NOW
NOW is a direct-to-consumer UK streaming service offering premium live and on-demand entertainment content, differentiating through a flagship partnership with Sky One to broadcast Saturday Night Live UK.
- Company typePrivate
- Founded2020
- HeadquartersSantiago, Chile
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What NOW does
NOW is a streaming entertainment service focused on the UK consumer market, providing direct-to-consumer access to premium television content including live broadcasts and on-demand entertainment. The platform differentiates through content partnerships, most notably a flagship collaboration with Sky One to broadcast Saturday Night Live UK — marking the first international expansion of the 51-year-old U.S. SNL franchise, with the inaugural episode hosted by Tina Fey. NOW operates as a self-serve, direct-to-consumer streaming platform distributed digitally to UK streaming consumers seeking access to premium content that is otherwise unavailable through competing UK streaming services. The company was founded in 2020 and reports a headcount of 51-100 employees. Note: there is a data inconsistency in the source material — firmographic fields without source attribution describe NOW as a Chilean telecommunications firm headquartered in Santiago (hynow.cl), while the only source-attributed data describes a UK streaming service. This analysis is grounded in the source-attributed data.
NOW firmographics
Firmographics- Name
- NOW
- Website
- https://hynow.cl
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- NOW is a direct-to-consumer UK streaming service offering premium live and on-demand entertainment content, differentiating through a flagship partnership with Sky One to broadcast Saturday Night Live UK.
- Ownership category
- akta.pro rank
NOW industry classification
Industry- Product category
- Video Streaming Services
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)
- akta.pro secondary industries
- Generalist Live Streaming Platforms (Multi-Category) (MPACACAA), Live Streaming & Webcasting Platforms (BPAMAJAB)
Keywords
Where NOW is headquartered
LocationHeadquarters
- HQ city
- Santiago
- HQ country
- Chile
- HQ region
- Latin America
Markets served
NOW business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales
Distribution channels1 record
NOW product offering
Product offeringCore offering
NOW is a consumer streaming service in the UK that provides subscribers with access to live TV broadcasts and on-demand video entertainment. The platform distributes premium content through content partnerships, including a flagship agreement with Sky One that brought Saturday Night Live UK to the platform as the franchise's first international expansion.
Differentiator
Problem solved
Functional benefit
Products and services
- NOW Streaming Service
Companies that use NOW
Customer profileSegments1 record
Ideal customer profiles1 record
NOW technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NOW partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
NOW competitors and assessment
Company assessmentDirect peers
- BritBox: Subscription streaming service focused on British content, joint venture between ITV and BBC. Comparable to NOW as a UK-focused streaming platform targeting horizontal entertainment consumers with curated premium content.
- NOW TV (Sky): Sky's UK direct-to-consumer streaming service offering contract-free access to premium entertainment, movies, and sports channels. Directly comparable to NOW's positioning as a UK streaming platform with live + on-demand content and a self-serve consumer model.
- ITVX: ITV's free ad-supported streaming service in the UK combining live broadcasts and on-demand programming. Directly comparable to NOW's live + on-demand UK consumer streaming proposition.
- Channel 4 (streaming): UK public broadcaster operating a free ad-supported streaming hub with live broadcasts and on-demand programming. Comparable to NOW in targeting UK streaming consumers with a live + on-demand mix.
- BBC iPlayer: BBC's flagship UK streaming platform offering live channel broadcasts and an extensive on-demand library. Comparable to NOW in serving UK consumers with a mix of live TV and on-demand entertainment.
Broad incumbents
- Netflix: Global SVOD incumbent with a massive original and licensed content library. Competes with NOW for the same UK streaming consumer wallet and dwarfs any niche player in catalog breadth and brand recognition.
- Amazon Prime Video: Bundled streaming service from Amazon with a global content slate including originals, live sports, and licensed entertainment. Overlaps with NOW's live + on-demand UK consumer offering at scale.
- Disney+: Major global SVOD with branded franchises, originals, and live content. Competes for UK streaming subscribers against NOW with deeper content investment capacity.
- Apple TV+: Premium SVOD from Apple with originals and live sports content including MLS. Competes for high-ARPU UK streaming consumers that NOW also targets.
- Sky Stream: Sky's IPTV/streaming offering bundling live TV channels with on-demand content over the internet. Overlaps directly with NOW's vMVPD-style proposition in the UK market.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat1 record
Key risks4 records
Key highlights4 records
Customer concentration
NOW social profiles
Digital presenceNOW financial estimates
Financial estimateRevenue estimate
Valuation estimate
NOW leadership team
Management profileNumber of profiles
NOW funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NOW M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NOW
What does NOW do?
NOW is a consumer streaming service in the UK that provides subscribers with access to live TV broadcasts and on-demand video entertainment. The platform distributes premium content through content partnerships, including a flagship agreement with Sky One that brought Saturday Night Live UK to the platform as the franchise's first international expansion.
Is NOW a public or private company?
NOW is a private company. It is classified as unknown and is currently operating.
When was NOW founded?
NOW was founded in 2020. It employs 51 to 100 people.
Where is NOW based?
NOW is headquartered in Santiago, Chile, in the Latin America region.
Who are NOW's main competitors?
Direct peers on record are BritBox, NOW TV (Sky), ITVX, Channel 4 (streaming) and BBC iPlayer. Broad incumbents are Netflix, Amazon Prime Video, Disney+, Apple TV+ and Sky Stream.
Does NOW have an API?
No public API is recorded for NOW.
What industry is NOW in?
NOW's product category is Video Streaming Services. Its primary akta.pro industry code is MPACAAAD, Live TV Streaming (vMVPD/IPTV OTT), with a secondary code of MPACACAA, Generalist Live Streaming Platforms (Multi-Category). Its NAICS code is 516210 and its SIC code is 4841.