filters rated ePM1 60% / F7, providing highest filtration efficiency for fine particles including PM1.
• PlusAir ISO Coarse 70% / G4 Rigid Pocket Filters PlusAir-series rigid pocket filters rated ISO Coarse 70% / G4 (US: MERV 7-8), designed for general air filtration applications.
• PlusAir ePM10 55% / M5 Rigid Pocket Filters PlusAir-series rigid pocket filters rated ePM10 55% / M5, offering consistent filtration quality.
• PlusAir ePM10 60% / M6 Rigid Pocket Filters PlusAir-series rigid pocket filters rated ePM10 60% / M6, providing enhanced particle filtration.
• DROP SAFE DS-G4-300 and DS-G4-600 Filters DROP SAFE rigid pocket filters rated ISO T3/T4, ISO Coarse 65-85% (US: MERV 7), featuring Filtrair's proprietary DROP SAFE concept for water and moisture resistance.
• DROP SAFE DS-M5 and DS-M6-600 Filters DROP SAFE rigid pocket filters rated ISO T5, ePM10 55-60% (US: MERV 8-9), designed for moisture-prone environments.
• DROP SAFE DS-M6+ -600 Filters DROP SAFE rigid pocket filters rated ISO T5, ePM10 70% (US: MERV 12), providing higher efficiency moisture-resistant filtration.
• DROP SAFE DS-F7-600 Filters DROP SAFE rigid pocket filters rated ISO T5/T7, ePM10 80-85%, ePM1 60% (US: MERV 15), the highest efficiency DROP SAFE option.

Quantifiable outcome

• Significantly longer life of static cartridges when using hydrophobic pre-filter media

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Koch Filter: Manufacturer of rigid pocket filters and HVAC air filtration products sold through distribution and to OEMs. Direct competitor in rigid pocket filters serving commercial and industrial HVAC markets.
• AAF Flanders (American Air Filter): Major manufacturer of air filtration products including rigid pocket filters, pleated filters, and HVAC/industrial filtration media. Direct competitor in rigid pocket filters and industrial HVAC filtration served by Filtrair.
• Lydall: Manufacturer of specialty filtration media including synthetic nonwovens for air filtration and industrial applications. Comparable in media technology and overlap with Filtrair's synthetic filter media products.
• Hollingsworth & Vose: Global manufacturer of nonwoven and synthetic filtration media for industrial, HVAC, and gas turbine applications. Closely comparable to Filtrair in media technology, materials (synthetic fibers), and end markets.
• Ahlstrom: Manufacturer of fiber-based materials including filtration media for industrial and HVAC air applications. Directly comparable to Filtrair's synthetic filter media production and competes as a media supplier to filtration OEMs.
• Camfil: Global manufacturer of air filters and clean air solutions for HVAC, industrial, and gas turbine applications. Closely comparable to Filtrair in product categories (rigid pocket filters, filter media) and target verticals.

Broad incumbents

• Filtration Group: Filtrair's parent company and a global filtration platform with multiple operating companies. Sister companies under Filtration Group address overlapping and adjacent industrial air filtration applications, making the platform a relevant peer.
• Donaldson Company: Diversified industrial filtration manufacturer with strong positions in gas turbine air intake and industrial dust collection. Comparable in end-market overlap (gas turbines, industrial) though Donaldson operates at much larger scale and broader product range.
• MANN+HUMMEL: Global filtration incumbent with broad industrial, automotive, and HVAC air filtration portfolios. Competes with Filtrair across automotive intake filtration and industrial air filters, but at significantly greater scale and breadth.

Emerging players

• Purex International: Specialist manufacturer of air filtration and fume extraction products, with overlap to Filtrair in industrial and process air filtration. Smaller and more specialized, but a relevant niche peer in air filtration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/filtrair-b-v

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Filtrair