Bear Lake Valley Convention and Visitors Bureau

What Bear Lake Valley Convention and Visitors Bureau does

Bear Lake Valley Convention and Visitors Bureau is a quasi-governmental destination marketing organization headquartered in Garden City, Utah, that promotes tourism across the Bear Lake Valley spanning the Utah-Idaho border. Its core offering is the bearlake.org platform — a WordPress-based content portal integrating a recreation fun map, lodging and recreation directory, events calendar, fishing guide, sports rental listings, and ancillary community directories (medical, government, banking, churches, real estate) — supplemented by a multi-channel social media presence across Facebook, Instagram, YouTube, TikTok, X, and Pinterest, plus an email newsletter and print brochure distribution. The CVB produces and promotes flagship annual events including Raspberry Days and the Bear Lake Monster Winterfest, and aggregates content covering year-round outdoor recreation ranging from summer water sports and ATV trails to winter snowmobiling across 350+ miles of groomed trails.

The organization is funded primarily through local government appropriations, membership dues from tourism-serving SMBs, and quote-based website advertising placements sold to local lodging, recreation, and activity providers. Its go-to-market is event-driven and community-led, relying on major festivals, user-generated video submissions, and partnerships with local chambers, the Bear Lake Regional Commission, and state-level destination marketing organizations (Visit Utah, Visit Idaho, Southeast Idaho High Country Tourism, Film Utah). The named leadership is Tourism Director Tami Leonhardt; no further executive team or headcount is disclosed, and the employment page lists no current openings.

The CVB does not appear to be a venture-backed or private-equity-relevant operating business in the conventional sense — it functions as a public-purpose destination marketing organization with advertising and membership revenue, no disclosed funding history, no M&A activity, and no proprietary technology platform beyond a standard CMS website. From an investment lens, the relevant analytical frame is therefore as a public-sector tourism asset rather than a scalable commercial enterprise.

Name

Bear Lake Valley Convention and Visitors Bureau

Legal name

Bear Lake Valley Convention and Visitors Bureau

Website

https://bearlake.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bear Lake Valley Convention and Visitors Bureau is a quasi-governmental destination marketing organization promoting tourism across the Utah-Idaho Bear Lake Valley via bearlake.org, flagship events such as Raspberry Days and Bear Lake Monster Winterfest, and partnerships with local chambers and state tourism authorities.

Ownership category

akta.pro rank

Product category

Destination Marketing and Tourism Promotion Services

NAICS

Nature Parks and Other Similar Institutions (71219), Scenic and Sightseeing Transportation, Water (4872), RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

National Park & Conservancy Lodges (THAGAIAI)

akta.pro secondary industries

Mountain & Wilderness Lodges (THAAAHAE), Hunting & Fishing Lodges (Sporting Lodges) (THAGAIAJ), Coastal & Marine Nature Lodges (THAGAIAH)

Keywords

• Destination marketing services
• Visitor information services
• Tourism promotion
• Event management services
• Travel planning resources

Headquarters

HQ city

Garden City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Tourism Promotion Services: As a Convention and Visitors Bureau, the organization promotes Bear Lake Valley as a tourism destination, funded primarily through local government support and membership fees from local businesses. Revenue model is based on attracting visitors who spend money at local lodging, recreation, and dining establishments.
2. Website Advertising: The CVB sells advertising placements on their website to local lodging and recreation businesses, creating a revenue stream from tourism-related businesses wanting visibility to visitors.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Bear Lake Valley Convention and Visitors Bureau is a quasi-governmental destination marketing organization that promotes the Bear Lake Valley region as a year-round tourism destination. It provides visitor information, organizes signature community events, and supports local tourism businesses through advertising and cooperative marketing programs. The bureau connects prospective visitors with lodging, recreation, dining, and event resources across the Bear Lake area straddling Idaho and Utah.

Product overview

Bear Lake Valley Convention and Visitors Bureau operates a comprehensive tourism information platform consisting of the main vacation planning portal at bearlake.org, which serves as the primary digital hub for visitors to the Bear Lake Valley region straddling Utah and Idaho. The platform integrates a recreation fun map, lodging and recreation directory, events calendar, and various local service directories (medical, government, churches, banks) into a unified resource. Key product components include the vacation planning guide with interactive maps, vacation rental company directory, fishing and recreation guides, sports equipment rental listings, a media gallery for promotional content, and specialty services like filming location coordination, hot deals submissions, and brochure requests. The offering functions as a destination marketing platform with tourism-focused content management rather than a traditional SaaS product.

