Designated Medical

What Designated Medical does

Designated Medical Ltd is a UK-based private healthcare consultancy founded in 2013 that provides an integrated suite of six support services to private healthcare practitioners and clinics: Medical PA (virtual or recruited medical secretary support), Medical Billing (invoicing, credit control, weekly reporting), Accountancy (Xero-certified), Bookkeeping, Marketing (including brand strategy, website design, and patient acquisition), and CQC Consultancy (Care Quality Commission registration and compliance). The firm operates a one-stop, bespoke engagement model rather than a software platform, delivering services through human expertise supplemented by standard third-party tools (Xero for accounting; Healthcode, Doctify, Semble, and Top Doctors for billing, booking, practice management, and directory functions). Its target customers are individual clinicians launching private practice, established private clinics scaling up, and small healthcare businesses such as laboratories and pharmaceutical-adjacent firms.

The business model is hybrid: subscription-style recurring revenue from Medical PA and Accountancy/Bookkeeping retainers, combined with project-based professional services fees for Medical Billing, CQC consultancy, and Marketing engagements. Go-to-market is sales-led and consultative, with inbound lead generation through the website, content marketing (blog articles on CQC, tax, and practice growth), social media presence on LinkedIn, Instagram, Facebook, and WhatsApp, email newsletters, and direct referral via healthcare partner channels. Pricing is bespoke per client under individual Services Agreements and is not publicly disclosed. Distribution is fully direct, UK-domestic only, with offices in London (headquarters, Great Portland Street) and Bristol (Kilmersdon Business Park).

Operationally, the firm employs 51–100 staff and is privately held under founder/management ownership with no disclosed institutional investors, funding rounds, or M&A activity. The leadership team includes founder and managing director Jane Braithwaite, alongside Simon Marett and Dionne Simons. Customer evidence comprises six named case studies across gynaecology, hormone health, rhinology/facial plastic surgery, histopathology, and pharmaceutical/laboratory verticals, with several clients (notably Hormone Health) engaging across multiple service lines, indicating cross-sell into existing accounts.

Name

Designated Medical

Legal name

Designated Medical Ltd

Website

https://designatedmedical.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Designated Medical is a UK private healthcare consultancy, founded in 2013, that bundles Medical PA, billing, accountancy, bookkeeping, CQC compliance, and marketing services into an integrated offering for private practitioners and clinics across London and Bristol.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Medical PA Services: Virtual or recruited Medical PA services provided to private practices on an ongoing basis. Revenue generated through recurring service fees.
2. Medical Billing Services: Healthcare financial services including invoice generation, payment tracking, and credit control for private healthcare practices.
3. Accountancy and Bookkeeping: Xero-certified accounting and bookkeeping services for healthcare businesses, provided on retainer basis.
4. CQC Consultancy: Care Quality Commission registration and compliance consultancy services for healthcare providers.
5. Marketing Services: Healthcare-specific marketing services including brand building, website design, and patient acquisition campaigns.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Designated Medical is a UK-based private healthcare consultancy that sells an integrated bundle of back-office and growth services to private medical practitioners and clinics. Its offerings include virtual/recruited Medical PA secretarial support, Medical Billing with credit control, Xero-certified Accountancy and Bookkeeping, CQC Registration & Compliance consultancy, and healthcare Marketing including brand building and website design, delivered as a one-stop, tailored engagement rather than discrete software products.

Product overview

Designated Medical is a private healthcare consultancy and support services firm, not a software product company. They offer an integrated suite of six professional services for private healthcare practitioners and clinics: Medical PA (virtual or recruited medical secretary support), Medical Billing (invoicing and credit control), Accountancy (Xero-certified), Bookkeeping, Marketing (including website design), and CQC Consultancy (regulatory compliance). The services are provided as a fully integrated, one-stop consultancy approach rather than as discrete software products or modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical PA Virtual or recruited Medical Secretary support for private healthcare practices, handling patient calls and emails, clinic and surgery organisation, and acting as the ambassador for the practice to deliver an exemplary patient experience.
• Medical Billing Healthcare invoicing and payment collection service for private practices, covering accurate billing, effective credit control, and weekly progress reports to ensure practitioners are paid for their services.
• Accountancy Xero-certified accounting services for healthcare businesses, covering tax, compliance, and financial management so practitioners can focus on growing a patient-centric business.
• Bookkeeping Financial record-keeping and bookkeeping services for private healthcare practices, supporting ongoing financial management alongside the Accountancy service.
• Marketing Healthcare marketing services including brand building, reputation enhancement with patients and referrers, and website design to grow healthcare businesses and generate patient referrals.
• CQC Consultancy Care Quality Commission registration and ongoing compliance consultancy service that helps private healthcare practices meet UK regulatory requirements and maintain compliance.

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• DoctifyminorChannel Partner/ Reseller/ DistributorHealthcare appointment booking platform partnership for patient referral and scheduling integration.
• Top DoctorsminorChannel Partner/ Reseller/ DistributorHealthcare professional directory partnership for patient referral and practitioner discovery.
• XerocoreTechnology or IntegrationCertified Xero partner providing cloud accounting platform for financial management services. Xero-certified accountants on staff. This is a core technology partnership for accountancy and bookkeeping services.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• RSM UK: RSM UK has a healthcare sector practice serving private medical practices, dental groups, and clinics with audit, tax, and consulting. Comparable to Designated Medical as a healthcare-focused professional services firm, but operating at multi-office national scale with generalist advisory offerings rather than an integrated PA/billing/marketing model.
• Practice Plus Group: UK-wide independent healthcare provider operating across primary care, diagnostics, and insourcing. Comparable as a large UK private healthcare operator that internally requires the same billing, compliance, and marketing capabilities Designated Medical sells to its private-practice clients — represents a potential acquirer/integrator.
• BDO UK Healthcare: BDO UK operates a dedicated healthcare and medical practices group providing accountancy, tax, and advisory services to private GPs, consultants, and clinics. Comparable to Designated Medical as a healthcare-specialist accountancy/advisory provider, but at significantly larger scale and with a broader advisory menu rather than an integrated PA/billing/marketing bundle.

Others

• Healthcode: UK medical billing platform and Designated Medical's named technology partner. Comparable as a UK private-practice billing infrastructure provider; functionally upstream of Designated Medical's Medical Billing service and a potential disintermediation risk.
• Mears Group (CQC-registered support services): UK-based group with healthcare-related regulated service lines. Listed as a comparable adjacent player operating in regulated UK health services, though primarily focused on care delivery rather than the practice-support consultancy Designated Medical provides.

Emerging players

• Doctify: UK healthcare professional directory and patient review/referral platform — also a Designated Medical channel partner. Targets the same private-practice audience with a software-based solution, making it an adjacent competitor in patient acquisition versus Designated Medical's marketing services line.
• Semble: UK practice management platform that handles scheduling, records, and clinic operations for private practices — a Designated Medical technology partner. Comparable as an emerging platform targeting the same private-practice customer base with software, representing an adjacent rather than directly competing offering.

Direct peers

• CQC Compliance Consultants (UK independent consultancies): A cluster of small UK consultancies that specialise exclusively in CQC registration and compliance for private healthcare providers. Directly comparable to Designated Medical's CQC Consultancy service line and a partial substitute for new-practice clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DesignatedMedical
• LinkedInlinkedin.com/company/designatedmedical1
• Instagraminstagram.com/designated_medical
• Xx.com/designatedmed

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Designated Medical