Member Auto Center

What Member Auto Center does

Member Auto Center (MAC) is a Credit Union Service Organization (CUSO)-affiliated online automotive marketplace founded in 2000 and operated as a division of FocusOne Now, LLC, headquartered in Houston, Texas. The platform connects credit union members with a network of 90+ preferred car dealerships concentrated in Texas, providing vehicle search across an inventory of 25,000+ listings updated daily, NADA-based vehicle valuations, CARFAX vehicle history reports, and direct integration to credit union auto loan applications. The core technology is a white-labelable web platform that credit unions can rebrand with their own colors, logos, and imagery for deployment to their membership.

The company's go-to-market is a B2B2C model: credit unions (e.g., Shell FCU, First Community CU, PrimeWay FCU) license the platform as a member benefit and surface it under their own brand, while dealers pay to be listed as preferred partners and receive referred purchase requests. MAC also operates a direct consumer-facing portal at mac.memberautocenter.com. Revenue is generated through two streams: per-lead/transaction fees from dealers for referred purchase requests, and recurring subscription or service fees from credit unions for the white-labeled branded websites and integrated financing tools. An additional 'Sell Your Car' feature, powered by GiveMeTheVIN.com, is available in select markets and extends the platform into trade-in leads.

MAC's footprint is geographically limited to Texas, with no disclosed headcount, funding, or revenue figures. The platform relies on third-party integrations (NADA, CARFAX, GMTV) rather than proprietary AI/ML capabilities, and there are no patents, certifications, or leadership changes on record. Distribution is anchored in long-tenured credit-union channel partnerships and a regionally concentrated dealer network, with marketing driven by the company website, social channels, and demo requests to prospective credit-union clients.

Name

Member Auto Center

Legal name

Member Auto Center, LLC

Website

https://memberautocenter.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Member Auto Center is a Houston-based online automotive marketplace, founded in 2000 as a division of FocusOne Now, LLC (a CUSO), that connects credit union members with a network of 90+ preferred Texas car dealerships via a white-labelable platform featuring inventory search, NADA valuations, and integrated credit union auto loan applications.

Ownership category

akta.pro rank

Product category

Automotive Marketplace Platform

NAICS

Other Motor Vehicle Dealers (4412)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Auto / Vehicle Marketplace Lending (FSAKAHAF)

akta.pro secondary industries

Automotive Vehicles & Parts C2C (CRAFAKAE), Auto & Vehicle Loan Brokerage (FSAEAEAK)

Keywords

• Auto buying assistance
• Credit union services
• Automotive marketplace
• Dealer referral network
• White-label platform

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Dealer Referrals and Lead Generation: Member Auto Center generates revenue by forwarding consumer purchase requests to vehicle sellers and charging dealers for leads/referrals. The platform connects motivated car buyers with dealers who pay to participate in the network.
2. Credit Union B2B Services: Provides white-labeled branded websites customized with credit union colors, logo, and homepage image for credit unions to offer car buying services to their members.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Member Auto Center (MAC) operates an online automotive marketplace platform that connects credit union members with a network of preferred dealers for purchasing new and pre-owned vehicles. The platform provides vehicle search, NADA valuations, dealer profiles, financing links to credit unions, and white-label branded websites customized per credit union partner. MAC generates revenue by referring purchase-intent consumers to dealers and by offering credit unions a subscription-based white-label car shopping service.

Product overview

Member Auto Center (MAC) is a Credit Union Service Organization (CUSO) platform developed in 2000 that serves as a car buying assistance shopping program for credit union members. The core MAC Platform connects members with preferred local dealers for new and pre-owned vehicle purchases. The platform consists of the core branded website infrastructure, supplemented by several integrated modules including Branded Websites (white-label customization for credit unions), Preferred Local Dealers Network (vetted dealer directory with contact info and bios), New/Used Car Search (daily-updated inventory from dealers with filtering), Your Financing (loan application integration), Customer Service (phone/live chat/email support), Car Buying Advice (educational content), and the Sell Your Car Feature (trade-in valuation via GiveMeTheVIN.com). The platform aggregates vehicle inventory from over 100 dealer partners and offers tools for price quotes, vehicle history reports (CARFAX), and NADA vehicle valuations.

