Pronatal
Pronatal is a Czech assisted reproduction center group operating 7 domestic clinics and international partner centers, offering IVF, donor programs, genetic testing, prenatal diagnostics, and Social Freezing to infertile couples and self-pay patients across Central and Southeast Europe.
- Company typePrivate
- Founded1996
- HeadquartersPrague, Czechia
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Pronatal does
Pronatal is a Czech assisted reproduction center group founded in 1996 and headquartered in Prague, operating a network of 7 owned clinics across the Czech Republic (Prague 4 Sanatorium, Prague 6 Plus, Kolín, Ostrava, České Budějovice, Teplice, Karlovy Vary) plus international partner/owned centers in Belgrade, Banjaluka, Rijeka, and Zagreb. The group delivers a full-service reproductive medicine stack: IVF with own and donated cells, IUI, ICSI, PICSI, TESE/MESA surgical sperm retrieval, Social Freezing (preventive egg/sperm vitrification), prenatal diagnostics (ultrasound, NIPT, chorionic villus sampling, amniocentesis), and an in-house genetics department offering PGT-A/SR/M, genetic compatibility testing, preconception screening, ERA, and REPROgnostics. Underlying technology includes a SÚKL-approved tissue facility, ČIA ISO 15189:2013-accredited Sanatorium laboratory, the GERI time-lapse embryo monitoring incubator, microfluidic sperm sorting chips, and vitrification with reported >98% post-thaw survival.
The business model combines public-pay and self-pay channels. Standard fertility treatments for eligible patients under 40 are covered by all seven major Czech health insurers (VZP, VoZP, ČPZP, OZP, ZPŠ, ZP MV ČR, RBP-ZP), with patient co-pays for medications and premium lab methods; self-pay cycles start from 39,000 CZK for own-egg IVF and 73,000 CZK for donated-egg IVF. Ancillary services (Social Freezing from 35,000 CZK, NIPT 12,500 CZK, ERA from 13,400 CZK, REPROgnostics 6,600 CZK, PGT, urology, gynecology) are priced separately, with Home Credit installment financing introduced for Social Freezing in 2025. International patients are served through the multilingual pronatal.cz platform and partner clinics. Pronatal s.r.o. is a wholly-owned subsidiary of MEDICON Group, with more than 300 specialists, 50,000+ cumulative births since 1996, and 4,000+ couples treated annually across the network.
Pronatal firmographics
Firmographics- Name
- Pronatal
- Legal name
- PRONATAL, s.r.o.
- Website
- https://pronatal.cz
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Pronatal is a Czech assisted reproduction center group operating 7 domestic clinics and international partner centers, offering IVF, donor programs, genetic testing, prenatal diagnostics, and Social Freezing to infertile couples and self-pay patients across Central and Southeast Europe.
- Ownership category
- akta.pro rank
Pronatal industry classification
Industry- Product category
- Reproductive Medicine / Fertility Services
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)
Keywords
Where Pronatal is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices13 records
Markets served
Pronatal business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Assisted Reproduction Treatments: IVF cycles (with own and donated eggs), ICSI, intrauterine insemination (IUI), cryoembryotransfer, and related procedures. Treatments are partially covered by Czech health insurance for eligible patients under age 40, with patient co-pays for medications and premium laboratory methods. Self-paying patients (samoplátci) cover the full cost.
- Social Freezing Services: Preventive egg and sperm freezing services for individuals not ready for parenthood. Egg freezing starts from approximately 35,000 CZK, with 2 years of free storage included. Funded treatments for oncological patients are covered by health insurance. Financing offered through Home Credit.
- Genetic Testing and Prenatal Diagnostics: Preimplantation genetic testing (PGT), genetic compatibility testing, NIPT (non-invasive prenatal testing), chorionic villus sampling, amniocentesis, ERA test, REPROgnostics, and preconception genetic counseling.
- Urology and Andrology Services: Urological consultations, vasectomy, circumcision, frenuloplasty, and microsurgical sperm retrieval procedures (TESE, MESA) for male factor infertility.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | IVF with own eggs — insurance-covered |
| One time/ perpetual license | Pay-as-you-go | IVF with own eggs — self-pay |
| One time/ perpetual license | Pay-as-you-go | IVF with donated eggs |
| Unit Pricing | Pay-as-you-go | Cryoembryotransfer |
| Unit Pricing | Pay-as-you-go | Social Freezing |
| Unit Pricing | Pay-as-you-go | IUI (Intrauterine Insemination) |
| Unit Pricing | Pay-as-you-go | NIPT (Non-Invasive Prenatal Testing) |
| Unit Pricing | Pay-as-you-go | ERA Test |
| Unit Pricing | Pay-as-you-go | REPROgnostics |
| Unit Pricing | Pay-as-you-go | PICSI |
| Unit Pricing | Pay-as-you-go | Embryo Monitoring (GERI) |
| Other | Pay-as-you-go | Sperm Donation Compensation |
| Other | Pay-as-you-go | Egg Donation Compensation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Pronatal product offering
Product offeringCore offering
Pronatal is a network of assisted reproduction and genetic laboratory centers that provides fertility treatments including IVF (with own and donated eggs/sperm), ICSI, IUI, embryo transfer, cryopreservation, social freezing, prenatal diagnostics, and genetic testing. The group operates 10 centers across Czech Republic and internationally, supported by an in-house genetic laboratory, embryology facilities, and contracts with all major Czech health insurers.
