Medicare.org
Medicare.org is a non-government Medicare education and comparison platform owned by Health Network Group, LLC (an Allstate company), serving Medicare-eligible consumers across all 50 states with educational content, plan finder tools, and licensed-agent enrollment support for Medicare Advantage, Part D, Medigap, and Special Needs Plans.
- Company typePrivate
- Founded-
- HeadquartersFlushing, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Medicare.org does
Medicare.org is a non-government Medicare education, comparison, and enrollment platform owned and operated by Health Network Group, LLC, an Allstate company domiciled in North Carolina. It serves Medicare-eligible consumers (primarily individuals age 65 and older, plus chronic-condition, dual-eligible, low-income, veteran, and working-senior sub-segments) by providing an extensive SEO-optimized educational content library — including a 12-chapter 'Medicare Simplified' guide and hundreds of topic articles across Parts A, B, C, D, Medigap, Medicaid, and Social Security — alongside state-and-county plan finder tools covering all 50 states, DC, and Puerto Rico. The platform represents 18 Medicare insurance organizations offering 52,101 products, including Medicare Advantage (HMO, PPO, PFFS), standalone Part D, Medigap supplements, and Special Needs Plans (C-SNPs, D-SNPs, I-SNPs).
The core technology is a Medicare plan comparison and enrollment platform with an educational content management system; no proprietary AI/ML capabilities, APIs, or SDKs are documented. User-facing functionality includes interactive plan browsing by geography, an articles library, and direct routing to licensed insurance agents via phone (Health*Compare* Insurance Services, Inc., an Allstate company) and online self-serve enrollment (MedicareEnrollment.com, a Health*Compare* affiliate). Distribution channels are content marketing/SEO for top-of-funnel acquisition and phone-based direct sales for bottom-of-funnel conversion.
The business model is affiliate-referral commission-based. Medicare.org does not charge consumers and does not publicly disclose pricing. Revenue is generated when users enroll in Medicare plans through the platform's phone number or MedicareEnrollment.com, with compensation flowing from Health*Compare* Insurance Services. The company operates with 1-10 employees, indicating a lean digital operation that benefits from Allstate's broader infrastructure, carrier relationships, and licensed agent network. There is no external venture or private equity investment; the entity is wholly owned within the Allstate conglomerate via Health Network Group, LLC.
Medicare.org firmographics
Firmographics- Name
- Medicare.org
- Legal name
- Health Network Group, LLC.
- Website
- https://medicare.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Medicare.org is a non-government Medicare education and comparison platform owned by Health Network Group, LLC (an Allstate company), serving Medicare-eligible consumers across all 50 states with educational content, plan finder tools, and licensed-agent enrollment support for Medicare Advantage, Part D, Medigap, and Special Needs Plans.
- Ownership category
- akta.pro rank
Medicare.org industry classification
Industry- Product category
- Medicare Insurance Marketplace
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Medigap Member Support & Care Navigation (Advocacy/Concierge) (HLAEADAH)
- akta.pro secondary industries
- Medicare Advantage (MA) Plans (FSAIAGAA), Medicare Supplement (Medigap) Plans (FSAIAGAB), MA-PD Plans (Medicare Advantage with Prescription Drug Coverage) (FSAIAGAG)
Keywords
Where Medicare.org is headquartered
LocationHeadquarters
- HQ city
- Flushing
- HQ country
- United States
- HQ region
- North America
Markets served
Medicare.org business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Personnel, Technology or R&D, Operations
Revenue model
- Insurance referral commissions: Medicare.org receives compensation from Health*Compare* Insurance Services (an Allstate company) when users enroll in Medicare plans through their phone number or MedicareEnrollment.com. The site represents 18 insurance organizations offering 52,101 products. Revenue is generated through commission-based referrals when customers complete plan enrollments.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Medicare.org product offering
Product offeringCore offering
Medicare.org operates an online Medicare plan comparison and educational platform that helps consumers understand, compare, and enroll in Medicare Advantage (Part C), Medicare Part D prescription drug, Medicare Supplement (Medigap), and Special Needs Plans across 18 insurance carriers offering 52,101 products. The platform connects users with licensed insurance agents via phone and through the affiliated MedicareEnrollment.com portal, earning referral commissions from Health*Compare* Insurance Services, an Allstate company, when enrollments are completed.
