Filtrete
Filtrete, a 3M-owned brand, designs and sells residential HVAC air filters, smart Bluetooth-enabled filters, refillable filters, and True HEPA air purifiers under a proprietary electrostatic MPR rating system, distributed through Amazon and Lowe's to US homeowners and renters.
- Company typePrivate
- Founded1998
- HeadquartersMinneapolis, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Filtrete does
Filtrete is a residential home air filtration brand wholly owned by 3M Company (NYSE: MMM), with roots in electrostatic filter media technology developed by 3M. The company designs and markets a portfolio of HVAC air filters ranging from entry-level MPR 300 through premium MPR 2800, alongside smart air filters with embedded Bluetooth sensors, refillable frames that capture 42% more microparticles while generating 20% less waste, and True HEPA room air purifiers with laser-based PM1/PM2.5/PM10 sensors. Core technology relies on positively and negatively charged electrostatic fibers that attract particles in the 0.3–1 micron range, with the proprietary Microparticle Performance Rating (MPR) system serving as the in-house alternative to the industry-standard MERV rating.
The connected product ecosystem is anchored by the Filtrete Smart App (iOS/Android), which monitors filter life based on actual HVAC runtime rather than elapsed time, delivers bi-weekly educational content, and integrates with Amazon Alexa, Google Assistant, and IFTTT. Filtrete's products are certified asthma & allergy friendly by the AAFA and Allergy Standards Limited at MPR 1500 and above, and its reusable filter system was recognized in Popular Science's 2025 Best of What's New awards.
Filtrete's go-to-market is consumer-direct and product-led, with no direct e-commerce on filtrete.com — sales are fulfilled through Amazon and Lowe's in the US only, supplemented by Subscribe & Save auto-replenishment programs that deliver 5–15% discounts. Revenue is generated through one-time hardware sales (filters, smart purifiers) and recurring consumable replacement demand. The customer base consists of US homeowners and renters seeking indoor air quality improvement for allergen, odor, and HVAC system protection purposes. The brand is operated as a product line within 3M's Consumer segment; no independent legal entity, financials, or external investors exist for Filtrete.
Filtrete firmographics
Firmographics- Name
- Filtrete
- Legal name
- 3M Company
- Website
- https://filtrete.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Filtrete, a 3M-owned brand, designs and sells residential HVAC air filters, smart Bluetooth-enabled filters, refillable filters, and True HEPA air purifiers under a proprietary electrostatic MPR rating system, distributed through Amazon and Lowe's to US homeowners and renters.
- Ownership category
- akta.pro rank
Filtrete industry classification
Industry- Product category
- Home Air Filtration Products
- NAICS
- Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)
- SIC
- Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)
- akta.pro primary industry
- Air Quality & Filtration Equipment (IAQ) (IMAHAKAI)
- akta.pro secondary industries
- Replacement Filter Cartridges & Consumables (CRAJAJAH), HVAC Air Filtration & Air Purifier Installation (HSAOAIAC)
Keywords
Where Filtrete is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Filtrete business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Air Filter Sales: Filtrete generates revenue through the sale of HVAC air filters, room air purifier filters, and smart air purifiers. Products are sold through major retail channels including Amazon and Lowe's (both online and in-store), as well as directly through the Filtrete website. The company offers subscription programs (Subscribe & Save) at Amazon (up to 15% discount) and Lowe's (5% discount + free shipping) for recurring filter purchases.
- Smart Air Purifier Sales: Sale of Filtrete Smart Air Purifiers with integrated air quality sensors and True HEPA filtration. Revenue is generated from one-time hardware sales of the purifier units, with consumable HEPA filter replacements sold separately on a recurring basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Amazon Subscribe & Save Standard - 10% discount |
| Subscription | Pay-as-you-go | Amazon Smart Reorders - 15% discount |
| Subscription | Pay-as-you-go | Lowe's Subscribe & Save - 5% discount + free shipping |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Filtrete product offering
Product offeringCore offering
Filtrete designs, manufactures, and sells residential HVAC air filters, room air purifiers, and related replacement filters under 3M's proprietary electrostatic media and Microparticle Performance Rating (MPR) system. The product line spans Traditional, Smart (Bluetooth-sensor enabled), Refillable, Odor Reduction, and HEPA-grade filters, sold primarily through major U.S. retailers Amazon and Lowe's, supported by the Filtrete Smart App for usage tracking and subscription reorders.
Product overview
Filtrete is a 3M brand offering a comprehensive home air filtration portfolio centered on electrostatically-charged HVAC air filters. The core product line includes Traditional Air Filters (MPR 300-2800), Smart Air Filters with Bluetooth-enabled sensors, and Refillable Air Filters for waste reduction. Supporting products include Smart Air Purifiers with True HEPA filtration and laser-based air quality sensing, Odor Reduction filters with active carbon, and Room Air Purifier replacement filters. The ecosystem is tied together through the Filtrete Smart App (iOS/Android), which provides real-time filter life tracking, outdoor air quality data, and integrations with Amazon Alexa, Google Assistant, and IFTTT for smart home automation. Subscription programs through Amazon and Lowe's enable automatic filter replenishment.
Differentiator
Problem solved
Functional benefit
Brands
- Filtrete™ Smart Air Filters: Smart air filters with Bluetooth-enabled sensors that monitor airflow and usage, paired with the Filtrete Smart App for real-time filter life tracking.
- Filtrete™ Refillable Air Filters
- Filtrete™ Odor Reduction Air Filters
- Filtrete™ Healthy Living Air Filters
- Filtrete™ Smart Air Purifiers
Products and services
- Filtrete Traditional Air Filters
Quantifiable outcome
- Refillable filters capture 42% more microparticles while creating 20% less waste than standard disposable filters
- +2 more outcomes
Companies that use Filtrete
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Filtrete technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature5 records
Filtrete partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Filtrete competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Filtrete social profiles
Digital presenceFiltrete compliance and trust
Trust signalCompliance1 record
Filtrete financial estimates
Financial estimateRevenue estimate
Valuation estimate
Filtrete leadership team
Management profileNumber of profiles
Filtrete funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Filtrete M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Filtrete
What does Filtrete do?
Filtrete designs, manufactures, and sells residential HVAC air filters, room air purifiers, and related replacement filters under 3M's proprietary electrostatic media and Microparticle Performance Rating (MPR) system. The product line spans Traditional, Smart (Bluetooth-sensor enabled), Refillable, Odor Reduction, and HEPA-grade filters, sold primarily through major U.S. retailers Amazon and Lowe's, supported by the Filtrete Smart App for usage tracking and subscription reorders.
Is Filtrete a public or private company?
Filtrete is a private company. It is classified as corporate owned and is currently operating.
When was Filtrete founded?
Filtrete was founded in 1998. It employs 1 to 10 people.
Where is Filtrete based?
Filtrete is headquartered in Minneapolis, United States, in the North America region.
How does Filtrete make money?
Two revenue lines are on record. Air Filter Sales are the primary driver. The others are smart Air Purifier Sales.
Does Filtrete have an API?
No public API is recorded for Filtrete.
What industry is Filtrete in?
Filtrete's product category is Home Air Filtration Products. Its primary akta.pro industry code is IMAHAKAI, Air Quality & Filtration Equipment (IAQ), with a secondary code of CRAJAJAH, Replacement Filter Cartridges & Consumables. Its NAICS code is 333413 and its SIC code is 3564.