Member Auto Center
Member Auto Center is a Houston-based online automotive marketplace, founded in 2000 as a division of FocusOne Now, LLC (a CUSO), that connects credit union members with a network of 90+ preferred Texas car dealerships via a white-labelable platform featuring inventory search, NADA valuations, and integrated credit union auto loan applications.
- Company typePrivate
- Founded2000
- HeadquartersHouston, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Member Auto Center does
Member Auto Center (MAC) is a Credit Union Service Organization (CUSO)-affiliated online automotive marketplace founded in 2000 and operated as a division of FocusOne Now, LLC, headquartered in Houston, Texas. The platform connects credit union members with a network of 90+ preferred car dealerships concentrated in Texas, providing vehicle search across an inventory of 25,000+ listings updated daily, NADA-based vehicle valuations, CARFAX vehicle history reports, and direct integration to credit union auto loan applications. The core technology is a white-labelable web platform that credit unions can rebrand with their own colors, logos, and imagery for deployment to their membership.
The company's go-to-market is a B2B2C model: credit unions (e.g., Shell FCU, First Community CU, PrimeWay FCU) license the platform as a member benefit and surface it under their own brand, while dealers pay to be listed as preferred partners and receive referred purchase requests. MAC also operates a direct consumer-facing portal at mac.memberautocenter.com. Revenue is generated through two streams: per-lead/transaction fees from dealers for referred purchase requests, and recurring subscription or service fees from credit unions for the white-labeled branded websites and integrated financing tools. An additional 'Sell Your Car' feature, powered by GiveMeTheVIN.com, is available in select markets and extends the platform into trade-in leads.
MAC's footprint is geographically limited to Texas, with no disclosed headcount, funding, or revenue figures. The platform relies on third-party integrations (NADA, CARFAX, GMTV) rather than proprietary AI/ML capabilities, and there are no patents, certifications, or leadership changes on record. Distribution is anchored in long-tenured credit-union channel partnerships and a regionally concentrated dealer network, with marketing driven by the company website, social channels, and demo requests to prospective credit-union clients.
Member Auto Center firmographics
Firmographics- Name
- Member Auto Center
- Legal name
- Member Auto Center, LLC
- Website
- https://memberautocenter.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Member Auto Center is a Houston-based online automotive marketplace, founded in 2000 as a division of FocusOne Now, LLC (a CUSO), that connects credit union members with a network of 90+ preferred Texas car dealerships via a white-labelable platform featuring inventory search, NADA valuations, and integrated credit union auto loan applications.
- Ownership category
- akta.pro rank
Member Auto Center industry classification
Industry- Product category
- Automotive Marketplace Platform
- NAICS
- Other Motor Vehicle Dealers (4412)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Auto / Vehicle Marketplace Lending (FSAKAHAF)
- akta.pro secondary industries
- Automotive Vehicles & Parts C2C (CRAFAKAE), Auto & Vehicle Loan Brokerage (FSAEAEAK)
Keywords
Where Member Auto Center is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Member Auto Center business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Dealer Referrals and Lead Generation: Member Auto Center generates revenue by forwarding consumer purchase requests to vehicle sellers and charging dealers for leads/referrals. The platform connects motivated car buyers with dealers who pay to participate in the network.
- Credit Union B2B Services: Provides white-labeled branded websites customized with credit union colors, logo, and homepage image for credit unions to offer car buying services to their members.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Member Auto Center product offering
Product offeringCore offering
Member Auto Center (MAC) operates an online automotive marketplace platform that connects credit union members with a network of preferred dealers for purchasing new and pre-owned vehicles. The platform provides vehicle search, NADA valuations, dealer profiles, financing links to credit unions, and white-label branded websites customized per credit union partner. MAC generates revenue by referring purchase-intent consumers to dealers and by offering credit unions a subscription-based white-label car shopping service.
Product overview
Member Auto Center (MAC) is a Credit Union Service Organization (CUSO) platform developed in 2000 that serves as a car buying assistance shopping program for credit union members. The core MAC Platform connects members with preferred local dealers for new and pre-owned vehicle purchases. The platform consists of the core branded website infrastructure, supplemented by several integrated modules including Branded Websites (white-label customization for credit unions), Preferred Local Dealers Network (vetted dealer directory with contact info and bios), New/Used Car Search (daily-updated inventory from dealers with filtering), Your Financing (loan application integration), Customer Service (phone/live chat/email support), Car Buying Advice (educational content), and the Sell Your Car Feature (trade-in valuation via GiveMeTheVIN.com). The platform aggregates vehicle inventory from over 100 dealer partners and offers tools for price quotes, vehicle history reports (CARFAX), and NADA vehicle valuations.
Differentiator
Problem solved
Functional benefit
Products and services
- Member Auto Center (MAC) Platform Credit Union Service Organization (CUSO) car buying assistance platform that connects credit union members with a network of preferred dealers for new and pre-owned vehicle purchases, featuring vehicle search, dealer profiles, NADA valuations, CARFAX integration, and links to credit union auto loan applications.
- Branded Websites (White-Label Car Shopping Sites) Customized white-label car shopping websites for credit unions, branded with the credit union's colors, logo, and homepage image, enabling credit unions to offer the car shopping experience as a member benefit under their own identity.
- Preferred Dealer Network Listings Vetted preferred local dealer network of 90+ dealers across Texas markets, including AutoNation and DeMontrond Automotive Group, listed on the platform with contact information, biographies, photos, and daily-updated new and used vehicle inventory for credit union members to browse.
