Morton High School
Morton High School is a four-year comprehensive public secondary school in Morton, Illinois, serving approximately 1,000 students in grades 9-12 with 125+ courses across college prep, technology, and career-technical pathways within Morton CUSD 709.
- Company typePrivate
- Founded1904
- HeadquartersMorton, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Morton High School does
Morton High School is a four-year comprehensive public secondary school located at 350 N. Illinois Ave., Morton, Illinois, operating as part of Morton Community Unit School District 709 (MCUSD 709). Founded in 1904, the school serves approximately 1,000 students in grades 9-12 with a faculty of nearly 70 teachers, the majority of whom hold master's degrees. It delivers over 125 courses spanning college preparatory, general education, technology preparation, and career-technical pathways, including AP coursework (AP Calculus AB, AP Statistics, AP sciences, AP Spanish), dual credit programs with Illinois Central College (CNA, Welding, EMS/Fire Science), a PLTW engineering pathway, and a full inclusion program for students with special needs.
The school's technology stack consists of standard K-12 administrative and educational SaaS integrations: PowerSchool for student information, RevTrak for fee payment, Meal Magic for food service, Xello for career exploration, Parchment for transcript ordering, Follett for library resources, SchoolMessenger for communications, and Securly for web filtering. A district-wide 1:1 iPad program provides devices to all students. The core technology positioning is consumer-grade educational tooling rather than proprietary platform development.
As a public institution, Morton High School is funded primarily through local property taxes, state education funding, and federal education programs, with no commercial revenue model. Ancillary revenue comes from nominal athletic passes ($20-$35 annually) and activity fees. The go-to-market motion is event-driven community engagement (Freshman Family Orientation, college fairs, athletics, performing arts productions) rather than commercial customer acquisition. The school is currently undergoing a multi-phase facility renovation and is led by Principal Kirk Edwards, who began in the 2024-2025 school year. A new district website is scheduled to launch in August 2026.
Morton High School firmographics
Firmographics- Name
- Morton High School
- Legal name
- Morton High School
- Website
- https://mhs.morton709.org
- Company type
- Private
- Founded year
- 1904
- Operating status
- Operating
- Short description
- Morton High School is a four-year comprehensive public secondary school in Morton, Illinois, serving approximately 1,000 students in grades 9-12 with 125+ courses across college prep, technology, and career-technical pathways within Morton CUSD 709.
- Ownership category
- akta.pro rank
Morton High School industry classification
Industry- Product category
- Public Secondary Education
- NAICS
- Elementary and Secondary Schools (611110)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Public High Schools (EDAJAAAD)
- akta.pro secondary industry
- Specialized Programs & Classrooms (Autism, Emotional/Behavioral, Intellectual/Developmental, Multi-Disability) (EDAJAKAH)
Keywords
Where Morton High School is headquartered
LocationHeadquarters
- HQ city
- Morton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Morton High School business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Property Tax Revenue: Public school funded primarily through local property taxes as part of Morton CUSD 709
- Activity and Athletic Fees: Fees collected for athletic passes, activity participation, and extracurricular involvement
- Registration and Material Fees: Fees for course materials, textbooks, PE uniforms, and school registration
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Athletic Pass for home games |
| Unit Pricing | Pay-as-you-go | Gate admission to individual games |
| One time/ perpetual license | Pay-as-you-go | Potter Cards fundraiser discount cards |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Morton High School product offering
Product offeringCore offering
Morton High School provides four-year comprehensive public secondary education for approximately 1,000 students in grades 9-12 in Morton, Illinois. The school delivers over 125 courses spanning college preparatory, general education, technology preparation, fine arts, family and consumer sciences, and PLTW engineering pathways, supplemented by dual credit college courses through partnerships with Illinois Central College covering CNA, Welding, and EMS/Fire Science certifications, along with work-based learning and registered apprenticeship programs with local businesses.
Product overview
Morton High School is a four-year comprehensive secondary school in Morton, Illinois serving approximately 1,000 students. The school operates as a unified educational institution offering a broad portfolio of products and services organized into academic programs (125+ courses across college preparatory, general education, and technology tracks), career-focused dual-credit partnerships with Illinois Central College (CNA, Welding, EMS/Fire Science programs), PLTW engineering pathway, athletics and fine arts programs, and comprehensive counseling services. The school recently celebrated 'A Century of Excellence' (1904-2005) and is nicknamed the 'Potters.' Key facilities include a 450-seat performing arts theater (added 1997), Potterdome gymnasium, and multi-phase facility updates underway.
