What Electric Umbrella does

Electric Umbrella is a UK-registered Charitable Incorporated Organisation (charity number 1165164) founded in 2014 and headquartered in Hertfordshire near Watford. It operates as a non-profit community organization serving learning disabled people aged 16 and over, using music as the primary vehicle to tackle social isolation and build confidence. The organization also extends its programming into UK schools, delivering inclusive music workshops and the Electric Umbrella Academy curriculum to over 200 SEND and mainstream institutions.

Its core products are split between a membership-based member experience and a school-facing education offering. For members, the platform combines free activities (EUTV streaming video, Singalong group singing, Open Mic performance) with premium paid sessions (Feel and Face the Music, Cyber Sessions, Crew Days, Big Yellow Choir). For schools, the Electric Umbrella Academy provides a free online classroom with videos, assemblies, and accreditation, supplemented by paid on-site workshops and themed education campaigns such as Tikkun Olam and Kindness Isn't Just for Christmas. The organization has also released recorded music, including the debut Early Years album Little Brollies – Volume 1, distributed via Spotify and Apple Music.

The technology stack is intentionally lightweight: a WordPress website, a member portal at my.electricumbrella.org.uk, and standard third-party integrations for donations (JustGiving), analytics (Google Analytics), and consent management (CookieYes). Revenue is diversified across individual and corporate donations, premium session subscriptions billed monthly, fee-based school workshops, merchandise sales through a dedicated shop, and fundraising campaigns. Go-to-market combines community-led and event-driven engagement in Hertfordshire with a sales-led school outreach motion nationally, supported by a broad social media footprint across Facebook, Instagram, X, TikTok, YouTube, and LinkedIn.

Name

Electric Umbrella

Legal name

Electric Umbrella CIO

Website

https://electricumbrella.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Electric Umbrella is a UK registered charity that delivers inclusive music experiences and education programs to learning disabled adults and to SEND and mainstream schools, operating a freemium membership model funded by donations, premium session fees, and school workshop revenue.

Ownership category

akta.pro rank

Product category

Inclusive Music & Disability Community Services

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Performing Arts Companies (7111), Arts, Entertainment, and Recreation (71), Professional Organizations (81392)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Human Rights, Social Inclusion & Disability Inclusion (BPAGABAN)

Keywords

• Inclusive music programs
• Disability community services
• School music workshops
• Charity music activities
• Inclusive education resources

Headquarters

HQ city

Watford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations: The organization accepts one-off and monthly donations from supporters to fund its charitable activities and community programs
2. Premium Sessions: Fee-based premium activities including Feel and Face the Music, Cyber Sessions, Crew Days, and Big Yellow Choir provide revenue from members seeking enhanced experiences
3. School Programs: Fee-based educational programs delivered to SEND and mainstream schools across the UK, including workshops and the Electric Umbrella Academy
4. Fundraising: Various fundraising opportunities and campaigns including the School Programme Fundraising Campaign, generating additional revenue from supporters and corporate partners

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Electric Umbrella is a UK registered charity that delivers inclusive live music activities, performances, and educational programs for learning disabled people and UK schools. Its offering spans free member activities (EUTV streaming, Singalong, Open Mic), subscription-based premium sessions, the Electric Umbrella Academy online classroom resource for schools, and on-site inclusive music workshops for SEND and mainstream schools.

