Heeren van de Wijn

What Heeren van de Wijn does

Heeren van de Wijn is a privately held Dutch wine retailer and importer founded in 2001, headquartered at Francis Baconstraat 5A in Ede, the Netherlands. The company operates an omnichannel model that combines a WooCommerce/WordPress-based e-commerce webshop offering country, grape, region, and vintage filtering, multiple physical retail wine stores with tasting rooms (locations documented in Ede and Veenendaal), and a B2B advisory and supply service for the horeca (hospitality) sector covering restaurants, hotels, and other venues. The catalog spans wines from France, Italy, Spain, Germany, Portugal, and Chile across white, red, rosé, sparkling, port/dessert, exclusive, and alcohol-free categories, with per-bottle pricing ranging from approximately €4.95 (entry-level) to €290.95 (Krug Grande Cuvée) and free domestic shipping over €75 via logistics partner Flespakket.nl (PostNL).

The business generates revenue from three primary streams: (1) direct-to-consumer retail wine sales through the webshop and physical stores at unit pricing, (2) B2B horeca wholesale and advisory engagements for wine list development and seasonal selections, and (3) curated gift packages and tasting sample boxes including multi-bottle Proefdozen. A proprietary private-label brand "De Heeren," sourced from vineyards in the Languedoc-Roussillon region near Carcassonne, France, adds vertical depth across rosé, Chardonnay, Sauvignon Blanc, and Merlot SKUs. Supporting go-to-market activity includes a content-marketing wine blog (Wijnblog), email newsletter, and in-store tasting events such as the Besserat de Bellefon Gastronomy Grand Prix.

The company is independently owned with no disclosed venture, private equity, or institutional backing, and reports 11-50 employees. No revenue figure, funding history, M&A activity, or leadership change is publicly disclosed in the source data. Operations are confined to the Netherlands and rely on standard e-commerce tooling rather than proprietary technology or AI capabilities.

Name

Heeren van de Wijn

Legal name

Heeren van de Wijn

Website

https://heerenvandewijn.nl

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Heeren van de Wijn is a Dutch wine retailer and importer founded in 2001 that sells wines via an e-commerce webshop, two physical stores in the Netherlands, and B2B horeca supply, serving consumers, hospitality businesses, and gift buyers with a curated assortment plus the private-label "De Heeren" brand.

Ownership category

akta.pro rank

Product category

Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Shops (Off-Premise) (CRANAAAB)

akta.pro secondary industries

Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB), Fine Wine & Luxury Spirits Retail (CRANABAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Wine retail
• Wine importation
• Hospitality wine supply
• Online wine sales
• Wine tasting events

Headquarters

HQ city

Ijsselstein

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Wine Sales: Direct sales of wines to consumers through their e-commerce platform and physical stores, with per-bottle pricing ranging from budget options to premium selections.
2. Wholesale/Horeca: B2B supply of wines to restaurants, hotels, and other hospitality businesses with advisory services for wine lists and seasonal selections.
3. Gift Packages: Sale of curated wine gift sets and tasting boxes, including luxury gift packaging at various price points.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Heeren van de Wijn is a Dutch wine importer, retailer, and wholesaler that curates and sells wines from international wine regions to Dutch consumers through its own e-commerce webshop and physical wine stores. It also supplies wines on a B2B basis to the Dutch hospitality (horeca) sector with advisory services for wine lists and seasonal selections, and markets an own private-label line called 'De Heeren' sourced from Languedoc-Roussillon in southern France.

Product overview

Heeren van de Wijn is a Dutch wine retailer operating both e-commerce (webshop) and physical wine stores. The core offering is an online wine sales platform featuring wines from major European wine regions (France, Italy, Spain, Germany, Portugal) across categories including white, red, rosé, sparkling, port & dessert, exclusive, and alcohol-free wines. The company also offers wine tasting events, B2B hospitality sector services, gift packages, and a private label 'De Heeren' brand. The business operates from physical locations in Ede and Veenendaal, Netherlands, with wine sourced from international wine houses.

