IMatter
IMatter (iMatter.bg) is a Sofia-based online mental health platform, founded in 2017, connecting Bulgarian consumers and corporate clients with licensed psychologists via video, audio, and chat sessions. It also offers corporate wellness subscriptions and training seminars, with insurance channel distribution through Generali Bulgaria.
- Company typePrivate
- Founded2017
- HeadquartersSofia, Bulgaria
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What IMatter does
IMatter (iMatter.bg) is a Sofia-headquartered, Bulgaria-focused online mental health platform founded in 2017 and operated by Prime Inviktus EOOD (Прайм Инвиктус ООД). It positions itself as the first online psychological support and prevention platform in Bulgaria, connecting individual users with licensed psychologists and therapists through 55-60 minute sessions delivered via web-based video, audio, or chat. The platform supports anonymous consultations, a therapist rating system, and gift vouchers, serving both individual consumers and corporate clients in a single, unified marketplace.
The platform's technology stack is a conventional web-based consultation and booking system with automated email confirmations, real-time session initiation, and three communication modalities. It integrates with Bulgarian payment processors (EasyPay, ePay) and bank transfer, and uses Google Analytics and Facebook social sharing as ancillary infrastructure. The company is GDPR compliant and requires its server colocation partners to maintain ISO 27001, ISO 9001, and PCI DSS certifications. The platform is not available as a native mobile app and has no public APIs or SDKs.
IMatter generates revenue through three streams: one-time per-session fees for individual therapy (purchased individually or in packages), recurring corporate wellness subscriptions, and professional services revenue from training seminars. Distribution is hybrid: self-serve D2C online booking for individuals, direct corporate sales for B2B clients (with 75 partner organizations and 20+ seminars cited on the corporate page), and a channel partnership with Generali Bulgaria that bundles mental health services into insurance packages. Marketing is driven primarily by a Bulgarian-language content blog covering mental health topics, with social sharing and corporate outreach as secondary channels. The company has 11-50 employees, is privately held with no disclosed funding rounds or institutional investors, and serves primarily the Bulgarian domestic market.
IMatter firmographics
Firmographics- Name
- IMatter
- Legal name
- Прайм Инвиктус ООД
- Website
- https://imatter.bg
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- IMatter (iMatter.bg) is a Sofia-based online mental health platform, founded in 2017, connecting Bulgarian consumers and corporate clients with licensed psychologists via video, audio, and chat sessions. It also offers corporate wellness subscriptions and training seminars, with insurance channel distribution through Generali Bulgaria.
- Ownership category
- akta.pro rank
IMatter industry classification
Industry- Product category
- Online Mental Health Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)
- SIC
- Services-Social Services (8300), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Mental Health Therapist Marketplaces (HLALALAJ)
- akta.pro secondary industries
- Workplace Mental Health & EAP-Integrated Teletherapy Platforms (HLALAEAK), Stress Management & Burnout Prevention Coaching (HSADAGAD)
Keywords
Where IMatter is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Offices1 record
Markets served
IMatter business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Individual Therapy Sessions: One-time session fees charged per consultation with a psychologist or therapist. Sessions are 55-60 minutes and can be purchased individually or in packages.
- Corporate Wellness Subscriptions: Subscription plans for organizations providing comprehensive mental health care including training seminars and ongoing psychological support for employees.
- Training Seminars: Educational workshops for corporate clients on topics such as burnout prevention, stress management, work-life balance, and leadership training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual therapy sessions - 55-60 minutes |
| Subscription | Annual | Corporate subscription plans |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
IMatter product offering
Product offeringCore offering
IMatter (iMatter.bg) operates Bulgaria's first online psychological support and prevention platform, connecting individual users with licensed psychologists and therapists for 55-60 minute sessions delivered via video, audio, or chat. The platform also offers corporate clients structured mental wellness programs including subscription plans, leadership training, burnout prevention workshops, stress management seminars, and work-life balance training. Additional offerings include gift vouchers and a therapist rating system to support transparency.
Product overview
IMatter is a unified online platform for psychological support and mental health services in Bulgaria. The core offering is an online psychological consultation platform where individual users book and attend therapy sessions with verified psychologists and psychotherapists via video, audio, or chat. For corporate clients, the company offers structured mental health programs including subscription plans, leadership training, burnout prevention, stress management, and work-life balance seminars. Additional features include gift vouchers and a therapist rating system. The platform is operated by Prime Inviktus Ltd. (Прайм Инвиктус ООД) and is the first online psychological support platform in Bulgaria.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Psychological Consultation Platform Web-based platform providing access to online psychological consultations with verified psychologists and therapists, delivered via video call, audio, or chat, with session booking, therapist selection, and anonymous usage options. Targeted at individual consumers and corporate clients in Bulgaria.
- Corporate Mental Health Programs
Companies that use IMatter
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
IMatter technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
IMatter partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Generali (Bulgaria)coreGenerali Bulgaria adds iMatter's online mental health service to their insurance packages, allowing policyholders to access therapy sessions as part of their insurance coverage. This partnership extends iMatter's reach to Generali's customer base.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
IMatter competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
IMatter social profiles
Digital presenceIMatter compliance and trust
Trust signalCompliance5 records
IMatter financial estimates
Financial estimateRevenue estimate
Valuation estimate
IMatter leadership team
Management profileNumber of profiles
IMatter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IMatter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IMatter
What does IMatter do?
IMatter (iMatter.bg) operates Bulgaria's first online psychological support and prevention platform, connecting individual users with licensed psychologists and therapists for 55-60 minute sessions delivered via video, audio, or chat. The platform also offers corporate clients structured mental wellness programs including subscription plans, leadership training, burnout prevention workshops, stress management seminars, and work-life balance training. Additional offerings include gift vouchers and a therapist rating system to support transparency.
Is IMatter a public or private company?
IMatter is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IMatter founded?
IMatter was founded in 2017. It employs 11 to 50 people.
Where is IMatter based?
IMatter is headquartered in Sofia, Bulgaria, in the Europe region.
How does IMatter make money?
Three revenue lines are on record. Individual Therapy Sessions are the primary driver. The others are corporate Wellness Subscriptions and training Seminars.
Does IMatter have an API?
No public API is recorded for IMatter.
What industry is IMatter in?
IMatter's product category is Online Mental Health Services. Its primary akta.pro industry code is HLALALAJ, Mental Health Therapist Marketplaces, with a secondary code of HLALAEAK, Workplace Mental Health & EAP-Integrated Teletherapy Platforms. Its NAICS code is 621420 and its SIC code is 8300.