Empils

What Empils does

Empils (ЗАО «ЭМПИЛС», founded 1991, with industrial roots dating to 1897) is a privately held Russian manufacturer of paint and coating materials headquartered in Rostov-on-Don. The company operates two main product pillars: decorative coatings for construction and renovation (marketed under brands including AvantGarde, Newtone, Ореол, TITAN, Расцвет, PROFIWOOD, Простокрашено!, and EMPILS), and industrial coatings under the EMPILS Industrial brand serving machine-building, road construction, railway transport, oil and gas, and construction metal structures. Through its wholly-owned subsidiary LLC Empils-Zinc, the company is also the largest domestic Russian producer of zinc oxide (zinc white), a raw material used by tire, rubber, ceramic, cable, and pharmaceutical manufacturers and certified under REACH for export to the EU.

Core production covers both water-based and alkyd/solvent-based coating technologies, with proprietary hybrid technology combining the environmental profile of water-based coatings with the performance of solvent-based systems (AvantGarde line). The company maintains ISO 9001:2015 quality management certification and operates a sales-led B2B motion for industrial customers alongside a wholesale/distributor-led motion for decorative coatings, with distribution reaching Russia and eight CIS/FSU export markets (Belarus, Armenia, Georgia, Kazakhstan, Tajikistan, Kyrgyzstan, Turkmenistan, Mongolia) through retail chains including Лемана ПРО. Revenue is generated via one-time sales of coatings and zinc oxide, with quote-based B2B pricing for industrial accounts; no public revenue or pricing is disclosed.

Empils functions as part of the diversified Industrial Union "New Sodruzhestvo" conglomerate, giving it access to group-level scale and shared resources. Recent activity includes a 2024 warehouse complex expansion at the Rostov-on-Don site, a deepening partnership with Лемана ПРО (June 2026), new product formats for the OREOL TITAN 3-in-1 line (May 2026), and staff upskilling on AI tools (June 2026). The company does not publicly disclose revenue, ownership percentages, or investor composition.

Name

Empils

Legal name

Закрытое акционерное общество «ЭМПИЛС» (ZAKRYTOE AKTSIONERNOE OBSHCHESTVO "EMPILS")

Website

https://empils.ru

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Empils is a Russian paint and coatings manufacturer producing decorative and industrial coatings plus zinc oxide raw materials, serving DIY retail, industrial B2B, and raw material customers across Russia and the CIS.

Ownership category

akta.pro rank

Product category

Paint and Coatings Manufacturing

NAICS

Paint and Coating Manufacturing (32551)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Industrial & Protective Coatings (IMAEAGAB)

akta.pro secondary industry

Pigments & Dyes (IMAEAHAJ)

Keywords

• Paint manufacturing
• Decorative coatings
• Industrial coatings
• Zinc oxide production
• Surface protection

Headquarters

HQ city

Rostov-on-don

HQ country

Russia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Decorative Coatings: Production and sale of decorative building and renovation paints and coatings under brands including AvantGarde, NEWTONE, Ореол, TITAN, Расцвет, EMPILS, PROFIWOOD, Простокрашено! for DIY retail market.
2. Industrial Coatings: Production and sale of industrial-purpose coatings under EMPILS Industrial brand for machine-building, road construction, railway transport, oil and gas, and construction metal structures.
3. Zinc Oxide: Production of zinc oxide (цинковых белил) through ООО «Эмпилс-цинк» for tire, rubber-technical, ceramic, cable, and pharmaceutical industries. Products certified for REACH compliance for export to EU countries.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Empils manufactures water-based and alkyd paint and coating products for wood, metal, and mineral surfaces, organized into two main lines: decorative coatings (construction and renovation) sold through DIY retail networks under multiple consumer brands, and industrial coatings (machine-building, road construction, railway transport, oil and gas, and metal structures) sold B2B. The company also produces zinc oxide (zinc white) through subsidiary Empils-Zinc as a raw material component for tire, rubber, ceramic, cable, and pharmaceutical industries.

Product overview

Empils is a leading Russian manufacturer of paint and coating products with a diversified portfolio organized across two main categories: Decorative Coatings (Декоративные покрытия) for construction and renovation, and Industrial Coatings (Промышленные покрытия) for manufacturing applications. The company operates multiple branded product lines including AvantGarde (premium hybrid technology coatings), Newtone (eco-friendly water-based coatings), TITAN (specialized metal anti-corrosion coatings), Ореол (rust protection and decorative coatings), Profiwood (wood protection), Расцвет (nitrocellulose enamels), and EMPILS Industrial (industrial-grade coatings). Additional sub-brands include Простокрашено! (budget DIY line), Дисконт (discount offerings), Стройкомплект, and Прочая продукция. Product types span enamels, paints, primers, varnishes, putties, and specialized formulations including 3-in-1 primer-enamels for rust protection, silicone facade paints, and hypoallergenic interior coatings. The company also produces zinc oxide (zinc white) through subsidiary Empils-Zinc as a raw material component for various industries.

