Mayer Holding
- Company typePrivate
- Founded1850
- HeadquartersHeidenheim, Germany
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
Mayer Holding firmographics
Firmographics- Name
- Mayer Holding
- Legal name
- Mayer Holding GmbH & Co. KG
- Website
- https://mayer.de
- Company type
- Private
- Founded year
- 1850
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Mayer Holding industry classification
Industry- Product category
- Industrial Contract Manufacturing & Horticultural Automation Equipment
- NAICS
- Industrial Machinery Manufacturing (3332), Agricultural Implement Manufacturing (33311)
- SIC
- Special Industry Machinery (No Metalworking Machinery) (3550), General Industrial Machinery & Equipment (3560)
- akta.pro primary industry
- Seed Handling & Conveying Systems (Elevators, Augers, Pneumatic) (AFAOADAM)
Keywords
Where Mayer Holding is headquartered
LocationHeadquarters
- HQ city
- Heidenheim
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Mayer Holding business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Industrial Manufacturing Services: Contract manufacturing services for welded steel constructions with mechanical processing, thin sheet metal processing including laser cutting, bending, welding, and powder coating.
- Horticultural Automation Equipment: Sale of potting machines, planting systems, and related horticultural automation equipment. Products include TM series potting machines, buffer tables, irrigation tunnels, and robotic systems.
- Customized Production Solutions: Development and manufacturing of customized production lines, production cells, material handling systems, EOL testers, measuring devices, and robotic systems.
- Financial Services: Financing services offered for purchasing Mayer equipment, enabling customers to acquire machinery through payment plans.
- Real Estate Management: Mayer Property Management rents vacant office space and halls to third parties in addition to managing Group real estate.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | TM 2400DR Potting Machine - starting price |
| Unit Pricing | Multi-year contract | RM 2120 Bark Topper - starting price |
| Unit Pricing | Multi-year contract | WT 8000 Irrigation Tunnel - starting price |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
Mayer Holding product offering
Product offeringCore offering
Mayer Holding is a German industrial group that provides contract manufacturing for welded steel constructions and mechanical processing (Steel & Apparatus Engineering), thin sheet metal processing including laser cutting, bending, welding and powder coating (Laser & Sheet Metal Technology), and is the inventor of the potting machine supplying automation equipment for commercial horticulture such as potting machines, buffer tables, bark toppers, irrigation tunnels and palletizing robots (Planting Systems). It also delivers customized production lines, robotic systems, EOL testers and material handling systems (Hardware & Software), alongside in-house property management services.
Product overview
Mayer Holding is a globally active group of companies operating primarily in three divisions: (1) Mayer Planting Systems - the inventor of the potting machine, offering automation solutions for commercial horticulture including potting machines (TM 2400DR), buffer tables (PT 5000), bark toppers (RM 2120), irrigation tunnels (WT 8000), and palletizing robots (TR 4103, TR 4420); (2) Mayer Steel & Apparatus Engineering - providing high-precision manufacturing of large steel components and welded constructions with mechanical processing up to 50 tonnes using CNC milling; and (3) Mayer Laser & Sheet Metal Technology - offering thin sheet metal processing including laser cutting (Trumpf TruLaser 3040), press braking, powder coating, and welding. Additional divisions include Mayer Hardware & Software (customized production lines and robotic systems) and Mayer Property Management. Production facilities span Heidenheim, Germany and Kisfalud/Gyöngyös, Hungary across 35,000+ m².
Differentiator
Problem solved
Functional benefit
Products and services
- TM 2400DR Potting Machine High-capacity horticultural potting machine processing up to 7,000 pots per hour with pot diameter of 8 to 13 cm. Starting price €32,500. Used by commercial nurseries for high-volume potting operations.
- RM 2120 Bark Topper Bark topping machine that protects plants from moss and weeds. Starting price €21,175. Used by commercial horticulture operations for plant finishing.
- WT 8000 Irrigation Tunnel Irrigation tunnel for horticultural production that irrigates both round and square pots. Starting price €4,950.
- PT 5000 Buffer Table Buffer table for planting lines that can be individually adapted to customer needs and integrated into complete systems. Features mist irrigation system, performance-adapting PLC control, work output documentation via Ethernet or USB interface, and remote control via forklift.
- TR 4103 Palletizing Robot Robotic palletizing system for automating end-of-line packaging in horticultural production facilities.
- TR 4420 Robot Palletizing robot integrated into Mayer's production upgrade solutions for streamlining client production processes in horticultural operations.
- Complete Planting Lines (Integrated Production Lines) End-to-end integrated horticultural automation lines combining potting machines, seeders, vermiculite spreaders, irrigation tunnels, buffer tables, and palletizing robots. Installed at commercial nurseries and urban farms (e.g., ECF Farmsystems rooftop herb production).
- Contract Manufacturing for Welded Steel Constructions Contract manufacturing services for welded steel constructions and mechanical processing up to 50 tons, including stress relief annealing, sandblasting, and painting. Certified to DIN EN ISO 9001:2015, DIN EN 1090-2, DIN EN ISO 3834-2, and DNV. Serves industrial manufacturers, glass and special machinery, maritime, and wind energy sectors.
- Thin Sheet Metal Processing Services Contract thin sheet metal processing services including laser cutting (Trumpf TruLaser 3040, 10 kW, up to 4 m parts), press braking, powder coating, welding, and assembly. Performed at Hungarian facilities (Kisfalud, Gyöngyös).