Product overview
Medicare.org is an informational and enrollment-assistance platform operated by Health Network Group, LLC (an Allstate company) that helps consumers understand and enroll in Medicare plans. The platform offers four core product categories: Medicare Advantage Plans (Part C) including HMO, PPO, and PFFS options; Medicare Part D prescription drug plans; Medicare Supplement (Medigap) insurance policies; and Medicare Special Needs Plans (SNPs) for chronic conditions, dual eligibility, and institutional care. The site also provides extensive educational content including a 12-chapter 'Medicare Simplified' guide and a library of topic-specific articles. Medicare.org connects consumers with licensed insurance agents and represents 18 organizations offering 52,101 products across various plan types.
Differentiator
Problem solved
Functional benefit
Products and services
- Medicare Advantage Plans (Part C) Medicare Part C plans offered through represented private insurers including HMO, PPO, and PFFS plan types that replace Original Medicare and may include additional benefits such as vision, hearing, dental, and prescription drug coverage. Intended for Medicare-eligible consumers comparing Medicare Advantage options across multiple carriers.
- Medicare Part D Plans Standalone prescription drug coverage plans (PDPs) that help cover the cost of prescription medications, available either as standalone plans or bundled with Medicare Advantage (MA-PDs). Intended for Medicare beneficiaries seeking prescription drug coverage options across multiple carriers.
- Medicare Supplements (Medigap) Supplemental insurance policies (Plans A through N, including High-Deductible Plan F and G) designed to fill gaps in Original Medicare coverage by covering deductibles, copayments, and coinsurance. Targeted at Original Medicare beneficiaries seeking to limit out-of-pocket exposure.
- Medicare Special Needs Plans (SNPs) Medicare Advantage plans designed for specific populations including Chronic Condition Special Needs Plans (C-SNPs), Dual Eligible Special Needs Plans (D-SNPs), and Institutional Special Needs Plans (I-SNPs). Targeted at Medicare beneficiaries with chronic conditions, dual Medicare-Medicaid eligibility, or institutional care needs requiring coordinated coverage.
Companies that use Medicare.org
Customer profileSegments6 records
Ideal customer profiles4 records
Medicare.org technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Medicare.org partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Health*Compare* Insurance Services, Inc.coreHealth*Compare* Insurance Services, Inc., an Allstate company, is Medicare.org's affiliated licensed insurance agency that provides licensed agent services and compensation when users enroll in plans through the platform. Medicare.org and MedicareEnrollment.com are both Health*Compare* affiliates.
- MedicareEnrollment.comcoreMedicareEnrollment.com is a Health*Compare* affiliate providing online enrollment services for Medicare plans. Medicare.org directs users to this platform for online plan enrollment.
- Aetna MedicareminorAetna Medicare is one of the Medicare Advantage and Part D plan carriers represented on Medicare.org's plan finder platform. Aetna offers HMO, PPO, and other Medicare plan options.
- Anthem Blue Cross and Blue ShieldminorAnthem Blue Cross and Blue Shield is one of the Medicare Advantage and Part D plan carriers represented on Medicare.org's plan finder platform.
- HumanaminorHumana is one of the Medicare Advantage and Part D plan carriers represented on Medicare.org's plan finder platform.
- UnitedHealthcareminorUnitedHealthcare is one of the Medicare Advantage and Part D plan carriers represented on Medicare.org's plan finder platform.
- Health Care Service Corporation (HCSC)minorHealth Care Service Corporation and its affiliates (HealthSpring Life and Health Insurance Company, HealthSpring of Florida, HealthSpring Healthcare of Colorado, Bravo Health of Pennsylvania, Bravo Health Mid-Atlantic, Medco Containment Life Insurance Company and Medco Containment Insurance Company of New York) contract with Medicare to offer Medicare Advantage HMO and PPO plans and Part D Prescription Drug Plans in select states.
- Molina HealthcareminorMolina Healthcare is one of the Medicare Advantage and Part D plan carriers represented on Medicare.org's plan finder platform.
- WellcareminorWellcare is one of the Medicare Advantage and Part D plan carriers represented on Medicare.org's plan finder platform.
- Other Medicare Insurance CarriersminorAdditional carriers represented include: Aspire Health Plan, Baylor Scott & White Health Plan, Capital Blue Cross, Dean Health Plan, Devoted Health, Florida Blue Medicare, Freedom Health, GlobalHealth, HealthSun, Healthy Blue, Medica Central Health Plan, Mutual of Omaha, Optimum HealthCare, Premera Blue Cross, SCAN Health Plan, Simply, and WellPoint. Medicare.org represents 18 organizations offering 52,101 products total.
Scale indicators2 records
Recent moves1 record
Expansion highlights4 records
Medicare.org competitors and assessment
Company assessmentDirect peers
- SmartFinancial: SmartFinancial runs an online insurance comparison platform with a Medicare vertical comparing Advantage, Supplement, and Part D plans via licensed agents. Competes for the same SEO-driven Medicare shopper traffic and operates on the same affiliate/commission revenue model as Medicare.org.