Differentiator

Problem solved

Functional benefit

Brands

• AvantGarde: Modern decorative coatings produced using advanced hybrid technology combining environmental safety of water-based coatings with high decorative and protective properties
• NEWTONE
• Profiwood
• Ореол (Oreol)
• Titan
• Расцвет (Rastsvet)
• Простокрашено!
• Дисконт (Diskont)
• EMPILS Industrial
• EMPILS

Products and services

• AvantGarde Premium decorative coatings brand produced using advanced hybrid technology combining environmental safety of water-based coatings with high decorative and protective properties of traditional solvent-based paints. Targeted at professional and consumer users for interior and exterior surface finishing.
• NEWTONE (Newtone) Water-based decorative coatings brand using pure water base without organic solvents, featuring no strong odor and hypoallergenic properties for interior and exterior applications.
• TITAN Specialized industrial coating brand for metal protection, providing reliable corrosion protection, extended service life, and attractive appearance for metal structures.
• Ореол (Oreol) Decorative coating brand including primer-enamels for rust protection and various surface finishing products for metal and mineral surfaces.
• PROFIWOOD (Profiwood) Wood surface protection and decoration brand offering specialized coatings for wooden surfaces.
• Расцвет (Rastsvet) Nitrocellulose enamel and varnish brand for decorative coatings.
• EMPILS Core company brand offering universal and specialized enamels, paints, surface protection materials, and auxiliary products for construction and renovation.
• EMPILS Industrial Industrial coatings brand for industrial applications including machinery, road construction, railway transport, paint industry, oil and gas, and building metal structures.
• Простокрашено! (Prostokrasheno!) Budget-friendly decorative coating brand for the DIY market offering simple painting solutions.
• Дисконт (Diskont) Decorative coatings line sold under a discount brand positioning.
• Грунт-эмаль 3 в 1 по ржавчине (Primer-Enamel 3-in-1 for Rust) Alkyd-urethane primer-enamel for metal surfaces providing corrosion protection in a single application.
• BIO-эмаль (BIO-Enamel) Environmentally friendly enamel with bio-based properties for interior decorative applications.
• Защитно-декоративное покрытие для древесины (Wood Protection Coating) Combined protection and decoration coating specifically formulated for wood surfaces.
• Краска Sky для потолков (Sky Ceiling Paint) Latex matte paint specifically designed for ceiling applications.
• Краска Modern PRO фасадная силиконовая (Modern PRO Silicone Facade Paint) Silicone-based facade paint for exterior applications with superior weather resistance.
• Zinc Oxide (Zinc White / цинковые белила) Zinc oxide raw material component produced by LLC Empils-Zinc for tire, rubber-technical, ceramic, cable, and pharmaceutical industries. REACH certified for EU export.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Лемана ПРОmajorChannel Partner/ Reseller/ Distributor · 29 June 2026Лемана ПРО is a major DIY retail chain. The partnership involves product supply and joint activities including visits to Empils production facilities, hands-on training with Titan primer-enamel product line, and discussions on further cooperation prospects.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Jotun: Norwegian global coatings leader with established decorative and protective coatings presence across CIS markets. Competes with Empils' industrial coatings segment (oil & gas, infrastructure, marine) and operates in similar B2B specification channels across overlapping geographies.
• PPG Industries: Global coatings giant that acquired Tikkurila, historically one of the largest players in the Russian decorative paint market. Broadly comparable as a multi-tier coatings manufacturer serving architectural, industrial, and protective segments globally.
• AkzoNobel: Global paints and coatings incumbent with the Dulux and Marshall brands historically positioned in the Russian decorative market. Comparable to Empils across decorative and industrial coatings as a broad, multi-region player — albeit at vastly greater scale and with different geographic risk profile.

Regional players

• Sniezka: Polish paint and coatings manufacturer with significant CIS distribution and production presence. Comparable to Empils on decorative paints and wood-protection coatings; operates in similar channels across Eastern Europe and CIS though headquartered in a different geography.
• Meffert (Meffert Farbwerke): German family-owned coatings group with established Russian-market paint brands (Dufa, Maler). Comparable to Empils in decorative and industrial coatings, with multi-brand portfolio strategy, though primarily operates through localized brands rather than from Russian production.

Direct peers

• Olsta Paints: Russian mid-market paint manufacturer offering decorative and specialty coatings through retail and B2B channels. Closely comparable to Empils' mainstream and premium decorative tiers, competing for similar DIY retail and contractor customers in the Russian market.
• Dali (Рогнеда / Rogenda): Russian paint and coatings manufacturer producing decorative enamels, primers, and protective coatings across multiple brands. Direct competitor to Empils in the Russian DIY and professional coatings segments, with comparable multi-channel distribution and product breadth.
• Teks Paints (Текс): Russian decorative paint brand with broad DIY retail distribution, formerly tied to Tikkurila and now operating under local ownership. Directly comparable to Empils on water-based decorative coatings, retail channel strategy, and price-tier segmentation across the Russian market.
• Yaroslavl Paints (Ярославские краски): One of the largest Russian decorative and industrial paint manufacturers, directly competing with Empils across the full coatings portfolio in Russia and CIS export markets. Both serve overlapping DIY retail and industrial B2B channels with multi-brand strategies and similar product categories.
• Finncolor: Russian decorative paint brand focused on water-based interior and exterior coatings for retail and professional channels. Comparable to Empils' NEWTONE and mainstream decorative lines in terms of customer base, product technology, and price positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@empils
• Facebookfacebook.com/Empils
• LinkedInlinkedin.com/company/zao-empils
• Instagraminstagram.com/empils_paints

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Empils