Fury
Fury operates as DJ Schleen's DevSecOps consulting practice, providing pipeline architecture, security automation advisory, and training to Fortune 50/100 enterprises globally, monetized through professional services, book royalties, and certification instruction.
- Company typePrivate
- Founded2020
- HeadquartersGolden, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Fury does
Fury appears to be the operating entity through which DJ Schleen runs an individual DevSecOps consulting, advisory, and thought-leadership practice. The underlying technology focus is DevSecOps pipeline architecture: designing CI/CD pipelines that embed security controls (including a patented-style 'digital signing in pipelines' approach for audit-grade evidence), breaking down cultural silos between security and development teams, and selecting infrastructure tooling across Docker, Kubernetes, AWS, Terraform, Helm, and kops. DJ Schleen has codified his expertise into a reusable 'DevSecOps Reference Architecture' (analogized to a subway map from idea to production), a co-authored book titled 'Epic Failures in DevSecOps: Volume 1' (ISBN-13 978-1728806990), and a recurring DevSecOps Community Survey initiative.
The business model combines three revenue streams: (1) enterprise consulting and advisory engagements with Fortune 50/100 organizations on pipeline design and security integration; (2) professional training and certification delivery, notably the 16-hour DevOps Foundation Certification course through the DevOps Institute; and (3) one-time book royalties on Amazon. Go-to-market is community-led rather than product-led: international conference speaking, blog syndication (originally posted on Sonatype.com and TechBeacon), YouTube/podcast content (including DevOps Kung Fu), and ongoing collaborations with named industry practitioners (Edwin Kwan, Stefan Streichsbier, Sean Davis/Equifax, Chris Romeo, Aaron Rinehart). Pricing is not publicly disclosed; engagements are inferred to be quote-based professional services.
The primary customer segment is large enterprises seeking DevSecOps transformation, with named exposures in healthcare (H-ISAC, a large unnamed healthcare organization) and financial services (Equifax via collaboration). A secondary audience is the DevSecOps practitioner community served through education, speaking, and content. The entity operates globally, with the United States as the documented base market. No formal headcount, funding rounds, product distribution channels, or company-level ownership data are disclosed in the source material.
Fury firmographics
Firmographics- Name
- Fury
- Website
- https://djschleen.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fury operates as DJ Schleen's DevSecOps consulting practice, providing pipeline architecture, security automation advisory, and training to Fortune 50/100 enterprises globally, monetized through professional services, book royalties, and certification instruction.
- Ownership category
- akta.pro rank
Fury industry classification
Industry- Product category
- DevSecOps Consulting Services
- NAICS
- Management, Scientific, and Technical Consulting Services (5416), Computer Training (611420), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)
- akta.pro primary industry
- DevOps Consulting & Transformation (BPAEAKAA)
- akta.pro secondary industries
- DevSecOps & Supply Chain Security (DevOps toolchain security) (BPAEAKAI), CI/CD & DevSecOps Security (Pipeline, Secrets, IaC Scanning) (HDADACAF), DevOps, SRE & Platform Engineering (CI/CD, IaC, Containers) (EDABAFAC)
Keywords
Where Fury is headquartered
LocationHeadquarters
- HQ city
- Golden
- HQ country
- United States
- HQ region
- North America
Markets served
Fury business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Consulting and Advisory Services: DevSecOps thought leadership and advisory services to organizations integrating security into DevOps practices, working with Fortune 50/100 organizations on pipeline design and implementation.
- Book Sales: Author revenue from published book 'Epic Failures in DevSecOps: Volume 1' available on Amazon (ISBN-13: 978-1728806990, ISBN-10: 1728806992).
- Instruction and Training: International instructor providing DevOps and DevSecOps training, including DevOps Foundation Certification courses through DevOps Institute.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Fury product offering
Product offeringCore offering
DevSecOps consulting, advisory, and training services delivered to enterprise organizations (primarily Fortune 50/100) seeking to integrate security into their DevOps pipelines. Offerings include design and implementation of DevSecOps reference architectures, security automation in CI/CD environments, organizational change advisory to break down silos between security and development teams, instructor-led DevOps/DevSecOps training and certification, and published educational content such as the co-authored book "Epic Failures in DevSecOps: Volume 1."
Product overview
No product information available. The source content is from DJ Schleen's personal blog (djschleen.com), which focuses on DevOps and DevSecOps thought leadership, speaking, and writing rather than commercial product offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- DevSecOps Consulting and Advisory Services Direct advisory and consulting engagements delivered to enterprise (Fortune 50/100) clients on DevSecOps pipeline design, integration of security automation into CI/CD, and cultural transformation between security and development teams. Recent work includes static code analysis integration for a large healthcare organization and on-boarding disparate global development teams onto a centralized cloud-based security platform.
- DevOps and DevSecOps Training / Certification Instruction Instructor-led DevOps Foundation Certification and DevSecOps training delivered to enterprise practitioners, including the 16-hour DevOps Foundation Certification course through DevOps Institute at events such as Interop19.
- Epic Failures in DevSecOps: Volume 1 (Book) A co-authored book sharing real-world failure stories from the DevSecOps community, intended to help practitioners understand that failure is part of the transformation journey. Co-authors include Edwin Kwan, Stefan Streichsbier, Mark Miller, Aubrey Stern, and others. Available on Amazon.com.