Product overview
PRONATAL is a network of assisted reproduction centers operating across the Czech Republic, offering comprehensive fertility services through multiple clinic locations in Prague (Sanatorium and Plus), Kolín, Ostrava, České Budějovice (Repro), Teplice (Nord), and Karlovy Vary (Spa), plus international branches. The core offering spans assisted reproduction treatments including IVF with own/donated cells, IUI, ICSI, PICSI, TESE, and MESA; fertility preservation via Social Freezing; prenatal diagnostics including NIPT and ultrasound; genetic testing services covering PGT, compatibility testing, and preconception screening; and specialized services such as hysteroscopy, urology, gynecology, mammology, and online therapy. Specialized laboratory methods include embryo monitoring with GERI time-lapse, extended culture to blastocyst, vitrification, cryopreservation, EmbryoGlue, Microfluidic Sperm Sorting, assisted hatching, ERA test, and REPROgnostics. The group performs over 4,000 treatment cycles annually with over 300 experts across European centers, and has facilitated more than 50,000 births since 1996.
Differentiator
Problem solved
Functional benefit
Products and services
- IVF with Own Eggs (In Vitro Fertilization) In vitro fertilisation treatment for couples where natural conception is not possible, using the woman's own eggs. Includes hormone stimulation, egg retrieval, fertilisation, embryo culture, and transfer. Covered by Czech health insurance for eligible patients under age 40.
- IVF with Donated Cells (Egg/Sperm Donation) IVF treatment using donated eggs or sperm for couples where own cells cannot be used. Includes donor matching, cycle synchronization, and embryo transfer. Starting from 73,000 CZK; with sperm donation from 123,000 CZK.
- IUI (Intrauterine Insemination) Intrauterine insemination procedure placing selected sperm directly into the uterus during ovulation, used for mild male factor or cervical mucus issues. Starting from approximately 6,000 CZK for self-pay patients; first consultation is free.
- Social Freezing (Egg and Sperm Vitrification) Preventive freezing of eggs or sperm for future use, allowing individuals to preserve fertility while delaying parenthood. Includes vitrification (the most modern and gentle method) with 95% egg survival rate and 2 years of free storage. Starts from 35,000 CZK.
- PGT (Preimplantation Genetic Testing) Preimplantation genetic testing performed on embryos before transfer, covering PGT-A (chromosomal aneuploidies), PGT-SR (structural rearrangements), and PGT-M (monogenic diseases such as cystic fibrosis, hemophilia, and spinal muscular atrophy).
- ERA Test (Endometrial Receptivity Analysis) Molecular diagnostic test analyzing endometrial receptivity via biopsy to identify the optimal implantation window for women with repeated implantation failure. Detects displaced implantation window in approximately 3 out of 10 women. Starting from 13,400 CZK.
- NIPT (Non-Invasive Prenatal Testing) Non-invasive prenatal test analyzing fetal DNA in maternal blood from the 10th week of pregnancy, detecting Down, Edwards, and Patau syndromes with >99.9% accuracy and results within 2 weeks. Priced at 12,500 CZK.
- Prenatal Diagnostics Prenatal ultrasound examinations and invasive diagnostic procedures including chorionic villus sampling and amniocentesis, performed by qualified physicians for both PRONATAL patients and external pregnant women.
- TESE and MESA Microsurgical Sperm Retrieval Microsurgical procedures to retrieve sperm directly from testicular tissue (TESE) or epididymal tubules (MESA) for men with obstructive or non-obstructive azoospermia.
- Urology Services Male infertility evaluation and urological treatments including vasectomy, circumcision, frenuloplasty, and microsurgical sperm retrieval. Available in Kolín, Ostrava, and Sanatorium Prague.
- PRONATAL Sanatorium Clinic (Praha 4) Flagship fertility clinic in Prague 4 housing the main IVF laboratory, prenatal diagnostics center, and medical genetics department. Houses the group's full range of assisted reproduction services under the Czech health insurance contracts.
- PRONATAL Plus Clinic (Praha 6) Fertility clinic in Prague 6 Dejvice serving self-paying clients only, without health insurance contracts. Offers an individualized approach in an attractive villa setting.
