Richel Commercial Brokerage

What Richel Commercial Brokerage does

Richel Commercial Brokerage, LLC is a privately held, New Jersey-based commercial real estate brokerage firm founded in 2010 by Steve Richel and headquartered in Sea Girt, NJ. The firm provides a full-service transaction offering across three core service lines: landlord representation, tenant representation, and property acquisition and disposition, operating as a New Jersey-only boutique with claimed headcount of 11–50. Founder Steve Richel exclusively represents over 1.3 million square feet of properties and has, on a cumulative basis since founding, finalized over 450 lease deals covering more than 6.5 million square feet and 165 sales transactions valued at over $750 million. Property management is referenced among the firm's services but is operationally de-emphasized relative to the three brokerage lines.

The firm generates revenue on a transaction-fee (commission) basis across both leasing and sales mandates — tenant representation fees, landlord representation fees, and acquisition/disposition transaction fees — rather than through subscription, retainer, or technology-licensing models. Its go-to-market is enterprise field sales: direct, relationship-led engagement with landlords, tenants, investors, and developers across New Jersey, supported by a senior bench of Steve Richel (Founder/Broker of Record), Mike Jensen (Executive Vice President), and Mike Langella (Vice President). Distribution is single-channel and single-geography (New Jersey) with no disclosed broker network affiliations (e.g., SIOR, CCIM, NAIOP global), no franchises, and no external institutional investment.

The operating model is fundamentally relationship- and reputation-driven rather than technology-driven: the website (richelcb.us) serves as a property and credential showcase, and customer acquisition is documented as primarily through referrals, long-tenured client mandates (multiple 10–15+ year enterprise relationships attested in published testimonials), and founder-led networking. The firm has not disclosed AI/ML capabilities, proprietary technology platforms, or non-brokerage recurring revenue streams, and operates without public reporting, external funding, or parent-company support — making it a tightly held, founder-anchored regional brokerage whose principal asset is the track record and market relationships of its principal broker.

Name

Richel Commercial Brokerage

Legal name

Richel Commercial Brokerage, LLC

Website

https://richelcb.us

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Richel Commercial Brokerage is a privately held, New Jersey-based commercial real estate brokerage founded in 2010, providing landlord representation, tenant representation, and acquisition/disposition services to landlords, tenants, investors, and developers across the state.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

akta.pro secondary industries

Tenant Representation & Corporate Services Brokerage (BPAJABAJ), Investment Sales Brokerage (BPAJABAI)

Keywords

• Commercial real estate brokerage
• Tenant representation
• Landlord representation
• Commercial leasing services
• Property acquisition disposal

Headquarters

HQ city

Sea Girt

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. Commercial Real Estate Brokerage Commissions: The firm generates revenue through commission-based brokerage services on commercial real estate transactions. This includes tenant representation fees, landlord representation fees, and acquisition/disposition transaction fees. Revenue is earned upon successful completion of lease deals and property sales.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Richel Commercial Brokerage is a New Jersey-based commercial real estate firm offering brokerage services across three core service lines: landlord representation, tenant representation, and property acquisition and disposition. The firm guides property owners, tenants, investors, and developers through commercial lease negotiations, tenant placement, space identification, and property sales transactions. Services span the full transaction lifecycle from market research and due diligence to negotiation and closing.

Product overview

Richel Commercial Brokerage offers a unified suite of commercial real estate services as a single integrated offering. The company's core portfolio consists of three interrelated service lines: Landlord Representation Services (optimizing property value through marketing, space planning, and lease negotiation), Tenant Representation Services (helping clients secure the right commercial space with tailored strategies and expert negotiation), and Property Acquisition and Disposition (guiding clients through buying and selling transactions from due diligence to closing). Combined with brokerage services for commercial sales, leasing, and investment deals, the company provides comprehensive one-stop solutions for landlords, tenants, investors, and developers across New Jersey.

Differentiator

Problem solved

Functional benefit

Products and services

• Landlord Representation Services Comprehensive services for commercial property owners including tailored marketing strategies, architect collaboration for space layouts, and lease negotiation support to maximize asset potential. Designed for landlords of office buildings, office parks, and commercial portfolios in New Jersey.
• Tenant Representation Services Services that empower clients to secure optimal commercial space through customized property identification strategies, financial analysis, architect coordination, and expert lease negotiation. Built for businesses and organizations seeking office or commercial space in New Jersey.
• Property Acquisition and Disposition Expert guidance through commercial property acquisition and disposition, including market research, due diligence, strategic pricing, targeted marketing, and skilled negotiation from transaction initiation to closing. Built for commercial real estate investors and owners seeking to expand portfolios or dispose of assets.

Quantifiable outcome

• 450+ lease deals covering over 6.5 million square feet
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/richel-commercial-brokerage-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Richel Commercial Brokerage