Blue Planet

What Blue Planet does

Blauer Planet GmbH is a family-owned German mail-order and e-commerce company (D2C) headquartered in Hann. Münden - Hedemünden, Germany, that has been operating since 1989 under the tagline 'Seit über 35 Jahren beste Qualität.' The company sells a curated assortment of natural, organic, and eco-friendly ('lebensfreundliche') consumer goods across categories including health supplements, food and beverages, body care, fragrances and candles, household items, mother/baby products, water filter systems, and energy/protection products. Its proprietary Bambinchen sub-brand supplies goat-milk-based infant formula, which is a differentiated own-line within the broader assortment.

The technology layer is a self-hosted e-commerce platform (blauer-planet.de) with an integrated annual print and digital flip catalog, customer account management, and a Talersystem loyalty points program. The site uses self-hosted Matomo for EU-compliant analytics, SSL/TLS for security, and is integrated with CleverReach for newsletter marketing, plus PayPal, Mollie, and Klarna (including Klarna invoice and installment options) for payments. The company is DE-ÖKO-001 organic certified and GDPR/CCPA-aware, and is a member of the 'Fairness im Handel' German e-commerce fairness initiative.

The business model is straightforward D2C retail: per-unit product sales priced in EUR (typically €1.99–€39.00, including VAT) shipped primarily within Germany via DHL, with free shipping on qualifying reorders and 14-day return rights. Customers can order via the online shop, by phone, or by catalog article number, and the company sells gift vouchers (Geschenkgutscheine) and loyalty-driven promotions. The company is privately held with no institutional investors, no parent company, and no disclosed subsidiaries; it is managed by Heike Atts and Mario Atts as Geschäftsführer.

Name

Blue Planet

Legal name

Blauer Planet GmbH

Website

https://blauer-planet.de

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Blauer Planet GmbH is a family-owned German D2C mail-order and e-commerce retailer of natural, organic, and eco-friendly consumer goods, serving health-conscious German consumers via its own online shop, print catalog, and telephone ordering since 1989.

Ownership category

akta.pro rank

Headquarters

HQ city

Münden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (B2C E-commerce): Blauer Planet generates revenue through direct consumer sales of natural, organic, and eco-friendly products. Products are sold through an online shop, physical catalog, telephone orders, and direct ordering. The company offers a loyalty points program (Talersystem) where customers earn points on purchases redeemable for discounts. Gift vouchers (Geschenkgutscheine) are also sold. The business operates on a per-transaction model with no subscription required for individual purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Blue Planet (Blauer Planet GmbH) is a German mail-order and e-commerce retailer that sells natural, organic, and eco-friendly consumer products including food and beverages, health supplements, body care items, household goods, and specialty infant goat milk formula under the Bambinchen sub-brand. The company operates through its own online shop, printed catalog, and telephone orders, primarily shipping within Germany and the wider EU.

Product overview

Blauer Planet is a German mail-order company operating both an e-commerce platform and print catalog for natural, organic, and health-oriented consumer products. The core offering is the Online-Shop (Blauer Planet Versand), complemented by an annual Print Katalog. The product range spans multiple categories including health supplements, food and beverages, body care, mother/baby products (Bambinchen infant formula), household items, books, water filter systems, and energy protection products. Customer-facing services include a loyalty Talersystem, gift vouchers, and a newsletter subscription. The company positions itself as a specialist in 'lebensfreundliche Produkte' (life-friendly products) with over 35 years of experience, shipping primarily within Germany.

Differentiator

Problem solved

Functional benefit

Brands

• Bambinchen: Infant formula made from goat milk, sold under the Bambinchen brand for babies and young children.

Products and services

• Bambinchen Säuglingsnahrung (Bambinchen Infant Formula)
• Mysteryboxen / Überraschungssets (Surprise Boxes)
• Geschenkgutschein (Gift Voucher)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Six partnerships are on record, tiered supporting and minor.

• PayPalsupportingTechnology or IntegrationPayPal is used as a payment processor on the Blauer Planet online shop. Customers can pay using PayPal during checkout, with payment processed through PayPal (Europe) S.à r.l. et Cie, S.C.A. PayPal also performs credit checks when certain payment methods (like invoice or installment purchase) are selected.
• MolliesupportingTechnology or IntegrationMollie B.V. (Keizersgracht 313, 1016 EE Amsterdam, Netherlands) is used as a payment service provider for various online payment methods on the Blauer Planet e-commerce platform. Mollie may use sub-service payment providers for specific payment conditions.
• KlarnasupportingTechnology or IntegrationKlarna Bank AB (Sveavägen 46, 111 34 Stockholm, Sweden) is offered as an online payment method on the Blauer Planet website, including options such as invoice purchase and installment payments. Klarna performs credit checks for certain payment methods.
• CleverReachsupportingTechnology or IntegrationCleverReach GmbH & Co. KG (Mühlenstr. 43, 26180 Rastede, Germany) handles the email newsletter delivery for Blauer Planet. The platform also performs statistical evaluation of newsletter campaigns including open rates and interaction tracking via web beacons and pixels.
• MatomosupportingTechnology or IntegrationMatomo (InnoCraft Ltd., 150 Willis St, 6011 Wellington, New Zealand) is used as a web analytics service on the Blauer Planet website for statistical analysis of user behavior for optimization and marketing purposes. The company uses self-hosted Matomo with a data processing agreement in place.
• Fairness im HandelminorOthersBlauer Planet is a member of the 'Fairness im Handel' initiative, a German e-commerce fairness code of conduct. The company has submitted to the participation conditions of this initiative, which is publicly visible on their website.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Greenpicks: Greenpicks is a smaller German online marketplace for sustainable, organic, and fair-trade products. It intersects with Blue Planet's organic/natural product positioning but operates at a smaller scale with a curated multi-brand model.

Broad incumbents

• Rapunzel Naturkost: Rapunzel Naturkost is a major German organic food producer and brand with retail and online presence. It overlaps with Blue Planet in certified organic foods and natural product sourcing but is a larger manufacturer/brand rather than a small mail-order retailer.
• Alnatura: Alnatura is a major German organic supermarket chain and producer of natural foods. It overlaps with Blue Planet in the organic consumer products category but operates through physical retail stores and a much broader distribution footprint, positioning it as a larger incumbent rather than a direct competitor.

Direct peers

• Avocadostore: Avocadostore is a German online marketplace for sustainable and eco-friendly products. It competes with Blue Planet in the natural/organic consumer goods space, though it operates a multi-seller marketplace model rather than single-retailer curation.
• Memolife: Memolife is a German online retailer specializing in natural cosmetics, wellness products, and ecological household goods. It directly competes with Blue Planet in natural body care, fragrances, and household product categories via a similar e-commerce model.
• Waschbär: Waschbär is a well-established German mail-order retailer specializing in eco-friendly, natural, and sustainable household and personal care products. It mirrors Blue Planet's Versandhaus (mail-order) DTC model, organic/sustainable positioning, and multi-category catalog approach, making it the closest direct comparable.
• Allnatura: Allnatura is a German mail-order retailer focused on natural mattresses, furniture, and eco-friendly home goods. It shares Blue Planet's Versandhaus heritage, catalog-driven DTC model, and sustainability-led positioning, though it concentrates more on home/furniture versus Blue Planet's broader natural products mix.

Regional players

• Grüne Erde: Grüne Erde is an Austrian-founded retailer of ecological, fair-trade, and natural products including clothing, furniture, and home goods. It is comparable in sustainability positioning and catalog-driven DTC approach but is regionally anchored in Austria rather than Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/blauer-planet-gmbh

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Planet