- eHealth: eHealth operates eHealthInsurance.com, a leading online marketplace for Medicare Advantage, Medicare Supplement, and Part D plans. It is the most direct competitor to Medicare.org, using licensed agents, content marketing, and carrier referral commissions on a similar technology and business model.
- Medicare.gov: Medicare.gov is the official federal government website operated by CMS providing authoritative plan comparisons, enrollment tools, and educational resources for Medicare beneficiaries. It is the omnipresent neutral competitor whose plan finder Medicare.org explicitly contrasts itself against in its branding.
- GoHealth: GoHealth is a Medicare-focused health insurance marketplace and licensed agency that uses proprietary technology and licensed agents to enroll beneficiaries in MA, Medigap, and Part D plans. Competes with Medicare.org for both online leads and phone-based enrollments from the same 65+ demographic.
- SelectQuote: SelectQuote is a direct-to-consumer insurance distribution platform with a strong Senior division focused on Medicare Advantage and Medicare Supplement enrollment. Operates via inbound phone and web leads with licensed agents, in the same value chain as Medicare.org.
- HealthMarkets: HealthMarkets operates a nationwide network of licensed insurance agents helping individuals compare and enroll in Medicare Advantage, Medicare Supplement, and Part D plans. Functions as a direct competitor in lead aggregation, comparison, and enrollment for Medicare products.
Emerging players
- QuoteWizard (by LendingTree): QuoteWizard operates an insurance comparison platform with Medicare comparison functionality, owned by LendingTree. Adjacent competitor using similar SEO and content strategies to capture insurance shoppers, including Medicare-eligible consumers.
- Policygenius: Policygenius is a digital insurance marketplace with growing Medicare content and comparison capabilities alongside its core life, disability, and property/casualty lines. Compares to Medicare.org as a content-led, SEO-driven insurance comparison site monetizing via carrier referrals.
Broad incumbents
- Allstate: Allstate is the parent conglomerate of Medicare.org's operating entity (Health Network Group, LLC) and of its distribution partner (Health*Compare* Insurance Services). As a broad incumbent, Allstate provides brand credibility, capital, and distribution scale, while also competing indirectly via its own Medicare-adjacent offerings.
- Humana: Humana is one of the largest Medicare Advantage carriers and a represented partner on Medicare.org's platform. As a broad incumbent, Humana offers its own direct-to-consumer Medicare enrollment and competes both as a carrier on Medicare.org and as a vertical competitor in lead generation through its owned agent and digital channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Medicare.org social profiles
Digital presenceMedicare.org financial estimates
Financial estimateRevenue estimate
Valuation estimate
Medicare.org leadership team
Management profileNumber of profiles
Medicare.org subsidiaries and ownership
Company hierarchySubsidiaries2 records
Medicare.org funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Medicare.org M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Medicare.org
What does Medicare.org do?
Medicare.org operates an online Medicare plan comparison and educational platform that helps consumers understand, compare, and enroll in Medicare Advantage (Part C), Medicare Part D prescription drug, Medicare Supplement (Medigap), and Special Needs Plans across 18 insurance carriers offering 52,101 products. The platform connects users with licensed insurance agents via phone and through the affiliated MedicareEnrollment.com portal, earning referral commissions from Health*Compare* Insurance Services, an Allstate company, when enrollments are completed.
Is Medicare.org a public or private company?
Medicare.org is a private company. It is classified as corporate owned and is currently operating.
When was Medicare.org founded?
Medicare.org was founded in -1. It employs 1 to 10 people.
Where is Medicare.org based?
Medicare.org is headquartered in Flushing, United States, in the North America region.
How does Medicare.org make money?
One revenue line is on record: insurance referral commissions.
Who are Medicare.org's main competitors?
Direct peers on record are SmartFinancial, eHealth, Medicare.gov, GoHealth, SelectQuote and HealthMarkets. Emerging players are QuoteWizard (by LendingTree) and Policygenius. Broad incumbents are Allstate and Humana.
Does Medicare.org have an API?
No public API is recorded for Medicare.org.
What industry is Medicare.org in?
Medicare.org's product category is Medicare Insurance Marketplace. Its primary akta.pro industry code is HLAEADAH, Medigap Member Support & Care Navigation (Advocacy/Concierge), with a secondary code of FSAIAGAA, Medicare Advantage (MA) Plans. Its NAICS code is 524292 and its SIC code is 6411.