Rehab and Mobility

What Rehab and Mobility does

Rehab and Mobility is an Australian mobility and rehabilitation equipment retailer headquartered in Brisbane, operating as a for-profit entity of 1-10 employees that has been acquired into the community-owned Mounties Care Mobility & Independence Group. The company sells a catalog spanning mobility scooters (footpath and portable), wheelchairs (self-propelled, attendant-propelled, and electric), walking aids (walkers, rollators, canes), bedroom and seating equipment (beds, mattresses, lift chairs, pressure care, patient handling), bathroom and shower aids, daily living aids (dressing, kitchen, continence), bariatric equipment, stairlifts (via an Acorn Stairlifts partnership), portable mobility products, and related accessories such as ramps and scooter/wheelchair parts. There is no proprietary technology platform; the underlying stack is a standard Shopify-powered e-commerce storefront supplemented by physical retail showrooms and free in-home or in-store product demonstrations.

The business generates revenue through one-time hardware sales across direct-to-consumer channels (online store, phone-based sales at 1300 622 633, retail showrooms, in-home demonstrations) and a dealer/reseller wholesale channel accessed via a dedicated portal. Pricing is quote-based rather than publicly listed, requiring phone inquiry, and payment is supported via major card networks and digital wallets (Visa, Mastercard, Amex, Apple Pay, Google Pay, Shop Pay, Union Pay). The customer base is horizontal, primarily individual consumers with mobility needs (elderly, post-surgery, or permanently disabled), with secondary segments for bariatric patients and healthcare providers, but no enterprise contracts are disclosed.

Commercially, the differentiation rests on free product demonstrations, a money-back quality guarantee, industry-leading warranty coverage, and the Mounties Care community-owned Profit for Purpose positioning rather than on technology or pricing. Marketing is concentrated on SEO-optimized product catalog pages, a content/blog and email newsletter for mid-funnel nurture, and partner referrals through the dealer program. The company operates solely within Australia and shows no disclosed geographic expansion, venture funding, or M&A activity beyond the Mounties Care acquisition itself.

Name

Rehab and Mobility

Legal name

Mounties Care Mobility & Independence

Website

https://rehabandmobilityshop.com.au/

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Rehab and Mobility is an Australian online and showroom retailer of mobility and rehabilitation equipment - scooters, wheelchairs, walking aids, bedroom, bathroom, and daily-living aids - serving elderly, post-surgery, and disabled consumers nationally as part of the Mounties Care group.

Ownership category

akta.pro rank

Product category

Mobility Equipment Retail

NAICS

Home Health Equipment Rental (532283), Services for the Elderly and Persons with Disabilities (62412)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA)

akta.pro secondary industries

Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC), Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices) (HLAHAMAG)

Keywords

• Mobility equipment retail
• Rehabilitation products
• Mobility scooters
• Wheelchairs and walking aids
• Daily living aids

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Mobility Equipment Sales: One-time sales of physical mobility and rehabilitation equipment including scooters, wheelchairs, walking aids, beds, seating, bathroom aids, and daily living products. Revenue generated through direct retail sales and dealer distribution.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Rehab and Mobility is an Australian retailer that sells mobility and rehabilitation equipment directly to consumers through an e-commerce store, physical showrooms, phone sales, and in-home demonstrations. Its catalog spans mobility scooters, wheelchairs, walking aids, bedroom and seating products, bathroom and shower aids, daily living aids, bariatric equipment, stairlifts, patient handling equipment, and accessories such as ramps and cushions. The company is now part of the Mounties Care Mobility & Independence Group, a community-owned Profit for Purpose organisation.

