Deoleo

What Deoleo does

Deoleo S.A. is a publicly listed Spanish olive oil company (BME: OLE) headquartered in Rivas Vaciamadrid, Madrid, operating as the world's leading branded olive oil processor and distributor. The company markets a multi-brand portfolio of more than 20 olive oil brands including Bertolli (the #1 olive oil brand in the United States), Carbonell (the dominant brand in Spanish households), Carapelli (Italian premium), Figaro (flagship in India), and regional labels such as Koipe, Hojiblanca, Sasso, and Maya. Production is concentrated at bottling facilities in Alcolea, Córdoba (Spain) and Tavarnelle Val di Pesa, Florence (Italy), with wholly-owned distribution subsidiaries spanning the United States, Canada, Germany, the Netherlands, Belgium, Italy, India, Malaysia, and Colombia.

The company's business model is a classical branded consumer packaged goods model: Deoleo sources olives and refined oil, bottles under its owned brands, and distributes through mass-market supermarket and retail channels to global household consumers for daily cooking use. Revenue is generated primarily through one-time product sales of olive oil across premium extra virgin (cold-pressed, ≤0.8% free acidity per IOC standards) and blended/light-tasting variants. The GTM motion is direct-to-consumer via retail shelf presence, supported by corporate digital channels (LinkedIn, YouTube, corporate website) for brand and sustainability communications.

Operationally, Deoleo is investing in a 'data-driven operational model' as part of its EVOO-lution 2025-2028 roadmap, executed through a March 2026 partnership with Telefónica Tech covering blockchain traceability (covering over 35% of EVOO volume), AI-driven quality optimization, and factory maintenance digitization. Financially, Deoleo reported a 50% EBITDA increase to €50M and net profit of €20M in 2025, recovering from negative EBITDA in 2024, and is targeting €32M of incremental EBITDA over the 2025-2028 strategic horizon. Customer base is highly diversified across brands and geographies, with India identified as the primary growth market given the country's olive oil market trajectory from €164M (2024) to a projected €198M by 2028.

Name

Deoleo

Legal name

DEOLEO S.A.

Website

https://deoleo.com

Company type

Public

Founded year

1955

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Deoleo is the world's leading branded olive oil company, producing and distributing a multi-brand portfolio including Bertolli, Carbonell, Carapelli, and Figaro to global household consumers through mass-market retail channels across more than ten countries.

Ownership category

akta.pro rank

Product category

Olive Oil

NAICS

Fats and Oils Refining and Blending (311225), Starch and Vegetable Fats and Oils Manufacturing (31122)

SIC

Fats & Oils (2070)

akta.pro primary industry

Olive Oil Production & Bottling (AFAKAEAC)

akta.pro secondary industries

Virgin & Cold-Pressed Culinary Oils (AFAJALAB), Edible Oil Packaging, Bottling & Private Label Manufacturing (AFAKAEAJ)

Keywords

• Olive oil products
• Branded consumer goods
• Mediterranean food oils
• Edible oils manufacturing
• Packaged cooking oils

Headquarters

HQ city

Vaciamadrid

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Olive Oil Product Sales: Deoleo generates revenue primarily through the production and sale of olive oil products under multiple branded names including Bertolli, Carbonell, Carapelli, Figaro, and others. The company sells to retail consumers globally through supermarket and mass-market channels.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Deoleo produces, bottles, and globally distributes branded olive oil products under a multi-brand portfolio that includes Bertolli, Carbonell, Carapelli, Figaro, Koipe, Hojiblanca, and other regional labels. The product range covers extra virgin olive oil (cold-pressed, meeting International Olive Council standards with ≤0.8% free acidity) and classic/blended olive oils, sold primarily through mass-market retail and supermarket channels to household consumers worldwide.

Product overview

Deoleo is the world's leading olive oil company operating as a multi-brand portfolio of olive oil products. The company offers a comprehensive range of olive oils under flagship brands including Carbonell (Spain's leading brand), Bertolli (the #1 olive oil brand in the US), Carapelli (Italian premium brand), and Figaro (leading brand in India). Additional sub-brands include Koipe, Koipesol, Hojiblanca, Azalea, Dolcemio, Elosol, Elosua, Friol, Giglio Oro, Happyday, Louit, Lupi, Maya, SanGiorgio, Sasso, and Sublime. Product lines span extra virgin olive oil (cold-pressed, meeting IOC standards with ≤0.8% free acidity) and classic/light-tasting olive oils (blends with refined oil). Deoleo's EVOO-lution strategy (2025-2028) focuses on brand equity, sustainability, and digital transformation.

