Laurus Investment Counsel

What Laurus Investment Counsel does

Laurus Investment Counsel (legal name: Laurus Global Equity Management) is an employee-owned, Toronto-headquartered investment management firm specializing exclusively in long-only small and mid cap equity investing for institutional clients. The firm is registered as an investment advisor in both Canada and the United States and operates with a worldwide investment mandate, targeting strongly entrepreneurial companies with sustainable competitive advantages that consistently allocate capital at high rates of return over extended periods. Its go-to-market is direct field sales to institutional allocators such as pension funds, endowments, foundations, and family offices, with no retail or intermediary distribution channels.

The firm offers five high conviction portfolios — Global Small Cap, US Small Cap, International Small Cap, Canadian Small Cap, and North American Equity — all governed by a unified philosophy emphasizing compounding, quality companies, and long-term ownership. Revenue is generated through AUM-based management fees charged on these strategies; pricing is not publicly disclosed and is negotiated individually with institutional clients. The firm supports its institutional marketing through a LinkedIn presence, an email subscription funnel, and periodic investment commentary, including the November 2025 Insight "Beyond the Magnificent Seven."

The firm operates with 11–50 employees and is led by Chris Page, founder, president, and chief executive officer. It has no disclosed parent company, subsidiaries, funding rounds, partnerships, or M&A activity, and does not publicize revenue or AUM figures. Its competitive position is grounded in domain specialization, collaborative employee-owned culture, and dual-jurisdiction regulatory standing rather than technology platforms or proprietary quantitative systems.

Name

Laurus Investment Counsel

Legal name

Laurus Global Equity Management

Website

https://lauruscounsel.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Laurus Investment Counsel is an employee-owned Toronto-based investment manager that runs five long-only small and mid cap equity strategies — Global, US, International, Canadian, and North American — exclusively for institutional clients in Canada and the United States.

Ownership category

akta.pro rank

Product category

Institutional Investment Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro industry

PRIMARYFSAAAIAC

Small-Cap Equity (Active)

Financial & Insurance/Asset & Wealth Management/Asset Management — Equity (Active)

SECONDARYFSAAAIAB

Mid-Cap Equity (Active)

Financial & Insurance/Asset & Wealth Management/Asset Management — Equity (Active)

SECONDARYFSAAACAL

Specialized/Niche-Vertical RIAs (e.g., Medical, Tech, Executives, Athletes)

Financial & Insurance/Asset & Wealth Management/Registered Investment Advisors (RIAs) & Independent Wealth Managers

Keywords

• Small cap equity
• Institutional asset management
• Investment advisory services
• Global equity strategies
• Long-only investing

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Investment Management Fees: As a registered investment advisor, Laurus generates revenue through management fees charged on assets under management (AUM). The firm offers five high conviction portfolios: Global Small Cap, US Small Cap, International Small Cap, Canadian Small Cap, and North American Equity. Fee structures are likely tiered based on AUM and are not publicly disclosed.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Laurus Investment Counsel is an employee-owned, Toronto-based registered investment advisor that manages five high conviction long-only equity portfolios focused exclusively on small and mid cap companies with sustainable competitive advantages for institutional clients worldwide. The firm offers separately managed portfolios across Global, US, International, Canadian, and North American small cap mandates, generating revenue through management fees charged on assets under management.

Product overview

Laurus Investment Counsel offers five distinct high conviction equity portfolios focused exclusively on global small and mid cap investing. The product architecture consists of five separate portfolio strategies—Global Small Cap, US Small Cap, International Small Cap, Canadian Small Cap, and North American Equity—all built on a unified investment philosophy centered on finding quality companies that consistently allocate capital at high rates of return. The firm operates as a long-only equity specialist targeting institutional clients, with all strategies emphasizing sustainable competitive advantages and entrepreneurial business models across international markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Global Small Cap Portfolio A high conviction, long-only portfolio that invests worldwide in small cap companies demonstrating strong entrepreneurial characteristics and sustainable competitive advantages. Designed for institutional clients seeking specialized global small cap equity exposure.
• US Small Cap Portfolio A high conviction, long-only portfolio focused on US small cap companies that exhibit sustainable competitive advantages and high rates of return on capital. Built for institutional clients targeting US small cap equity allocation.
• International Small Cap Portfolio A high conviction, long-only portfolio investing in small cap companies outside of North America that show strong entrepreneurial qualities and sustainable competitive advantages. Designed for institutional clients seeking non-North American small cap exposure.
• Canadian Small Cap Portfolio A high conviction, long-only portfolio focused on Canadian small cap companies with sustainable competitive advantages and strong capital allocation practices. Built for institutional clients targeting Canadian small cap equity exposure.
• North American Equity Portfolio A high conviction, long-only portfolio investing in small and mid cap equities across North American markets with an emphasis on quality companies and long-term capital compounding. Designed for institutional clients seeking diversified North American small and mid cap exposure.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Dimensional Fund Advisors: Large global asset manager offering systematic and active small cap strategies alongside a much broader multi-asset platform. Overlaps with Laurus in small cap institutional mandates but operates at far greater scale and with a broader product range.

Direct peers

• Hillsdale Investment Management: Toronto-based institutional asset manager with a strong focus on Canadian and global small/mid cap equities. Highly comparable geographic footprint, strategy mix, and institutional-only distribution model.
• Royce Investment Partners: US-based specialist in small cap equity investing with a long-standing institutional track record. Directly comparable in strategy focus on small cap equities for institutional clients.
• Letko Brosseau Asset Management: Montreal-based employee-owned investment manager specializing in global small and mid cap equities for institutional clients. Closely comparable to Laurus in strategy focus, employee-owned structure, and institutional client base.
• PenderFund Capital Management: Vancouver-based Canadian asset manager with small and mid cap equity strategies for institutional and retail clients. Comparable niche focus on small/mid cap Canadian and US equities.
• Mawer Investment Management: Calgary-based employee-owned investment firm offering multiple equity strategies including small/mid cap mandates for institutional clients. Similar boutique structure, multi-strategy platform, and institutional focus.
• Wasatch Advisors: Employee-owned US boutique exclusively focused on small cap equities, serving both institutional and retail clients. Comparable in specialization, employee-owned structure, and long-term compounding philosophy.
• Artisan Partners: NYSE-listed global asset manager with a well-known Artisan Global Small Cap and US Small Cap strategies serving institutional clients. Directly comparable in product offering and target client base, though significantly larger in scale.
• Kopernik Global Investors: US-based boutique specializing in global small and mid cap equities with a research-driven, high-conviction approach. Directly comparable in strategy mandate and institutional client orientation.

Regional players

• Polaris Investment Counsel: Canadian boutique focused on North American small and mid cap equities for institutional clients. Highly comparable in niche strategy focus and institutional-only distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/laurus-investment-counsel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laurus Investment Counsel