Product overview

Rehab and Mobility is a mobility and rehabilitation equipment provider that has merged with Mounties Care Mobility & Independence Group. The company offers a comprehensive catalog of mobility and independence products organized into categories including Mobility Scooters (footpath and portable), Wheelchairs (self-propelled, attendant-propelled, and electric), Walking Aids (walkers, rollators, canes, rehabilitation equipment), Bedroom and Seating (beds, mattresses, lift chairs, pressure care), Bathroom and Shower aids, Daily Living Aids, Bariatric equipment, Stairlifts, and Portable Mobility options. The product portfolio also includes various accessories like scooter accessories, wheelchair accessories, and ramps. The company provides both in-store and in-home demonstrations and is Australian owned and operated as a community organization.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobility Scooters A range of mobility scooters including footpath scooters and portable scooters for easy transport, designed to assist individuals with mobility limitations.
• Wheelchairs Comprehensive wheelchair selection including self-propelled, attendant-propelled, and electric models with associated accessories.
• Walking Aids Walking aids including walkers, rollators, canes, and sticks to support mobility and rehabilitation needs.
• Bedroom and Seating Bedroom equipment including beds, mattresses, day chairs, lift chairs, cushions, pressure care products, patient handling equipment, and rails and supports.
• Bathroom and Shower Bathroom safety and accessibility products including chairs, stools, bathroom aids, toilet aids, and rails and supports.
• Daily Living Aids Aids for daily living activities including dressing aids, home aids, kitchen and dining aids, and continence products.
• Bariatric Equipment Bariatric equipment designed for heavier weight capacity, providing mobility and rehabilitation solutions for larger individuals.
• Stairlifts Stairlift solutions for safe and comfortable navigation of stairs, available through Acorn Stairlifts partnership.
• Portable Mobility Portable mobility equipment options designed for easy transportation and travel use.
• Patient Handling Equipment for safely handling and transferring patients, including lifting and moving aids.
• Continence Products Continence care products for individuals with bladder and bowel management needs.
• Rehabilitation Equipment Rehabilitation equipment and products for physical therapy and recovery.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Mounties Care Mobility & Independence GroupcoreStrategic or Co-development PartnerRehab and Mobility has been acquired and is now part of the Mounties Care Mobility & Independence Group. The integration expands the product offerings and provides customers with access to a broader range of mobility and independence solutions while maintaining the existing service and staff.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Surgical and Medical Supplies (SMS): Australian distributor and retailer of medical, mobility, and rehabilitation equipment serving consumers and healthcare providers. Comparable as a direct competitor in the Australian mobility equipment retail channel.
• Independence Australia: Major Australian retailer and distributor of mobility equipment, continence products, and daily living aids serving individuals with disabilities and elderly customers. Directly comparable as a multi-channel Australian mobility/DME retailer with overlapping product categories and customer base.
• Aidacare: Leading Australian distributor and retailer of mobility, rehabilitation, and aged care equipment with a broad product portfolio and physical showrooms. Comparable as a direct competitor in the Australian mobility and rehabilitation equipment market.
• MobilityHQ: Australian online and showroom retailer specializing in mobility scooters, wheelchairs, and daily living aids. Directly comparable as an Australia-focused e-commerce mobility equipment retailer targeting similar consumer segments.
• Daily Living Products: Australian retailer of mobility aids, daily living products, and rehabilitation equipment for elderly and disabled customers. Comparable as a domestic peer competing for the same end customers and product categories.

Broad incumbents

• Drive DeVilbiss Healthcare: Global manufacturer and distributor of durable medical equipment including mobility scooters, wheelchairs, and bathroom safety products. Comparable as a broad incumbent whose products flow through Rehab and Mobility's supply chain and compete in the same end categories.
• Invacare: Global manufacturer and supplier of home and long-term care medical equipment including wheelchairs, scooters, beds, and patient handling. Comparable as a large incumbent whose brands populate Rehab and Mobility's catalog and whose products compete across the mobility category.
• Sunrise Medical: Global manufacturer of mobility products including manual and powered wheelchairs, scooters, and seating systems. Comparable as an incumbent whose mobility devices are stocked by Rehab and Mobility and compete for the same end-customer purchases.
• Permobil: Global manufacturer of powered wheelchairs, seating, and mobility solutions with a strong presence in Australia. Comparable as a broad incumbent competing in the premium powered mobility category that Rehab and Mobility serves.

Regional players

• Allegro Medical: US-based online retailer of durable medical equipment, mobility products, and daily living aids. Comparable as a regional pure-play online mobility retailer offering adjacent assortment and a similar direct-to-consumer e-commerce model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rehabandmobility
• LinkedInlinkedin.com/company/rehab-and-mobility

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rehab and Mobility