- Customized Production Lines and Robotic Systems Development, manufacturing, and commissioning of customized production lines, production cells, material handling systems, EOL testers, measuring devices, and robotic systems for industrial customers.
- Equipment Financing Services Financing services offered to customers purchasing Mayer equipment, enabling acquisition of machinery through payment plans.
Quantifiable outcome
- Up to 7,000 pots per hour processing capacity with TM 2400DR potting machine
- +3 more outcomes
Companies that use Mayer Holding
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Mayer Holding technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Mayer Holding partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Beijing Kingpeng International Hi-tech CorporationcoreStrategic partnership for Mayer's special project in China. Kingpeng helped integrate Mayer's machinery system at Yancheng Qicai Rose Gardening Co, Ltd in Jiangsu Province, combining innovation with horticulture automation.
- ECF FarmsystemscoreMayer supplied a production line for potted herbs to ECF Farmsystems in 2021. Their subsidiary Frisch vom Dach GmbH produces basil on supermarket rooftops. Mayer sales manager Alexander Bergmann works on site to discuss pot handling improvements.
- ECF Farmsystems (Frisch vom Dach GmbH)coreFrisch vom Dach GmbH is a subsidiary of ECF Farmsystems, operating urban farming on supermarket rooftops using Mayer's production equipment.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Mayer Holding competitors and assessment
Company assessmentDirect peers
- Javo: Dutch horticultural automation specialist offering potting machines, tray handling, and internal transport systems. Direct competitor to Mayer in commercial nursery automation.
- Metazet / FormFlex: Dutch provider of horticultural logistics, internal transport, and automation solutions for greenhouses and nurseries. Adjacent competitor in the wider commercial horticulture automation market served by Mayer.
- TTA (Tuinbouw Technische Artikelen): Netherlands-based supplier of horticultural automation and processing equipment for potted plant production. Overlaps directly with Mayer's potting machines, buffer tables, and irrigation systems.
- Visser Horti Systems: Dutch manufacturer of horticultural automation equipment including potting, transplanting, and handling systems. Directly comparable to Mayer Planting Systems in product range and commercial horticulture customer base across Europe and globally.
- Bouldin & Lawson: US manufacturer of greenhouse and nursery automation equipment including potting machines and material handling. Closest North American comparable to Mayer Planting Systems in product category and customer segment.
Broad incumbents
- Trumpf: Global market leader in sheet metal processing machinery, including the TruLaser 3040 line that Mayer itself uses. Comparable as a benchmark for the Laser & Sheet Metal Technology division's technology positioning.
- Bystronic: Swiss manufacturer of sheet metal processing equipment (laser cutting, bending). Comparable as an OEM incumbent in the equipment category that Mayer's Laser & Sheet Metal division operates within as a service provider.
- KUKA: Global industrial robotics and automation integrator. Mayer's TR 4103/TR 4420 palletizing robots and Hardware & Software division place it as a niche alternative to KUKA in custom automation.
Regional players
- Stahlo Stahlservice: German contract manufacturer and steel service provider comparable to Mayer Steel & Apparatus Engineering in regional mid-market steel fabrication and processing.
- WILA Werkzeug- und Maschinenbau: German specialist for sheet metal processing tools and machine components. Comparable to Mayer Laser & Sheet Metal Technology in regional B2B manufacturing services in Germany.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Mayer Holding social profiles
Digital presenceMayer Holding compliance and trust
Trust signalCompliance4 records
Mayer Holding financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mayer Holding leadership team
Management profileNumber of profiles
Profiles3 records
Mayer Holding subsidiaries and ownership
Company hierarchySubsidiaries6 records
Mayer Holding funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mayer Holding M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mayer Holding
What does Mayer Holding do?
Mayer Holding is a German industrial group that provides contract manufacturing for welded steel constructions and mechanical processing (Steel & Apparatus Engineering), thin sheet metal processing including laser cutting, bending, welding and powder coating (Laser & Sheet Metal Technology), and is the inventor of the potting machine supplying automation equipment for commercial horticulture such as potting machines, buffer tables, bark toppers, irrigation tunnels and palletizing robots (Planting Systems). It also delivers customized production lines, robotic systems, EOL testers and material handling systems (Hardware & Software), alongside in-house property management services.
Is Mayer Holding a public or private company?
Mayer Holding is a private company. It is classified as family owned and is currently operating.
When was Mayer Holding founded?
Mayer Holding was founded in 1850. It employs 51 to 100 people.
Where is Mayer Holding based?
Mayer Holding is headquartered in Heidenheim, Germany, in the Europe region.
How does Mayer Holding make money?
Five revenue lines are on record. Industrial Manufacturing Services are the primary driver. The others are horticultural Automation Equipment, customized Production Solutions, financial Services and real Estate Management.
Who are Mayer Holding's main competitors?
Direct peers on record are Javo, Metazet / FormFlex, TTA (Tuinbouw Technische Artikelen), Visser Horti Systems and Bouldin & Lawson. Broad incumbents are Trumpf, Bystronic and KUKA. Regional players are Stahlo Stahlservice and WILA Werkzeug- und Maschinenbau.
Does Mayer Holding have an API?
No public API is recorded for Mayer Holding.
What industry is Mayer Holding in?
Mayer Holding's product category is Industrial Contract Manufacturing & Horticultural Automation Equipment. Its primary akta.pro industry code is AFAOADAM, Seed Handling & Conveying Systems (Elevators, Augers, Pneumatic). Its NAICS code is 3332 and its SIC code is 3550.