Differentiator

Problem solved

Functional benefit

Brands

• De Heeren: Private label wine brand of Heeren van de Wijn, featuring wines sourced from southern France (Languedoc-Roussillon region). The line includes various wines such as Rosé, Chardonnay, Sauvignon Blanc, and Merlot.

Products and services

• Wine Webshop (Wine Sales) E-commerce platform for purchasing wines across categories including white, red, rosé, sparkling, port & dessert, exclusive, and alcohol-free wines from various international wine regions, with home delivery within the Netherlands.
• Wine Tasting Events (Wijnproeverijen) Organized wine tasting events and experiences for customers at the wine stores, including the Besserat de Bellefon Gastronomy Grand Prix event and food pairing experiences.
• Gift Packages (Geschenken) Curated wine gift sets and luxury gift boxes featuring premium selections from various wine houses such as Stiegelmar, Endrizzi, and Tenuta Serpaia, available at various price points for corporate and personal gifting.
• Hospitality Sector Services (Horeca) B2B services for hospitality businesses including wine consulting, seasonal selections, and custom wine lists tailored to style, kitchen, and occasion, with advisory from wine specialists.
• Physical Wine Stores Brick-and-mortar wine retail locations with tasting rooms in Ede and Veenendaal, Netherlands, where customers can taste and purchase wines in person.
• De Heeren Private Label Wines Own-label wine brand featuring wines from southern France (Languedoc-Roussillon), including De Heeren Rosé, De Heeren Chardonnay, De Heeren Merlot, and De Heeren Sauvignon Blanc.
• Wine Sample Boxes (Proefdozen) Curated wine tasting sample boxes, including the Rosé Selection (6 bottles and 12 bottles) featuring wines from multiple European countries.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Flespakket.nl (PostNL)operationalOthersFlespakket.nl, a customer-focused organization that is part of PostNL with a nationwide network, handles all wine shipments for Heeren van de Wijn. Once an order is processed by Heeren van de Wijn, it is transferred to Flespakket.nl for delivery.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Laithwaites: UK-based direct-to-consumer wine merchant with curated international assortment, private label, and tasting/experiential marketing. Comparable business model (curated DTC + own label + events), though operating primarily in the UK market.
• Mitra: Dutch specialist liquor/wine store franchise with a large store count and online presence. Closely comparable business model (physical retail + webshop, broad international wine assortment, B2B and gifting).
• Gall & Gall: The dominant Dutch specialist liquor store chain, operating ~120 stores plus online. Directly comparable as a multi-channel wine (and broader alcohol) retailer serving Dutch consumers and horeca, competing head-to-head with HvdW in the same Dutch market.
• Grapedistrict: Dutch online wine retailer offering curated wines from small European producers. Comparable as a digital-first specialist targeting Dutch wine enthusiasts with a focus on discovery and curation.
• Wijnvoordeel: Dutch online wine club/retailer with a subscription-led model focused on curated international wines at accessible price points. Comparable in assortment philosophy and target Dutch consumer, but with stronger subscription mechanics.
• Naked Wines: Online wine retailer (UK-headquartered, active across Europe) using a curated, customer-funded model for independent winemakers. Comparable in DTC e-commerce mechanics, international assortment, and customer-community-led curation, though operating at much larger scale.

Broad incumbents

• Jumbo: Second-largest Dutch supermarket chain with broad wine coverage and online delivery. Comparable as a mass-market distribution channel that competes with HvdW on price and convenience for everyday wines.
• Albert Heijn: Largest Dutch supermarket chain with a substantial wine aisle and growing online alcohol assortment. A broad incumbent that competes with HvdW primarily on price, convenience, and one-stop shopping rather than curation or advisory.
• Bol.com: Largest Dutch online generalist retailer, increasingly selling wine (and broader beverages) via third-party sellers. Competes as an alternative purchase channel and a platform where wine can be commoditized.

Emerging players

• Vivino: Global wine marketplace and community app enabling consumers to scan, review, and purchase wine. Comparable in its focus on the Dutch digital wine consumer and in curating/discovering wine; overlaps partially as a discovery-then-purchase path.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hvdw

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heeren van de Wijn