What Pacific Motor Group does

Pacific Motor Group is a privately-held, multi-brand automotive dealership group headquartered in Maroochydore, Queensland, Australia, operating continuously in the Sunshine Coast region since 1986 as part of the Pickerings Group of Companies. The group operates three dealership hubs — Maroochydore, Caloundra, and Noosaville — and represents six vehicle brands: Ford, Isuzu Ute, Kia, Geely, Jaguar, and Land Rover, alongside proprietary used car sub-brands (Quality Used Cars and Cheap Cars). It serves two primary customer cohorts: individual retail consumers seeking new, demo, or used vehicles for personal and family use, and commercial fleet and business customers served through a dedicated enterprise sales team.

The group's core offering spans vehicle sales, finance and insurance solutions, an approved service center with a state-of-the-art workshop, genuine manufacturer parts and accessories, fleet and business sales, and vehicle trade-in valuations. Its technology stack centers on a dealership management system supporting an online vehicle inventory of 435+ vehicles, advanced search filters, customer enquiry workflows, finance calculators, vehicle alert subscriptions, and a network of branded sub-sites per location and per franchise. Combined inventory includes 155+ vehicles at Maroochydore and 271 4x4 vehicles across the group. A mobile service van extends workshop reach beyond the three physical locations.

Revenue is generated across six streams: one-time vehicle sales transactions (new, demo, used), transaction-based finance and insurance commissions, professional service fees from maintenance and repairs, hardware sales of parts and accessories, fleet and business sales, and vehicle trade-in purchases. Publicly listed vehicle prices range from approximately $25,000 to over $160,000 depending on brand, model, and specification. Finance options include 7-year terms at 11.99% interest with monthly repayments starting from approximately $25/week. The group employs 51-100 staff and operates exclusively on a direct-to-consumer and enterprise field sales motion through its three Sunshine Coast locations — there is no e-commerce platform or nationwide distribution capability.

Name

Pacific Motor Group

Legal name

Pacific Motor Group

Website

https://pacificmotorgroup.com.au

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Pacific Motor Group is a privately-held Australian automotive dealership group operating since 1986 across three Sunshine Coast locations in Queensland. It sells new and used vehicles from Ford, Isuzu, Kia, Geely, Jaguar, and Land Rover alongside finance, service, parts, and fleet services.

Ownership category

akta.pro rank

Product category

Automotive Retail Dealership Services

NAICS

Motor Vehicle and Parts Dealers (441), Other Motor Vehicle Dealers (4412), Used Car Dealers (441120)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

SME & Small Business Vehicle Leasing (TLABAAAB)

akta.pro secondary industry

Fleet & Commercial Vehicle Finance (FSAKADAE)

Keywords

• Automotive dealerships
• New vehicle sales
• Used vehicle sales
• Vehicle servicing
• Auto parts accessories

Headquarters

HQ city

Maroochydore

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Vehicle Sales: Sales of new, demo, and used vehicles across multiple brands (Ford, Isuzu, Kia, Geely, Jaguar, Land Rover). Transaction-based revenue from vehicle sales with potential for add-on products.
2. Finance and Insurance: Tailored Finance and Insurance solutions provided to vehicle purchasers, including loan arrangements and insurance products.
3. Service and Maintenance: Expert servicing department with highly trained team using genuine manufacturer parts. Revenue from maintenance services and repairs.
4. Parts and Accessories: Sales of genuine parts and accessories for all vehicle brands, including personalisation options like seat covers, floor mats, canopies, and bull bars.
5. Fleet and Business Sales: Dedicated business and fleet sales department targeting commercial customers with bulk vehicle purchases and fleet management solutions.
6. Vehicle Trade-ins: Quick and competitive car valuations and trade-in services, purchasing customer vehicles even if they don't buy from the group.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Pacific Motor Group is a multi-brand automotive dealership and service group operating three Sunshine Coast hubs that sell new, demo, and used vehicles from Ford, Isuzu Ute, Kia, Geely, Jaguar, and Land Rover. It also provides tailored finance and insurance solutions, manufacturer-approved servicing using genuine parts, a parts and accessories retail offering, vehicle trade-in valuations, and a dedicated fleet and business sales channel. Operating since 1986, the group delivers a full vehicle ownership lifecycle under unified management.