Differentiator
Problem solved
Functional benefit
Products and services
- Comprehensive Academic Programs
- PLTW Engineering Programs
- ICC Early College/Strong Start Program
- ICC Certified Nursing Assistant (CNA) Program
- ICC Welding Certification Program
- Work-Based Learning Programs
- Athletics & Activities Program
- Fine Arts Program
- Family and Consumer Science Program
- Technology Education Program
- College & Career Counseling Services
- 1:1 iPad Program
Quantifiable outcome
- Math Team State Championship 2012 and top division finisher for six consecutive years
Companies that use Morton High School
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Morton High School technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature1 record
Morton High School partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Illinois Central College (ICC)corePartnership for dual credit college courses including ICC Early College/Strong Start program for qualifying seniors, ICC Certified Nursing Assistant (CNA) program, ICC Emergency Medical Services/Fire Science program, ICC Welding program (12 credits toward welding degree with Production Welder and Welding Operator certifications), and ICC Placement Testing offered at MHS.
- Peoria PERFECTcoreWork-Based Learning Construction program offered in Tazewell and Peoria County. Students attend MHS part-time and participate in hands-on construction learning at off-site locations.
- Illinois Student Assistance Commission (ISAC)minorISAC representative Jacob Harlan visits MHS throughout the school year providing assistance with financial aid information, FAFSA completion workshops, and college application workshops.
- Rotary International Club of MortonminorSponsors the Interact service club at Morton High School. Interact focuses service on both local community and international community projects.
- Kiwanis Club of MortonminorJoint sponsorship of Key Club with the school. Key Club is a service leadership organization for high school students with membership drawn from the student body.
- Local Businesses (Registered Apprenticeship Program)coreRAP program partners with local businesses to provide apprenticeship opportunities for students seeking career pathways in the trades. Students granted up to three hours of release time for hands-on apprenticeship experience.
Scale indicators5 records
Recent moves7 records
Expansion highlights4 records
Morton High School competitors and assessment
Company assessmentDirect peers
- Pekin Community High School: Public four-year high school in nearby Pekin, Illinois serving a comparable central-Illinois community of similar scale. Multiple Morton administrators previously worked at PCHS, underscoring direct operational comparability in size, governance, and curricular offerings.
- Washington Community High School: Public four-year high school serving the adjacent Washington, Illinois community. Comparable enrollment scale and similar mix of college-prep, CTE, and athletic programs within the same regional employer base.
- Metamora Township High School: Public four-year high school in nearby Metamora, Illinois with a comparable rural-suburban footprint and similar breadth of athletic, fine arts, and college-preparatory offerings in the same regional market.
- Dunlap High School: Suburban Peoria-area public high school in the same regional labor market. Morton High School's Director of Athletics previously served as Assistant Principal of the Year at Dunlap, indicating comparable scale, athletics programs, and student-services infrastructure.
- Lincoln Community High School: Public four-year high school serving a small central-Illinois community of similar scale. Comparable curricular breadth and athletics-based community identity make it a strong structural peer.
- Eureka High School: Rural central-Illinois public high school of comparable enrollment size. Morton's current principal previously led Eureka for six years, making it a tight operational peer in governance, course catalog depth, and athletics footprint.
- East Peoria High School: Public high school in neighboring East Peoria, Illinois with comparable enrollment, similar AP/dual-credit programming, and shared regional feeder patterns to Illinois Central College.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Morton High School social profiles
Digital presenceMorton High School financial estimates
Financial estimateRevenue estimate
Valuation estimate
Morton High School leadership team
Management profileNumber of profiles
Profiles1 record
Morton High School funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Morton High School M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Morton High School
What does Morton High School do?
Morton High School provides four-year comprehensive public secondary education for approximately 1,000 students in grades 9-12 in Morton, Illinois. The school delivers over 125 courses spanning college preparatory, general education, technology preparation, fine arts, family and consumer sciences, and PLTW engineering pathways, supplemented by dual credit college courses through partnerships with Illinois Central College covering CNA, Welding, and EMS/Fire Science certifications, along with work-based learning and registered apprenticeship programs with local businesses.
Is Morton High School a public or private company?
Morton High School is a private company. It is classified as state government owned and is currently operating.
When was Morton High School founded?
Morton High School was founded in 1904.
Where is Morton High School based?
Morton High School is headquartered in Morton, United States, in the North America region.
How does Morton High School make money?
Three revenue lines are on record. Property Tax Revenue is the primary driver. The others are activity and Athletic Fees and registration and Material Fees.
Who are Morton High School's main competitors?
Direct peers on record are Pekin Community High School, Washington Community High School, Metamora Township High School, Dunlap High School, Lincoln Community High School, Eureka High School and East Peoria High School.
Does Morton High School have an API?
No public API is recorded for Morton High School.
What industry is Morton High School in?
Morton High School's product category is Public Secondary Education. Its primary akta.pro industry code is EDAJAAAD, Public High Schools, with a secondary code of EDAJAKAH, Specialized Programs & Classrooms (Autism, Emotional/Behavioral, Intellectual/Developmental, Multi-Disability). Its NAICS code is 611110 and its SIC code is 8200.