Vie & Veranda
Vie & Véranda is a French manufacturer of custom verandas, house extensions, bioclimatic pergolas, and carports, distributing exclusively through a ~50-agency franchise network across France, Switzerland, and Luxembourg to individual residential homeowners since 1984.
- Company typePrivate
- Founded1984
- HeadquartersFeyzin, France
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Vie & Veranda does
Vie & Véranda, founded in 1984 and headquartered in Feyzin, France, designs, manufactures, and distributes custom verandas, house extensions, bioclimatic pergolas, and aluminum carports. The company operates as SAS Vie & Véranda with €1.69M of capital, 101–250 employees, and a 10,000 m² production site in Feyzin. Its technical platform combines aluminum, wood, and mixed wood-aluminum structural systems with proprietary thermal performance indicators (Uv, Sv, TL, DnT,A), CEKAL-certified double glazing featuring argon gas and Saint-Gobain Warm-Edge spacers, Qualicoat-certified powder coating, and PEFC-certified sustainable wood sourcing. The product portfolio spans seven veranda ranges (Sereno, Clarence, Alizé, Alizé Toit Plat, Équilibre, Équilibre Toit Plat, Azur, Duo), three house extension ranges (Nature, Naeva, Horizon), two pergola/awning models (Loungia bioclimatic, Soléo fixed), and the Hélios aluminum carport.
The company operates exclusively through a franchise/concession network of approximately 50 agencies covering all major French regions plus Switzerland and Luxembourg, supported by a centralized development & training pole in Servon. Revenue is generated via one-time project-based sales of custom-manufactured components: each franchisee handles local showroom sales, on-site measurement, installation, and after-sales, while Vie & Véranda performs 3D design, manufacturing, and delivery. Pricing is quote-based, typically €18,000–€60,000 per 20 m² veranda depending on materials, with franchise entry fees of €25,000 and total franchise startup costs of €110,000–€170,000. The customer base is entirely B2C individual residential homeowners seeking additional habitable living space.
Ownership remains family-controlled: Lucas Pinoncély, son of co-acquirer Guy Pinoncély, holds more than 80% of the company and serves as Président; co-founder Mario Normand and other shareholders hold the remainder. The company carries multiple industry certifications (CEKAL, Qualicoat, PEFC, Fabriqué en France, BPIFrance Excellence, La French Fab) and has been a member of the Fédération Française de la Franchise since 2020. Average franchisee revenue of €1.3M after two years (2022) and a 4.9/5 customer rating across 720 Avis Vérifiés reviews indicate stable unit economics within a €1.6B French veranda market.
Vie & Veranda firmographics
Firmographics- Name
- Vie & Veranda
- Legal name
- SAS Vie & Véranda
- Website
- https://vie-veranda.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Vie & Véranda is a French manufacturer of custom verandas, house extensions, bioclimatic pergolas, and carports, distributing exclusively through a ~50-agency franchise network across France, Switzerland, and Luxembourg to individual residential homeowners since 1984.
- Ownership category
- akta.pro rank
Vie & Veranda industry classification
Industry- Product category
- Custom Verandas & Home Extensions
- NAICS
- Custom Architectural Woodwork and Millwork Manufacturing (337212)
- SIC
- Lumber & Wood Products (No Furniture) (2400)
- akta.pro primary industry
- Porch & Veranda Construction (HSAPALAG)
Keywords
Where Vie & Veranda is headquartered
LocationHeadquarters
- HQ city
- Feyzin
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Vie & Veranda business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Custom Veranda, Extension, Pergola, and Carport Sales & Installation: Vie & Véranda generates revenue through the one-time sale and installation of custom-made verandas, house extensions, bioclimatic pergolas, and carports. Products are sold exclusively through a franchise/concession network (45-50 agencies). The franchisee sells and installs; Vie & Véranda handles 3D design, manufacturing, and delivery of components. Pricing is quote-based per project, varying by materials (aluminum, wood, mixed), size, and options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Aluminum veranda |
| Unit Pricing | Pay-as-you-go | Wood veranda |
| Unit Pricing | Pay-as-you-go | PVC veranda |
| Unit Pricing | Pay-as-you-go | Wrought iron veranda |
| Unit Pricing | Pay-as-you-go | 20 m² veranda (typical project) |
| Unit Pricing | Pay-as-you-go | Aluminum carport |
| Unit Pricing | Pay-as-you-go | Wood carport |
| Other | Multi-year contract | Franchise startup costs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Vie & Veranda product offering
Product offeringCore offering
Vie & Véranda designs, manufactures, and installs custom-made verandas, house extensions, bioclimatic pergolas, and aluminum carports in wood, aluminum, and mixed wood-aluminum materials. Production is carried out at a 10,000 m² manufacturing facility in Feyzin, France, and the finished products are sold and installed through a network of approximately 50 franchised agencies located across France, Switzerland, and Luxembourg.
Product overview
Vie & Véranda is a French manufacturer of bespoke verandas, house extensions, bioclimatic pergolas, and carports, operating since 1984 with a network of over 50 agencies across France. The product portfolio comprises 7 veranda ranges (Sereno, Clarence, Alizé, Alizé Toit Plat, Équilibre, Équilibre Toit Plat, Azur, and Duo combining veranda with pergola), 3 house extension ranges (Nature in wood, Naeva in aluminum, Horizon flat-roof), 2 pergola/awning models (Loungia bioclimatic pergola, Soléo fixed awning), and the Hélios aluminum carport. All products are custom-manufactured in France at the Feyzin factory to customer specifications.
