What Audax Club Sportivo Italiano does

Audax Club Sportivo Italiano, commercially known as Audax Italiano La Florida, is a Chilean professional football club founded in 1910 by Italian immigrants and headquartered in the La Florida commune of Santiago. The club is constituted as a Sociedad Anónima Deportiva Profesional (SADP) under Chilean law, with RUT 76670340-2 and Fernando Martinuzzi as its legal representative. Its core competitive asset is the Prima Squadra Masculino, which competes in the Chilean Primera División, Copa Chile, and CONMEBOL Sudamericana, complemented by a Prima Squadra Femenino and a multi-age Formativo (Fútbol Joven) youth development program. The organization also operates the Escuela Oficial de Fútbol Audax Italiano, a youth academy serving boys aged 5–17 and girls aged 5–16 with two weekly 90-minute training sessions held at Estadio Bicentenario La Florida, the club's home venue. Beyond sporting operations, the club maintains a structured community program (Famiglia Audina) and a cultural alliance with Italian institutions in Chile (Amici de Audax Italiano) comprising the Italian Embassy, Pompa Italia, Scuola Italiana, Stadio Italiano, and CAMIT.

The business model is a diversified multi-stream operation rather than a single-product enterprise. Direct-to-consumer recurring revenue comes from the Famiglia Audina season ticket subscription program, which offers four tiers — Verde (Galería Sur), Montaña (Tribuna Andes), Azzurra (Tribuna Pacífico Sur), and 1910 (VIP) — priced between CLP 46,750 and CLP 360,000 per annum with 365-day validity and cross-product discounts at the official store and football academy. Matchday revenue is generated through individual ticket sales across Primera División, Copa Chile, and CONMEBOL fixtures. Merchandise is sold through Audax Mercato (audaxmercato.cl), the club's own e-commerce storefront offering jerseys (e.g., the 2025 white and green jerseys at CLP 60,300 each) and apparel manufactured under the Macron technical kit partnership. Academy revenue is collected via a CLP 60,000 matriculation fee and CLP 45,000 monthly tuition, with discounts for siblings (20%), season-ticket holders (20%), and full-year prepay (one month free).

Corporate sponsorship provides a third revenue layer through eight disclosed brand partners: Macron (core technical kit), PF Alimentos, Powerade, Coca-Cola, Clínica Meds, Abastible, IVECO, and Apuestas Royal. Distribution is anchored physically at Estadio Bicentenario La Florida (Av. Enrique Olivares 1003, La Florida), which houses the VIP service center 'Audax Experience' on the third floor, the official football school facilities, and matchday operations, while digital distribution runs through the official website (audaxitaliano.cl), the Audax Mercato storefront, and direct WhatsApp/phone customer service lines. The club's reported headcount is 101–250 employees; no audited revenue or financial statements are publicly disclosed.

Name

Audax Club Sportivo Italiano

Legal name

Audax Italiano La Florida SADP

Website

https://audaxitaliano.cl

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

101–250 employees

Short description

Audax Club Sportivo Italiano is a Chilean professional football club founded in 1910 in La Florida, Santiago. It fields men's and women's first teams in the Primera División and CONMEBOL Sudamericana, supported by a youth academy, multi-tier season ticket program, and merchandise e-commerce.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industry

Club Sports Programs (EDALAIAB)

Keywords

• Professional football club
• Youth football academy
• Club merchandise retail
• Season ticket subscriptions
• Corporate sports sponsorship

Headquarters

HQ city

La Florida

HQ country

Chile

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Season Ticket Subscriptions (Abonados Famiglia): Season ticket program offering family subscriptions for home matches across Primera División, Copa Chile, friendlies, and international tournaments. Valid for 365 days from subscription date.
2. Merchandise Sales (Audax Mercato): Online and physical store selling official club merchandise including jerseys, apparel, and accessories.
3. Sponsorship Revenue: Corporate sponsorship deals with brands including PF Alimentos, Macron, Powerade, Coca-Cola, Clínica Meds, Abastible, IVECO, and Apuestas Royal.
4. Football School Fees: Fees collected from the official football academy program including enrollment and monthly tuition charges.
5. Matchday Revenue: Revenue generated from ticket sales for home matches, including national league, Copa Chile, and international CONMEBOL fixtures.

Pricing tiers

Distribution channels3 records

Marketing channels6 records

Core offering

Audax Club Sportivo Italiano is a Chilean professional football club that fields competitive men's and women's teams in the Primera División, Copa Chile, and CONMEBOL Sudamericana, and operates a youth academy (Escuela Oficial de Fútbol) for ages 5-17. The club commercially offers a tiered family season ticket subscription program (Famiglia Audina / Abonados Famiglia), an official merchandise e-commerce store (Audax Mercato) selling jerseys and apparel, and youth football training programs at Estadio Bicentenario La Florida in Santiago, Chile.