Quantifiable outcome
- Security controls integrated without impacting product stakeholder experience or adversely affecting flow to customers
Companies that use Fury
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Fury technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Fury partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- DevOps InstituteminorCollaborated on 2020 Enterprise DevOps Skills Report; referenced in video content discussing upskilling findings.
- DevOps Kung Fu Co-hosts (Aaron Rinehart, Sean Davis)minorCo-hosts of 'DevOps Kung Fu' video podcast along with Aaron Rinehart and Sean Davis, discussing DevRel, Kubernetes, and DevOps topics.
- Equifax/Sean DavisminorInterview with Sean Davis from Equifax discussing innovative approaches to handling open source software entering their developer ecosystem and software supply chain management.
- DevOps InstituteminorPartnership for DevOps Foundation Certification delivery at Interop19. DJ taught the 16-hour DevOps Foundation Certification course that allows attendees to earn certification through DevOps Institute.
- Chris Romeo (Security Champion Expert)minorCo-created video content discussing Security Champion programs, education and culture in DevSecOps, and challenges with education and training.
- Co-authors of Epic Failures in DevSecOps (Edwin Kwan, Stefan Streichsbier, Mark Miller, Aubrey Stern, and others)minorCollaborated with industry advocates to produce 'Epic Failures in DevSecOps: Volume 1', a collection of real-world failure stories from the DevSecOps community to help practitioners understand that failure is part of the transformation journey. Co-authors include Edwin Kwan, Stefan Streichsbier, Mark Miller, and Aubrey Stern.
- SonatypecoreSonatype is referenced as a key platform for DevSecOps reference architecture and content partnership. DJ Schleen has authored multiple articles originally published on Sonatype.com (blog.sonatype.com), participates in Sonatype events including Nexus User Conference, and developed reference architecture available through Sonatype's Reference Architecture Test Drive platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Fury competitors and assessment
Company assessmentDirect peers
- Mark Miller: Co-author of 'Epic Failures in DevSecOps' and longtime DevSecOps advocate. Comparable as a peer author/educator operating in the same content and conference circuits.
- Tanya Janca / We Hack Purple: Independent DevSecOps/AppSec educator, author, and consultant. Closest peer: another solo practitioner monetizing DevSecOps training, speaking, and advisory through personal brand and community content.
- Chris Romeo: Security Champions expert and DevSecOps advocate, co-created video content with DJ Schleen. Comparable as an independent practitioner selling security-champion training, advisory, and thought-leadership content.
- Aaron Rinehart: Co-host of the DevOps Kung Fu podcast with DJ Schleen and a recognized DevSecOps practitioner. Comparable as a peer independent practitioner in the same content/advocacy niche.
Others
- Sonatype: DevSecOps platform vendor and core-tier content partner. Comparable as the leading commercial platform in DJ Schleen's reference architecture; not a peer service provider but a closely linked ecosystem participant and potential indirect competitor for advisory dollars.
- DevOps Institute: Certification and education partner. Comparable as an ecosystem enabler whose curriculum, certifications, and skills reports DJ Schleen's training and content leverage; not a direct competitor but a related channel.
Broad incumbents
- John Willis: DevOps/DevSecOps evangelist, co-author, and co-founder of IT Revolution. Comparable as a senior DevOps community figure operating in the same conference and content circuits at a larger established scale.
- Snyk: Major developer-security platform covering SAST, SCA, container, and IaC security. Comparable as a broad incumbent that increasingly bundles reference architectures, training, and professional services into its DevSecOps offering, raising the bar for independent advisory differentiation.
- Jez Humble: Co-author of foundational DevOps texts and DevOps research. Comparable as a senior DevOps/DevSecOps thought leader and author, with broader scope into enterprise transformation research.
- Gene Kim: Founder of IT Revolution and co-author of 'The Phoenix Project' and 'The DevOps Handbook'. Comparable as a top-tier DevOps/DevSecOps author-thought leader, but operating at a much larger, established scale with a publishing company and major enterprise following.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Fury social profiles
Digital presenceFury financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fury leadership team
Management profileNumber of profiles
Profiles1 record
Fury funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fury M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fury
What does Fury do?
DevSecOps consulting, advisory, and training services delivered to enterprise organizations (primarily Fortune 50/100) seeking to integrate security into their DevOps pipelines. Offerings include design and implementation of DevSecOps reference architectures, security automation in CI/CD environments, organizational change advisory to break down silos between security and development teams, instructor-led DevOps/DevSecOps training and certification, and published educational content such as the co-authored book "Epic Failures in DevSecOps: Volume 1."
Is Fury a public or private company?
Fury is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fury founded?
Fury was founded in 2020. It employs 1 to 10 people.
Where is Fury based?
Fury is headquartered in Golden, United States, in the North America region.
How does Fury make money?
Three revenue lines are on record. Consulting and Advisory Services are the primary driver. The others are book Sales and instruction and Training.
Who are Fury's main competitors?
Direct peers on record are Mark Miller, Tanya Janca / We Hack Purple, Chris Romeo and Aaron Rinehart. Others are Sonatype and DevOps Institute. Broad incumbents are John Willis, Snyk, Jez Humble and Gene Kim.
Does Fury have an API?
No public API is recorded for Fury.
What industry is Fury in?
Fury's product category is DevSecOps Consulting Services. Its primary akta.pro industry code is BPAEAKAA, DevOps Consulting & Transformation, with a secondary code of BPAEAKAI, DevSecOps & Supply Chain Security (DevOps toolchain security). Its NAICS code is 5416 and its SIC code is 8742.