Differentiator

Problem solved

Functional benefit

Brands

• Carbonell: Spanish olive oil brand, one of the most consumed brands in Spain with over a certain percentage of Spanish households using Carbonell.
• Bertolli
• Carapelli
• Figaro
• Azalea
• Dolcemio
• Elosol
• Elosua
• Friol
• Giglio Oro
• Happyday
• Hojiblanca
• Koipe
• Koipesol
• Louit
• Lupi
• Maya
• San Giorgio
• Sasso
• Sublime

Products and services

• Bertolli Global olive oil brand marketed by Deoleo, ranked as the #1 olive oil brand in the United States and representing Deoleo's major international premium olive oil presence.
• Carbonell Spanish olive oil brand under the Deoleo portfolio, one of the flagship products, widely recognized in Spain with the majority of Spanish households using the brand.
• Carapelli Italian olive oil brand under Deoleo's portfolio, produced at the Tavarnelle Val di Pesa (Florence) facility in Italy.
• Figaro Deoleo's flagship olive oil brand in India, positioned as the leading olive oil brand in the Indian market with focus on edible oils category penetration.
• Koipe Spanish olive oil brand included in Deoleo's portfolio of Mediterranean olive oil products.
• Hojiblanca Spanish olive oil brand included in Deoleo's portfolio.
• Deoleo Sub-Brand Portfolio (Azalea, Dolcemio, Elosol, Elosua, Friol, Giglio Oro, Happyday, Koipesol, Louit, Lupi, Maya, San Giorgio, Sasso, Sublime) Regional and market-specific olive oil sub-brands sold under the Deoleo corporate umbrella, complementing the flagship brands (Bertolli, Carbonell, Carapelli, Figaro) with country- and segment-tailored olive oil offerings.
• Extra Virgin Olive Oil (EVOO) Premium olive oil produced by cold-pressing olives without added heat or chemicals, meeting International Olive Council standards with free acidity not more than 0.8%; sold across the Bertolli, Carbonell, Carapelli, Figaro, and other brand portfolios.
• Classic / Light-Tasting Olive Oil Blended olive oil combining extra virgin or virgin olive oil with refined oil, offering a milder flavour and commonly labelled as light-tasting or classic olive oil across the Deoleo brand portfolio.

Quantifiable outcome

• Over 35% of extra virgin olive oil uses blockchain verification for full traceability
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

One partnership is on record.

• Telefónica TechcoreTechnology or Integration · 12 March 2026Deoleo partnered with Telefónica Tech to implement three digital transformation projects: (1) blockchain traceability for extra virgin olive oil (over 35% already using blockchain verification), (2) factory maintenance digitization at facilities in Alcolea, Córdoba (Spain) and Tavarnelle, Florence (Italy), and (3) AI-driven quality optimization. The collaboration aligns with Deoleo's EVOO-lution roadmap to transition toward a data-driven operational model.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sovena: Portuguese-based vertically integrated olive oil and edible oils producer with branded retail products across Europe, the US, and emerging markets. Highly comparable as a multi-brand packaged olive oil peer operating at similar scale and channels.
• Salov (Filippo Berio): Italian olive oil company behind the Filippo Berio brand, distributed in 70+ countries. Direct peer in premium-positioned Italian-origin olive oil with comparable multi-geography retail footprint.
• Ybarra: Spanish food company best known for olive oil, sold in retail and foodservice across Europe and Latin America. Direct peer as a heritage Spanish olive oil brand competing in the same aisles.
• Acesur (Grupo Acesur): Spanish olive oil producer (La Española brand) and one of the world's largest olive oil exporters. Direct peer in origin, scale, and global retail distribution of bottled olive oil.

Peers

• Borges International Group: Spanish Mediterranean food company producing olive oil, nuts, and vinegars sold through retail and foodservice channels globally. Direct peer in branded Mediterranean oils retail, with comparable international distribution and private-label positioning.

Broad incumbents

• Cargill: Global agribusiness with a large packaged oils and ingredients business that competes for retail and foodservice edible-oil shelf. Comparable as a broad incumbent with deep sourcing capability and significantly larger balance sheet.
• Associated British Foods: Diversified food, ingredients, and retail group whose oils/grocery operations overlap with Deoleo's retail channel dynamics. Comparable as a broad incumbent with branded grocery exposure and global scale.
• Bunge: Global agribusiness and food ingredients company with significant vegetable oils operations, including bottled oils and retail brands. Comparable as a broad incumbent in edible oil processing and global distribution.

Regional players

• Pompeian: US-based olive oil brand and the largest US-selling olive oil by volume. Highly comparable in product category and US retail channel, competing head-to-head with Bertolli on American supermarket shelves.
• California Olive Ranch: US-domestic premium extra virgin olive oil producer. Comparable in EVOO category and US retail channel, representing a competing domestic-origin positioning to Deoleo's Mediterranean-imported brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/DeoleoCorporativo
• LinkedInlinkedin.com/company/deoleo-s-a-

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deoleo