Quantifiable outcome
- Over 50,000 children born through PRONATAL since founding in 1996
- +6 more outcomes
Companies that use Pronatal
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Pronatal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Pronatal partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- MEDICON GroupcorePRONATAL s.r.o. is a member of MEDICON Group, which operates healthcare facilities across Czech Republic. This parent company relationship provides institutional backing and cross-facility synergies. The imprint page identifies PRONATAL as a member of MEDICON Group.
- SÚKL (Státní ústav pro kontrolu léčiv)coreAll PRONATAL centers are approved as tissue facilities by SÚKL (State Institute for Drug Control) under law 296/2008, which is a mandatory regulatory condition for providing reproductive medicine services in Czech Republic.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Pronatal competitors and assessment
Company assessmentBroad incumbents
- IVI-RMA Global: Largest global fertility chain born from the merger of Spain's IVI and U.S. RMA. Comparable to PRONATAL in offering IVF, ICSI, PGT, and social freezing but at vastly greater international scale, including competition for CEE cross-border patients.
- TFP (The Fertility Partnership): UK and European fertility clinic network acquired by FutureLife. Comparable to PRONATAL in offering IVF, ICSI, and donor programs across multiple sites, with overlapping competition for international patients.
- Eugin (Fresenius Helix): Pan-European fertility clinic chain owned by Fresenius Helix operating across Spain, Italy, Denmark, and beyond. Comparable to PRONATAL in IVF/ICSI/PGT service mix but with much broader geographic reach and corporate parent backing.
- Medicover: European healthcare provider with fertility clinics across Poland, Romania, and Germany. Comparable to PRONATAL's network model and insured-patient strategy while operating at much larger multi-specialty scale.
Direct peers
- Gennet: Prague-based fertility clinic offering IVF, ICSI, PGT, and egg donation. Directly competes with PRONATAL in the Czech insured and self-pay IVF market with similar technology stack and patient profile.
- Repromeda: Brno-based Czech fertility clinic and genetic laboratory providing IVF, ICSI, PGT, and donor programs. Competes with PRONATAL across Moravia and Czech border regions with comparable in-house genetics capability.
- Unica Clinic: Czech network of fertility clinics offering IVF, IUI, egg donation, and social freezing. Directly competes with PRONATAL on insured treatments and self-pay premium services in multiple Czech cities.
- Sanatorium Helios: Czech-Slovak fertility clinic group offering IVF, ICSI, PGT, and donor programs. Competes with PRONATAL across the insured Czech market and the Slovak cross-border patient segment.
- Next Clinics: German/Czech fertility clinic group with locations in Prague, Karlovy Vary region, and Germany. Directly competes with PRONATAL for Czech insured patients and German-speaking international patients.
Emerging players
- Genea: Australian-origin fertility services group with international operations and proprietary lab technology (e.g., Geri time-lapse incubators used by PRONATAL). Comparable in technology adoption and clinical-quality positioning but focused on Asia-Pacific markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Pronatal social profiles
Digital presencePronatal compliance and trust
Trust signalCompliance2 records
Pronatal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pronatal leadership team
Management profileNumber of profiles
Profiles4 records
Pronatal subsidiaries and ownership
Company hierarchySubsidiaries9 records
Pronatal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pronatal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pronatal
What does Pronatal do?
Pronatal is a network of assisted reproduction and genetic laboratory centers that provides fertility treatments including IVF (with own and donated eggs/sperm), ICSI, IUI, embryo transfer, cryopreservation, social freezing, prenatal diagnostics, and genetic testing. The group operates 10 centers across Czech Republic and internationally, supported by an in-house genetic laboratory, embryology facilities, and contracts with all major Czech health insurers.
Is Pronatal a public or private company?
Pronatal is a private company. It is classified as corporate owned and is currently operating.
When was Pronatal founded?
Pronatal was founded in 1996. It employs 251 to 500 people.
Where is Pronatal based?
Pronatal is headquartered in Prague, Czechia, in the Europe region.
How does Pronatal make money?
Four revenue lines are on record. Assisted Reproduction Treatments are the primary driver. The others are social Freezing Services, genetic Testing and Prenatal Diagnostics and urology and Andrology Services.
Who are Pronatal's main competitors?
Broad incumbents on record are IVI-RMA Global, TFP (The Fertility Partnership), Eugin (Fresenius Helix) and Medicover. Direct peers are Gennet, Repromeda, Unica Clinic, Sanatorium Helios and Next Clinics. Genea is listed as an emerging player.
Does Pronatal have an API?
No public API is recorded for Pronatal.
What industry is Pronatal in?
Pronatal's product category is Reproductive Medicine / Fertility Services. Its primary akta.pro industry code is HLAFAJAD, Fertility, Reproductive Endocrinology & IVF Centers. Its SIC code is 8093.