Wings Interactive

What Wings Interactive does

Wings Interactive (legally Vingar Interaktiva AB, d.b.a. WINGS) is a privately held Swedish game development investment fund and self-publishing support company headquartered in Bromma, Sweden. The company provides project funding of up to $500,000 per title, paired with hands-on publishing assistance (release strategy, marketing, platform relations, QA, hiring, localization, and porting), to indie game studios founded or co-founded by women and gender-marginalized developers. Investment decisions are made by a selection committee composed exclusively of women with industry credentials spanning Indie Arena Booth, Splashteam, Glass Bottom Games, and other indie sector leaders; the committee is rotated over time.

The economic model is a revenue-share arrangement: 50-50 between WINGS and the developer until WINGS recoups its investment, then 15% to WINGS going forward, with terms adjusted for project risk. Developers retain full IP and publishing rights and propose their own milestones under a deliberately short four-page contract. WINGS monetizes solely through this revenue participation; it does not charge management or transaction fees. Core products comprise (i) WINGS Game Funding (the primary capital product), (ii) the Elevate 2025 accelerator/mentorship program, and (iii) ongoing publishing support culminating in releases on the company's Steam publisher page and introductions to Xbox, Sony, and Netflix Games.

Distribution is indirect: WINGS does not publish games itself but brokers platform access and helps developers self-publish. Go-to-market is community-led and application-based, combining organic social (TikTok, Instagram, LinkedIn, X, YouTube, Medium), events (Elevate cohort, Women's Day campaign), and referrals from funded studios and industry partners. Geographic reach is global, with concentrated deal flow across Nordic, broader European, and selected international markets, and operational restrictions that exclude mobile, VR, F2P, casino, NFT, AI-only, and educational titles.

Name

Wings Interactive

Legal name

Vingar Interaktiva AB

Website

https://wingsfund.me

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Wings Interactive is a Swedish investment fund that provides up to $500,000 in project funding plus publishing support to indie game studios founded or co-founded by women and gender-marginalized developers, under a 50-50 then 15% revenue-share model with developers retaining IP rights.

Ownership category

akta.pro rank

Product category

Indie Game Development Funding

NAICS

Other Financial Vehicles (525990)

akta.pro primary industry

AAA & Premium Game Studios (PC/Console) (MPAFAAAA)

Keywords

• Indie game funding
• Game development investment
• Self-publishing support
• Women gaming fund
• Indie studio financing

Headquarters

HQ city

Bromma

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Revenue Sharing - Investment Returns: WINGS invests up to $500,000 in indie game projects and earns returns through a revenue-sharing model. Standard terms are 50%-50% revenue split until WINGS recoup their investment, then 15% to WINGS going forward. The company adjusts terms based on individual project risk assessment. This is the primary revenue model where WINGS provides development funding in exchange for a share of future game revenues.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

WINGS (Wings Interactive) is a Swedish investment fund and self-publishing support organization that provides project funding of up to $500,000 to indie game development teams founded or co-founded by women and gender-marginalized developers. In exchange for funding, WINGS takes a revenue-share position in the game (50/50 until recoup, then 15% to WINGS), while developers retain full IP rights, publishing rights, and creative/business control. The offering is bundled with hands-on publishing services covering release strategy, marketing, QA planning, localization, platform introductions, and business development.

Product overview

Wings Interactive operates a game funding and self-publishing support platform targeting indie developers from women and gender-marginalized backgrounds. The core offering is the WINGS Game Funding program providing up to $500,000 in project funding, complemented by the Elevate Program mentorship offering and comprehensive self-publishing support services. The company facilitates game development from funding through release, with a 50/50 revenue share model until recoup, then 15% to WINGS. All funded games are published through the company's Steam publisher page.