Companies that use Member Auto Center
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Member Auto Center technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Member Auto Center partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- FocusOne Now, LLCcoreMember Auto Center is a division of FocusOne Now, LLC, which is a Credit Union Service Organization (CUSO). MAC was developed in 2000 as a car buying assistance shopping program under the FocusOne umbrella to help credit union members with automobile purchases.
- Shell Federal Credit UnioncoreShell FCU is a credit union partner that offers the MAC car buying program to its members. A member testimonial confirms purchasing a vehicle through a MAC dealer with FCU financing.
- First Community Credit UnioncoreFCCU offers MAC services to members seeking car buying assistance. The partnership enables members to access the MAC platform and receive credit union financing for vehicle purchases.
- PrimeWay Federal Credit UnioncorePrimeWay FCU utilizes MAC to provide members with an excellent research tool and to understand member shopping behavior. MAC enables PrimeWay to engage members early in the buying cycle with pre-approval capabilities.
- AutoNation (Gulf Fwy, Spring, Houston locations)minorNational auto dealership group participating as a preferred dealer on the MAC platform with multiple Texas locations.
- DeMontrond Automotive GroupminorRegional Texas dealership group with multiple locations (Conroe, Houston, Webster, Texas City) participating as preferred dealers on MAC.
- NADA (National Automobile Dealers Association)coreMAC integrates NADA Vehicle Values into their platform, providing free vehicle valuation tools to members without competitor links or advertisements.
- CARFAXcoreMAC integrates CARFAX vehicle history reports on their inventory listings, providing members with vehicle history information to support purchase decisions.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Member Auto Center competitors and assessment
Company assessmentDirect peers
- Autotrader: Autotrader (a Cox Automotive company) is one of the largest U.S. used and new car marketplaces with extensive dealer listings. It directly competes with MAC for dealer participation and consumer car shopping traffic.
- Cars.com: Cars.com is a leading automotive marketplace connecting car shoppers with dealers and offering financing resources. It competes with MAC for both consumer attention and dealer referral revenue, though without MAC's credit-union-specific distribution.
- TrueCar: TrueCar is a digital automotive marketplace that connects consumers to certified dealers and integrates financing options. While MAC focuses on credit-union members, both platforms operate consumer-facing car shopping experiences with dealer referral economics.
- CarGurus: CarGurus operates one of the largest U.S. automotive marketplaces with extensive dealer networks and financing integrations. It competes with MAC for dealer advertising dollars and consumer mindshare, though at significantly larger scale.
- RouteOne: RouteOne is a leading credit application network used by dealers to submit finance applications to credit unions, banks, and captive lenders. Like MAC, it sits in the dealer-to-credit-union financing workflow, though with different ownership and a broader lender focus.
- Credit Union Direct Lending (CUDL): CUDL is a CUSO-owned auto lending network that connects credit unions to dealers, similar to MAC's model of intermediating credit union auto financing and dealer relationships. CUDL operates the AutoSMART platform, providing a direct competitive overlap in the credit-union-to-dealer auto loan marketplace.
- Dealertrack: Dealertrack (a Cox Automotive company) provides a unified credit application network that connects dealers to credit unions and other lenders for auto financing. It overlaps with MAC's value proposition of streamlining dealer-to-credit-union auto loan origination.
Others
- AutoNation: AutoNation is both a MAC preferred dealer partner and the largest U.S. automotive dealer group. Relevant as a partner and as a competitor through its own digital retail platform that connects consumers directly to inventory and financing.
Emerging players
- AutoFi: AutoFi provides online auto financing solutions that connect dealers, lenders, and consumers. It overlaps with MAC's financing integration capability but with a more tech-forward, lender-agnostic approach targeting similar dealership workflows.
Broad incumbents
- Cox Automotive: Cox Automotive is the parent of Autotrader, Dealertrack, Kelley Blue Book, and other automotive platforms. It is relevant as the dominant incumbent providing dealer-facing technology and marketplaces that compete with MAC's dealer referral network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Member Auto Center social profiles
Digital presenceMember Auto Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Member Auto Center leadership team
Management profileNumber of profiles
Member Auto Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Member Auto Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Member Auto Center
What does Member Auto Center do?
Member Auto Center (MAC) operates an online automotive marketplace platform that connects credit union members with a network of preferred dealers for purchasing new and pre-owned vehicles. The platform provides vehicle search, NADA valuations, dealer profiles, financing links to credit unions, and white-label branded websites customized per credit union partner. MAC generates revenue by referring purchase-intent consumers to dealers and by offering credit unions a subscription-based white-label car shopping service.
Is Member Auto Center a public or private company?
Member Auto Center is a private company. It is classified as corporate owned and is currently operating.
When was Member Auto Center founded?
Member Auto Center was founded in 2000. It employs 11 to 50 people.
Where is Member Auto Center based?
Member Auto Center is headquartered in Houston, United States, in the North America region.
How does Member Auto Center make money?
Two revenue lines are on record. Dealer Referrals and Lead Generation is the primary driver. The others are credit Union B2B Services.
Who are Member Auto Center's main competitors?
Direct peers on record are Autotrader, Cars.com, TrueCar, CarGurus, RouteOne, Credit Union Direct Lending (CUDL) and Dealertrack. AutoNation is listed as an others. AutoFi is listed as an emerging player. Cox Automotive is listed as a broad incumbent.
Does Member Auto Center have an API?
No public API is recorded for Member Auto Center.
What industry is Member Auto Center in?
Member Auto Center's product category is Automotive Marketplace Platform. Its primary akta.pro industry code is FSAKAHAF, Auto / Vehicle Marketplace Lending, with a secondary code of CRAFAKAE, Automotive Vehicles & Parts C2C. Its NAICS code is 4412 and its SIC code is 5500.