Asia Headlands

What Asia Headlands does

Asia Headlands (M) Sdn. Bhd. is a Penang, Malaysia-based IT and consulting services company founded in 2015, operating in the construction and infrastructure technology sector. The company distributes and supports the RDrive (formerly SnagR) cloud-based, mobile-first project management platform in Malaysia under an authorized reseller arrangement with the UK-based software vendor. The platform supports construction project workflows including snag/defect management, inspections, health and safety tracking, and field reporting, with an integration plug-in for Autodesk Revit to bridge BIM design data with on-site execution. Asia Headlands also provides professional services around platform deployment and configuration, claiming 15 years of domain experience and 300+ active projects in Malaysia.

The company serves a broad vertical base including construction, infrastructure, property development, health and safety, facility management, rail and roads, ship building, and manufacturing. Its revenue model combines subscription-based resale of the RDrive platform with project-based professional services for implementation, training, and customization. Pricing is quote-based and not publicly disclosed, consistent with an enterprise/B2B SaaS go-to-market approach. The business operates with a small team (1-10 employees) and has not raised external funding, indicating a bootstrapped, locally focused operation.

Name

Asia Headlands

Legal name

Asia Headlands (M) Sdn. Bhd.

Website

https://asiaheadlands.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Asia Headlands is a Penang, Malaysia-based IT and consulting firm that resells and supports the RDrive cloud-based construction project management platform, serving construction, infrastructure, and facility management clients across Malaysia with subscription and professional services.

Ownership category

akta.pro rank

Product category

Construction Project Management Software

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design and Related Services (5415)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

DevOps Consulting & Transformation (BPAEAKAA)

akta.pro secondary industry

Managed DevOps / Platform Operations (Run & Operate) (BPAEAKAO)

Keywords

• Construction project management
• Field data capture software
• BIM integration software
• Defect management platform
• Cloud project management

Headquarters

HQ city

Penang

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Resale - SnagR Software: Authorized reseller of SnagR Software in Malaysia since 2015, selling construction and project management software licenses to enterprise and mid-market customers.
2. Software Resale - RDrive Platform: Authorized reseller and promoter of RDrive platform, the successor to SnagR Software, offering cloud-based project management solutions.
3. Professional Services: Services include project advisory and consulting, workflow analysis, project set-up, training, change management, reporting and analytics, and ongoing support to ensure customer success.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Asia Headlands resells and supports SnagR Software and its successor RDrive, a cloud-based mobile-first project management platform for monitoring complex construction and infrastructure projects. The platform provides mobile field data capture, customizable workflows, real-time analytics dashboards, defect and inspection management, full API integration, and optional BIM/Revit plug-in integration. The company complements the software with project advisory, consulting, workflow analysis, training, change management, reporting, analytics, and ongoing support services for enterprise and mid-market customers in Malaysia.

Product overview

Asia Headlands offers a unified product portfolio centered on RDrive, a cloud-based project management and field data capture platform designed for complex projects. RDrive is the successor to SnagR Software (which Asia Headlands continues to resell in Malaysia). The portfolio includes an optional Revit plug-in for BIM integration. Key capabilities include real-time data capture, automated reporting, issue/defect management, inspection management, workflow automation, and analytics dashboards. Asia Headlands also provides professional services including project advisory, workflow analysis, training, and ongoing support.

Differentiator

Problem solved

Functional benefit

Brands

• RDrive: Advanced platform designed to manage and monitor the progress of complex projects, providing mobile data capture, automated reporting, and real-time analytics for construction, infrastructure, and related industries.

Products and services

• RDrive RDrive is a cloud-based, mobile-first project management and field data capture platform designed to manage and monitor complex projects. It provides real-time data capture, automated reporting, workflow automation, issue/defect management, inspection management, BIM integration, real-time analytics dashboards, and a full API, targeting enterprise and mid-market customers in construction, infrastructure, property development, facility management, rail and roads, ship building, and manufacturing industries.
• SnagR Software SnagR Software is the predecessor project management platform to RDrive, focused on construction and infrastructure field data capture. Asia Headlands is the authorized reseller of SnagR Software in Malaysia, selling and supporting licenses to enterprise and mid-market customers in construction and related industries.
• Professional Services for RDrive and SnagR Advisory, consulting, workflow analysis, project set-up, training, change management, reporting and analytics, and ongoing support services delivered alongside RDrive and SnagR Software deployments. Targeted at enterprise and mid-market customers in construction, infrastructure, manufacturing, property development, and facility management who are adopting mobile project management solutions.

Quantifiable outcome

• 80% faster than SnagR with flexible viewing options

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature12 records

Partnerships

One partnership is on record.

• SnagR SoftwarecoreChannel Partner/ Reseller/ DistributorAsia Headlands is the authorized reseller of SnagR Software in Malaysia since 2015. The company resells and supports SnagR Software alongside their own RDrive platform, which is described as the successor to SnagR Software.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• LetsBuild: LetsBuild offers construction project management and field collaboration tools with a focus on quality and safety. It is comparable to Asia Headlands because both target mobile inspections, quality/safety compliance, and progress monitoring for construction projects in EMEA and APAC markets.
• OpenSpace: OpenSpace provides AI-powered 360° photo documentation and field progress tracking for construction. It is comparable to Asia Headlands as a construction-tech platform focused on automated field data capture and project progress visualization.
• Raken: Raken provides mobile field management for construction, including daily reports, time tracking, and safety observations. It is comparable to Asia Headlands as a mobile-first construction field data capture and reporting tool, though focused on daily reporting rather than inspections/BIM.

Regional players

• Buildertrend: Buildertrend is a construction project management platform focused on residential builders and remodelers in North America. It is comparable to Asia Headlands as a vertical construction SaaS, though differentiated by geography and segment (residential vs. commercial/infrastructure).

Broad incumbents

• PlanGrid (Autodesk): PlanGrid, now part of Autodesk Construction Cloud, provides mobile-first field collaboration, drawing management, and issue tracking for construction. It is comparable to Asia Headlands because both target mobile field data capture, issue/defect tracking, and real-time project visibility for construction teams.
• Bentley Systems (SYNCHRO / ProjectWise): Bentley Systems provides infrastructure engineering software including SYNCHRO for 4D construction and ProjectWise for project collaboration. It is comparable to Asia Headlands because both target infrastructure verticals (rail, roads, utilities) with BIM/4D project management capabilities.
• Autodesk Construction Cloud: Autodesk Construction Cloud bundles BIM, project management, and field collaboration tools including BIM 360 and PlanGrid. It is comparable to Asia Headlands because RDrive's Revit BIM integration competes head-on with Autodesk's BIM-centric construction workflow, and Autodesk's platform overlaps directly with Asia Headlands' field data capture and inspection use cases.
• Procore Technologies: Procore is a leading global construction project management platform serving contractors and owners across all construction verticals. It is comparable to Asia Headlands because both provide cloud-based field data capture, project dashboards, and inspection/defect management for AEC projects, though Procore operates at vastly larger scale globally.
• Trimble (Trimble Construction): Trimble's construction division offers project management, estimating, and field data capture solutions including Viewpoint and e-Builder. It is comparable to Asia Headlands as a multi-vertical AEC platform serving infrastructure, building construction, and asset tracking use cases that overlap with RDrive's scope.

Direct peers

• SnagR (parent product): SnagR Software is the construction defect and inspection management platform that Asia Headlands resells in Malaysia. It is the most directly comparable product because RDrive is positioned as its successor and offers overlapping mobile field capture, issue management, and reporting for AEC projects.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asia Headlands