What My CP Guide does

My CP Guide is an Australian non-profit information platform that provides free, curated educational content on cerebral palsy across the life course — from early diagnosis through therapies, interventions, adult services, and ageing-related considerations. Its core product surface comprises an Information Resources hub, an Easy English accessibility layer, an Essential Websites directory, an 'About CP' educational section, a topical blog, and a newsletter subscription module, all delivered through a single web portal (www.mycpguide.org.au) that meets WCAG 2.2 AA accessibility standards. The platform targets three primary user cohorts: individuals living with cerebral palsy, their families and carers, and Australian healthcare professionals (notably GPs), with NDIS-specific and Aboriginal/Torres Strait Islander content indicating deep localization to the Australian policy and cultural context.

The underlying technology is a standard web-based content management platform (the site runs on Nuxt, evidenced by the /_nuxt/ asset path in URLs) with no disclosed AI/ML, API, or SDK capabilities, and no mobile applications. Distribution is entirely self-serve and direct-to-consumer via the website, supplemented by organic social channels (Facebook, Instagram, LinkedIn, YouTube) and an email newsletter. A registered user account system has been introduced, suggesting future personalization or gated-resource functionality, but is currently additive rather than transactional.

The business model is that of a charitable information service: all content is provided free of charge, pricing details are not publicly disclosed, and revenue sources are not stated in available sources but are likely to comprise grants, donations, and government or NDIS-related health information funding. The organization is privately held (no public ticker), has no disclosed parent company, no subsidiaries, no funding rounds, no partnerships, and no management team information in the input data. No revenue, headcount, or founding-year figures are available, limiting financial benchmarking.

Name

My CP Guide

Legal name

My CP Guide

Website

https://mycpguide.org.au

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

My CP Guide is an Australian non-profit web platform that provides free, WCAG 2.2 AA–certified educational resources on cerebral palsy to individuals with CP, their families and carers, and healthcare professionals across Australia.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Not publicly disclosed: As a non-profit information resource organization, My CP Guide's revenue model is not explicitly disclosed in available sources. The organization appears to operate as a charitable or community health information service, likely funded through grants, donations, or government support for health information initiatives.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

My CP Guide is a free, Australian nonprofit informational platform that publishes curated, plain-language content about cerebral palsy — covering diagnosis, treatment, daily living, schooling, employment, and NDIS navigation — for people with cerebral palsy, families, carers, and healthcare professionals. The site is delivered with Easy English versions and WCAG 2.2 AA accessibility, and is supported by a recurring email newsletter and a user account system.

Product overview

My CP Guide is an information platform offering a unified suite of resources focused on cerebral palsy education and support. The core offering consists of Information Resources (covering health and wellbeing, services and supports, independence and inclusion), Easy English accessibility content, Essential Websites directory, About CP educational content, and a Blog with topical articles. Additional modules include newsletter subscription and user account registration functionality. Together, these components provide credible information on cerebral palsy from early diagnosis through therapies, interventions, and support services across the life course.

Differentiator

Problem solved

Functional benefit

Products and services

• My CP Guide informational platform

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cerebral Palsy Guide: US-based online CP information portal covering diagnosis, treatment, and support resources. Closely comparable model: web-first, life-course CP content aimed at families and individuals navigating the condition.
• Cerebral Palsy Alliance: Australia's largest cerebral palsy organization providing research, therapy, advocacy, and information resources. Direct overlap in serving individuals with CP, families, and clinicians in Australia with informational content and support pathways.
• CP NOW: US-based non-profit focused on CP education, advocacy, and lifelong support resources. Comparable non-profit model producing curated CP content for individuals, families, and clinicians.
• Cerebral Palsy Foundation: US-based CP advocacy and research organization with educational resources and a public-facing information platform. Comparable mission of delivering credible CP information and driving community awareness.
• United Cerebral Palsy: Long-established US disability organization (CP included) providing advocacy, services, and educational resources. Comparable audience overlap with broader disability and CP-specific information remit.
• Bobath Scotland (Cerebral Palsy Scotland): Scottish CP-focused charity delivering therapy, information, and family support. Comparable as a regionally scoped CP-specialist organization offering curated content and family-facing resources.

Broad incumbents

• Scope UK: UK disability charity providing information, advice, and support across a wide range of disabilities (not CP-specific). Comparable as an established disability information provider serving individuals and families, with broader scope.
• Healthdirect Australia: Australian government-funded general health information service covering conditions, symptoms, and service navigation. Comparable as a national health information platform in Australia, but broader and less CP-specialized.

Emerging players

• CanChild: Canadian childhood disability research center at McMaster University producing CP-specific evidence-based resources for families and clinicians. Comparable as a research-backed CP information provider with academic credibility.

Others

• NDIS (National Disability Insurance Agency): Australian government agency administering the National Disability Insurance Scheme. Not a competitor, but the dominant policy and service ecosystem player that My CP Guide's NDIS-focused content helps users navigate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/mycpguideau

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My CP Guide