Geitmyra matkultursente

Name

Geitmyra matkultursente

Legal name

Stiftelsen Geitmyra matkultursenter for barn

Website

https://geitmyra.no

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Children's Food Education and Culinary Training

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Nature-Based / Forest School Early Learning Programs (EDACADAD)

akta.pro secondary industries

Work Exchange & Farmstay Programs (WWOOF/HelpX-Style) (EDAIAGAK), Leadership, Debate & Model UN Camps (EDAMALAK)

Keywords

• Children food education
• Youth culinary training
• School garden programs
• Community cooking classes
• Food culture workshops

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Foundation funding and grants: Geitmyra is a non-commercial foundation that operates primarily through funding from foundations, sponsors, and public grants. The organization provides free educational programs to children, youth, schools, and families.
2. Juniorkokker catering: Geitmyra Juniorkokker is a catering business run by young people aged 14-18, delivering sustainable food to events and festivals. Revenue supports the youth employment program.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Geitmyra matkultursenter for barn is a non-commercial foundation that runs Norway's first food culture center for children, delivering practical food and growing education through school teaching, kindergarten courses, family courses, youth employment/catering (Juniorkokker), junior gardener programs, and community gardens across four regional centers in Oslo, Ringsaker, Kristiansand, and Tønsberg. Programs are primarily free to participants, funded by foundation grants, sponsors, and public support, with ancillary revenue from youth-led catering and small allotment garden fees.

Product overview

Geitmyra matkultursente is a non-commercial foundation operating as Norway's national competence center for food culture for children. The organization operates as a multi-location platform offering practical food education through several integrated programs: the flagship Juniorkokker youth catering and cooking school (with its own catering brand and job placement program), regional food culture centers in Oslo, Ringsaker, Kristiansand, and Tønsberg offering school teaching, kindergarten courses, and family programs, the Besøksdrivhus visitor greenhouse as a hands-on learning space, and the Geitmyra hjemme/Matklubben home-based program for family food activities. Programs span from formal school teaching (including elective subjects and edible science materials) to youth employment training (Juniorkokker, Juniorgartner), community cultivation (Geitmyra Felleshage), and international youth exchange with Tanzania.

Differentiator

Problem solved

Functional benefit

Brands

• Juniorkokker: Catering service operated by trained youth, delivering sustainable food to events; also known as Geitmyra Juniorkokker AS.
• Geitmyra Juniorkokker AS
• Geitmyrametoden

Quantifiable outcome

• Over 120 young people trained as Juniorkokker since 2020
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Farm for the Future (Tanzania)coreStrategic or Co-development Partner · 16 September 2025Geitmyra operates a youth exchange program with Farm for the Future in Tanzania. Norwegian youth travel to Tanzania to work on the farm, while Tanzanian youth (Tausi and Maimuna) come to Geitmyra Kristiansand. The exchange program, facilitated through Norec, focuses on sustainable food production, nutrition education, and cross-cultural learning. Farm for the Future is a commercial farm with 350 hectares growing maize, potatoes, and macadamia nuts, with a nonprofit arm that provides free training to the local community.
• NoreccoreStrategic or Co-development PartnerNorec (Norwegian Agency for Exchange Cooperation) facilitates the youth exchange between Geitmyra and Farm for the Future in Tanzania, providing preparatory training and exchange program coordination.
• Hovelsrud GårdminorOthersHovelsrud Gård supplies local chicken used by Juniorkokker at Geitmyra Ringsaker for catering events.
• Furnes Allmenning, Tools Ringsaker, XL Bygg Ringsaker, Møllestad VesterminorOthersLocal businesses that contributed supplies and support for the Geitmyra Ringsaker greenhouse.
• Gutta på Haugen, Kiwi, Joker (food suppliers)minorOthersLocal grocery stores that donate surplus food items used by Juniorkokker for the 'Overskuddsbord' (surplus table) food waste reduction events.
• Ringsaker kommuneminorOthersRingsaker municipality partnered with Geitmyra and provided support including giving a cookbook to all 9th grade students in the municipality.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• FoodCorps: US nonprofit deploying service members into schools to deliver food education, school gardens, and healthy school meals. Directly comparable in service model (in-school delivery, foundation-funded, children-focused food education) and target beneficiary (K-12 students), with a multi-state national footprint analogous to Geitmyra's four-city Norwegian presence.
• Common Threads: US nonprofit delivering cooking and nutrition education to children, families, and schools, with programs in multiple cities. Closely comparable in audience (children + families), delivery model (hands-on cooking classes, school partnerships), and funding model (foundation grants + corporate partnerships).
• Edible Schoolyard Project: Alice Waters' flagship children's food-education program at Berkeley, with a network of Edible Schoolyard affiliates across the US. Directly comparable to Geitmyra in mission: hands-on gardening and cooking classes in schools, curriculum-aligned food education for children, and a proprietary pedagogical methodology centered on sustainable, seasonal food.

Regional players

• Skogsmulle (Friluftsfrämjandet): Swedish outdoor/nature-based children's education program run by Friluftsfrämjandet, focused on getting children into forests and nature. Comparable in nature-based, hands-on pedagogy and target age group, operating in neighboring Sweden rather than Norway.
• Naturbarnehagene (Nature Kindergartens): Norwegian network of nature-based kindergartens, offering outdoor and nature-focused early childhood education. Comparable in nature-based, hands-on pedagogical approach and Norwegian geography, though focused on full-day early childhood care rather than supplementary food culture education.

Broad incumbents

• Slow Food International: Global movement promoting good, clean, and fair food, with education programs (including school gardens and youth-focused initiatives) across 160+ countries. A broad incumbent in food culture education for children; Geitmyra's regenerative, local-food philosophy mirrors Slow Food's core tenets.
• Jamie Oliver Food Foundation (Ministry of Food / Jamie's Kitchen): Jamie Oliver's charitable arm, focused on food education, school nutrition campaigns, and training young people in cooking. Comparable mission (children and youth food education, youth employment) at much larger international scale; a broad incumbent in the same category rather than a niche Norwegian operator.

Emerging players

• AFS Intercultural Programs: International youth exchange nonprofit operating in 50+ countries with Norec-style government and foundation funding. Comparable in youth-exchange model (Geitmyra's Tanzania exchange with Farm for the Future is structurally similar) and nonprofit/foundation funding structure, though broader in mission beyond food.

Others

• MatPrat (Opplysningskontoret for egg og kjøtt): Norwegian food information and education organization providing recipes, cooking instruction, and food knowledge to families and schools. Adjacent: shares the Norwegian-language food-education content channel and curriculum-aligned school materials, though funded by industry rather than foundation grants.
• Norges Bondelag (Norwegian Farmers' Union): Norwegian agricultural membership organization that runs "Åpen gård" (Open Farm) events and school programs connecting children to farming and food origins. An adjacent ecosystem player in agricultural education; comparable in mission (children-to-food-origins connection) and Norwegian rural/community footprint, though not a direct food-culture center.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/geitmyra
• YouTubeyoutube.com/channel/UCUJU1D3nJU3j1RDTs584yBA
• Facebookfacebook.com/Geitmyra
• Instagraminstagram.com/geitmyra
• LinkedInlinkedin.com/company/stiftelsen-geitmyra-matkultursenter-for-barn

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geitmyra matkultursente