Product overview

Audax Club Sportivo Italiano operates as a multi-team football organization with a unified platform structure. The core offering consists of Prima Squadra Masculino and Prima Squadra Femenino professional teams competing in Chilean and international competitions. Supporting the professional teams are Formativo (youth development) and the Escuela Oficial de Fútbol (football academy), which identify and develop future talent. Revenue-generating services include Audax Mercato (merchandise e-commerce) and Famiglia Audina (season ticket subscriptions).

Differentiator

Problem solved

Functional benefit

Brands

• Audax Mercato: Official merchandise store of Audax Italiano selling club merchandise including jerseys, apparel, and accessories.

Products and services

• Prima Squadra Masculino The men's professional football team of Audax Italiano, competing in the Chilean Primera División, Copa Chile, and CONMEBOL Sudamericana international competitions.
• Prima Squadra Femenino The women's professional football team of Audax Italiano, competing in Chilean women's football leagues.
• Formativo (Fútbol Joven) Youth development program featuring multiple age categories and training squads designed to develop future professional players for the club's first teams.
• Escuela Oficial de Fútbol Audax Italiano Official football academy offering two 90-minute weekly training classes for boys (5-17 years) and girls (5-16 years) at Estadio Bicentenario La Florida, providing a development pathway to professional football.
• Famiglia Audina (Abonados / Season Tickets) Season ticket membership program with personalized credentials providing up to 40% savings on match tickets, discounts at the official store, and academy matriculation discounts; includes access to all home matches in Liga de Primera, Copa Chile, friendlies, and international tournaments.
• Audax Mercato Official online and physical merchandise store selling club apparel including jerseys, apparel, and accessories with the club's branding.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor and core.

• PF AlimentosminorGTM or Marketing PartnerFood products sponsor of Audax Italiano with logo displayed on official website sponsor section.
• MacroncoreGTM or Marketing PartnerTechnical kit sponsor providing official apparel and uniforms for all club teams including match kits, training gear, and club merchandise.
• PowerademinorGTM or Marketing PartnerBeverage sponsor providing sports drinks and hydration products for the club's athletes and staff.
• Coca-ColaminorGTM or Marketing PartnerBeverage sponsor with logo displayed in sponsor section on official website.
• Clínica MedsminorGTM or Marketing PartnerHealthcare partner providing medical services and sports medicine support to club players.
• AbastibleminorGTM or Marketing PartnerGas company sponsor with logo featured in the sponsor section on official website.
• IVECOminorGTM or Marketing PartnerCommercial vehicle sponsor providing transportation solutions for the club.
• Apuestas RoyalminorGTM or Marketing PartnerSports betting partner with logo displayed in sponsor section.
• Audax MercatocoreChannel Partner/ Reseller/ DistributorOfficial merchandise store (audaxmercato.cl) operated separately from the club, selling official jerseys, apparel, and accessories. Managed by the club for distribution of official merchandise.
• Amici de Audax ItalianocoreOthersAssociation of friends of Audax Italiano formed by Italian institutions in Chile. Includes Pompa Italia, Scuola Italiana, Stadio Italiano, Italian Embassy, and CAMIT. Represents the Italian-Chilean community connection.
• Italian Embassy in Chile (Ambasciata d'Italia)minorOthersOfficial diplomatic representation of Italy in Chile, part of the Amici association supporting Italian cultural heritage through the club.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Magallanes: Historic Chilean Primera División club based in Santiago. Comparable in league participation, competitive tier and domestic-only commercial footprint.
• Huachipato FC: Chilean Primera División club from the Biobío region. Comparable in operating model as a regionally rooted club competing against Santiago-based powerhouses.
• O'Higgins FC: Chilean Primera División side based in Rancagua. Comparable in mid-tier club economics, regional fan base and dependency on matchday plus sponsorship revenue.
• Club Deportivo Palestino: Santiago-based Primera División club with a strong community/heritage identity. Comparable in scale, fan-driven revenue model and Santiago-area matchday operations.
• Club Universidad de Chile: Top-tier Chilean Primera División club sharing the Santiago market with Audax. Comparable on league positioning, broadcasting, sponsorship structure and stadium-based matchday economics.
• Cobresal: Chilean Primera División club based in El Salvador. Comparable in recurring revenue streams (matchday, sponsorships, academy) and as a mid-table competitor in the same league system.
• Unión Española: Santiago-based Primera División club, also with historic roots in the Spanish immigrant community. Closely comparable in scale, geographic catchment and community-driven identity to Audax.
• Everton de Viña del Mar: Chilean Primera División club operating outside Santiago. Comparable in league context and recurring revenue model from ticketing, sponsorships and academy programs.
• Club Universidad Católica de Chile: Leading Chilean club competing in the same Primera División. Comparable business model (tickets, sponsorships, academy, merchandise) and Chilean football regulatory environment.
• Colo-Colo: Chile's most successful football club and fellow Primera División competitor. Directly comparable: same league, same matchday and sponsorship-driven revenue model, larger commercial scale as the benchmark peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/audaxitaliano
• Facebookfacebook.com/Audaxioficial
• LinkedInlinkedin.com/company/audax-italiano-la-florida

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audax Club Sportivo Italiano