Differentiator
Problem solved
Functional benefit
Products and services
- Sereno
- Clarence
- Alizé
- Alizé Toit Plat
- Équilibre
- Équilibre Toit Plat
- Azur
- Duo
- Nature
- Naeva
- Horizon
- Loungia
- Soléo
- Hélios
Quantifiable outcome
- Thermal insulation Uv well above market average — verified against the norm of Uv < 2.1 W/(m².K)
- +2 more outcomes
Companies that use Vie & Veranda
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Vie & Veranda technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Vie & Veranda partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- urbHA (creHA)corecreHA is Vie & Véranda's urbanism partner that handles administrative file preparation and submission to the town hall for building permits and prior declaration applications, simplifying the process for customers.
- Saint-GobaincoreSaint-Gobain supplies high-performance double glazing (Planitherm, Climaplus, Stadip, Bioclean) for Vie & Véranda's verandas, including argon gas filled units, Warm-Edge spacers, and solar control coatings.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Vie & Veranda competitors and assessment
Company assessmentRegional players
- Stores de France: French franchise network specialized in exterior sun protection, pergolas, and verandas. Comparable through franchise-led residential distribution and overlapping focus on bioclimatic pergolas and outdoor living products serving French homeowners.
Others
- SOMFY: Global leader in home automation motors and controls. Direct technology partner of Vie & Véranda for integrated roller shutters and BSO; comparable as an enabling/ecosystem participant whose product roadmap directly shapes Vie & Véranda's smart-veranda value proposition.
- Saint-Gobain: Tier-1 supplier of high-performance glazing (Planitherm, Climaplus) used in Vie & Véranda products. Comparable as a key component/ecosystem participant whose thermal-performance roadmap (Ug improvements, low-E coatings) anchors Vie & Véranda's Uv differentiation claims.
Direct peers
- Akena Vérandas: Leading French franchise network specializing in verandas, pergolas, and home extensions. Directly comparable as a national franchise-based veranda/extension manufacturer and installer serving French residential customers.
- Gustave Rideau (Véranda Rideau): Historic French veranda manufacturer and franchise network with national coverage. Closest comparable peer to Vie & Véranda in terms of product range (verandas, extensions, pergolas), franchise-led distribution, and target customer (French residential homeowners).
- KparK (Storistes de France Group): French franchise retailer/installer of verandas, pergolas, windows, and home enclosures. Comparable through shared franchise-led residential extension model and overlapping product categories (verandas, bioclimatic pergolas, carports).
Broad incumbents
- Reynaers Aluminium: European aluminum systems provider for windows, doors, verandas, and sliding panels. Comparable as a broad incumbent supplying integrated aluminum and glass systems that overlap with Vie & Véranda's Clarence aluminum veranda and Naeva extension ranges.
- Profils Systèmes: French aluminum profile manufacturer whose systems are widely used by veranda and pergola builders. Comparable as an upstream incumbent supplying the same component ecosystem (aluminum extrusion, thermal-break profiles) that Vie & Véranda integrates into its Équilibre and Naeva ranges.
- Technal (Norsk Hydro): Major European aluminum building systems brand offering veranda, pergola, and facade solutions through a distributor/installer network. Comparable as a broad incumbent with overlapping aluminum veranda and outdoor living offerings, though serving a wider portfolio beyond residential extensions.
Emerging players
- Alinéa Vérandas: Regional French veranda and extension installer serving residential customers with custom aluminum and wood solutions. Comparable as a smaller emerging player competing in the same residential extension niche with a more limited geographic footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Vie & Veranda social profiles
Digital presenceVie & Veranda compliance and trust
Trust signalCompliance3 records
Vie & Veranda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vie & Veranda leadership team
Management profileNumber of profiles
Profiles6 records
Vie & Veranda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vie & Veranda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vie & Veranda
What does Vie & Veranda do?
Vie & Véranda designs, manufactures, and installs custom-made verandas, house extensions, bioclimatic pergolas, and aluminum carports in wood, aluminum, and mixed wood-aluminum materials. Production is carried out at a 10,000 m² manufacturing facility in Feyzin, France, and the finished products are sold and installed through a network of approximately 50 franchised agencies located across France, Switzerland, and Luxembourg.
Is Vie & Veranda a public or private company?
Vie & Veranda is a private company. It is classified as family owned and is currently operating.
When was Vie & Veranda founded?
Vie & Veranda was founded in 1984. It employs 101 to 250 people.
Where is Vie & Veranda based?
Vie & Veranda is headquartered in Feyzin, France, in the Europe region.
How does Vie & Veranda make money?
One revenue line is on record: custom Veranda, Extension, Pergola, and Carport Sales & Installation.
Who are Vie & Veranda's main competitors?
Stores de France is listed as a regional player. Others are SOMFY and Saint-Gobain. Direct peers are Akena Vérandas, Gustave Rideau (Véranda Rideau) and KparK (Storistes de France Group). Broad incumbents are Reynaers Aluminium, Profils Systèmes and Technal (Norsk Hydro). Alinéa Vérandas is listed as an emerging player.
Does Vie & Veranda have an API?
No public API is recorded for Vie & Veranda.
What industry is Vie & Veranda in?
Vie & Veranda's product category is Custom Verandas & Home Extensions. Its primary akta.pro industry code is HSAPALAG, Porch & Veranda Construction. Its NAICS code is 337212 and its SIC code is 2400.