Product overview

Electric Umbrella is a UK-based charity offering an inclusive music community platform for learning disabled people (16+ years). The core offering includes a membership platform with free activities (EUTV streaming, Singalong, Open Mic) and premium sessions (Feel and Face the Music, Cyber Sessions, Crew Days, Big Yellow Choir). For schools, the Electric Umbrella Academy provides free creative online classroom resources. Additional offerings include music albums (Little Brollies – Volume 1), education campaigns (Tikkun Olam, Kindness Isn't Just for Christmas), funding advice, member awards, and live events. The organization also offers school programs for mainstream primary, SEND schools, early years, and secondary school resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Electric Umbrella Academy Free creative online classroom for UK schools providing engaging resources, videos, and interactive assemblies exploring the messages behind Electric Umbrella's songs, with school accreditation options.
• EUTV (Electric Umbrella TV) Free online streaming video platform delivering accessible music and entertainment content for learning disabled members.
• Singalong Free group singing activity for learning disabled members to participate in community music-making.
• Open Mic Free performance opportunity for members to showcase their musical talents at community events.
• Feel and Face the Music Premium session offering for members seeking enhanced musical experiences beyond the free activities.
• Cyber Sessions Premium online session offering for members, part of the paid premium sessions program.
• Crew Days Premium session offering for members, part of the paid premium sessions program.
• Big Yellow Choir Premium choir session offering for members, part of the paid premium sessions program.
• Little Brollies – Volume 1 (album) Electric Umbrella's debut Early Years album designed for young learners, distributed via Apple Music and Spotify streaming platforms.
• School Programs (SEND and mainstream workshops) Fee-based inclusive music workshops, assemblies, and the Electric Umbrella Academy delivered on-site to SEND schools, mainstream primary schools, early years settings, and secondary schools across the UK.
• Live Events Annual live events including club nights, open mics, and performances held at venues across Watford, Hemel Hempstead, and St Albans for members and supporters.

Quantifiable outcome

• Delivered inclusive music experiences to over 200 SEND and mainstream schools nationwide
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature1 record

Partnerships

One partnership is on record.

• Welcome BreakminorStrategic or Co-development PartnerWelcome Break Street Pianos initiative - a collaboration bringing street pianos to Welcome Break locations, allowing community members and visitors to engage with music in accessible public spaces.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Open Theatre: UK charity creating original, bold, and exciting theatre with learning disabled artists. Comparable in providing performing arts opportunities and platforms specifically for learning disabled adults, with similar small-team charity structure.
• Drake Music: UK disability music charity that pioneers music, disability, and assistive technology, providing inclusive music-making opportunities for disabled people. Directly comparable to Electric Umbrella in mission, target demographic, and music-focused programming for the learning disabled community.
• Live Music Now: UK charity that delivers live music performances in care homes, hospitals, and community settings for vulnerable groups. Comparable as a UK charity using music for social impact with vulnerable populations, sharing a similar donation and grant funding model.
• OHMI Trust: UK charity focused on music-making for people with physical disabilities, particularly one-handedness. Comparable niche UK charity enabling disabled people's access to music, with similar scale and educational programming components.
• Mind the Gap: UK performing arts company working with learning disabled and non-disabled artists to create award-winning theatre. Highly comparable in delivering inclusive performing arts programming for learning disabled adults, with a similar scale and geographic focus in the UK.
• Haringey Shed: UK inclusive theatre charity working with young people including those with disabilities and additional needs. Comparable in delivering inclusive performing arts education and community programming for SEND and disadvantaged young people across the UK.

Broad incumbents

• Youth Music: UK charity investing in music-making projects for children and young people, including those with additional needs. Comparable as a UK charity funding inclusive music education and a potential grant-maker or partner for Electric Umbrella's school programmes.
• Together UK (Mencap): UK's leading learning disability charity providing broad advocacy, services, and community programmes. While much larger and broader in scope, Mencap is comparable in serving the learning disability community and represents both a potential partner and a competitive incumbent for funding and visibility.
• London Philharmonic Orchestra (Education): Major UK orchestra running extensive inclusive education and community programmes for schools and vulnerable groups. Comparable in delivering music education to UK schools and engaging community audiences, though operating at much larger scale.

Emerging players

• Key Theatre (Key4Life): UK charity using music and creative arts to support rehabilitation and inclusion for vulnerable populations. Comparable in using music as a tool for social inclusion, though focused on at-risk youth rather than learning disabled adults.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/electricbrolly
• YouTubeyoutube.com/channel/UCM51y5hh9A4Ahol7_HlYlJA
• Facebookfacebook.com/ElectricUmbrella
• LinkedInlinkedin.com/company/electric-umbrella
• Instagraminstagram.com/electricbrolly
• TikToktiktok.com/@electricbrolly

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electric Umbrella