What Englefield does

Englefield is an Australian supplier of bathroom solutions and plumbing/injection-molded products serving consumer households. The company offers a complete bathroom and kitchen product portfolio spanning showers, baths, spa baths, tapware, toilets, vanities, kitchen sinks, and mirrors. The brand is established under the legal entity "Englefield Australia (Kohler New Zealand Ltd)" and operates as part of the multinational Kohler Group, with the corporate footer attributing the site to Kohler New Zealand Ltd and linking to Kohler corporate legal, cookie, and privacy policies.

The company's go-to-market approach centers on direct-to-consumer distribution through its e-commerce website at englefield.com, which since 2024 has been operated by KB Australia, Englefield's dedicated export agency handling both domestic fulfillment and international distribution. Englefield targets mass-market consumer demand for kitchen and bathroom renovations through a horizontal segmentation strategy, emphasizing affordable yet well-designed products. Customer service is centralized through a phone line (1800 564 537) and email ([email protected]), both routed through KB Australia's infrastructure.

Englefield's strategic posture reflects its integration within the broader Kohler corporate structure while preserving a legacy Australian brand identity spanning over 40 years (founded 1983 per company records; firmographics lists 1961, with the more detailed source preferred). The 2024 transition to a KB Australia-powered website and export-agency model represents a strategic repositioning toward broader international distribution rather than an aggressive expansion push. With 1,001–5,000 employees and no disclosed revenue, funding, or financial metrics, Englefield operates as a mature, brand-led business within the consumer bathroomware niche rather than as a venture-stage growth company.

Name

Englefield

Legal name

Englefield Australia (Kohler New Zealand Ltd)

Website

https://englefield.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Englefield supplies bathroomware—showers, baths, tapware, toilets, vanities, kitchen sinks, and mirrors—to Australian consumers. Operating as a subsidiary of Kohler New Zealand Ltd, products are distributed via dedicated export agency KB Australia and direct e-commerce.

Ownership category

akta.pro rank

Product category

Bathroom Fixtures and Bathroomware

NAICS

Plastics Plumbing Fixture Manufacturing (326191)

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)

akta.pro primary industry

Plumbing Fixtures (Faucets, Sinks & Bath Fixtures) (IMADALAA)

akta.pro secondary industries

Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD), Plumbing Fixtures & Faucets Showrooms (CRAIAFAC), Sinks & Water Filtration/Dispensers Showrooms (CRAIAFAE)

Keywords

• Bathroom fixtures
• Bathroomware products
• Plumbing products
• Kitchen sinks
• Tapware fittings

Headquarters

HQ city

Clifton Hill

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Distribution channels2 records

Marketing channels2 records

Core offering

Englefield supplies a complete range of bathroomware and kitchen fixtures including showers, baths, spa baths, tapware, toilets, vanities, kitchen sinks, and mirrors. The products are precision-engineered and designed to combine form and functionality at affordable price points for residential use.

Product overview

Englefield is a bathroomware company offering a unified portfolio of bathroom and kitchen products, including showers, spa baths, baths, toilets, vanities, tapware, kitchen sinks, and mirrors. The company has been a trusted name for over 40 years, delivering products engineered with precision that emphasize well-designed form and functionality. Englefield's products are designed to fit a range of tastes and budgets. The company's products are distributed internationally through its dedicated export agency, KB Australia, and the brand is owned by Kohler New Zealand Ltd.

Differentiator

Problem solved

Functional benefit

Brands

• KB Australia: Dedicated export agency that now powers Englefield.com, bringing Englefield products to international markets.

Products and services

• Showers Shower products forming part of Englefield's bathroomware range, engineered with precision for form and functionality and targeted at Australian homeowners undertaking bathroom renovations.
• Spa Baths Spa bath products forming part of Englefield's bathroomware range, designed for residential bathroom installations with emphasis on well-designed form and functionality.
• Baths Bath products forming part of Englefield's bathroomware range, designed for residential bathroom installations combining form and functionality.
• Toilets Toilet products forming part of Englefield's bathroomware range for residential bathroom installations.
• Vanities Vanity products forming part of Englefield's bathroomware range for residential bathroom installations, combining form and functionality.
• Tapware Tapware products forming part of Englefield's bathroomware range, from tapware to showers, representing well-designed form and functionality for residential bathrooms.
• Kitchen Sinks Kitchen sink products forming part of Englefield's range, designed for residential kitchen installations combining form and functionality.
• Mirrors Mirror products forming part of Englefield's bathroomware range for residential bathroom installations.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• KB AustraliacoreChannel Partner/ Reseller/ DistributorKB Australia is Englefield's dedicated export agency that now powers the Englefield.com website. They manage the distribution and sales of Englefield bathroomware products, helping bring Englefield's affordable and well-designed bathroomware to customers through their kbaustralia.com.au platform.

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Direct peers

• Decina: Decina is an Australian bathroomware manufacturer focused on baths, spa baths, and shower bases. It directly competes with Englefield's spa bath and bath categories in the Australian residential market.
• Reece Limited: Reece is Australia's largest plumbing and bathroom supplies distributor, selling through an extensive trade retail network. While a distributor rather than a brand, Reece is highly comparable as it controls the channel through which much of Englefield's addressable customers purchase bathroomware.
• Methven: Methven is a New Zealand-headquartered bathroomware brand specializing in showers, tapware, and valves, with strong Australia distribution. It directly competes with Englefield across tapware and shower categories targeting residential renovation customers in Oceania.
• Caroma: Caroma is Australia's leading bathroomware brand, offering toilets, tapware, showers, basins, baths, and kitchen sinks. It is the closest direct competitor to Englefield in the Australian market, serving the same residential renovation and new-build segments with a comparable full-bathroom portfolio.
• Brodware: Brodware is an Australian luxury tapware and bathroom fittings brand targeting premium residential and architectural projects. It competes with Englefield's tapware line at the higher end of the same design-conscious Australian customer segment.

Broad incumbents

• Grohe: Grohe is a German global leader in bathroom fittings, showers, and kitchen tapware, sold through Australian plumbing channels. It is a broad incumbent competing with Englefield in tapware and showers across the premium and mid-tier segments.
• Kohler: Kohler is Englefield's parent group and a leading global bathroom and kitchen brand. As a sister brand and corporate parent, Kohler competes in the same Australian premium bathroomware segment and shapes Englefield's strategic direction through ownership.
• Hansgrohe: Hansgrohe is a German premium bathroom fixtures brand specializing in showers and designer tapware. It competes with Englefield at the premium end of the Australian residential bathroomware market through similar plumbing and design retailers.
• GWA Group: GWA Group is the Australian parent of Caroma and offers broader bathroom and kitchen solutions across residential and commercial segments. It is a broader incumbent competing with Englefield through multiple brands and a wider product portfolio.
• Roca: Roca is a Spanish global bathroom manufacturer with a wide portfolio of sanitaryware, baths, and tapware. It is a broad incumbent in the same plumbing fixtures category as Englefield, distributed internationally including across Oceania.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Englefield