Differentiator

Problem solved

Functional benefit

Products and services

• Visitor Information and Trip Planning Portal

Quantifiable outcome

• 48 miles of shoreline and 109-square-mile lake promoted as primary tourism asset

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Utah Side Chamber of CommercecoreChannel Partner/ Reseller/ DistributorLocal chamber organization promoting business interests and tourism on the Utah side of Bear Lake Valley.
• Idaho Side Chamber of CommercecoreChannel Partner/ Reseller/ DistributorLocal chamber organization promoting business interests and tourism on the Idaho side of Bear Lake Valley.
• Southeast Idaho High Country TourismcoreGTM or Marketing PartnerRegional tourism organization covering southeastern Idaho, including Bear Lake Valley, for coordinated marketing efforts.
• Visit UtahcoreGTM or Marketing PartnerOfficial Utah state tourism organization partnered for cross-promotion of Bear Lake Valley as a Utah destination.
• Visit IdahocoreGTM or Marketing PartnerOfficial Idaho state tourism organization partnered for cross-promotion of Bear Lake Valley as an Idaho destination.
• Film UtahminorStrategic or Co-development PartnerUtah film commission program positioning Bear Lake as a film-ready location with Rich County listings for filming location requests.
• Bear Lake Regional CommissioncoreStrategic or Co-development PartnerRegional planning commission covering both Utah and Idaho sides of Bear Lake Valley, supporting coordinated development and tourism efforts.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Glacier Country Tourism: Regional DMO for western Montana, including Glacier National Park region. Comparable as a nature-based outdoor recreation DMO with strong wildlife, hiking, water sports, and winter snow recreation marketing focus in a sparsely populated Rocky Mountain region.
• Moab Area Travel Council: Regional tourism organization for Moab, Utah, focused on outdoor recreation (mountain biking, hiking, river activities, ATV/4x4). Comparable as a small-city outdoor adventure DMO in Utah, with similar community size and recreation-driven marketing model.
• Lake Tahoe Visitors Authority: DMO for the Lake Tahoe basin, a large freshwater lake destination with year-round tourism. Highly comparable as a lake-focused CVB that markets turquoise/blue waters, beach recreation, snow sports, and lodging across a multi-jurisdictional shoreline. Closest analog in scale and brand positioning.
• Southeast Idaho High Country Tourism: Regional Idaho tourism organization covering the same geographic area as Bear Lake's Idaho side and already a direct partner of the Bear Lake CVB. Closest peer in geography, scope, and partnership structure.
• Yellowstone Teton Territory: Regional DMO for the Yellowstone/Teton region, a nature-based destination with wildlife viewing, outdoor recreation, and proximity to a national park. Comparable as a nature-tourism-focused DMO promoting outdoor recreation and lodging in a sparsely populated region.
• Jackson Hole Travel & Tourism Board: DMO for Jackson Hole, Wyoming, a mountain destination with strong outdoor recreation brand and dual-season tourism. Comparable in brand-led destination marketing for outdoor enthusiasts, year-round activity promotion, and partnerships with state tourism organizations.
• Sun Valley Marketing Alliance: DMO for Sun Valley, Idaho, a mountain resort destination in Idaho with strong skiing, hiking, and outdoor recreation. Comparable as an Idaho-based resort destination DMO with similar seasonal tourism and outdoor recreation focus.
• Park City Chamber & Visitors Bureau: Regional DMO for Park City, Utah, another mountain resort destination in Utah. Comparable as a CVB promoting year-round outdoor recreation (skiing in winter, mountain biking/hiking in summer) with strong lodging, recreation directory, and event-driven marketing. Same state tourism ecosystem (Visit Utah partnership) and similar function.

Broad incumbents

• Visit Idaho: Official state tourism organization for Idaho. Already a formal partner of Bear Lake Valley CVB. Comparable as a DMO at the state level, providing co-marketing support and a useful benchmark for DMO structure and content strategy.
• Visit Utah: Official state tourism organization for Utah. Already a formal partner of Bear Lake Valley CVB. Comparable as a DMO but operates at the state level with substantially larger marketing budget and broader portfolio of destinations to promote.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bearlakevalley
• YouTubeyoutube.com/user/BearLakeValleyCVB
• Facebookfacebook.com/BearLakeValleyCVB
• Instagraminstagram.com/visitbearlake
• TikToktiktok.com/@visitbearlake
• Pinterestpinterest.com/bearlakevalley
• LinkedInlinkedin.com/company/bear-lake-car-care

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bear Lake Valley Convention and Visitors Bureau