Escape Room by Midgaard Event

What Escape Room by Midgaard Event does

Escape Room by Midgaard Event operates Denmark's largest single-location escape room facility under the Midgaard Event group (founded 2000; escape room operations launched 2017). The company runs 18 permanent themed escape rooms across two Copenhagen sites — Østerbro (16 rooms: Da Vinci, Sherlock, Downfall, Outbreak) and Nyhavn (2 rooms: The Grand Heist) — plus mobile products including Outbreak Mobile (up to 120 players), Escape the Box (up to 1,000 participants), and Houdini Pop-up. On-site capacity reaches 96–108 simultaneous players, supported by in-house game developers, prop designers, and a gamemaster team that monitors gameplay in real time via cameras and in-room screens.

The business serves a hybrid customer base. B2B corporate clients (including Maersk, Novo Nordisk, Nordea, Simcorp, and public-sector organizations) book for team building, conferences, and seasonal events such as julefrokost. B2C segments include private leisure groups (families, friends, bachelor/bachelorette parties), tourists, and school/youth groups. GTM is direct-to-consumer via the escaperoom.dk website with real-time availability and online prepayment for private bookings, supplemented by phone/email inside sales for corporate and custom event quotes, and field-based delivery for mobile events across Denmark. Pricing is per-booking unit pricing with off-peak discounts, difficulty-adjusted tiers (Junior, Difficult/Medium, Expert), and add-ons including catering, casino nights, cocktail courses, and wine tastings.

Revenue is generated through per-session escape room fees, custom-priced mobile event rentals (Houdini from 15,000 DKK; Escape the Box from 6,500 DKK + VAT), and ancillary services such as catering, tastings, casino events, and conference facilities. The company is privately held with no disclosed external funding rounds, has earned the Danish Gazelle 2020 growth award, and holds the #1 TripAdvisor Travelers Choice ranking for escape rooms in both Copenhagen and Denmark.

Name

Escape Room by Midgaard Event

Legal name

Midgaard Event

Website

https://escaperoom.dk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Escape Room by Midgaard Event operates Denmark's largest single-location escape room facility, running 18 themed rooms across two Copenhagen sites plus nationwide mobile experiences, serving corporate team-building clients (Maersk, Novo Nordisk, Nordea), private leisure groups, and tourists.

Ownership category

akta.pro rank

Product category

Escape Room Entertainment and Live Team-Building Experiences

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

Keywords

• Escape room experiences
• Team building events
• Corporate entertainment services
• Mobile escape games
• Live mystery events

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

1. Escape Room Bookings: Per-booking fees for escape room sessions. Prices vary by team size, time of day (peak/off-peak), and whether private or business booking. Includes full prepayment for private, 14-day payment terms for business.
2. Mobile Escape Room Rentals: Custom-priced mobile escape room services brought to customer locations. Prices depend on duration, location, and customization requirements. Outbreak mobile: up to 120 players. Escape the Box: up to 1000 participants. Houdini: from 15,000 DKK.
3. Additional Event Services: Catering, cocktail courses, wine/champagne/beer tastings, casino events, conference facilities, and team development sessions offered as add-ons to escape room bookings.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Escape Room by Midgaard Event sells live, themed puzzle-solving experiences at two Copenhagen venues (Østerbro with 16 rooms and Nyhavn with 2 rooms) and through mobile set-ups delivered anywhere in Denmark. Offerings range from 60- to 180-minute immersive escape rooms (Da Vinci, Sherlock, Downfall, Outbreak, The Grand Heist, Outdoor Escape) and portable formats (Houdini Pop-up, Escape the Box, mobile Outbreak for up to 120 players) to add-on corporate entertainment such as casino nights, cocktail/wine tastings, conference facilities, and nationwide mystery events for 4–500 people.

Product overview

Escape Room by Midgaard Event operates Denmark's largest escape room facility, offering a portfolio of themed physical escape rooms and mobile escape game experiences. The core product portfolio includes permanent escape rooms at two Copenhagen locations: Østerbro (16 rooms including Da Vinci, Sherlock, Downfall, and Outbreak) and Nyhavn (2 rooms: The Grand Heist). The company also provides outdoor escape experiences (Copenhagen Murder Mystery), portable mobile escape games (Houdini Pop-up, Escape the Box, and mobile Outbreak for up to 120 players), and add-on corporate entertainment services including Casino Events, Cocktail School, and Wine/Champagne tastings. Additional offerings include conference facilities and nationwide mystery events for large groups. All experiences emphasize teamwork, puzzle-solving, and theatrical storytelling.

Differentiator

Problem solved

Functional benefit

Brands

• Da Vinci: Escape room themed around Da Vinci Code mysteries, with 3 identical rooms for 3-6 players each. Duration: 60 minutes.
• Sherlock
• Outbreak
• Downfall
• The Grand Heist (Det Store Kup)
• Outdoor Escape
• Escape the Box
• Houdini Pop-up