Differentiator

Problem solved

Functional benefit

Products and services

• Member Auto Center (MAC) Platform Credit Union Service Organization (CUSO) car buying assistance platform that connects credit union members with a network of preferred dealers for new and pre-owned vehicle purchases, featuring vehicle search, dealer profiles, NADA valuations, CARFAX integration, and links to credit union auto loan applications.
• Branded Websites (White-Label Car Shopping Sites) Customized white-label car shopping websites for credit unions, branded with the credit union's colors, logo, and homepage image, enabling credit unions to offer the car shopping experience as a member benefit under their own identity.
• Preferred Dealer Network Listings Vetted preferred local dealer network of 90+ dealers across Texas markets, including AutoNation and DeMontrond Automotive Group, listed on the platform with contact information, biographies, photos, and daily-updated new and used vehicle inventory for credit union members to browse.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• FocusOne Now, LLCcoreStrategic or Co-development Partner · 1 January 2000Member Auto Center is a division of FocusOne Now, LLC, which is a Credit Union Service Organization (CUSO). MAC was developed in 2000 as a car buying assistance shopping program under the FocusOne umbrella to help credit union members with automobile purchases.
• Shell Federal Credit UnioncoreChannel Partner/ Reseller/ DistributorShell FCU is a credit union partner that offers the MAC car buying program to its members. A member testimonial confirms purchasing a vehicle through a MAC dealer with FCU financing.
• First Community Credit UnioncoreChannel Partner/ Reseller/ DistributorFCCU offers MAC services to members seeking car buying assistance. The partnership enables members to access the MAC platform and receive credit union financing for vehicle purchases.
• PrimeWay Federal Credit UnioncoreChannel Partner/ Reseller/ DistributorPrimeWay FCU utilizes MAC to provide members with an excellent research tool and to understand member shopping behavior. MAC enables PrimeWay to engage members early in the buying cycle with pre-approval capabilities.
• AutoNation (Gulf Fwy, Spring, Houston locations)minorChannel Partner/ Reseller/ DistributorNational auto dealership group participating as a preferred dealer on the MAC platform with multiple Texas locations.
• DeMontrond Automotive GroupminorChannel Partner/ Reseller/ DistributorRegional Texas dealership group with multiple locations (Conroe, Houston, Webster, Texas City) participating as preferred dealers on MAC.
• NADA (National Automobile Dealers Association)coreTechnology or IntegrationMAC integrates NADA Vehicle Values into their platform, providing free vehicle valuation tools to members without competitor links or advertisements.
• CARFAXcoreTechnology or IntegrationMAC integrates CARFAX vehicle history reports on their inventory listings, providing members with vehicle history information to support purchase decisions.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Autotrader: Autotrader (a Cox Automotive company) is one of the largest U.S. used and new car marketplaces with extensive dealer listings. It directly competes with MAC for dealer participation and consumer car shopping traffic.
• Cars.com: Cars.com is a leading automotive marketplace connecting car shoppers with dealers and offering financing resources. It competes with MAC for both consumer attention and dealer referral revenue, though without MAC's credit-union-specific distribution.
• TrueCar: TrueCar is a digital automotive marketplace that connects consumers to certified dealers and integrates financing options. While MAC focuses on credit-union members, both platforms operate consumer-facing car shopping experiences with dealer referral economics.
• CarGurus: CarGurus operates one of the largest U.S. automotive marketplaces with extensive dealer networks and financing integrations. It competes with MAC for dealer advertising dollars and consumer mindshare, though at significantly larger scale.
• RouteOne: RouteOne is a leading credit application network used by dealers to submit finance applications to credit unions, banks, and captive lenders. Like MAC, it sits in the dealer-to-credit-union financing workflow, though with different ownership and a broader lender focus.
• Credit Union Direct Lending (CUDL): CUDL is a CUSO-owned auto lending network that connects credit unions to dealers, similar to MAC's model of intermediating credit union auto financing and dealer relationships. CUDL operates the AutoSMART platform, providing a direct competitive overlap in the credit-union-to-dealer auto loan marketplace.
• Dealertrack: Dealertrack (a Cox Automotive company) provides a unified credit application network that connects dealers to credit unions and other lenders for auto financing. It overlaps with MAC's value proposition of streamlining dealer-to-credit-union auto loan origination.

Others

• AutoNation: AutoNation is both a MAC preferred dealer partner and the largest U.S. automotive dealer group. Relevant as a partner and as a competitor through its own digital retail platform that connects consumers directly to inventory and financing.

Emerging players

• AutoFi: AutoFi provides online auto financing solutions that connect dealers, lenders, and consumers. It overlaps with MAC's financing integration capability but with a more tech-forward, lender-agnostic approach targeting similar dealership workflows.

Broad incumbents

• Cox Automotive: Cox Automotive is the parent of Autotrader, Dealertrack, Kelley Blue Book, and other automotive platforms. It is relevant as the dominant incumbent providing dealer-facing technology and marketplaces that compete with MAC's dealer referral network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCxP3QJd820RsdGXVd4IQclQ
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/member-auto-center

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Member Auto Center