Product overview

Pacific Motor Group is a multi-brand car dealership group operating as a platform of independently branded dealership outlets across three Sunshine Coast locations (Maroochydore, Caloundra, and Noosaville). The group sells new, demo, and used vehicles representing Ford, Isuzu Ute, Kia, Jaguar, Land Rover, and Geely brands, alongside its own used car sub-brands (Quality Used Cars and Cheap Cars). The core offering centers on vehicle sales, supplemented by finance and insurance solutions, approved servicing, genuine parts and accessories, fleet sales, and vehicle trade-in/purchase services. The group operates as a unified commercial entity under one management but presents distinct branded dealership experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales Sale of new vehicles from franchise brands Ford, Isuzu Ute, Kia, Jaguar, Land Rover, and Geely across the Maroochydore, Caloundra, and Noosaville dealership hubs, targeted at retail and fleet customers.
• Demo Vehicle Sales Demonstration vehicles offered for test drives and purchase at reduced prices versus new vehicles, available across the multi-brand showrooms.
• Used Vehicle Sales Pre-owned passenger and commercial vehicles sold through dedicated used-car outlets including the Quality Used Cars and Cheap Cars brands across the Sunshine Coast locations.
• Finance and Insurance Solutions Tailored vehicle financing and insurance products arranged for vehicle purchasers, with online finance calculators supporting indicative repayment estimation.
• Approved Service Centre Manufacturer-approved workshop services including scheduled maintenance, tyre replacement, wheel alignments, and engine rebuilds, delivered by trained technicians using genuine parts and supported by a mobile service van.
• Genuine Parts and Accessories Manufacturer-approved parts and personalisation accessories including seat covers, floor mats, canopies, and bull bars for the represented vehicle brands.
• Fleet and Business Sales Dedicated vehicle procurement service for commercial businesses and fleet customers, offering bulk purchasing, fleet management solutions, and dedicated account management.
• Sell Your Car / Trade-In Valuation Free competitive trade-in and outright vehicle purchase service, providing quick appraisals to customers even when they do not buy a vehicle from the group.

Quantifiable outcome

• Nearly 40 years of continuous operation in Sunshine Coast region since 1986
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• FordcoreChannel Partner/ Reseller/ DistributorPacific Motor Group is an authorized Ford dealership group operating Ford showrooms in Caloundra, Maroochydore, and Noosaville locations, selling Ford vehicles including Ranger, Everest, and commercial vehicles.
• Isuzu UtecoreChannel Partner/ Reseller/ DistributorAuthorized Isuzu Ute dealership for D-MAX and MU-X vehicles across Caloundra, Maroochydore, and Noosaville locations.
• KiacoreChannel Partner/ Reseller/ DistributorPacific Motor Group operates Kia dealerships in Caloundra and Maroochydore, offering Kia's full range including Sorento, EV5, Sportage, Tasman, and other models.
• GeelyminorChannel Partner/ Reseller/ DistributorGeely Sunshine Coast dealership operated by Pacific Motor Group, representing the Chinese brand's vehicles in the region.
• JaguarminorChannel Partner/ Reseller/ DistributorPacific Motor Group is an authorized Jaguar retailer operating from Maroochydore location, representing Jaguar's luxury vehicle range.
• Land RoverminorChannel Partner/ Reseller/ DistributorPacific Motor Group is an authorized Land Rover retailer operating from Maroochydore location, offering Land Rover's SUV and 4x4 vehicle range.

Scale indicators5 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Tynan Motors: Sydney-based multi-brand dealer with luxury representation alongside volume brands, providing a comparable premium-and-mass-market franchise mix similar to Pacific Motor Group.
• Dutton Automotive: Family-owned Australian automotive group with multi-brand dealerships plus dedicated used car and wholesale operations, comparable to Pacific Motor Group's Quality Used Cars and Cheap Cars sub-brands.
• Autosports Group: Australian multi-brand automotive retailer operating premium and volume franchises with similar multi-location, F&I-attach, and service-led model to Pacific Motor Group.
• Peter Warren Automotive Group: ASX-listed multi-brand automotive dealership group operating across NSW. Closely mirrors Pacific Motor Group's mix of new and used vehicle sales, F&I, service, and parts, with similar brand portfolio strategy targeting franchise partners.
• Trivett (Inchcape Australia): Premium-focused multi-brand dealership group in Australia representing luxury and volume brands. Comparable to Pacific Motor Group's mix including premium franchises (Jaguar/Land Rover) alongside volume marques.
• Suttons Group: Multi-brand Australian dealership group operating in NSW with overlapping franchise portfolio and similar diversified revenue model across new, used, F&I and service.
• Lennock Motors / Lennock Auto Group: Multi-brand dealership group in Canberra region representing premium and volume franchises. Comparable in scale, geographic footprint, and the mix of luxury plus volume brand representation.

Broad incumbents

• Eagers Automotive: Australia and New Zealand's largest automotive retailer, operating multi-brand dealerships across passenger and commercial segments. Directly comparable in business model (multi-brand authorized dealer, F&I, service, parts) but vastly larger scale and national footprint.
• AHG (Automotive Holdings Group, now Eagers): Legacy multi-brand dealership network that has been absorbed into Eagers, providing historical peer reference for regional dealership operating models in Australia.

Others

• Bapcor Limited: ASX-listed automotive parts, accessories and service retailer across Australasia. Adjacent rather than directly competitive — both rely on the Australian vehicle parc for parts/service revenue, and Bapcor trades on similar aftermarket dynamics relevant to Pacific Motor Group's parts and service business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pacificmg
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Motor Group