Differentiator

Problem solved

Functional benefit

Brands

• Elevate: A program for supporting game studios with funding and resources
• Elevate 2025

Products and services

• WINGS Game Funding Project funding and investment program providing up to $500,000 per indie game project to studios founded or co-founded by women and gender-marginalized developers. Developers retain IP rights, publishing rights, and complete creative/business control while receiving self-publishing assistance.
• Elevate Program Accelerator/mentorship program for indie game developers, providing them with support, mentorship, and resources as part of WINGS' broader mission to back studios founded or co-founded by women and gender-marginalized creators.
• WINGS Self-Publishing Support Self-publishing assistance for funded developers covering release strategy, marketing plan execution, platform relationship management, business development, hiring support, QA planning, localization, and introductions to partners such as Xbox, Sony, Netflix, and Steam.

Quantifiable outcome

• 50%-50% revenue share until recoup, then only 15% to WINGS - significantly better than industry standard
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• XboxcoreStrategic or Co-development PartnerWINGS provides introductions to Xbox as part of their support services. They help funded developers establish platform relationships and support them in making the best deals for their games, always keeping developers CC'd in communications.
• SonycoreStrategic or Co-development PartnerWINGS facilitates introductions to Sony for funded developers seeking console publishing partnerships. The company supports developers in negotiating favorable terms with the platform holder.
• NetflixcoreStrategic or Co-development PartnerWINGS provides access to Netflix as a potential publishing partner for funded game developers. The company leverages its industry relationships to connect developers with Netflix Games.
• Indie Arena BoothminorStrategic or Co-development PartnerValentina Birke, Director at Indie Arena Booth, serves on the WINGS Selection Committee, creating an organic connection between WINGS and this major indie gaming showcase event.
• SteamcoreChannel Partner/ Reseller/ DistributorWINGS maintains a publisher page on Steam featuring their funded games. The company helps developers with release strategy and marketing plans for Steam distribution.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Thunderful Games: Nordic-rooted game development and publishing group with multiple studios and distribution capabilities. Comparable as a Sweden/Nordic-region game publisher with developer-funding activities, though structured as a holding company rather than a dedicated fund.

Direct peers

• Galaxy Interactive: Venture fund investing in interactive entertainment across games, social, and creator economy. Direct peer as a dedicated interactive entertainment investor operating a fund-style model for games-adjacent startups.
• Kowloon Nights: Hong Kong-headquartered dedicated games investment fund backing indie and mid-tier studios globally with development funding. Operates as a fund specifically serving the indie game ecosystem, the same core model as WINGS, though at materially larger cheque sizes.
• BITKRAFT Ventures: Global games-focused venture fund investing across gaming, esports, and interactive entertainment at seed through growth stages. Direct peer given its focus on games-only deal flow with developer-friendly investment structures.
• Hiro Capital: Venture fund focused on gaming, esports, AR/VR, and AI/metaverse. Comparable as a games-focused investment fund, though with a broader remit across interactive entertainment categories and larger average cheque sizes.
• 1UP Ventures: Early-stage venture fund investing in games and the metaverse, providing capital and industry support to indie game studios. Direct peer given shared focus on seed-stage indie developer funding within the broader gaming investment space.
• Makers Fund: Games-exclusive venture fund that invests in interactive entertainment companies from seed to growth. Direct peer in providing capital and operational support to game developers, though typically at larger investment scales than WINGS.
• London Venture Partners (LVP): Seed-stage venture fund focused exclusively on the games industry, investing capital plus operational support into early-stage game studios. Closely comparable to WINGS in providing funding and publishing-adjacent support to indie game developers.

Broad incumbents

• Raw Fury: Sweden-based indie game publisher partnering with independent developers worldwide. Comparable as a Sweden-rooted, indie-focused publishing support organization, though structured as a publisher rather than a fund.
• Devolver Digital: Publicly listed independent video game publisher with a portfolio spanning premium PC and console indie titles. Comparable as an indie game publisher supporting developer-led projects, though operating at substantially larger scale than WINGS.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wingsfundme
• YouTubeyoutube.com/@wingsfundme
• Facebookfacebook.com/wingsfundme
• LinkedInlinkedin.com/company/40791252
• Instagraminstagram.com/wingsfundme
• TikToktiktok.com/@wingsfund

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wings Interactive