Products and services

• Da Vinci Escape Room A 60-minute Da Vinci Code-themed escape room at the Østerbro location, featuring 3 identical rooms so teams of 3–6 players can race against each other. Includes Junior, Difficult (~50% completion) and Expert (~35% completion) difficulty levels and is suited to families, friends and corporate team-building.
• Sherlock Escape Room A double-room escape experience where teams cooperate across two connected rooms to solve a Sherlock Holmes-inspired blackmailing mystery. Accommodates 6–12 players for 75 minutes (120 minutes for the VIP edition), with ~33% group completion rate and rated as Denmark's best escape room by Danish enthusiasts (Escaped Denmark).
• Downfall Spy Mission Escape Room A 120-minute premium escape room at Østerbro where 2–6 players work undercover in a 1989 Soviet base. Rated as Scandinavia's highest-ranked escape room on TERPECA and one of the company's flagship premium experiences.
• Outbreak Escape Room A 75-minute pandemic-themed escape room where teams must find a cure. The Østerbro location has 10 permanently installed identical rooms accommodating up to 60 players simultaneously, with Hard (~55% completion) and Expert (~35% completion) difficulty plus a Junior option, and a mobile variant with 20 rooms for up to 120 players at off-site events.
• Det Store Kup (The Grand Heist) Escape Room A heist-themed 60-minute escape room at the Nyhavn location where 2–6 player teams take on the role of journalists stealing back the Tiara of Empress Dagmar. Two identical rooms enable a battle mode for up to 12 simultaneous players, medium difficulty (~65% completion).
• Outdoor Escape (Copenhagen Murder Mystery) A 180-minute outdoor murder mystery game for 2–6 players that takes place between Kongens Nytorv, Nyhavn and Amalienborg in Copenhagen. Players access the Police Minerva database on smartphones or tablets to solve clues at real city landmarks; offered for team-building and group events.
• Houdini Pop-up Escape Room A 15-minute intensive portable escape room (3.2x5 meter chamber themed around Harry Houdini's escape acts) for 2–4 players per session, with cameras and TV screens for audience viewing. Priced from 15,000 DKK, with medium difficulty (~60% completion) and up to 12 players per hour.
• Escape the Box A mobile escape game where teams solve puzzles on tables to unlock chests containing QR codes that trigger countdown timers. Total event duration is 45 minutes (30 minutes of puzzle solving), can accommodate up to 100 chests and 1,000 participants simultaneously, starts from 6,500 DKK + VAT, and supports custom puzzle integration for an additional fee.
• Mystery Events Across Denmark Murder mystery and team-building events delivered nationwide for groups of 4–500 people, including Godfather Cluedo, CSI Investigation Team and The Testament Murder Mystery Dinner formats. Run by Midgaard Event's professional events team.
• Casino Event Casino-themed entertainment featuring roulette, blackjack and Texas Hold'em poker with certified dealers, plus props and prizes. Setup is run in a conference room and is positioned as an add-on to escape room bookings for corporate events.
• Cocktail School A cocktail mixing course led by Copenhagen-based cocktail bartenders using fresh ingredients, where participants learn to make and enjoy popular cocktails. Sold as an add-on to escape room bookings and corporate events.
• Wine, Champagne and Beer Tasting Sommelier-led tastings of wine, champagne and beer with guidance on brewing history and appreciation, accompanied by food pairings. Sold as an add-on to escape room bookings and corporate events.
• Conference Facilities (Biblioteket) A meeting room facility equipped with widescreen, tables, chairs for 10+ people and a whiteboard, available for corporate events and team-building sessions alongside the escape rooms.
• Outbreak Mobile Escape Room A 75-minute mobile version of the Outbreak escape game deployed to customer locations nationwide, with 20 mobile rooms accommodating up to 120 players. Price quotes are based on duration, location and customization requirements.
• Professional Gamemaster and Actor Service In-house team of certified gamemasters (including staff such as Bastian, Roar, Lasse and others), prop designers, game developers, customer service and event coordinators who run the on-site and mobile escape room experiences, manage real-time monitoring via in-room cameras and provide hints and feedback reports.

Quantifiable outcome

• Approximately 50% of groups complete Da Vinci room
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sherlocked Amsterdam: Dutch escape room operator in Amsterdam with themed rooms (including Sherlock-themed experiences). Comparable as a European themed escape room operator with similar group entertainment and B2B team building focus.
• Breakout Games: US-based escape room chain with multiple locations and a similar multi-room model allowing simultaneous group play. Operates themed escape rooms targeting both consumer and corporate team building segments with comparable pricing and duration structures.
• ClueQuest: London-based escape room operator with multiple themed rooms in a single location. Comparable as a multi-room themed escape room venue serving corporate clients and leisure groups in a major European capital.
• 60Out Escape Rooms: Los Angeles-based escape room chain with multiple themed rooms and corporate event focus. Comparable in premium themed escape room experiences, large group capacity, and team building events for enterprise clients.
• Fox in a Box: Chicago-based escape room chain that has expanded across the US with themed rooms including heist and spy missions. Comparable in offering multiple themed escape rooms (e.g., heist, prison break) with similar capacity and team building positioning.
• Escape Hunt plc: UK-founded escape room operator that grew internationally and listed on London's AIM. Directly comparable as a multi-location, themed escape room company serving both leisure and corporate team building markets.
• The Escape Game: One of the largest escape room chains in the US, operating multiple themed escape room venues in major cities with a similar premium positioning and B2B/corporate events focus. Directly comparable in scale, multi-room competition model, and themed experience design.
• Time Run: London-based escape room operator known for premium, high-production-value themed experiences. Comparable in focus on premium quality themed rooms, corporate team building events, and large group capacity.

Regional players

• Adventure Rooms Germany: One of Germany's largest escape room chains with multiple locations. Comparable in operating multiple themed escape rooms across multiple sites in a European market, though serving a different geography than Denmark.

Others

• Hint Hunt:

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/escaperoomdk
• LinkedInlinkedin.com/company/escape-room-by-midgaard-event
• Instagraminstagram.com/escaperoom.dk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Escape Room by Midgaard Event